Magog, Quebec Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Magog, Quebec? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,760 per year — at a $122 nightly rate, 41.7% occupancy, and a $53 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 166 active listings, Magog is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 43.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 89% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Magog?
In Magog, the headline Airbnb metrics are $15,760 in average annual revenue,41.7% occupancy, $122 ADR, and $53 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Magog?
Understanding the monthly revenue variations for Airbnb listings in Magog is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Magog is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Magog across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,028+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,339 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,597 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $902, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Magog
What Is the Monthly Airbnb Occupancy Rate in Magog?
Maximize your bookings by understanding the Magog STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Magog:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Magog
What Is the Average Airbnb Nightly Rate in Magog?
Effective short term rental pricing strategy in Magog involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Magog typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Magog
What Is the RevPAR for Airbnb in Magog?
RevPAR in Magog is currently $53. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $35 RevPAR.
- Typical properties (Median) generate $53 RevPAR.
- Strong performers (Top 25%) earn $69 RevPAR.
- Best-in-class (Top 10%) achieve $84 RevPAR.
Average Monthly RevPAR Trend in Magog
RevPAR Insights for Magog
- The average RevPAR in Magog is $53. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($84) and bottom 25% ($35) is $49, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Magog benchmarks. If your RevPAR falls below the median of $53, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $69+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Magog?
Magog's peak Airbnb season falls in August, July, September, while the softest stretch is April, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,607 per month
- Occupancy rates average 60.2%
- Daily rates average $129
Shoulder Season
- Revenue averages $1,556 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $123
Low Season (April, May, November)
- Revenue drops to average $1,013 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $112
Seasonality Insights for Magog
- Airbnb seasonality in Magog is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Magog's highest earning potential, with monthly revenues climbing to $3,018, occupancy reaching 67.8%, and ADRs peaking at $132.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $800, occupancy could drop to 27.2%, and ADRs may adjust to $108.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Magog.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Magog, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Magog, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Magog?
Yes, Magog, Quebec, Canada enforces high STR regulations and 89% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Magog to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 89% licensed listings)
What Are the Best Neighborhoods for Airbnb in Magog?
Magog is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Memphremagog | Beautiful freshwater lake known for its scenic views and outdoor activities like boating, kayaking, and fishing. A popular destination for a relaxing getaway and nature enthusiasts. | Lake Memphremagog, Marina Magog, Paddleboarding, Mount Orford National Park, Cycling along the lake, Vermillion Golf Club |
| Magog Village | Charming rural village atmosphere with quaint shops, cafes, and restaurants. It's a cultural hub with various local events and festivals throughout the year, perfect for hosting visitors year-round. | Magog City Hall, Arts Center, Local Farmers' Markets, St. Patrick’s Day Parade, Antique Stores, Gastronomy Events |
| Mont Orford | Famous for skiing in the winter and hiking in the summer, Mont Orford is a great year-round destination. Attracts outdoor sports enthusiasts and families looking for recreational activities. | Mont Orford Ski Resort, Parc National du Mont-Orford, Hiking Trails, Mountain Biking, Scenic Viewpoints, Winter Sports Equipment Rentals |
| Downtown Magog | Downtown Magog boasts a vibrant atmosphere with access to shops, dining, and entertainment. Direct access to the waterfront makes it an attractive location for tourists and local gatherings. | Magog River Walk, Restaurants and Cafés, Local Artisans','Summer Festivals, Public Beaches, Shopping District |
| Eastman | Known for its relaxed vibe and cultural events, Eastman is a quaint town located near Magog, offering beautiful landscapes and a serene environment, ideal for peaceful retreats. | Eastman Village Centre, Spa Eastman, Wine Tours, Nature Trails, Local Art Galleries, Annual Music Festivals |
| Sherbrooke | A larger city nearby offering a blend of urban amenities and outdoor pursuits. It's a practical base for those visiting the Eastern Townships, making it a strategic place for Airbnb hosts. | Museum of Nature and Science, Sherbrooke Historic Centre, Cultural Festivals, Parks and Green Spaces, Shopping Malls, Universities |
| Saint-Benoit-du-Lac | Known for its peaceful surroundings and the famous Abbey, this area attracts those seeking spirituality and tranquility, suitable for spiritual retreats and peaceful stays. | Abbaye de Saint-Benoît-du-Lac, Lake Memphremagog, Hiking and Biking Trails, Cider and Cheese Routes, Cultural Events |
| Ayer's Cliff | Picturesque village located near the lake, Ayer's Cliff is known for its beautiful riverside views and seasonal activities, great for family vacations and nature lovers. | Ayer's Cliff Beach, Cider Houses, Outdoor Markets, Historical Sites, Cycling Routes, Local Festivals |
Because Magog has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Magog?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Magog
- The Magog Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.8% of the 166 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Magog, Apartment/Condo properties are the most common (73.5%), reflecting the local real estate landscape.
