Spanish Town Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saint Catherine, Jamaica
Is Airbnb profitable in Spanish Town in 2025? Explore comprehensive Airbnb analytics for Spanish Town, Saint Catherine, Jamaica to uncover income potential. This 2025 STR market report for Spanish Town, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 192 active listings.
Whether you're considering an Airbnb investment in Spanish Town, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Spanish Town Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Spanish Town Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Spanish Town (2025)
Understanding the monthly revenue variations for Airbnb listings in Spanish Town is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Spanish Town is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Spanish Town across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,021+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,432 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $834 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $397, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Spanish Town
Spanish Town Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Spanish Town STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Spanish Town:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Spanish Town
Average Daily Rate (ADR) Airbnb Trends in Spanish Town (2025)
Effective short term rental pricing strategy in Spanish Town involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Spanish Town typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $122+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Spanish Town
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Airbnb Seasonality Analysis & Trends in Spanish Town (2025)
Peak Season (August, July, December)
- Revenue averages $1,189 per month
- Occupancy rates average 47.8%
- Daily rates average $78
Shoulder Season
- Revenue averages $983 per month
- Occupancy maintains around 39.0%
- Daily rates hold near $83
Low Season (May, September, November)
- Revenue drops to average $823 per month
- Occupancy decreases to average 34.4%
- Daily rates adjust to average $81
Seasonality Insights for Spanish Town
- The Airbnb seasonality in Spanish Town shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Spanish Town's highest earning potential, with monthly revenues capable of climbing to $1,292, occupancy reaching a high of 49.6%, and ADRs peaking at $90.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $778, occupancy could drop to 31.0%, and ADRs may adjust down to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Spanish Town.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Spanish Town seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Spanish Town (2025)
Exploring the top neighborhoods for short-term rentals in Spanish Town? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Spanish Town | The heart of Spanish Town with historical significance, close to local markets and cultural sites. Major attractions make it a appealing choice for short-term rentals. | Spanish Town Square, Old Slave Market, The Cathedral of St. John the Baptist, Buckfield, Emancipation Square |
| Waterford | A developing suburban area with modern amenities and close proximity to major transport links to Kingston. Ideal for families and business travelers. | Waterford Plaza, Community parks, Nearby beaches, Shopping centers |
| Old Harbour | A popular tourist destination known for its rich history and access to the coast. Offers a blend of relaxation and cultural experiences. | Old Harbour Bay, The Old Harbour Lighthouse, Local eateries, Historical sites |
| Portmore | A bustling area with various attractions and amenities, known for its vibrant lifestyle and nightlife, making it attractive for tourists. | Portmore Mall, Hellshire Beach, Local nightlife, Cultural festivals |
| Spanish Town Marina | An up-and-coming area with beautiful waterfront views and new developments. Great for those seeking a more tranquil stay. | Spanish Town Marina, Boat tours, Fishing spots, Nature walks |
| Ewarton | A scenic area situated in the hills, surrounded by nature. Ideal for those looking for a peaceful retreat away from the city. | Blue Mountains, Local waterfalls, Hiking trails, Countryside views |
| Tivoli Gardens | A historic community known for its deep cultural heritage. Offers unique experiences for tourists looking to explore local life. | Local markets, Cultural events, Historical tours, Traditional cuisine |
| Linstead | A town that serves as a commercial hub, providing access to various amenities and attractions. Good for short stays and exploring nearby areas. | Linstead Market, Local parks, Nearby rivers, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Spanish Town (2025)
While Spanish Town, Saint Catherine, Jamaica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Spanish Town to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Spanish Town (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Spanish Townbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
🏝🏝HIDDEN GEMS 💎 💎 🏝🏝 Vacation Home 🏡🏞
Entire Place • N/A
Opulence at Caymanas Country Club
Entire Place • 4 bedrooms
I love The Oasis, Caymanas Country Club
Entire Place • 2 bedrooms
The Royal Villa
Entire Place • 2 bedrooms
Leachman's Vacation Connection
Entire Place • 3 bedrooms
GATED COMMUNITY!! 2BR/1BA Home Portmore/Jamaica!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Spanish Town (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Spanish Town based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adrean | 3 | $57,656 | 241 | 4.93/5.0 |
| Kadian | 3 | $54,813 | 119 | 4.99/5.0 |
| Shericka | 5 | $44,130 | 113 | 4.81/5.0 |
| Tiffany | 2 | $42,796 | 26 | 4.89/5.0 |
| Dawn And Brian | 11 | $41,149 | 127 | 4.56/5.0 |
| Stephen | 1 | $39,761 | 169 | 4.88/5.0 |
| Elizabeth | 1 | $31,744 | 35 | 4.86/5.0 |
| Nordia | 2 | $29,559 | 24 | 4.95/5.0 |
| Sunil | 1 | $27,291 | 89 | 4.91/5.0 |
| Seymour | 1 | $27,104 | 83 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Spanish Town.
