Salatiga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Java, Indonesia
Is Airbnb profitable in Salatiga in 2025? Explore comprehensive Airbnb analytics for Salatiga, Central Java, Indonesia to uncover income potential. This 2025 STR market report for Salatiga, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Salatiga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salatiga Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salatiga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salatiga (2025)
Understanding the monthly revenue variations for Airbnb listings in Salatiga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salatiga is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salatiga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,043+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $706 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $441 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $291, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salatiga
Salatiga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salatiga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salatiga:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salatiga
Average Daily Rate (ADR) Airbnb Trends in Salatiga (2025)
Effective short term rental pricing strategy in Salatiga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salatiga typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $95+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Salatiga
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Airbnb Seasonality Analysis & Trends in Salatiga (2025)
Peak Season (May, June, October)
- Revenue averages $1,040 per month
- Occupancy rates average 28.3%
- Daily rates average $91
Shoulder Season
- Revenue averages $564 per month
- Occupancy maintains around 24.4%
- Daily rates hold near $78
Low Season (February, March, April)
- Revenue drops to average $231 per month
- Occupancy decreases to average 15.3%
- Daily rates adjust to average $51
Seasonality Insights for Salatiga
- The Airbnb seasonality in Salatiga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salatiga's highest earning potential, with monthly revenues capable of climbing to $1,220, occupancy reaching a high of 37.4%, and ADRs peaking at $92.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $149, occupancy could drop to 10.1%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salatiga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salatiga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salatiga (2025)
Exploring the top neighborhoods for short-term rentals in Salatiga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Salatiga | The heart of Salatiga, it offers easy access to local shops, restaurants, and cultural sites. Perfect for travelers who want to experience the local life and heritage. | Salatiga City Square, Alun-Alun Salatiga, Local markets, Cultural centers, Historical buildings |
| Kopeng | Known for its cool climate and scenic views, Kopeng is popular for those seeking nature and outdoor activities. Ideal for guests looking for a retreat in the mountains. | Mount Merbabu, Kopeng Treetop Adventure, Flower gardens, Hiking trails, Tea plantations |
| Kecamatan Sidomukti | This area is known for its natural beauty and proximity to several tourist attractions. It's a great spot for families and outdoor enthusiasts. | Waduk Cengklik, Villa & Resort areas, Mountain viewpoints, Cultural landmarks, Culinary spots |
| Candi Gedong Songo | Famous historical site with ancient temples set on the hills, attracting history buffs and tourists looking for a cultural experience. | Gedong Songo Temples, Natural hot springs, Hiking paths, Stunning views, Cultural tours |
| Tapos | A serene area ideal for relaxation and nature experiences. Attracts families and groups wanting tranquility away from the city bustle. | Tapos Waterfall, Hiking routes, Mountain resorts, Natural parks, Camping sites |
| Salib Putih | A picturesque area known for its beautiful landscapes and outdoor activities, favored by nature lovers and adventure seekers. | Salib Putih Hill, Nature treks, Photography spots, Outdoor sports, Scenic picnics |
| Gunung F Sempu | This area is known for its adventure tourism and offers unique experiences. Great for guests looking for activities such as trekking and camping. | Trekking routes, Natural wildlife, Camping areas, Photography opportunities, Stargazing spots |
| Selo | A tranquil mountain town offering beautiful views and a perfect getaway. Ideal for those looking for a peaceful escape with scenic landscapes. | Mount Merapi views, Local cuisine spots, Hiking trails, Cultural experiences, Rice fields |
Understanding Airbnb License Requirements & STR Laws in Salatiga (2025)
While Salatiga, Central Java, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salatiga to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salatiga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salatigabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Up to 14pax @ Salatiga Central: Griya Merbabu Asri
Entire Place • 5 bedrooms
Studio Family 8, Omah Kampoeng
Private Room • 2 bedrooms
PituRooms Duluxe
Private Room • 2 bedrooms
FAMILY HOME , COZY AND WARM VIEW MONTAIN MERBABU
Entire Place • 3 bedrooms
Cozy Family at Villa Parikesit
Entire Place • 2 bedrooms
Studio family 5, Omah Kampoeng
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salatiga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salatiga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #252894722 | 10 | $30,688 | 0 | 0.00/5.0 |
| Host #462483257 | 2 | $9,080 | 1 | 0.00/5.0 |
| Christoforus Ferdian | 1 | $8,387 | 30 | 4.97/5.0 |
| Tetty | 1 | $5,228 | 7 | 4.86/5.0 |
| Parikesit | 1 | $4,937 | 5 | 5.00/5.0 |
| Host #54044244 | 1 | $3,188 | 0 | 0.00/5.0 |
| Host #494033059 | 1 | $3,152 | 0 | 0.00/5.0 |
| Bogi | 1 | $3,024 | 35 | 4.71/5.0 |
| Host #198051842 | 1 | $2,153 | 1 | 0.00/5.0 |
| Klaudius | 1 | $1,392 | 47 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salatiga.
