Salatiga, Central Java Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Salatiga, Central Java? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $3,058 per year — at a $46 nightly rate, 22.2% occupancy, and a N/A RevPAR.
With just 24 active listings, Salatiga is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 33.3% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Salatiga?
In Salatiga, the headline Airbnb metrics are $3,058 in average annual revenue,22.2% occupancy, $46 ADR, and $0 in RevPAR, and guests book about 21 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Salatiga?
Understanding the monthly revenue variations for Airbnb listings in Salatiga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salatiga is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salatiga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,043+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $706 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $441 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $291, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salatiga
What Is the Monthly Airbnb Occupancy Rate in Salatiga?
Maximize your bookings by understanding the Salatiga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salatiga:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salatiga
What Is the Average Airbnb Nightly Rate in Salatiga?
Effective short term rental pricing strategy in Salatiga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salatiga typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $95+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Salatiga
What Is the RevPAR for Airbnb in Salatiga?
RevPAR in Salatiga is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Salatiga
RevPAR Insights for Salatiga
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Salatiga benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Salatiga?
Salatiga's peak Airbnb season falls in May, June, October, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, June, October)
- Revenue averages $1,040 per month
- Occupancy rates average 28.3%
- Daily rates average $91
Shoulder Season
- Revenue averages $564 per month
- Occupancy maintains around 24.4%
- Daily rates hold near $78
Low Season (February, March, April)
- Revenue drops to average $231 per month
- Occupancy decreases to average 15.3%
- Daily rates adjust to average $51
Seasonality Insights for Salatiga
- Airbnb seasonality in Salatiga is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Salatiga's highest earning potential, with monthly revenues climbing to $1,220, occupancy reaching 37.4%, and ADRs peaking at $92.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $149, occupancy could drop to 10.1%, and ADRs may adjust to $51.
- Lower occupancy paired with meaningful seasonality means hosts in Salatiga need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Salatiga, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Salatiga?
Low regulation and minimal registration activity in Salatiga, Central Java, Indonesia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Salatiga to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Salatiga?
With a compact short-term rental market, Salatiga gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Salatiga | The heart of Salatiga, it offers easy access to local shops, restaurants, and cultural sites. Perfect for travelers who want to experience the local life and heritage. | Salatiga City Square, Alun-Alun Salatiga, Local markets, Cultural centers, Historical buildings |
| Kopeng | Known for its cool climate and scenic views, Kopeng is popular for those seeking nature and outdoor activities. Ideal for guests looking for a retreat in the mountains. | Mount Merbabu, Kopeng Treetop Adventure, Flower gardens, Hiking trails, Tea plantations |
| Kecamatan Sidomukti | This area is known for its natural beauty and proximity to several tourist attractions. It's a great spot for families and outdoor enthusiasts. | Waduk Cengklik, Villa & Resort areas, Mountain viewpoints, Cultural landmarks, Culinary spots |
| Candi Gedong Songo | Famous historical site with ancient temples set on the hills, attracting history buffs and tourists looking for a cultural experience. | Gedong Songo Temples, Natural hot springs, Hiking paths, Stunning views, Cultural tours |
| Tapos | A serene area ideal for relaxation and nature experiences. Attracts families and groups wanting tranquility away from the city bustle. | Tapos Waterfall, Hiking routes, Mountain resorts, Natural parks, Camping sites |
| Salib Putih | A picturesque area known for its beautiful landscapes and outdoor activities, favored by nature lovers and adventure seekers. | Salib Putih Hill, Nature treks, Photography spots, Outdoor sports, Scenic picnics |
| Gunung F Sempu | This area is known for its adventure tourism and offers unique experiences. Great for guests looking for activities such as trekking and camping. | Trekking routes, Natural wildlife, Camping areas, Photography opportunities, Stargazing spots |
| Selo | A tranquil mountain town offering beautiful views and a perfect getaway. Ideal for those looking for a peaceful escape with scenic landscapes. | Mount Merapi views, Local cuisine spots, Hiking trails, Cultural experiences, Rice fields |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Salatiga offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Salatiga?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salatiga
- The Salatiga Airbnb market composition is heavily skewed towards Private Room listings, which make up 70.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salatiga, Hotel/Boutique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- The presence of 50% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.2%) offer potential for unique stay experiences.
Salatiga Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salatiga
- The dominant room capacity in Salatiga is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.1% of the active Airbnb listings in Salatiga, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salatiga.
Salatiga Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salatiga
- The most common guest capacity trend in Salatiga vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Salatiga STR market, accounting for 54.1% of listings.
- 29.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salatiga.
- On average, properties in Salatiga are equipped to host 3.8 guests.
What Amenities Do Airbnb Guests Expect in Salatiga?
Amenity Prevalence
Amenity Insights for Salatiga
- Essential amenities in Salatiga that guests expect include: Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salatiga: Kitchen, Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salatiga to stay competitive.
