Airbnb market data · 202612 months to September 2026

Jefferson, NC Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
62
Avg. booking lead time
70 days
Listings showing a permit
0%
Peak revenue month
July
Lowest revenue month
February

The short answer

Jefferson Airbnb Market at a Glance

Rates and bookings both trail the North Carolina average. Listings averaged $251 a night and were booked on 35% of available nights, against $305 and 39% for the North Carolina average.

Timing matters: in July, usually the best month, the average listing earns about 2.2 times as much as in February, usually the slowest.

With 62 active listings, Jefferson is the 156th-largest of 298 North Carolina markets AirROI tracks. From a year earlier, average revenue rose 10% while the number of active listings grew 19%.

Map of Airbnb listings in Jefferson Browse the live Jefferson Airbnb market See Every Jefferson Listing

Revenue

How Much Do Airbnb Hosts Make in Jefferson?

Gross bookings per Jefferson listing averaged $26,362 over the 12 months to September 2026 (North Carolina average: $32,258), before cleaning, platform and management costs and taxes.

In a typical year, the average Jefferson listing brings in $4,220 in July, its best month, and $1,900 in February, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn $5,810+ a month, about three times the typical property.
  • Strong performers (top 25%) earn $3,280 or more, roughly $1,300 a month above the median.
  • Typical properties (median) earn about $1,980 a month.
  • Entry-level properties (bottom 25%) earn $1,080 or less, about 55% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

July earns about 2.2 times what February does

Average revenue per active listing, by month, September 2024 to August 2026

Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Jefferson Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

July 2026 led on revenue, nightly rate and bookings alike.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Jefferson, Sep 2025 to Aug 2026
Month Avg. Revenue Occupancy Avg. Nightly Rate RevPAR Booking Lead Time Avg. Length of Stay
Sep 2025$2,90834.3%$285$97101 days3.7 nights
Oct 2025$3,72543.4%$297$120106 days3.4 nights
Nov 2025$2,73134.8%$286$9196 days3.1 nights
Dec 2025$3,37742.9%$289$10959 days4.6 nights
Jan 2026$2,01424.6%$286$6527 days4.1 nights
Feb 2026$1,97129.2%$286$7023 days3.1 nights
Mar 2026$2,10326.4%$285$6827 days4.5 nights
Apr 2026$2,57733.3%$284$8671 days3.7 nights
May 2026$3,14533.9%$296$10147 days3.5 nights
Jun 2026$4,04343.2%$289$13578 days5.1 nights
Jul 2026$4,42448.7%$298$14359 days4.8 nights
Aug 2026$2,91836.6%$285$9460 days3.8 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

For a figure on one home rather than the whole Jefferson market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.

Profit

Is an Airbnb in Jefferson Profitable?

Yes, when it's run well. The average Jefferson Airbnb took in $26,362 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,220 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,040 a month.

Cleaning it yourself keeps the $5,040 a year guests pay in cleaning fees, for about $1,640 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,040 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.

Jefferson Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Jefferson Airbnb
Line Average listing Top-quarter listing
Money in
Nightly bookings$21,322$35,320
Cleaning fees guests pay19% of Jefferson bookings$5,040$8,350
Gross bookings$26,362$43,670
Running costs
Airbnb's feeAbout 14%: 15.5% for the 89% of Jefferson listings on Simplified Pricing, 3% for the rest−$3,710−$6,150
Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself−$5,040−$8,350
Utilities and internetAbout 5% of bookings−$1,320−$2,180
Guest suppliesToiletries, coffee, paper goods: about 2%−$530−$870
Repairs and upkeepIncluding linens and small replacements: about 3%−$790−$1,310
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−$260−$260
Permit and registrationWhere one is required−$130−$130
Management$0 when you run it; co-hosts charge from about 10% of nightly bookings$0$0
Pricing and messaging toolsOptional; Airbnb's own tools are free$0$0
Lodging taxesAdded to the guest's bill and passed on$0$0
Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee−$11,780−$19,250
Left for housing costs, then profit$14,582about $1,220 a month$24,420about $2,040 a month
Housing costs
Mortgage or rent, property tax, home insurance, HOA or condo fees Depend on the home

Estimate Your Own Jefferson Airbnb Profit

The estimate starts from Jefferson's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Jefferson home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.

How Jefferson's Top Earners Get There

  • More nights booked. The busiest quarter of Jefferson listings are booked on 50% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of $175 adds about $1,770 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge $295 a night or more, against a median of $175. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,130 a year.
  • Open for the busy months. In a typical year, July brings the average listing about $4,220, against $1,900 in February, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Jefferson listings average 4.88 stars, and 65% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,640 a month, against $2,200 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Jefferson?

