Luxury White House Popayán Entire home · 5 bedrooms Rated 4.89 - Revenue
- COP 51.8M
- Occupancy
- 39.7%
- Daily rate
- COP 364,892
Prices in
Airbnb market data · 202612 months to October 2026
Popayán, Colombia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Popayán brought in COP 7,446,383 over the 12 months through October 2026, about 76% less than the national average of COP 31,631,263.
The short answer
Popayán Airbnb Market at a Glance
Rates and bookings both trail the national average. Listings averaged COP 122,698 a night and were booked on 26% of available nights, against COP 374,000 and 33% for the national average.
July, usually the best month, brings in about 40% more per listing than February, usually the slowest.
AirROI tracked 186 active listings in Popayán. From a year earlier, average revenue rose 17% while the number of active listings grew 26%.
Browse the live Popayán Airbnb market See Every Popayán ListingRevenue
How Much Do Airbnb Hosts Make in Popayán?
Gross bookings per Popayán listing averaged COP 7,446,383 over the 12 months to October 2026 (Colombia average: COP 31,631,263), before cleaning, platform and management costs and taxes.
In a typical year, the average Popayán listing brings in COP 1,260,000 in July, its best month, and COP 902,000 in February, its slowest. Both ends are close calls: July leads September by 4%, and February sits just 1% below April, so either pair can swap places in a given year. The swing is mild: the best month earns about 40% more than the slowest.
In a typical month, a top-quarter listing earns at least five times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn COP 2,390,000+ a month, about 2.9 times the typical property.
- Strong performers (top 25%) earn COP 1,620,000 or more, roughly COP 790,000 a month above the median.
- Typical properties (median) earn about COP 829,000 a month.
- Entry-level properties (bottom 25%) earn COP 322,000 or less, about 39% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
Average monthly revenue per Popayán listing
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average COP 1,490,000 COP 778,000
The dashed line is the average of the months shown, COP 1,040,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Popayán Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
September 2026 led on revenue and nightly rate; bookings peaked in December 2025. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | COP 879,742 | 27.8% | COP 122,687 | COP 28,379 | 10 days | 3.9 nights |
| Nov 2025 | COP 962,076 | 29.9% | COP 122,086 | COP 32,069 | 14 days | 4.4 nights |
| Dec 2025 | COP 1,345,953 | 35.9% | COP 122,350 | COP 43,418 | 18 days | 4.9 nights |
| Jan 2026 | COP 1,105,617 | 29.4% | COP 122,393 | COP 35,665 | 21 days | 3.6 nights |
| Feb 2026 | COP 1,011,925 | 31.0% | COP 121,283 | COP 36,140 | 14 days | 5.3 nights |
| Mar 2026 | COP 1,077,268 | 29.9% | COP 124,510 | COP 34,751 | 27 days | 5.4 nights |
| Apr 2026 | COP 800,284 | 22.8% | COP 128,425 | COP 26,676 | 24 days | 3.1 nights |
| May 2026 | COP 1,041,161 | 26.5% | COP 128,550 | COP 33,586 | 11 days | 4.4 nights |
| Jun 2026 | COP 1,202,575 | 32.4% | COP 130,465 | COP 40,086 | 10 days | 5.6 nights |
| Jul 2026 | COP 1,473,790 | 32.0% | COP 132,181 | COP 47,542 | 13 days | 5.7 nights |
| Aug 2026 | COP 1,114,349 | 27.8% | COP 135,344 | COP 35,947 | 11 days | 4.1 nights |
| Sep 2026 | COP 1,489,129 | 35.6% | COP 138,108 | COP 49,638 | 9 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Popayán market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Popayán Profitable?