Dive Deeper: Advanced Salatiga STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salatiga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalatiga Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Salatiga
- The typical guest profile for Airbnb in Salatiga consists of primarily domestic travelers (88%), often arriving from nearby Jakarta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Indonesian or English.
- Domestic travelers account for 87.5% of guests.
- Key international markets include Indonesia (87.5%) and Australia (12.5%).
- Top languages spoken are Indonesian (55.6%) followed by English (37%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jakarta and Special Capital Region of Jakarta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Salatiga Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salatiga
- The most common availability pattern in Salatiga falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salatiga (70.8%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Salatiga?
Average Booking Lead Time by Month
Booking Lead Time Insights for Salatiga
- The overall average booking lead time for vacation rentals in Salatiga is 21 days.
- Guests book furthest in advance for stays during June (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Fall (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Salatiga.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Salatiga averages to identify opportunities for dynamic pricing adjustments.
Salatiga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
95.5% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Salatiga is 1 Night, adopted by 95.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.5%) of the Salatiga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95.5% of Salatiga hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salatiga.
Salatiga Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
75% of total
Moderate
2 listings
25% of total
Cancellation Policy Insights for Salatiga
- The prevailing Airbnb cancellation policy trend in Salatiga is Flexible, used by 75% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Salatiga may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 75% market standard in Salatiga.
- Given the high prevalence of Flexible policies (75%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Salatiga.
What Do the Top Airbnb Listings in Salatiga Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salatigabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Up to 14pax @ Salatiga Central: Griya Merbabu Asri
Entire Place • 5 bedrooms
Studio Family 8, Omah Kampoeng
Private Room • 2 bedrooms
PituRooms Duluxe
Private Room • 2 bedrooms
FAMILY HOME , COZY AND WARM VIEW MONTAIN MERBABU
Entire Place • 3 bedrooms
Cozy Family at Villa Parikesit
Entire Place • 2 bedrooms
Studio family 5, Omah Kampoeng
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Salatiga?
Learn from the best! This table showcases top-performing Airbnb hosts in Salatiga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #252894722 | 10 | $30,688 | 0 | 0.00/5.0 |
| Host #462483257 | 2 | $9,080 | 1 | 0.00/5.0 |
| Christoforus Ferdian | 1 | $8,387 | 30 | 4.97/5.0 |
| Tetty | 1 | $5,228 | 7 | 4.86/5.0 |
| Parikesit | 1 | $4,937 | 5 | 5.00/5.0 |
| Host #54044244 | 1 | $3,188 | 0 | 0.00/5.0 |
| Host #494033059 | 1 | $3,152 | 0 | 0.00/5.0 |
| Bogi | 1 | $3,024 | 35 | 4.71/5.0 |
| Host #198051842 | 1 | $2,153 | 1 | 0.00/5.0 |
| Klaudius | 1 | $1,392 | 47 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salatiga.
How Does Salatiga's Airbnb Market Compare to Nearby Cities?
How does the Salatiga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Sukoharjo, Salatiga has 8 percentage points lower occupancy and about $38 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nogotirto | 21 | $948 | $111.92 | 27% |
| Sidoarum | 11 | $854 | $97.56 | 25% |
| Sukoharjo | 17 | $833 | $83.69 | 30% |
| Harjobinangun | 14 | $685 | $97.71 | 24% |
| Candibinangun | 20 | $653 | $78.45 | 22% |
| Dieng Kulon | 21 | $574 | $62.78 | 26% |
| Sinduadi | 105 | $569 | $75.27 | 28% |
| Bangunharjo | 10 | $567 | $83.74 | 23% |
| Bangunjiwo | 44 | $534 | $74.60 | 21% |
| Pandowoharjo | 14 | $513 | $77.51 | 23% |
Frequently Asked Questions About Airbnb in Salatiga
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Salatiga.
How much do Airbnb hosts make in Salatiga?
Salatiga hosts earn about $3,058 per year on average, with an average nightly rate of $46 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Salatiga, Central Java, not the ceiling for the best operators. Source: AirROI 2025 data, Salatiga market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Salatiga?
The average Airbnb occupancy rate in Salatiga is 22.2%. May is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Salatiga?
Listings in Salatiga average $46 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Salatiga?
Salatiga currently has about 24 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Salatiga?
AirROI currently classifies the short-term rental regulation level in Salatiga as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Salatiga?
RevPAR in Salatiga is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Salatiga?
Occupancy of 22.2% means Salatiga is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,058, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Salatiga?
The average booking lead time in Salatiga is about 21 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Salatiga?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Salatiga include Central Salatiga, Kopeng, Kecamatan Sidomukti. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Salatiga?
private_room listings make up 70.8% of the active supply in Salatiga. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Salatiga compare to nearby Airbnb markets?
Among neighboring markets, Nogotirto posts $11,377 in average annual revenue with 26.9% occupancy, compared to Salatiga's $3,058 and 22.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Salatiga?
May is the highest-revenue month in Salatiga, while March is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.