- Houses represent a significant 18.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 8.4%) offer potential for unique stay experiences.
Magog Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Magog
- The dominant room capacity in Magog is 1 bedroom listings, making up 43.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.9% of the active Airbnb listings in Magog, indicating a high concentration in these sizes.
Magog Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Magog
- The most common guest capacity trend in Magog vacation rentals is listings accommodating 4 guests (39.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Magog STR market, accounting for 60.9% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Magog.
- On average, properties in Magog are equipped to host 4.5 guests.
How Do Listings in Magog Compare on Quality?
Listing quality in Magog can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Magog
- At 30.2 photos per listing on average, Magog hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Magog averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Magog?
Amenity Prevalence
Amenity Insights for Magog
- Essential amenities in Magog that guests expect include: Free parking on premises, TV, Wifi, Smoke alarm, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Magog: Free parking on premises, TV, Wifi, Smoke alarm, Heating, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, TV, Wifi, Smoke alarm, Heating, Air conditioning.
- Consider adding popular differentiators like Coffee maker or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Magog to stay competitive.
Which Airbnb Amenities Boost Revenue in Magog?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Magog, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 95.2% | $16,426 | $2,601 | 531.6% |
Bed linens | 89.8% | $16,524 | $9,067 | 82.2% |
Toaster | 79.5% | $17,179 | $10,249 | 67.6% |
Refrigerator | 91.0% | $16,256 | $10,762 | 51.1% |
Cooking basics | 89.2% | $16,345 | $10,947 | 49.3% |
Oven | 81.3% | $16,749 | $11,452 | 46.3% |
Microwave | 86.1% | $16,423 | $11,640 | 41.1% |
Resort access | 7.8% | $21,399 | $15,281 | 40.0% |
Hair dryer | 88.6% | $16,265 | $11,850 | 37.3% |
Smoking allowed | 4.8% | $21,131 | $15,488 | 36.4% |
Revenue Impact Insights for Magog
- Air conditioning tops the revenue impact list with a 531.6% uplift — listings with this amenity earn $16,426 vs. $2,601 without it.
- Air conditioning, Bed linens, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Magog STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Magog. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMagog Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Magog
- The typical guest profile for Airbnb in Magog consists of primarily domestic travelers (70%), often arriving from nearby Montreal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 70.1% of guests.
- Key international markets include Canada (70.1%) and United States (20.4%).
- Top languages spoken are English (44.4%) followed by French (38.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montreal and Toronto.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Magog?
Listings in Magog average 4.86 out of 5 overall, with about 76.8 reviews per active listing and 54.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Magog
- With an overall rating of 4.86, Magog listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 54.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Magog Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Magog
- The most common availability pattern in Magog falls within the 181-270 days range, representing 39.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Magog (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Magog?
Average Booking Lead Time by Month
Booking Lead Time Insights for Magog
- The overall average booking lead time for vacation rentals in Magog is 46 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Spring (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Magog.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Magog averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Magog?
Guests in Magog stay about 5.4 nights on average, generating roughly 4,843 reservations and 29.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Magog
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Magog
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5.4 nights) and shorten in Apr (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Magog Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
12.7% of total
2 Nights
25 listings
15.1% of total
3 Nights
1 listings
0.6% of total
4-6 Nights
20 listings
12% of total
7-29 Nights
13 listings
7.8% of total
30+ Nights
86 listings
51.8% of total
Key Insights
- The most prevalent minimum stay requirement in Magog is 30+ Nights, adopted by 51.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.8%) caters to monthly stays (30+ nights) in Magog, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.8% of Magog hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Magog.
Magog Airbnb Cancellation Policy Trends Analysis (2026)
Limited
9 listings
5.4% of total
Flexible
26 listings
15.7% of total
Moderate
38 listings
22.9% of total
Firm
86 listings
51.8% of total
Strict
7 listings
4.2% of total
Cancellation Policy Insights for Magog
- The prevailing Airbnb cancellation policy trend in Magog is Firm, used by 51.8% of listings.
- A majority (56.0%) of hosts in Magog utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.8% market standard in Magog.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Magog.
How Much Are Airbnb Cleaning Fees in Magog?
Cleaning fees in Magog are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Magog
- 81.3% of listings charge a cleaning fee, making it standard practice in Magog. Guests expect it and factor it into their booking decisions.