Yes, as extra income from a home or room you already have. The average Popayán Airbnb took in COP 7,446,383 in the 12 months to October 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about COP 842,000 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Popayán Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | COP 6,981,383 | COP 13,617,000 |
| Cleaning fees guests pay6% of Popayán bookings | COP 465,000 | COP 906,000 |
| Gross bookings | COP 7,446,383 | COP 14,523,000 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Popayán listings on Simplified Pricing, 3% for the rest | −COP 999,000 | −COP 1,948,000 |
| Cleaning and laundryPaid for by the cleaning fee; COP 0 if you clean yourself | −COP 465,000 | −COP 906,000 |
| Utilities and internetAbout 5% of bookings | −COP 372,000 | −COP 726,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −COP 149,000 | −COP 290,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −COP 223,000 | −COP 436,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −COP 74,000 | −COP 74,000 |
| Permit and registrationWhere one is required | −COP 37,000 | −COP 37,000 |
| ManagementCOP 0 when you run it; co-hosts charge from about 10% of nightly bookings | COP 0 | COP 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | COP 0 | COP 0 |
| Lodging taxesAdded to the guest's bill and passed on | COP 0 | COP 0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −COP 2,319,000 | −COP 4,417,000 |
| Left for housing costs, then profit | COP 5,127,383about COP 427,000 a month | COP 10,106,000about COP 842,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Popayán Airbnb Profit
The estimate starts from Popayán's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Popayán home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Popayán's Top Earners Get There
- More nights booked. The busiest quarter of Popayán listings are booked on 45% or more of their nights, against 23% for the median listing. Ten more booked nights a year at the median rate of COP 105,000 adds about COP 1,050,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge COP 145,000 a night or more, against a median of COP 105,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about COP 698,000 a year.
- Open for the busy months. In a typical year, July brings the average listing about COP 1,260,000, against COP 902,000 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Popayán listings average 4.77 stars, and 43% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about COP 1,210,000 a month, against COP 621,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Popayán?
Popayán listings were booked on 26% of the nights they were open over the past year, 7 percentage points below the Colombia average (33%). Counting only the listings booked in each month and averaging each month over two years, occupancy climbs to 36% in December and falls to 26% in May.
The busiest tenth of listings are booked about 6.4 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 23% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
December is usually the busiest month in Popayán, May the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 31% 37% 23%
The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Popayán?
The average nightly rate in Popayán, known as ADR (average daily rate), was COP 122,698 over the past year, about 67% below the Colombia average of COP 374,000. In a typical year, rates peak in August and September at about COP 130,000 and bottom out in January and December at about COP 112,000.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge COP 230,000+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge COP 145,000 or more, about COP 40,000 above the median.
- Typical properties (median) charge about COP 105,000 a night.
- Entry-level properties (bottom 25%) charge COP 75,700 or less, about three-quarters of the median.
September rates run 16% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average COP 138,000 COP 101,000
The dashed line is the average of the months shown, COP 120,000.
What Is the RevPAR for Airbnb in Popayán?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Popayán it averaged COP 32,400 over the past year, from about COP 29,300 in a typical May to about COP 40,700 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn COP 60,500+ per open night, about 2.5 times the median.
- Strong performers (top 25%) earn COP 45,800 or more, about COP 22,000 a night above the median.
- Typical properties (median) earn about COP 24,200 per open night.
- Entry-level properties (bottom 25%) earn COP 13,500 or less, about 56% of the median.
July RevPAR is about 1.4 times May's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average COP 49,600 COP 25,100
The dashed line is the average of the months shown, COP 34,100. The 12-month RevPAR of COP 32,400 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Popayán
Popayán earns at a steady pace year-round: no month runs more than 22% above the monthly average.
Average revenue by month in Popayán
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average COP 1,260,000 COP 902,000
The dashed line is the average of the 12 calendar months, COP 1,040,000.
Revenue by month in Popayán in numbers
| Month | Revenue per listing |
|---|---|
| January | COP 1,010,000 |
| February | COP 902,000 |
| March | COP 988,000 |
| April | COP 906,000 |
| May | COP 910,000 |
| June | COP 1,100,000 |
| July | COP 1,260,000 |
| August | COP 986,000 |
| September | COP 1,210,000 |
| October | COP 964,000 |
| November | COP 1,010,000 |
| December | COP 1,180,000 |
How Far in Advance Do Guests Book Airbnb in Popayán?