Dive Deeper: Advanced Spanish Town STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Spanish Town. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSpanish Town Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Spanish Town
- The Spanish Town Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 192 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Spanish Town, House properties are the most common (83.9%), reflecting the local real estate landscape.
- Houses represent a significant 83.9% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.6%) offer potential for unique stay experiences.
Spanish Town Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Spanish Town
- The dominant room capacity in Spanish Town is 2 bedrooms listings, making up 60.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 90.6% of the active Airbnb listings in Spanish Town, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Spanish Town.
Spanish Town Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Spanish Town
- The most common guest capacity trend in Spanish Town vacation rentals is listings accommodating 4 guests (49%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Spanish Town STR market, accounting for 76.6% of listings.
- 11.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Spanish Town.
- On average, properties in Spanish Town are equipped to host 3.7 guests.
Spanish Town Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Spanish Town
- The most common availability pattern in Spanish Town falls within the 271-366 days range, representing 59.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Spanish Town (29.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Spanish Town Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
26.6% of total
2 Nights
62 listings
33% of total
3 Nights
44 listings
23.4% of total
4-6 Nights
10 listings
5.3% of total
30+ Nights
22 listings
11.7% of total
Key Insights
- The most prevalent minimum stay requirement in Spanish Town is 2 Nights, adopted by 33% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.7%) caters to monthly stays (30+ nights) in Spanish Town, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33% of Spanish Town hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Spanish Town.
Spanish Town Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
81 listings
46.3% of total
Moderate
37 listings
21.1% of total
Firm
28 listings
16% of total
Strict
29 listings
16.6% of total
Cancellation Policy Insights for Spanish Town
- The prevailing Airbnb cancellation policy trend in Spanish Town is Flexible, used by 46.3% of listings.
- There's a relatively balanced mix between guest-friendly (67.4%) and stricter (32.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.3% market standard in Spanish Town.
- Regularly review your cancellation policy against competitors and market demand shifts in Spanish Town.
Spanish Town STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Spanish Town
- The overall average booking lead time for vacation rentals in Spanish Town is 25 days.
- Guests book furthest in advance for stays during December (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (36 days avg.) sees the longest lead times, while Fall (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Spanish Town.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Spanish Town averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Spanish Town (2025)
Amenity Prevalence
Amenity Insights for Spanish Town
- Essential amenities in Spanish Town that guests expect include: Wifi, Kitchen, TV, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Spanish Town: Wifi, Kitchen, TV, Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Wifi, Kitchen, TV, Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Iron or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Spanish Town to stay competitive.
Spanish Town Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Spanish Town
- The typical guest profile for Airbnb in Spanish Town consists of predominantly international visitors (85%), with top international origins including Jamaica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 15.2% of guests.
- Key international markets include United States (59.4%) and Jamaica (15.2%).
- Top languages spoken are English (88%) followed by Spanish (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Jamaica.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Spanish Town Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Duncans | 27 | $3,906 | $639.17 | 33% |
| Ocho Rios | 16 | $3,722 | $417.48 | 32% |
| Unity Hall | 30 | $3,223 | $363.45 | 29% |
| Mount Zion | 34 | $3,167 | $429.63 | 34% |
| Treasure Beach | 20 | $2,935 | $449.42 | 34% |
| Montego Bay | 220 | $2,679 | $313.74 | 38% |
| Barrett Town | 12 | $2,617 | $287.41 | 51% |
| Bruces Hill | 20 | $2,356 | $633.90 | 24% |
| Drapers | 38 | $2,197 | $389.23 | 33% |
| Montego Bay | 12 | $2,100 | $193.07 | 49% |