Stratford, Quebec Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Stratford, Quebec? Based on AirROI's 2025 dataset (November 2024 – October 2025), the short answer is $27,381 per year — at a $218 nightly rate, 37.9% occupancy, and a N/A RevPAR.
With just 17 active listings, Stratford is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 30.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Stratford?
In Stratford, the headline Airbnb metrics are $27,381 in average annual revenue,37.9% occupancy, $218 ADR, and $0 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Stratford?
Understanding the monthly revenue variations for Airbnb listings in Stratford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stratford is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stratford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,845+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,775 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,503 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,610, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stratford
What Is the Monthly Airbnb Occupancy Rate in Stratford?
Maximize your bookings by understanding the Stratford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stratford:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stratford
What Is the Average Airbnb Nightly Rate in Stratford?
Effective short term rental pricing strategy in Stratford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stratford typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
- Typical properties (Median) charge around $214 per night.
- Entry-level properties (Bottom 25%) earn around $180 per night.
Average Daily Rate (ADR) Trend by Month in Stratford
What Is the RevPAR for Airbnb in Stratford?
RevPAR in Stratford is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Stratford
RevPAR Insights for Stratford
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Stratford benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Stratford?
Stratford's peak Airbnb season falls in July, August, June, while the softest stretch is March, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,770 per month
- Occupancy rates average 61.2%
- Daily rates average $255
Shoulder Season
- Revenue averages $2,375 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $219
Low Season (March, April, November)
- Revenue drops to average $1,672 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $197
Seasonality Insights for Stratford
- Airbnb seasonality in Stratford is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Stratford's highest earning potential, with monthly revenues climbing to $5,965, occupancy reaching 77.7%, and ADRs peaking at $268.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,341, occupancy could drop to 21.9%, and ADRs may adjust to $193.
- Lower occupancy paired with meaningful seasonality means hosts in Stratford need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Stratford, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Stratford, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Stratford?
Yes, Stratford, Quebec, Canada enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Stratford to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Stratford?
With a compact short-term rental market, Stratford gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Stratford | The heart of Stratford, known for its theaters and vibrant downtown culture. A prime location for tourists who want to experience the arts and local dining options. | Stratford Festival Theatre, Avon River, Kimberley Hall, Stratford Perth Museum, Downtown shops and restaurants |
| Stratford Festival District | Home to the world-renowned Stratford Festival, this area attracts theater lovers and arts enthusiasts throughout the season. | Stratford Festival, Festival Marketplace, The Avon Theatre, Tom Patterson Theatre, The Studio Theatre |
| Queen Street | A bustling street with shops, cafes, and local eateries. The perfect spot for visitors looking to explore local culture and enjoy a vibrant atmosphere. | Queen Street shops, Local cafes and restaurants, The Stratford Public Library, Market Square |
| Stratford Gardens | A scenic neighborhood known for its parks and gardens, ideal for families and nature lovers. Offers a quiet retreat while still being close to the attractions. | Stratford Gardens, T.J. Dolan Natural Area, Parks and walking trails, Playgrounds, The Festival Theatre gardens |
| The Avon River Path | A picturesque waterfront area ideal for scenic strolls and picnics. Attracts nature lovers and those looking for a peaceful escape. | Avon River Path, Picnic areas, Biking trails, Bird watching, Waterfront parks |
| Stratford's Historic District | Rich in history and charm, this area features beautiful architecture and a quaint atmosphere. Great for tourists seeking a unique experience. | Victoria Park, Historical buildings, The Stratford City Hall, Heritage walk |
| Local Wineries and Breweries | The surrounding areas are known for their wineries and breweries, attracting culinary tourists and those interested in local craft beverages. | Stratford Brewing Company, Pinecroft Wineries, Local tasting events, Craft beer festivals |
| Stratford Agriculture and Farmers' Market | A place for food lovers where fresh local produce and goods are sold. It attracts visitors looking for authentic local flavors. | Stratford Farmers' Market, Local produce, Artisan goods, Fresh baked goods, Community events |
Because Stratford has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Stratford?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stratford
- The Stratford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stratford, House properties are the most common (100%), reflecting the local real estate landscape.
- Houses represent a significant 100% portion, catering likely to families or larger groups.
Stratford Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stratford
- The dominant room capacity in Stratford is 2 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 70.6% of the active Airbnb listings in Stratford, indicating a high concentration in these sizes.
- A significant 58.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stratford.
Stratford Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stratford
- The most common guest capacity trend in Stratford vacation rentals is listings accommodating 8+ guests (47.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Stratford STR market, accounting for 88.3% of listings.
- 100.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stratford.
- On average, properties in Stratford are equipped to host 7.1 guests.
What Amenities Do Airbnb Guests Expect in Stratford?
Amenity Prevalence
Amenity Insights for Stratford
- Essential amenities in Stratford that guests expect include: Heating, Free parking on premises, Stove, Kitchen, Microwave, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Backyard, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stratford: Heating, Free parking on premises, Stove, Kitchen, Microwave, Hot water.
- Consider adding popular differentiators like Fire extinguisher or Backyard to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stratford to stay competitive.