Guests book Popayán stays 16 days ahead on average (about two weeks), so many trips are booked close to arrival. April stays are booked furthest out, about 31 days ahead, and May stays closest to arrival, about 8 days. A typical April booking is made in mid-March.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 14 days 37 days 6 days
The 12-month figure of 16 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Popayán
98% of the 186 active listings in Popayán display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Popayán.
Neighborhoods
Best Neighborhoods for Airbnb in Popayán
AirROI's area guide picks eight Popayán neighborhoods that draw short-term rental guests, led by Historic Center, Cerro de las Tres Cruces and Mercado de Huasan. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Center | Popayán's Historic Center is a UNESCO World Heritage site known for its stunning colonial architecture and rich cultural heritage. It's a prime location for tourists wanting to explore the city's history and beautiful plazas. | Puente del Humilladero, Cathedral Basilica Metropolitana, Plaza de Caldas, Museo Arquidiocesano de Arte Religioso, Casa Museo Guillermo Valencia, Templo de San Francisco |
| Cerro de las Tres Cruces | This area offers panoramic views of the city and is popular among nature lovers and hikers. It attracts those seeking a peaceful retreat close to the urban environment. | Hiking trails, Scenic viewpoints, Natural parks, Local flora and fauna, Outdoor activities |
| Mercado de Huasan | A vibrant market area that showcases local culture and cuisine. Investors can attract guests looking for an authentic experience in Popayán. | Local food stalls, Craft products, Cultural interactions, Street performances |
| El Morro | Known for its historical significance and scenic views, El Morro is a unique area that draws both history buffs and nature lovers. Visitors can explore ancient indigenous sites. | Archaeological sites, Natural landscapes, Cultural tours, Photography opportunities |
| Parque Caldas | This central park is a gathering place for locals and tourists alike, making it a great spot for investors who want to attract visitors looking for leisurely activities. | Green spaces, Cafés, Cultural events, Local performances, Art installations |
| Peñas de Mojarras | An ecological reserve that attracts adventure seekers and nature enthusiasts, making it an appealing spot for eco-friendly lodging. | Hiking, Bird watching, Nature photography, Outdoor events, Campground |
| Valle de Pubenza | This scenic valley features beautiful landscapes and is ideal for visitors seeking tranquility and nature, great for accommodation focused on relaxation and wellness. | Natural parks, Rural tourism, Agrotourism, Vineyard tours |
| San Francisco | This neighborhood is known for its local festivities and community vibe. It’s popular among tourists wanting an authentic stay with cultural experiences. | Local markets, Festivals, Cultural heritage sites, Community events, Street food |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Popayán Airbnb Listings by Type and Size
Entire homes make up 74% of listings in Popayán, but private rooms are a real segment: about one listing in four (26%) rents out a single room. Apartments and condos are the most common property type at 66%, about three times the share of houses (23%).
Mostly entire homes, with a private-room segment
Popayán Airbnb listings by room type
- Entire home 74%
- Private room 26%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 74.2% | 138 |
| Private room | 25.8% | 48 |
Listings by property type
Popayán Airbnb listings by property type
- Apartment/Condo 66%
- House 23%
- Hotel/Boutique 9%
- Others 1%
- Cabin/Outdoor 1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 66.1% | 123 |
| House | 22.6% | 42 |
| Hotel/Boutique | 8.6% | 16 |
| Others | 1.1% | 2 |
| Cabin/Outdoor | 1.1% | 2 |
| Unique stay | 0.5% | 1 |
How Many Bedrooms Do Airbnb Listings in Popayán Have?
Popayán's homes run small: studios and one-bedrooms make up 60% of entire homes, and only 11% of homes have three or more bedrooms. Shares are of the 136 entire homes that give a bedroom count; rented rooms are left out.
