Sherbrooke, Quebec Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sherbrooke, Quebec? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,398 per year — at a $95 nightly rate, 46.4% occupancy, and a $47 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 139 active listings, Sherbrooke is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 73.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sherbrooke?
In Sherbrooke, the headline Airbnb metrics are $13,398 in average annual revenue,46.4% occupancy, $95 ADR, and $47 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sherbrooke?
Understanding the monthly revenue variations for Airbnb listings in Sherbrooke is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sherbrooke is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sherbrooke across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,420+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,203 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,302 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $661, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sherbrooke
What Is the Monthly Airbnb Occupancy Rate in Sherbrooke?
Maximize your bookings by understanding the Sherbrooke STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sherbrooke:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sherbrooke
What Is the Average Airbnb Nightly Rate in Sherbrooke?
Effective short term rental pricing strategy in Sherbrooke involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sherbrooke typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Sherbrooke
What Is the RevPAR for Airbnb in Sherbrooke?
RevPAR in Sherbrooke is currently $47. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $36 RevPAR.
- Strong performers (Top 25%) earn $63 RevPAR.
- Best-in-class (Top 10%) achieve $110 RevPAR.
Average Monthly RevPAR Trend in Sherbrooke
RevPAR Insights for Sherbrooke
- The average RevPAR in Sherbrooke is $47. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($110) and bottom 25% ($19) is $90, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sherbrooke benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $63+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sherbrooke?
Sherbrooke's peak Airbnb season falls in July, August, October, while the softest stretch is January, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $2,255 per month
- Occupancy rates average 60.4%
- Daily rates average $88
Shoulder Season
- Revenue averages $1,572 per month
- Occupancy maintains around 47.1%
- Daily rates hold near $87
Low Season (January, April, May)
- Revenue drops to average $1,235 per month
- Occupancy decreases to average 41.3%
- Daily rates adjust to average $83
Seasonality Insights for Sherbrooke
- Airbnb seasonality in Sherbrooke is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sherbrooke's highest earning potential, with monthly revenues climbing to $2,340, occupancy reaching 62.1%, and ADRs peaking at $90.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,151, occupancy could drop to 36.7%, and ADRs may adjust to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sherbrooke.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Sherbrooke, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sherbrooke, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sherbrooke?
Sherbrooke, Quebec, Canada has a high regulation classification, yet only 59% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sherbrooke to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 59% licensed listings)
What Are the Best Neighborhoods for Airbnb in Sherbrooke?
Sherbrooke is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brompton Park | A growing neighborhood close to the university, attracting young professionals and students. Offers affordable housing and is a prime area for short-term rentals due to its proximity to the educational hub. | Sherbrooke University, Brompton Park, La Halte des Pèlerins, Parc du Domaine-Howard, Café littéraire Les Lèvres noires |
| Downtown Sherbrooke | The vibrant core of Sherbrooke, filled with restaurants, shops, and cultural venues. Ideal for tourists looking to experience the city's nightlife and activities. | Sherbrooke Museum of Fine Arts, Place Farhat-Hadad, Theatre Granada, Le Parc Jacques-Cartier, Local cafes and restaurants |
| Fleurimont | A family-friendly neighborhood known for its parks and community life. Attractive for longer-term rentals and families visiting the region. | Parc du 4-Septembre, Parc de la Gare, Parc Rondeau, Local farmers market, Cultural community events |
| Mont-Bellevue | An area known for its natural beauty and access to outdoor activities, making it popular for those looking for a getaway spot. | Mont Bellevue Park, Lac des Nations, Biking trails, Hiking paths, Scenic viewpoints |
| Rock Forest | A suburban area that offers a mix of residential and commercial spaces, popular among families and professionals. | Parc de la Rivière-aux-Sables, Local shopping centers, Community centers, Natural parks, Family-friendly activities |
| Sherbrooke Village | Known for its historic charm and close-knit community feel. Attracts tourists seeking a quaint atmosphere with local shops and cafes. | Historic buildings, Red Carpet Cafe, Boutique shops, Cultural festivals, Annual markets |
| Lennoxville | A charming neighborhood that is home to Bishop's University, attracting students and academic visitors. Offers a lively atmosphere and cultural events. | Bishop's University, Lennoxville Heritage Walk, Local eateries, Cultural events, Parks and recreational facilities |
| Ascot Corner | A unique and picturesque area known for its vineyards and rural charm, attracting tourists looking for a peaceful retreat. | Vineyards, Scenic landscapes, Local wineries, Nature trails, Agritourism experiences |
Because Sherbrooke has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Sherbrooke?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sherbrooke
- The Sherbrooke Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.5% of the 139 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sherbrooke, Apartment/Condo properties are the most common (54.7%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.7%) offer potential for unique stay experiences.