- The gap between the average ($275) and median ($65) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.8% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Magog median of $65. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Magog Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Magogbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Memph: 3 bedrooms, pool, spa, Lake Memphremagog
Entire Place • 3 bedrooms
Le Memph: 3 bedrooms, pool, hot tub, Lake Memphremagog
Entire Place • 3 bedrooms
Magog, between lake and mountain
Entire Place • 3 bedrooms
La Maison MAGOG HOUSE - Downtown, Lake, Ski
Entire Place • 6 bedrooms
Condo Magog, distance walk from city center,
Entire Place • 3 bedrooms
Rubis Du Memphre, Foyer, DRC
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Magog?
Learn from the best! This table showcases top-performing Airbnb hosts in Magog based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa-Marie | 19 | $389,554 | 1192 | 4.86/5.0 |
| Hoang | 4 | $133,429 | 280 | 4.88/5.0 |
| Gérard | 7 | $95,880 | 525 | 4.91/5.0 |
| Veronique | 3 | $78,779 | 707 | 4.80/5.0 |
| Marie-Eve | 3 | $64,018 | 261 | 4.77/5.0 |
| Carmine | 3 | $58,777 | 390 | 4.91/5.0 |
| Sabryna Et Marc-André | 2 | $54,159 | 677 | 4.93/5.0 |
| Josée | 4 | $48,733 | 345 | 4.87/5.0 |
| Béatrice | 4 | $47,890 | 32 | 4.79/5.0 |
| Mélissa | 2 | $46,549 | 102 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Magog.
Who Are the Airbnb Hosts in Magog?
Magog is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Magog
- With 70.5% Superhosts, Magog has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Magog averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Magog
These are the highest-grossing professional property management operations in Magog, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Lisa-Marie | 19 | $389,554 | $111 | 52.0% | 4.86/5 |
| Marie-Sophie | 2 | $43,866 | $212 | 30.5% | 4.96/5 |
| John | 2 | $43,175 | $120 | 61.1% | 4.89/5 |
| Kathia | 2 | $34,842 | $108 | 38.8% | 4.91/5 |
| Hôtel À La Maison | 3 | $33,131 | $144 | 41.5% | 4.91/5 |
| L'Équipe Ma Kabane | 1 | $23,078 | $147 | 44.0% | 4.91/5 |
| Pur Habitat | 1 | $19,782 | $136 | 52.7% | 4.87/5 |
Management Company Insights for Magog
- The leading management company, Lisa-Marie, operates 19 listings with $389,554 in gross revenue — a useful benchmark for what scale looks like in Magog.
- Top managers average 4 properties each, suggesting professional management in Magog still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.9/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 15.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Magog's Airbnb Market Compare to Nearby Cities?
How does the Magog Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shannon, Magog has 4 percentage points lower occupancy and about $195 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Malletts Bay | 50 | $4,999 | $466.06 | 41% |
| Dalton | 12 | $4,745 | $384.76 | 44% |
| Jefferson | 28 | $4,713 | $485.05 | 40% |
| Stowe | 841 | $4,658 | $540.50 | 38% |
| Jackson | 77 | $4,292 | $422.52 | 41% |
| Wilmington | 132 | $4,291 | $345.70 | 40% |
| Shannon | 39 | $4,266 | $317.51 | 46% |
| Waterloo | 12 | $4,183 | $369.00 | 34% |
| Saint-Denis-de-Brompton | 28 | $4,122 | $388.01 | 33% |
| Calais | 16 | $4,028 | $337.72 | 43% |
Frequently Asked Questions About Airbnb in Magog
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Magog.
How much do Airbnb hosts make in Magog?
Magog hosts earn about $15,760 per year on average, with an average nightly rate of $122 and RevPAR of $53. Those figures describe the typical revenue environment for active listings in Magog, Quebec, not the ceiling for the best operators. Source: AirROI 2026 data, Magog market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Magog?
The average Airbnb occupancy rate in Magog is 41.7%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Magog?
Listings in Magog average $122 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Magog?
Magog currently has about 166 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Magog?
AirROI currently classifies the short-term rental regulation level in Magog as High. The dataset also shows about 88.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Magog?
RevPAR in Magog is about $53. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Magog?
At 41.7% occupancy, Magog can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $15,760, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Magog?
The average booking lead time in Magog is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Magog?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Magog include Lake Memphremagog, Magog Village, Mont Orford. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Magog?
entire_home listings make up 89.8% of the active supply in Magog. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Magog compare to nearby Airbnb markets?
Among neighboring markets, Malletts Bay posts $59,984 in average annual revenue with 40.7% occupancy, compared to Magog's $15,760 and 41.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Magog?
The average Airbnb stay length in Magog is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Magog?
Airbnb listings in Magog average 4.86 out of 5 overall. About 54.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Magog?
Air conditioning and Bed linens are among the strongest revenue-linked amenities in Magog. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Magog?
Yes. About 81.3% of active Airbnb listings in Magog charge a cleaning fee, and the average fee is $275. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Magog?
A 70.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.