Sighișoara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mureș, Romania
Is Airbnb profitable in Sighișoara in 2025? Explore comprehensive Airbnb analytics for Sighișoara, Mureș, Romania to uncover income potential. This 2025 STR market report for Sighișoara, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 177 active listings.
Whether you're considering an Airbnb investment in Sighișoara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sighișoara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sighișoara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sighișoara (2025)
Understanding the monthly revenue variations for Airbnb listings in Sighișoara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sighișoara is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sighișoara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,103+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $707 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $378 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $187, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sighișoara
Sighișoara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sighișoara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sighișoara:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sighișoara
Average Daily Rate (ADR) Airbnb Trends in Sighișoara (2025)
Effective short term rental pricing strategy in Sighișoara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sighișoara typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $83 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Sighișoara
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Airbnb Seasonality Analysis & Trends in Sighișoara (2025)
Peak Season (August, July, June)
- Revenue averages $788 per month
- Occupancy rates average 34.9%
- Daily rates average $77
Shoulder Season
- Revenue averages $499 per month
- Occupancy maintains around 25.8%
- Daily rates hold near $70
Low Season (January, February, March)
- Revenue drops to average $352 per month
- Occupancy decreases to average 19.4%
- Daily rates adjust to average $66
Seasonality Insights for Sighișoara
- The Airbnb seasonality in Sighișoara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sighișoara's highest earning potential, with monthly revenues capable of climbing to $1,011, occupancy reaching a high of 43.7%, and ADRs peaking at $80.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $330, occupancy could drop to 16.2%, and ADRs may adjust down to $65.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sighișoara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sighișoara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sighișoara (2025)
Exploring the top neighborhoods for short-term rentals in Sighișoara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center | Sighișoara's UNESCO World Heritage Site with stunning medieval architecture and historical significance. Popular among tourists for its charm and connection to Vlad the Impaler. | Clock Tower, Sighișoara Citadel, Birthplace of Vlad the Impaler, Church on the Hill, Scara Acoperită (Covered Staircase) |
| Piața Cetății | A vibrant square in the heart of Sighișoara surrounded by cafes and shops. A focal point for events and gatherings, making it attractive for short-term rentals. | Weekly markets, Outdoor cafes, Cultural events, Historical buildings |
| Târgu Mureș | The nearby city offers a larger urban environment with diverse amenities and a growing tourism sector. Great for those looking to attract a wider range of visitors. | Palace of Culture, Somosteto park, Târgu Mureș Fortress, Shopping centers, Cultural festivals |
| Centrul Istoric | Sighișoara's historical center is packed with photogenic streets, making it perfect for Airbnb stays that cater to tourists looking for unique experiences. | Biserica din Deal, Czech House, Traditional restaurants, Artisan shops |
| Sighișoara Citadel | Famous for its medieval walls and towers, this area draws history buffs and adventurous travelers. Ideal for unique stays with a historical backdrop. | The Venetian House, The Ropemaker's Tower, The Tailors' Tower, The Youth's House |
| Surrounding Countryside | The natural beauty surrounding Sighișoara provides opportunities for outdoor activities such as hiking and cycling. Attractive for eco-tourism and nature lovers. | Vile and mountains, Nature trails, Local farms, Scenic views |
| Locație rurală | Rural settings around Sighișoara offer a peaceful retreat for those wanting a relaxing experience away from the city bustle. Great for agriturismo properties. | Local traditions, Scenic landscapes, Village life, Farm stays |
| Sighișoara's Nightlife | Emerging nightlife scene with bars and local events attracts a younger crowd looking for evening entertainment and vibrant local culture. | Local pubs, Live music venues, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Sighișoara (2025)
While Sighișoara, Mureș, Romania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sighișoara to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sighișoara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sighișoarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Central 4 bedroom Sighisoara private house
Entire Place • 4 bedrooms
♚ Deluxe Apartment - Citadel View ♚
Private Room • 2 bedrooms
The privet HOUSE - connected with nature- Sighisoara
Private Room • 7 bedrooms
♕ Standard Loft Room - Attic with Patio View ♕
Private Room • 1 bedroom
♕ Standard Double Room - Attic With City View ♕
Private Room • 1 bedroom
Vik's Home
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sighișoara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sighișoara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Catalin & Alexandra | 13 | $125,784 | 507 | 4.90/5.0 |
| Alexandra | 5 | $61,076 | 324 | 4.96/5.0 |
| Volker | 16 | $38,745 | 173 | 4.00/5.0 |
| Ion | 10 | $35,839 | 510 | 4.82/5.0 |
| Lazar | 4 | $34,640 | 212 | 4.88/5.0 |
| Valeriu | 3 | $27,342 | 82 | 4.94/5.0 |
| Aura | 3 | $27,250 | 520 | 4.96/5.0 |
| Ioan Horea | 3 | $23,450 | 655 | 4.88/5.0 |
| Alisa | 1 | $22,261 | 3 | 5.00/5.0 |
| Mio | 2 | $19,211 | 21 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sighișoara.
