The Havens at Greenwood Glen Entire home · 18 bedrooms Rated 4.85 - Revenue
- $247,658
- Occupancy
- 47.6%
- Daily rate
- $1,384
Airbnb market data · 202612 months to September 2026
The average Airbnb in Jefferson brought in $26,362 over the 12 months through September 2026, about 18% less than the North Carolina average of $32,258.
The short answer
Rates and bookings both trail the North Carolina average. Listings averaged $251 a night and were booked on 35% of available nights, against $305 and 39% for the North Carolina average.
Timing matters: in July, usually the best month, the average listing earns about 2.2 times as much as in February, usually the slowest.
With 62 active listings, Jefferson is the 156th-largest of 298 North Carolina markets AirROI tracks. From a year earlier, average revenue rose 10% while the number of active listings grew 19%.
Browse the live Jefferson Airbnb market
See Every Jefferson Listing
Revenue
Gross bookings per Jefferson listing averaged $26,362 over the 12 months to September 2026 (North Carolina average: $32,258), before cleaning, platform and management costs and taxes.
In a typical year, the average Jefferson listing brings in $4,220 in July, its best month, and $1,900 in February, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.2 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,908 | 34.3% | $285 | $97 | 101 days | 3.7 nights |
| Oct 2025 | $3,725 | 43.4% | $297 | $120 | 106 days | 3.4 nights |
| Nov 2025 | $2,731 | 34.8% | $286 | $91 | 96 days | 3.1 nights |
| Dec 2025 | $3,377 | 42.9% | $289 | $109 | 59 days | 4.6 nights |
| Jan 2026 | $2,014 | 24.6% | $286 | $65 | 27 days | 4.1 nights |
| Feb 2026 | $1,971 | 29.2% | $286 | $70 | 23 days | 3.1 nights |
| Mar 2026 | $2,103 | 26.4% | $285 | $68 | 27 days | 4.5 nights |
| Apr 2026 | $2,577 | 33.3% | $284 | $86 | 71 days | 3.7 nights |
| May 2026 | $3,145 | 33.9% | $296 | $101 | 47 days | 3.5 nights |
| Jun 2026 | $4,043 | 43.2% | $289 | $135 | 78 days | 5.1 nights |
| Jul 2026 | $4,424 | 48.7% | $298 | $143 | 59 days | 4.8 nights |
| Aug 2026 | $2,918 | 36.6% | $285 | $94 | 60 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Jefferson market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Jefferson Airbnb took in $26,362 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,220 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,040 a month.
Cleaning it yourself keeps the $5,040 a year guests pay in cleaning fees, for about $1,640 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,040 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $21,322 | $35,320 |
| Cleaning fees guests pay19% of Jefferson bookings | $5,040 | $8,350 |
| Gross bookings | $26,362 | $43,670 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Jefferson listings on Simplified Pricing, 3% for the rest | −$3,710 | −$6,150 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,040 | −$8,350 |
| Utilities and internetAbout 5% of bookings | −$1,320 | −$2,180 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$530 | −$870 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$790 | −$1,310 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$260 | −$260 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$11,780 | −$19,250 |
| Left for housing costs, then profit | $14,582about $1,220 a month | $24,420about $2,040 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Jefferson's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Jefferson home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,640 a month, against $2,200 for the average one.
Occupancy
Jefferson listings were booked on 35% of the nights they were open over the past year, 4 percentage points below the North Carolina average (39%) and 6 points below the U.S. average (41%). In a typical year, occupancy climbs to 48% in July and falls to 29% in February.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
July is usually the busiest month in Jefferson, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Jefferson, known as ADR (average daily rate), was $251 over the past year, about 18% below the North Carolina average of $305 and about 22% below the U.S. average of $320. Averaged month by month over the past two years, rates peak in July and December at about $290 and bottom out in September and November at about $260.
Prices span a wide range: the top 10% charge about 3.1 times the rate of the bottom quarter.
July rates run 12% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $251 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Jefferson it averaged $92 over the past year, from about $66 in a typical January to about $136 in a typical July.
Per open night, by tier:
July RevPAR is about twice January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Jefferson has two high seasons, June–August and October, which makes it a moderately seasonal market. Business is slowest from January to April and slows again in September. A listing earns about 61% more a month in June through August than in December through February.
