Tourism statisticsState2026
New Brunswick Tourism Statistics: 41,553 Airbnb Stays
AirROI estimates 41,553 Airbnb stays in New Brunswick in the 12 months to October 2026, with Moncton the most booked town. The busiest month was August. All of Canada had 19.9 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 220,571
- Typical Airbnb stay
- 5.3 nights
- Busiest Airbnb month
- August
- From within Canada, among guests who left a review
- 83%
Key facts
New Brunswick Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts all of Canada at 19.9 million international tourist arrivals in 2024, via Our World in Data.
Airbnb stays
- AirROI puts Airbnb stays in New Brunswick at 41,553 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in New Brunswick added up to 220,571 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in New Brunswick lasted 5.3 nights in the 12 months to October 2026, booked about 59 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in New Brunswick in the 12 months to October 2026, followed by July and September, with February the quietest.
- AirROI estimates the six busiest Airbnb months in New Brunswick ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in New Brunswick in August were booked furthest ahead, about 94 days, against 23 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 83% of New Brunswick Airbnb guests who left a review as of October 2026 were from within Canada, and the United States at 9.9% and France at 1.5% were the top countries abroad.
By place
- AirROI estimates New Brunswick took 1.4% of all Airbnb stays in Canada in the 12 months to October 2026.
- AirROI estimates Moncton had the most Airbnb stays of the 4 towns it lists in New Brunswick in the 12 months to October 2026, at 9,383, ahead of Fredericton and Saint John.
Official numbers
How Many Tourists Visit Canada?
UN Tourism counted 19.9 million international tourist arrivals for all of Canada in 2024, via Our World in Data. On AirROI's estimates, New Brunswick accounted for 1.4% of Airbnb stays in Canada in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 19.9 millionInternational tourist arrivals, all of Canada | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2024 | UN Tourism, via Our World in Data |
Airbnb stays
Airbnb Stays in New Brunswick
New Brunswick had 1,917 Airbnb homes in the 12 months to October 2026. They took an estimated 41,553 stays and 220,571 nights. A typical stay lasted 5.3 nights and was booked about 59 days ahead. AirROI's figures cover the 25 towns it tracks in New Brunswick; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 1,917
- Airbnb stays, estimate
- 41,553
- Airbnb nights, estimate
- 220,571
- Typical stay
- 5.3 nights
- Booked ahead
- 59 days
Busiest months
When Is the Busiest Time in New Brunswick?
On Airbnb, August was the busiest month in New Brunswick in the 12 months to October 2026, then July and September. February was the quietest. The six busiest months run unbroken from May to October.
August ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, November, March, December, April, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 13.2% | 94 days |
| July | 11.9% | 90 days |
| September | 10.0% | 52 days |
| June | 9.1% | 61 days |
| May | 8.4% | 49 days |
| October | 8.2% | 41 days |
| November | 7.1% | 31 days |
| March | 6.8% | 27 days |
| December | 6.8% | 29 days |
| April | 6.6% | 36 days |
| January | 6.0% | 23 days |
| February | 5.8% | 25 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do New Brunswick Airbnb Guests Come From?
About eight in ten New Brunswick Airbnb guests who left a review as of October 2026 were from within Canada (83%), and the top countries abroad were the United States at 9.9% and France at 1.5%, AirROI estimates. Among the same guests, Montreal was the top origin city at 4.9%, ahead of Fredericton at 4.8%. The figures rest on 152,130 reviews, written over many years.
83% from within Canada
Among guests who left a review, as of October 2026
- From within Canada 83%
- From abroad 17%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in New Brunswick
Moncton, Fredericton and Saint John took 48% of Airbnb stays in New Brunswick in the 12 months to October 2026. August is the busiest Airbnb month in all 4 towns. Among guests who left a review, the share from abroad across these towns runs from 9.9% in Dieppe to 29% in Saint John.
| Moncton | 9,383 |
| Fredericton | 5,698 |
| Saint John | 4,977 |
| Dieppe | 2,788 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Canada is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 4 of New Brunswick's 25 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in New Brunswick
How many tourists visit New Brunswick?
Canada as a whole had 19.9 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts New Brunswick at 1.4% of Airbnb stays in Canada in the 12 months to October 2026. AirROI estimates 41,553 Airbnb stays in New Brunswick in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in New Brunswick?
The busiest Airbnb month in New Brunswick in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.
What is the quietest month in New Brunswick?
February was the quietest Airbnb month in New Brunswick in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 25 days ahead, against 94 days for August.
How long is a typical Airbnb stay in New Brunswick?
A typical Airbnb stay in New Brunswick lasted 5.3 nights in the 12 months to October 2026, booked about 59 days ahead. By month, stays ran from 4.0 nights in August to 5.5 nights in April.
Where do Airbnb guests in New Brunswick come from?
Of New Brunswick Airbnb guests who left a review as of October 2026, 83% were from within Canada, AirROI estimates. The top countries abroad were the United States at 9.9% and France at 1.5%. Among the same guests, the top origin city was Montreal at 4.9%, ahead of Fredericton at 4.8%.
What is the most booked town in New Brunswick on Airbnb?
Moncton was the most booked town in New Brunswick on Airbnb, with an estimated 9,383 stays in the 12 months to October 2026, ahead of Fredericton and Saint John.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (19.9 million in 2024 across Canada). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 41,553 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 25 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 152,130 reviews and describes guests who left a review, not everyone who stayed. Read the method page.