Sherbrooke Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sherbrooke
- The dominant room capacity in Sherbrooke is 1 bedroom listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.0% of the active Airbnb listings in Sherbrooke, indicating a high concentration in these sizes.
- A significant 22.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sherbrooke.
Sherbrooke Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sherbrooke
- The most common guest capacity trend in Sherbrooke vacation rentals is listings accommodating 2 guests (28.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sherbrooke STR market, accounting for 45.4% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sherbrooke.
- On average, properties in Sherbrooke are equipped to host 3.4 guests.
How Do Listings in Sherbrooke Compare on Quality?
Listing quality in Sherbrooke can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sherbrooke
- At 21.2 photos per listing on average, Sherbrooke hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sherbrooke averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sherbrooke?
Amenity Prevalence
Amenity Insights for Sherbrooke
- Essential amenities in Sherbrooke that guests expect include: Wifi, Heating, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sherbrooke: Wifi, Heating, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Hot water.
- Consider adding popular differentiators like Free parking on premises or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sherbrooke to stay competitive.
Which Airbnb Amenities Boost Revenue in Sherbrooke?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sherbrooke, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot tub | 10.8% | $34,825 | $10,807 | 222.3% |
Air conditioning | 70.5% | $16,634 | $5,666 | 193.6% |
Board games | 25.2% | $25,760 | $9,238 | 178.8% |
Indoor fireplace | 15.1% | $26,228 | $11,115 | 136.0% |
Lake access | 13.7% | $25,955 | $11,410 | 127.5% |
Fire pit | 25.9% | $22,739 | $10,134 | 124.4% |
BBQ grill | 27.3% | $22,032 | $10,150 | 117.1% |
Sun loungersHigh opportunity | 8.6% | $26,049 | $12,203 | 113.5% |
Sound systemHigh opportunity | 7.9% | $26,223 | $12,296 | 113.3% |
Children’s dinnerware | 15.1% | $24,350 | $11,449 | 112.7% |
Revenue Impact Insights for Sherbrooke
- Hot tub tops the revenue impact list with a 222.3% uplift — listings with this amenity earn $34,825 vs. $10,807 without it.
- High-opportunity amenities — Sun loungers, Sound system — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Sun loungers — it has the best combination of high revenue impact and low market saturation in Sherbrooke.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sherbrooke STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sherbrooke. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSherbrooke Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sherbrooke
- The typical guest profile for Airbnb in Sherbrooke consists of primarily domestic travelers (74%), often arriving from nearby Montreal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 73.7% of guests.
- Key international markets include Canada (73.7%) and United States (10.7%).
- Top languages spoken are English (43.2%) followed by French (41.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montreal and Ottawa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sherbrooke?
Listings in Sherbrooke average 4.85 out of 5 overall, with about 76.2 reviews per active listing and 38.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sherbrooke
- With an overall rating of 4.85, Sherbrooke listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sherbrooke Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sherbrooke
- The most common availability pattern in Sherbrooke falls within the 271-366 days range, representing 38.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sherbrooke (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sherbrooke?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sherbrooke
- The overall average booking lead time for vacation rentals in Sherbrooke is 54 days.
- Guests book furthest in advance for stays during August (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Spring (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Sherbrooke.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Sherbrooke averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sherbrooke?
Guests in Sherbrooke stay about 12.5 nights on average, generating roughly 2,996 reservations and 22 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sherbrooke
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sherbrooke
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 22 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (10.9 nights) and shorten in Feb (4.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sherbrooke Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
7.2% of total
2 Nights
8 listings
5.8% of total
3 Nights
6 listings
4.3% of total
4-6 Nights
4 listings
2.9% of total
7-29 Nights
14 listings
10.1% of total
30+ Nights
97 listings
69.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sherbrooke is 30+ Nights, adopted by 69.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (13.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (69.8%) caters to monthly stays (30+ nights) in Sherbrooke, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 69.8% of Sherbrooke hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 69.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sherbrooke.
Sherbrooke Airbnb Cancellation Policy Trends Analysis (2026)
Limited
9 listings
6.5% of total
Super Strict 60 Days
3 listings
2.2% of total
Flexible
35 listings
25.2% of total
Moderate
37 listings
26.6% of total
Firm
50 listings
36% of total
Strict
5 listings
3.6% of total
Cancellation Policy Insights for Sherbrooke
- The prevailing Airbnb cancellation policy trend in Sherbrooke is Firm, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (51.8%) and stricter (39.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36% market standard in Sherbrooke.
- Using a Strict policy might deter some guests, as only 3.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sherbrooke.
How Much Are Airbnb Cleaning Fees in Sherbrooke?