Average revenue by month in Jefferson
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $2,030 |
| February | Low season | $1,900 |
| March | Low season | $2,240 |
| April | Low season | $2,260 |
| May | Shoulder season | $3,050 |
| June | High season | $3,670 |
| July | High season | $4,220 |
| August | High season | $3,130 |
| September | Low season | $2,550 |
| October | High season | $3,400 |
| November | Shoulder season | $2,920 |
| December | Shoulder season | $2,920 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August, October | $3,600 | 42% | $281 |
| Shoulder seasonMay, November–December | $2,960 | 37% | $280 |
| Low seasonJanuary–April, September | $2,200 | 31% | $271 |
Guests book Jefferson stays 70 days ahead on average (about two and a half months), so guests here plan well ahead. October stays are booked furthest out, about 94 days ahead, and February stays closest to arrival, about 22 days. A typical October booking is made in mid-July.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 70 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 62 active listings in Jefferson display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Jefferson.
Neighborhoods
AirROI's area guide picks five Jefferson neighborhoods that draw short-term rental guests, led by Jefferson Historic District, Grayson Highlands State Park and New River. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Jefferson Historic District | Charming area with historic buildings and a local small-town vibe. Attracts visitors looking for authenticity and a taste of local culture. | Jefferson Baptist Church, Museum of Ashe County History, Zionville Historic District, New River State Park, Moses H. Cone Memorial Park |
| Grayson Highlands State Park | Beautiful natural park known for its scenic views and hiking trails, making it ideal for nature lovers and outdoor enthusiasts. | Hiking and scenic overlooks, Wild ponies of Grayson Highlands, Backpacking trails, Avery Mountain, Doughton Park |
| New River | One of the oldest rivers in North America, offers a range of outdoor activities including kayaking and tubing. | Kayaking and canoeing, Fishing spots, New River Trail, Mountain biking trails, Scenic river views |
| Boone | Home to Appalachian State University, Boone offers a youthful vibe with plenty of outdoor activities and cultural events throughout the year. | Appalachian State University, Blue Ridge Parkway, Hiking Trails, Shopping and Art Scene, Local Restaurants |
| Creston | A rural and picturesque area that attracts those looking for tranquility and a connection with nature. | Local farms, Scenic countryside, Outdoor activities, Creston Community Center |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Jefferson is an entire home: all 62 listings rent the whole place. Cabins and other outdoor stays make up 56% of listings, about 1.5 times the share of houses (37%).
Every listing rents the whole place
Jefferson Airbnb listings by room type
Cabins lead the property mix
Jefferson Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 56.5% | 35 |
| House | 37.1% | 23 |
| Unique stay | 3.2% | 2 |
| Apartment/Condo | 1.6% | 1 |
| Hotel/Boutique | 1.6% | 1 |
Two-bedroom homes are the most common size in Jefferson (36% of entire homes), and 47% have three or more bedrooms.
Jefferson entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 16.9% | 10 |
| 2 bedrooms | 35.6% | 21 |
| 3 bedrooms | 23.7% | 14 |
| 4 bedrooms | 16.9% | 10 |
| 5+ bedrooms | 6.8% | 4 |
A typical one-bedroom home in Jefferson earned $13,800 over the past year, against $35,300 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 10 | $13,800 | $13,800 | $132 | 34% |
| 2 bedrooms | 21 | $13,800 | $16,500 | $160 | 38% |
| 3 bedrooms | 14 | $20,400 | $19,300 | $258 | 28% |
| 4 bedrooms | 10 | $35,300 | $32,200 | $356 | 34% |
Jefferson is a group-trip market: 37% of listings sleep eight or more guests, more than the share of the next most common size, four guests (34%).
Jefferson listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 3.2% | 2 |
| 3 guests | 1.6% | 1 |
| 4 guests | 33.9% | 21 |
| 5 guests | 3.2% | 2 |
| 6 guests | 16.1% | 10 |
| 7 guests | 4.8% | 3 |
| 8+ guests | 37.1% | 23 |
Jefferson hosts set up an average of 3.9 beds per listing. About two in ten listings (19%) show their exact location on the listing map; the rest show an approximate area.
Fire pits are common in Jefferson: 65% of listings have one, and 60% have a fireplace.
Share of Jefferson listings with each common amenity
Guests
Jefferson draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Charlotte is the largest source, at about 7% of reviews. English is spoken by 77% of guests, and Spanish by 15%.
99% of Jefferson guests are domestic
Where guests who left reviews live
Where Jefferson guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Charlotte | 7.1% |
| Raleigh | 4.9% |
| Winston-Salem | 4.6% |
| Greensboro | 4.1% |
| Durham | 3.6% |
Where Jefferson guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 99.0% |
| Brazil | 0.2% |
| Germany | 0.2% |
| Australia | 0.2% |
Languages spoken by Jefferson guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 76.9% |
| Spanish | 14.7% |
| French | 4.5% |
| Italian | 1.3% |
| Tagalog | 0.6% |
Jefferson Airbnbs average 4.88 stars, and 65% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81.