Jefferson listings were booked on 35% of the nights they were open over the past year, 4 percentage points below the North Carolina average (39%) and 6 points below the U.S. average (41%). In a typical year, occupancy climbs to 48% in July and falls to 29% in February.

The busiest tenth of listings are booked about four times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 68%+ of open nights, 35 points above the median.
  • Strong performers (top 25%) fill 50% or more, roughly three nights a week.
  • Typical properties (median) fill about 33% of open nights.
  • Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.

July is usually the busiest month in Jefferson, February the quietest

Share of open nights booked, by month, September 2024 to August 2026

Nightly rates

How Much Does an Airbnb Cost per Night in Jefferson?

The average nightly rate in Jefferson, known as ADR (average daily rate), was $251 over the past year, about 18% below the North Carolina average of $305 and about 22% below the U.S. average of $320. Averaged month by month over the past two years, rates peak in July and December at about $290 and bottom out in September and November at about $260.

Prices span a wide range: the top 10% charge about 3.1 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge $425+ a night, about 2.4 times the median.
  • Strong performers (top 25%) charge $295 or more, about $120 above the median.
  • Typical properties (median) charge about $175 a night.
  • Entry-level properties (bottom 25%) charge $135 or less, about three-quarters of the median.

July rates run 12% above September's

Average nightly rate (ADR), by month, September 2024 to August 2026

The 12-month ADR of $251 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.

What Is the RevPAR for Airbnb in Jefferson?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Jefferson it averaged $92 over the past year, from about $66 in a typical January to about $136 in a typical July.

Per open night, by tier:

  • Best-in-class properties (top 10%) earn $143+ per open night, about twice the median.
  • Strong performers (top 25%) earn $106 or more, about $35 a night above the median.
  • Typical properties (median) earn about $70 per open night.
  • Entry-level properties (bottom 25%) earn $43 or less, about 61% of the median.

July RevPAR is about twice January's

Revenue per open night (RevPAR), by month, September 2024 to August 2026

Seasonality

Best and Worst Months for Airbnb in Jefferson

Jefferson has two high seasons, June–August and October, which makes it a moderately seasonal market. Business is slowest from January to April and slows again in September. A listing earns about 61% more a month in June through August than in December through February.

Average revenue by month in Jefferson

Average revenue per active listing, each calendar month averaged over the past two years

Revenue by month in Jefferson in numbers
Average monthly revenue per active listing in Jefferson, by calendar month
Month Season Revenue per listing
JanuaryLow season$2,030
FebruaryLow season$1,900
MarchLow season$2,240
AprilLow season$2,260
MayShoulder season$3,050
JuneHigh season$3,670
JulyHigh season$4,220
AugustHigh season$3,130
SeptemberLow season$2,550
OctoberHigh season$3,400
NovemberShoulder season$2,920
DecemberShoulder season$2,920
Average monthly Airbnb revenue, occupancy and nightly rate in Jefferson by season
Season Revenue per month Occupancy Nightly rate
High seasonJune–August, October$3,60042%$281
Shoulder seasonMay, November–December$2,96037%$280
Low seasonJanuary–April, September$2,20031%$271

How Far in Advance Do Guests Book Airbnb in Jefferson?

Guests book Jefferson stays 70 days ahead on average (about two and a half months), so guests here plan well ahead. October stays are booked furthest out, about 94 days ahead, and February stays closest to arrival, about 22 days. A typical October booking is made in mid-July.

October stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2024 to August 2026

The 12-month figure of 70 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Jefferson

None of the 62 active listings in Jefferson display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Jefferson.