Dive Deeper: Advanced Stratford STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stratford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStratford Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Stratford
- The typical guest profile for Airbnb in Stratford consists of primarily domestic travelers (86%), often arriving from nearby Montreal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.0% of guests.
- Key international markets include Canada (86%) and United States (7.4%).
- Top languages spoken are French (43.4%) followed by English (41.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montreal and Sherbrooke.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Stratford Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stratford
- The most common availability pattern in Stratford falls within the 181-270 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stratford (52.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Stratford?
Average Booking Lead Time by Month
Booking Lead Time Insights for Stratford
- The overall average booking lead time for vacation rentals in Stratford is 44 days.
- Guests book furthest in advance for stays during August (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Stratford.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Stratford averages to identify opportunities for dynamic pricing adjustments.
Stratford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.9% of total
2 Nights
5 listings
29.4% of total
4-6 Nights
2 listings
11.8% of total
7-29 Nights
2 listings
11.8% of total
30+ Nights
7 listings
41.2% of total
Key Insights
- The most prevalent minimum stay requirement in Stratford is 30+ Nights, adopted by 41.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.2%) caters to monthly stays (30+ nights) in Stratford, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.2% of Stratford hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stratford.
Stratford Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
11.8% of total
Flexible
2 listings
11.8% of total
Moderate
8 listings
47.1% of total
Firm
2 listings
11.8% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Stratford
- The prevailing Airbnb cancellation policy trend in Stratford is Moderate, used by 47.1% of listings.
- There's a relatively balanced mix between guest-friendly (58.9%) and stricter (29.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Stratford.
- Regularly review your cancellation policy against competitors and market demand shifts in Stratford.
What Do the Top Airbnb Listings in Stratford Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stratfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Refuge du Huard
Entire Place • 3 bedrooms
Chalet des Paysans... for a change of scenery! no296419
Entire Place • 3 bedrooms
Elgin Inn – Rustic lakeside, HOT TUB, dock, kayaks
Entire Place • 4 bedrooms
Le Chalet (Lac Aylmer) HOT TUB, BEACH and WIFI
Entire Place • 3 bedrooms
Petit Elgin quay, Lakefront, Fireplace, Hot Tub
Entire Place • 2 bedrooms
La Perdriole | Waterfront | Spa | Fireplace | Wi-Fi
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Stratford?
Learn from the best! This table showcases top-performing Airbnb hosts in Stratford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Catherine Brindle | 2 | $80,798 | 230 | 4.74/5.0 |
| Etienne | 1 | $46,926 | 30 | 4.97/5.0 |
| Mecal | 2 | $46,799 | 5 | 5.00/5.0 |
| Valérie | 1 | $45,771 | 106 | 4.95/5.0 |
| Stephane | 1 | $39,036 | 178 | 4.94/5.0 |
| Jonathan | 1 | $35,453 | 45 | 4.84/5.0 |
| Jean-Christophe | 1 | $33,826 | 215 | 4.88/5.0 |
| Réjean | 2 | $33,423 | 259 | 4.95/5.0 |
| Melissa | 1 | $31,763 | 25 | 4.92/5.0 |
| Dominique | 1 | $29,163 | 190 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stratford.
How Does Stratford's Airbnb Market Compare to Nearby Cities?
How does the Stratford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shannon, Stratford has 9 percentage points lower occupancy and about $78 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jefferson | 27 | $5,077 | $487.53 | 41% |
| Stowe | 846 | $4,807 | $535.34 | 39% |
| Dalton | 12 | $4,514 | $374.39 | 43% |
| Otisfield | 13 | $4,378 | $412.69 | 41% |
| Jackson | 77 | $4,249 | $414.68 | 42% |
| Shannon | 33 | $4,159 | $295.71 | 47% |
| Woodstock | 47 | $4,152 | $421.64 | 39% |
| Calais | 16 | $4,126 | $341.51 | 42% |
| Topsham | 11 | $4,117 | $346.06 | 46% |
| Shefford | 24 | $4,073 | $290.41 | 44% |
Frequently Asked Questions About Airbnb in Stratford
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Stratford.
How much do Airbnb hosts make in Stratford?
Stratford hosts earn about $27,381 per year on average, with an average nightly rate of $218 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Stratford, Quebec, not the ceiling for the best operators. Source: AirROI 2025 data, Stratford market, November 2024 to October 2025.
What is the average Airbnb occupancy rate in Stratford?
The average Airbnb occupancy rate in Stratford is 37.9%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Stratford?
Listings in Stratford average $218 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Stratford?
Stratford currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Stratford?
AirROI currently classifies the short-term rental regulation level in Stratford as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Stratford?
RevPAR in Stratford is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Stratford?
Occupancy of 37.9% means Stratford is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $27,381, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Stratford?
The average booking lead time in Stratford is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Stratford?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Stratford include Downtown Stratford, Stratford Festival District, Queen Street. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Stratford?
entire_home listings make up 100.0% of the active supply in Stratford. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Stratford compare to nearby Airbnb markets?
Among neighboring markets, Jefferson posts $60,928 in average annual revenue with 40.6% occupancy, compared to Stratford's $27,381 and 37.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Stratford?
July is the highest-revenue month in Stratford, while April is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-10-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.