Dive Deeper: Advanced Salatiga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salatiga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalatiga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salatiga
- The Salatiga Airbnb market composition is heavily skewed towards Private Room listings, which make up 70.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salatiga, Hotel/Boutique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- The presence of 50% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.2%) offer potential for unique stay experiences.
Salatiga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salatiga
- The dominant room capacity in Salatiga is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.1% of the active Airbnb listings in Salatiga, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salatiga.
Salatiga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salatiga
- The most common guest capacity trend in Salatiga vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Salatiga STR market, accounting for 54.1% of listings.
- 29.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salatiga.
- On average, properties in Salatiga are equipped to host 3.8 guests.
Salatiga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salatiga
- The most common availability pattern in Salatiga falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salatiga (70.8%), reflecting common guest stay durations or potential owner blocking patterns.
Salatiga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
95.5% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Salatiga is 1 Night, adopted by 95.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.5%) of the Salatiga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95.5% of Salatiga hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salatiga.
Salatiga Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
75% of total
Moderate
2 listings
25% of total
Cancellation Policy Insights for Salatiga
- The prevailing Airbnb cancellation policy trend in Salatiga is Flexible, used by 75% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Salatiga may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 75% market standard in Salatiga.
- Given the high prevalence of Flexible policies (75%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Salatiga.
Salatiga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salatiga
- The overall average booking lead time for vacation rentals in Salatiga is 21 days.
- Guests book furthest in advance for stays during June (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Fall (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Salatiga.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Salatiga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salatiga (2025)
Amenity Prevalence
Amenity Insights for Salatiga
- Essential amenities in Salatiga that guests expect include: Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salatiga: Kitchen, Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salatiga to stay competitive.
Salatiga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salatiga
- The typical guest profile for Airbnb in Salatiga consists of primarily domestic travelers (88%), often arriving from nearby Jakarta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Indonesian or English.
- Domestic travelers account for 87.5% of guests.
- Key international markets include Indonesia (87.5%) and Australia (12.5%).
- Top languages spoken are Indonesian (55.6%) followed by English (37%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jakarta and Special Capital Region of Jakarta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salatiga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nogotirto | 21 | $948 | $111.92 | 27% |
| Sidoarum | 11 | $854 | $97.56 | 25% |
| Sukoharjo | 17 | $833 | $83.69 | 30% |
| Harjobinangun | 14 | $685 | $97.71 | 24% |
| Candibinangun | 20 | $653 | $78.45 | 22% |
| Dieng Kulon | 21 | $574 | $62.78 | 26% |
| Sinduadi | 105 | $569 | $75.27 | 28% |
| Bangunharjo | 10 | $567 | $83.74 | 23% |
| Bangunjiwo | 44 | $534 | $74.60 | 21% |
| Pandowoharjo | 14 | $513 | $77.51 | 23% |