Neighborhoods

Best Neighborhoods for Airbnb in Jefferson

AirROI's area guide picks five Jefferson neighborhoods that draw short-term rental guests, led by Jefferson Historic District, Grayson Highlands State Park and New River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Jefferson
Area Who it suits Landmarks nearby
Jefferson Historic District Charming area with historic buildings and a local small-town vibe. Attracts visitors looking for authenticity and a taste of local culture.Jefferson Baptist Church, Museum of Ashe County History, Zionville Historic District, New River State Park, Moses H. Cone Memorial Park
Grayson Highlands State Park Beautiful natural park known for its scenic views and hiking trails, making it ideal for nature lovers and outdoor enthusiasts.Hiking and scenic overlooks, Wild ponies of Grayson Highlands, Backpacking trails, Avery Mountain, Doughton Park
New River One of the oldest rivers in North America, offers a range of outdoor activities including kayaking and tubing.Kayaking and canoeing, Fishing spots, New River Trail, Mountain biking trails, Scenic river views
Boone Home to Appalachian State University, Boone offers a youthful vibe with plenty of outdoor activities and cultural events throughout the year.Appalachian State University, Blue Ridge Parkway, Hiking Trails, Shopping and Art Scene, Local Restaurants
Creston A rural and picturesque area that attracts those looking for tranquility and a connection with nature.Local farms, Scenic countryside, Outdoor activities, Creston Community Center

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Jefferson Airbnb Listings by Type and Size

Every Airbnb in Jefferson is an entire home: all 62 listings rent the whole place. Cabins and other outdoor stays make up 56% of listings, about 1.5 times the share of houses (37%).

Every listing rents the whole place

Jefferson Airbnb listings by room type

  • Entire home 100%
Room types in numbers

Cabins lead the property mix

Jefferson Airbnb listings by property type

  • Cabin/Outdoor 56%
  • House 37%
  • Unique stay 3%
  • Apartment/Condo 2%
  • Hotel/Boutique 2%
Property types in numbers
Jefferson Airbnb listings by property type
Property type Share of listings Listings
Cabin/Outdoor56.5%35
House37.1%23
Unique stay3.2%2
Apartment/Condo1.6%1
Hotel/Boutique1.6%1

How Many Bedrooms Do Airbnb Listings in Jefferson Have?

Two-bedroom homes are the most common size in Jefferson (36% of entire homes), and 47% have three or more bedrooms.

Jefferson entire homes by number of bedrooms

Entire homes with each number of bedrooms

Bedroom counts in numbers
Jefferson entire homes by number of bedrooms
Bedrooms Share of entire homes Entire homes
1 bedroom16.9%10
2 bedrooms35.6%21
3 bedrooms23.7%14
4 bedrooms16.9%10
5+ bedrooms6.8%4

What Each Home Size Earns in Jefferson

A typical one-bedroom home in Jefferson earned $13,800 over the past year, against $35,300 for a four-bedroom home.

What each home size earns in Jefferson
Home size Listings Typical annual revenue (median) Average annual revenue Avg. nightly rate Occupancy
1 bedroom10$13,800$13,800$13234%
2 bedrooms21$13,800$16,500$16038%
3 bedrooms14$20,400$19,300$25828%
4 bedrooms10$35,300$32,200$35634%

How Many Guests Do Airbnbs in Jefferson Sleep?

Jefferson is a group-trip market: 37% of listings sleep eight or more guests, more than the share of the next most common size, four guests (34%).

Jefferson listings by guest capacity

Share of listings by the number of guests they sleep

Guest capacity in numbers
Jefferson listings by guest capacity
Guest capacity Share of listings Listings
2 guests3.2%2
3 guests1.6%1
4 guests33.9%21
5 guests3.2%2
6 guests16.1%10
7 guests4.8%3
8+ guests37.1%23

How Jefferson Airbnb Listings Are Set Up

Jefferson hosts set up an average of 3.9 beds per listing. About two in ten listings (19%) show their exact location on the listing map; the rest show an approximate area.

Photos per listing
16
Beds per listing
3.9
Show exact location
19%

What Amenities Do Airbnb Listings in Jefferson Offer?

Fire pits are common in Jefferson: 65% of listings have one, and 60% have a fireplace.

Share of Jefferson listings with each common amenity

  • Heating Nearly all
  • Air conditioning Nearly all
  • Smoke alarm 97%
  • Free parking on premises 95%
  • Wifi 95%
  • TV 92%
  • Coffee maker 92%
  • Stove 90%
  • Kitchen 89%
  • Pets allowed 87%

Guests

Who Books Airbnbs in Jefferson?

Jefferson draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Charlotte is the largest source, at about 7% of reviews. English is spoken by 77% of guests, and Spanish by 15%.