Dive Deeper: Advanced Sighișoara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sighișoara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSighișoara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sighișoara
- The Sighișoara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.9% of the 177 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sighișoara, Apartment/Condo properties are the most common (48%), reflecting the local real estate landscape.
- Houses represent a significant 26.6% portion, catering likely to families or larger groups.
- The presence of 23.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others, outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Sighișoara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sighișoara
- The dominant room capacity in Sighișoara is 1 bedroom listings, making up 61% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.6% of the active Airbnb listings in Sighișoara, indicating a high concentration in these sizes.
- With over half the market (61%) consisting of studios or 1-bedroom units, Sighișoara is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sighișoara.
Sighișoara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sighișoara
- The most common guest capacity trend in Sighișoara vacation rentals is listings accommodating 2 guests (32.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sighișoara STR market, accounting for 61.0% of listings.
- 11.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sighișoara.
- On average, properties in Sighișoara are equipped to host 3.1 guests.
Sighișoara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sighișoara
- The most common availability pattern in Sighișoara falls within the 271-366 days range, representing 75.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sighișoara (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sighișoara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
147 listings
83.5% of total
2 Nights
19 listings
10.8% of total
3 Nights
2 listings
1.1% of total
4-6 Nights
1 listings
0.6% of total
30+ Nights
7 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Sighișoara is 1 Night, adopted by 83.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.3%) of the Sighișoara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 83.5% of Sighișoara hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sighișoara.
Sighișoara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
78 listings
44.1% of total
Moderate
71 listings
40.1% of total
Firm
14 listings
7.9% of total
Strict
14 listings
7.9% of total
Cancellation Policy Insights for Sighișoara
- The prevailing Airbnb cancellation policy trend in Sighișoara is Flexible, used by 44.1% of listings.
- The market strongly favors guest-friendly terms, with 84.2% of listings offering Flexible or Moderate policies. This suggests guests in Sighișoara may expect booking flexibility.
- Strict cancellation policies are quite rare (7.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.1% market standard in Sighișoara.
- Using a Strict policy might deter some guests, as only 7.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sighișoara.
Sighișoara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sighișoara
- The overall average booking lead time for vacation rentals in Sighișoara is 48 days.
- Guests book furthest in advance for stays during December (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Sighișoara.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Sighișoara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sighișoara (2025)
Amenity Prevalence
Amenity Insights for Sighișoara
- Essential amenities in Sighișoara that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sighișoara: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sighișoara to stay competitive.
Sighișoara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sighișoara
- The typical guest profile for Airbnb in Sighișoara consists of predominantly international visitors (81%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 19.5% of guests.
- Key international markets include Romania (19.5%) and United States (15.3%).
- Top languages spoken are English (42.9%) followed by French (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sighișoara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sadu | 10 | $1,861 | $165.23 | 38% |
| Călățele | 14 | $1,604 | $184.99 | 34% |
| Breaza | 29 | $1,465 | $243.62 | 22% |
| Bran | 145 | $1,377 | $221.80 | 26% |
| Beliș | 17 | $1,289 | $214.55 | 24% |
| Moeciu de Jos | 98 | $1,249 | $200.42 | 25% |
| Gilău | 16 | $1,241 | $218.94 | 26% |
| Săcele | 28 | $1,215 | $186.10 | 29% |
| Porumbacu de Jos | 33 | $1,130 | $192.65 | 24% |
| Valea Doftanei | 18 | $1,125 | $245.45 | 22% |