Cleaning fees in Sherbrooke are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sherbrooke
- About 69.1% of Sherbrooke listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($682) and median ($156) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sherbrooke median of $156. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sherbrooke Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sherbrookebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family cottage on the waterfront
Entire Place • 5 bedrooms
The O-Lac Magog View
Entire Place • 4 bedrooms
Beautiful and big house with private land
Entire Place • 4 bedrooms
Beautiful cottage directly on Lake Magog!
Entire Place • 3 bedrooms
La vie O-Lac Magog
Entire Place • 3 bedrooms
Open concept, gym and jacuzzi!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sherbrooke?
Learn from the best! This table showcases top-performing Airbnb hosts in Sherbrooke based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie-Pier | 7 | $137,918 | 1270 | 4.79/5.0 |
| Guillaume Fontaine | 3 | $130,951 | 60 | 4.87/5.0 |
| Tom | 4 | $79,629 | 104 | 4.83/5.0 |
| Amélie | 1 | $67,483 | 20 | 5.00/5.0 |
| Elodie | 4 | $59,216 | 210 | 4.93/5.0 |
| Guillaume | 1 | $56,245 | 43 | 4.88/5.0 |
| Jean-Guy | 1 | $54,894 | 137 | 4.99/5.0 |
| Eric | 3 | $52,508 | 54 | 4.56/5.0 |
| Amalia | 1 | $47,202 | 49 | 4.96/5.0 |
| Nil | 1 | $46,638 | 255 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sherbrooke.
Who Are the Airbnb Hosts in Sherbrooke?
Sherbrooke is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sherbrooke
- With 71.2% Superhosts, Sherbrooke has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 51.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 24.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sherbrooke averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sherbrooke
These are the highest-grossing professional property management operations in Sherbrooke, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Marie-Pier | 7 | $137,918 | $97 | 54.5% | 4.79/5 |
| Guillaume Fontaine | 3 | $130,951 | $300 | 34.6% | 4.87/5 |
Management Company Insights for Sherbrooke
- The leading management company, Marie-Pier, operates 7 listings with $137,918 in gross revenue — a useful benchmark for what scale looks like in Sherbrooke.
- Top managers average 5 properties each, suggesting professional management in Sherbrooke still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sherbrooke's Airbnb Market Compare to Nearby Cities?
How does the Sherbrooke Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shannon, Sherbrooke has 0 percentage points higher occupancy and about $223 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dalton | 12 | $4,745 | $384.76 | 44% |
| Jefferson | 28 | $4,713 | $485.05 | 40% |
| Stowe | 841 | $4,658 | $540.50 | 38% |
| Otisfield | 13 | $4,592 | $423.51 | 45% |
| Jackson | 77 | $4,292 | $422.52 | 41% |
| Shannon | 39 | $4,266 | $317.51 | 46% |
| Waterloo | 12 | $4,183 | $369.00 | 34% |
| Saint-Denis-de-Brompton | 28 | $4,122 | $388.01 | 33% |
| Calais | 16 | $4,028 | $337.72 | 43% |
| Topsham | 12 | $3,975 | $339.01 | 45% |
Frequently Asked Questions About Airbnb in Sherbrooke
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sherbrooke.
How much do Airbnb hosts make in Sherbrooke?
Sherbrooke hosts earn about $13,398 per year on average, with an average nightly rate of $95 and RevPAR of $47. Those figures describe the typical revenue environment for active listings in Sherbrooke, Quebec, not the ceiling for the best operators. Source: AirROI 2026 data, Sherbrooke market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sherbrooke?
The average Airbnb occupancy rate in Sherbrooke is 46.4%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sherbrooke?
Listings in Sherbrooke average $95 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sherbrooke?
Sherbrooke currently has about 139 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sherbrooke?
AirROI currently classifies the short-term rental regulation level in Sherbrooke as High. The dataset also shows about 59.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sherbrooke?
RevPAR in Sherbrooke is about $47. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sherbrooke?
At 46.4% occupancy, Sherbrooke can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $13,398, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sherbrooke?
The average booking lead time in Sherbrooke is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sherbrooke?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sherbrooke include Brompton Park, Downtown Sherbrooke, Fleurimont. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sherbrooke?
entire_home listings make up 75.5% of the active supply in Sherbrooke. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sherbrooke compare to nearby Airbnb markets?
Among neighboring markets, Dalton posts $56,936 in average annual revenue with 43.7% occupancy, compared to Sherbrooke's $13,398 and 46.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sherbrooke?
The average Airbnb stay length in Sherbrooke is about 12.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sherbrooke?
Airbnb listings in Sherbrooke average 4.85 out of 5 overall. About 38.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sherbrooke?
Hot tub and Air conditioning are among the strongest revenue-linked amenities in Sherbrooke. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sherbrooke?
Yes. About 69.1% of active Airbnb listings in Sherbrooke charge a cleaning fee, and the average fee is $682. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sherbrooke?
A 71.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.