99% of Jefferson guests are domestic

Where guests who left reviews live

  • Domestic 99%
  • International <1%

Where Jefferson guests come from: top cities

Share of guests who left reviews

  • Charlotte 7%
  • Raleigh 5%
  • Winston-Salem 5%
  • Greensboro 4%
  • Durham 4%
Top origin cities in numbers
Where Jefferson guests come from: top cities
Origin city Share of guests
Charlotte7.1%
Raleigh4.9%
Winston-Salem4.6%
Greensboro4.1%
Durham3.6%

Where Jefferson guests come from: top countries

Share of guests who left reviews

  • United States 99%
  • Brazil 0%
  • Germany 0%
  • Australia 0%
Top origin countries in numbers
Where Jefferson guests come from: top countries
Origin country Share of guests
United States99.0%
Brazil0.2%
Germany0.2%
Australia0.2%

Languages spoken by Jefferson guests

Share of guests who left reviews

  • English 77%
  • Spanish 15%
  • French 4%
  • Italian 1%
  • Tagalog 1%
Top languages in numbers
Languages spoken by Jefferson guests
Language Share of guests
English76.9%
Spanish14.7%
French4.5%
Italian1.3%
Tagalog0.6%

What Are Airbnb Guest Ratings in Jefferson?

Jefferson Airbnbs average 4.88 stars, and 65% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81.

Communication scores highest in Jefferson; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.91
  • Cleanliness 4.82
  • Communication 4.95
  • Location 4.90
  • Check-in 4.94
  • Value 4.81
Category scores in numbers
Jefferson guest ratings by category
Category Average rating (out of 5)
Accuracy4.91
Cleanliness4.82
Communication4.95
Location4.90
Check-in4.94
Value4.81

Booking patterns

How Guests Book in Jefferson: Stays, Rules and Fees

More than nine in ten Jefferson listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 42% of listings; blocked nights include any the host closes off.

Days a year Jefferson listings are open to guests

Share of listings by days a year

  • 271-366 days 52%
  • 181-270 days 40%
  • 91-180 days 6%
  • 31-90 days 2%
Open days in numbers
Days a year Jefferson listings are open to guests
Days a year Share of listings Listings
271-366 days51.6%32
181-270 days40.3%25
91-180 days6.5%4
31-90 days1.6%1

Days a year Jefferson listings are booked or blocked

Share of listings by days a year

  • 271-366 days 2%
  • 181-270 days 6%
  • 91-180 days 42%
  • 31-90 days 35%
  • 1-30 days 15%
Booked or blocked days in numbers
Days a year Jefferson listings are booked or blocked
Days a year Share of listings Listings
271-366 days1.6%1
181-270 days6.5%4
91-180 days41.9%26
31-90 days35.5%22
1-30 days14.5%9

What Is the Average Length of Stay for Airbnb in Jefferson?

The average Jefferson booking lasts 4.3 nights, longest in July and shortest in November. Listings took about 24 bookings each over the year, some 1,470 in all. About six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.

Average length of stay by month in Jefferson

Average nights per booking, by month of stay

Two-year average by calendar month.

Jefferson Airbnb Minimum Stay Requirements

About nine in ten listings in Jefferson accept stays of one or two nights.

Minimum stay set by Jefferson listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 23% 14 listings
  • 2 Nights 68% 42 listings
  • 3 Nights 10% 6 listings

What Cancellation Policies Do Airbnb Hosts Use in Jefferson?

Firm is the most common cancellation policy in Jefferson, used by 39% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than six in ten listings use Firm or stricter terms, against 27% on Flexible or Moderate.

Cancellation policies of Jefferson listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 16% 10 listings
  • Moderate 11% 7 listings
  • Limited 11% 7 listings
  • Firm 39% 24 listings
  • Strict 16% 10 listings
  • Super Strict 30 Days 5% 3 listings
  • Super Strict 60 Days 2% 1 listing

How Much Are Airbnb Cleaning Fees in Jefferson?

More than nine in ten Jefferson listings charge a cleaning fee. The typical fee is $115, and some higher fees lift the average to $228. Spread over the average stay of 4.3 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 19% of gross revenue.

Median cleaning fee
$115
Average cleaning fee
$228
Listings charging a fee
91.9%
Share of gross revenue
19.1%

Top earners

Top-Earning Airbnbs and Hosts in Jefferson

The top-grossing Airbnb in Jefferson, an 18-bedroom home, took in $248,000 over the past year, about 9.4 times the city's average of $26,400. Three of the six listings below have five or more bedrooms; the other three have two and four bedrooms.