Communication scores highest in Jefferson; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.82 |
| Communication | 4.95 |
| Location | 4.90 |
| Check-in | 4.94 |
| Value | 4.81 |
Booking patterns
More than nine in ten Jefferson listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Jefferson listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 51.6% | 32 |
| 181-270 days | 40.3% | 25 |
| 91-180 days | 6.5% | 4 |
| 31-90 days | 1.6% | 1 |
Days a year Jefferson listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.6% | 1 |
| 181-270 days | 6.5% | 4 |
| 91-180 days | 41.9% | 26 |
| 31-90 days | 35.5% | 22 |
| 1-30 days | 14.5% | 9 |
The average Jefferson booking lasts 4.3 nights, longest in July and shortest in November. Listings took about 24 bookings each over the year, some 1,470 in all. About six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Jefferson
Average nights per booking, by month of stay
Two-year average by calendar month.
About nine in ten listings in Jefferson accept stays of one or two nights.
Minimum stay set by Jefferson listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Jefferson, used by 39% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than six in ten listings use Firm or stricter terms, against 27% on Flexible or Moderate.
Cancellation policies of Jefferson listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Jefferson listings charge a cleaning fee. The typical fee is $115, and some higher fees lift the average to $228. Spread over the average stay of 4.3 nights, that adds roughly $25 a night to what guests pay. For listings that charge one, cleaning fees make up about 19% of gross revenue.
Top earners
The top-grossing Airbnb in Jefferson, an 18-bedroom home, took in $248,000 over the past year, about 9.4 times the city's average of $26,400. Three of the six listings below have five or more bedrooms; the other three have two and four bedrooms.
The Havens at Greenwood Glen Entire home · 18 bedrooms Rated 4.85
Robin Hoods Retreat - Luxury home - walk to river! Entire home · 5 bedrooms Rated 4.76
Waterfront home in picturesque community Entire home · 5 bedrooms Rated 4.55
Whiskey River by the New - hot tub, river access! Entire home · 4 bedrooms Rated 5.00
Mt Jefferson View, modern & cozy Entire home · 2 bedrooms Rated 4.96
Autumn Acres -location-close to town/all amenities Entire home · 4 bedrooms Rated 4.99 Professional management companies run 29% of Jefferson listings and owners run the rest, though 34% of listings have a co-host. Superhosts run 55% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 24 km, Fleetwood (16 km away, 95 listings) earned the most per listing, about 16% more than Jefferson. Mouth of Wilson was the busiest, booked on 41% of nights against 35% in Jefferson.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| West Jefferson 8 km | 209 | $28,039 | $267 | 35% |
| Crumpler 12 km | 39 | $13,457 | $208 | 33% |
| Fleetwood 16 km | 95 | $30,551 | $274 | 37% |
| Lansing 16 km | 44 | $25,610 | $268 | 33% |
| Piney Creek 18 km | 32 | $18,719 | $244 | 29% |
| Purlear 19 km | 54 | $26,879 | $202 | 40% |
| Todd 20 km | 82 | $28,368 | $279 | 37% |
| Mouth of Wilson 24 km | 34 | $17,565 | $165 | 41% |
See all 298 North Carolina Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Jefferson:
FAQ
An active Jefferson Airbnb grossed $26,362 on average in the 12 months to September 2026, according to AirROI's tracking of 62 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,280 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Jefferson listings earn between $1,080 and $3,280 in a typical month, and the top tenth $5,810 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Jefferson were booked on 35% of available nights over the past year. That compares with 39% for the North Carolina average. July is usually the busiest month.
The average booked night in Jefferson cost $251 before fees. Half of listings charge between $135 and $295, so bedroom count and location move the price more than the average suggests.
None of the active Jefferson listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Jefferson Airbnb grossed $26,362 in the 12 months to September 2026, 18% below the North Carolina average of $32,258. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,582 a year (about $1,220 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,040 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $4,220 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Jefferson listing was open to book earned $92 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $143 or more.
Jefferson stays were booked 70 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Jefferson Airbnb stay lasted 4.3 nights over the past year. A listing took 24 reservations over the year on average.
Guests rate Jefferson Airbnbs 4.88 out of 5 on average. Guests score communication highest and value lowest.
Jefferson Historic District, Grayson Highlands State Park and New River draw the most short-term rental interest in Jefferson. The neighborhood guide explains what brings guests to each.
AirROI counted 62 active Airbnb listings in Jefferson as of September 2026. The closest tracked market is West Jefferson, 8 km away.
In Jefferson, more than nine in ten listings add a cleaning fee. The median fee is $115, and some higher fees lift the average to $228.
Method
Figures on this page cover 62 active Airbnb listings in Jefferson from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.