The Havens at Greenwood Glen The Havens at Greenwood Glen Entire home · 18 bedrooms Rated 4.85
Revenue
$247,658
Occupancy
47.6%
Daily rate
$1,384
Robin Hoods Retreat - Luxury home - walk to river! Robin Hoods Retreat - Luxury home - walk to river! Entire home · 5 bedrooms Rated 4.76
Revenue
$159,388
Occupancy
56.8%
Daily rate
$736
Waterfront home in picturesque community Waterfront home in picturesque community Entire home · 5 bedrooms Rated 4.55
Revenue
$102,575
Occupancy
43.1%
Daily rate
$658
Whiskey River by the New - hot tub, river access! Whiskey River by the New - hot tub, river access! Entire home · 4 bedrooms Rated 5.00
Revenue
$65,200
Occupancy
45.4%
Daily rate
$482
Mt Jefferson View, modern & cozy Mt Jefferson View, modern & cozy Entire home · 2 bedrooms Rated 4.96
Revenue
$43,684
Occupancy
79.9%
Daily rate
$148
Autumn Acres -location-close to town/all amenities Autumn Acres -location-close to town/all amenities Entire home · 4 bedrooms Rated 4.99
Revenue
$40,631
Occupancy
61.3%
Daily rate
$168

Who Are the Airbnb Hosts in Jefferson?

Professional management companies run 29% of Jefferson listings and owners run the rest, though 34% of listings have a co-host. Superhosts run 55% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.

Superhosts
54.8%
Professional management
29.0%
Cohosted listings
33.9%
Instant Book enabled
46.8%
Simplified Pricing
88.7%

Nearby markets

Jefferson vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 24 km, Fleetwood (16 km away, 95 listings) earned the most per listing, about 16% more than Jefferson. Mouth of Wilson was the busiest, booked on 41% of nights against 35% in Jefferson.

Airbnb markets near Jefferson: distance, revenue, nightly rate and occupancy
Market Listings Avg. annual revenue Avg. nightly rate Occupancy
West Jefferson 8 km 209$28,039$26735%
Crumpler 12 km 39$13,457$20833%
Fleetwood 16 km 95$30,551$27437%
Lansing 16 km 44$25,610$26833%
Piney Creek 18 km 32$18,719$24429%
Purlear 19 km 54$26,879$20240%
Todd 20 km 82$28,368$27937%
Mouth of Wilson 24 km 34$17,565$16541%

Other Airbnb Markets in North Carolina

See all 298 North Carolina Airbnb markets

Markets Similar to Jefferson

Markets elsewhere in the United States with a similar nightly rate and occupancy to Jefferson:

FAQ

Jefferson Airbnb FAQ

How much do Airbnb hosts make in Jefferson?

An active Jefferson Airbnb grossed $26,362 on average in the 12 months to September 2026, according to AirROI's tracking of 62 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,280 or more in a typical month.

How much can I make on Airbnb in Jefferson?

It depends most on the home's size, location and how it's run. The middle half of Jefferson listings earn between $1,080 and $3,280 in a typical month, and the top tenth $5,810 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Jefferson?

Listings in Jefferson were booked on 35% of available nights over the past year. That compares with 39% for the North Carolina average. July is usually the busiest month.

How much does an Airbnb cost per night in Jefferson?

The average booked night in Jefferson cost $251 before fees. Half of listings charge between $135 and $295, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Jefferson?

None of the active Jefferson listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.

Is Airbnb profitable in Jefferson?

Yes, when it's run well. The average Jefferson Airbnb grossed $26,362 in the 12 months to September 2026, 18% below the North Carolina average of $32,258. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,582 a year (about $1,220 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,040 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Jefferson?

July usually pays best, averaging $4,220 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Jefferson?

Each night a Jefferson listing was open to book earned $92 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $143 or more.

How far in advance do guests book Airbnbs in Jefferson?

Jefferson stays were booked 70 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.

How long do guests stay at Airbnbs in Jefferson?

The average Jefferson Airbnb stay lasted 4.3 nights over the past year. A listing took 24 reservations over the year on average.

How are Airbnbs in Jefferson rated?

Guests rate Jefferson Airbnbs 4.88 out of 5 on average. Guests score communication highest and value lowest.

What are the best neighborhoods for Airbnb in Jefferson?

Jefferson Historic District, Grayson Highlands State Park and New River draw the most short-term rental interest in Jefferson. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Jefferson?

AirROI counted 62 active Airbnb listings in Jefferson as of September 2026. The closest tracked market is West Jefferson, 8 km away.

How much are Airbnb cleaning fees in Jefferson?

In Jefferson, more than nine in ten listings add a cleaning fee. The median fee is $115, and some higher fees lift the average to $228.

Method

About This Data

Figures on this page cover 62 active Airbnb listings in Jefferson from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.