Popayán entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
18%
42%
29%
7%
2%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 18.4% | 25 |
| 1 bedroom | 41.9% | 57 |
| 2 bedrooms | 28.7% | 39 |
| 3 bedrooms | 7.4% | 10 |
| 4 bedrooms | 2.2% | 3 |
| 5+ bedrooms | 1.5% | 2 |
What Each Home Size Earns in Popayán
A typical studio in Popayán earned COP 3,840,000 over the past year, against COP 4,050,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 25 | COP 3,840,000 | COP 7,990,000 | COP 93,525 | 33% |
| 1 bedroom | 57 | COP 5,530,000 | COP 7,970,000 | COP 121,351 | 28% |
| 2 bedrooms | 39 | COP 7,130,000 | COP 10,100,000 | COP 146,256 | 31% |
| 3 bedrooms | 10 | COP 4,050,000 | COP 9,380,000 | COP 196,154 | 24% |
How Many Guests Do Airbnbs in Popayán Sleep?
Most Popayán listings are sized for couples and small families: 76% sleep four guests or fewer, and just 7% take eight or more. Shares are of the 147 listings with a guest capacity on file (79% of the market).
Popayán listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
1%
26%
24%
24%
11%
4%
3%
7%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.7% | 1 |
| 2 guests | 25.9% | 38 |
| 3 guests | 24.5% | 36 |
| 4 guests | 24.5% | 36 |
| 5 guests | 10.9% | 16 |
| 6 guests | 4.1% | 6 |
| 7 guests | 2.7% | 4 |
| 8+ guests | 6.8% | 10 |
How Popayán Airbnb Listings Are Set Up
Popayán hosts set up an average of 2.2 beds per listing. Only 46% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 18
- Beds per listing
- 2.2
- Show exact location
- 46%
What Amenities Do Airbnb Listings in Popayán Offer?
Dedicated workspaces are common in Popayán: 71% of listings have one, and 61% have a washer.
Share of Popayán listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Popayán
Listings in Popayán with a sound system earned about twice as much a year, on average, as those without: COP 14,200,000 against COP 6,890,000. Listings with a smart lock show about the same gap. The gap is smaller for a patio or balcony (about 75% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Popayán listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sound system | 8% | COP 14,200,000 | COP 6,890,000 | +106% |
| Smart lock | 12% | COP 13,100,000 | COP 6,680,000 | +96% |
| Patio or balcony | 28% | COP 10,700,000 | COP 6,170,000 | +74% |
| Elevator | 23% | COP 10,900,000 | COP 6,430,000 | +70% |
| Pool | 10% | COP 11,300,000 | COP 7,040,000 | +60% |
| Pets allowed | 59% | COP 8,270,000 | COP 6,250,000 | +32% |
| Self check-in | 51% | COP 8,410,000 | COP 6,440,000 | +31% |
| Free street parking | 25% | COP 8,690,000 | COP 7,040,000 | +24% |
| BBQ grill | 9% | COP 8,910,000 | COP 7,310,000 | +22% |
| Outdoor dining area | 9% | COP 8,350,000 | COP 7,360,000 | +14% |
Guests
Who Books Airbnbs in Popayán?
Most Popayán guests are domestic, but a sizeable minority come from abroad: 33% of those who left reviews live outside Colombia, led by visitors from the United States and France. Guests speak a mix of languages: Spanish leads at 49%, followed by English and French.
67% of Popayán guests are domestic
Where guests who left reviews live
- Domestic 67%
- International 33%
Where Popayán guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Bogotá | 22.7% |
| Cali | 11.5% |
| Popayán | 7.2% |
| Medellín | 4.3% |
Where Popayán guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Colombia | 67.2% |
| United States | 5.7% |
| France | 4.2% |
| Ecuador | 2.5% |
| Canada | 2.1% |
Languages spoken by Popayán guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| Spanish | 49.3% |
| English | 32.0% |
| French | 6.4% |
| Portuguese | 3.3% |
| Italian | 3.0% |
What Are Airbnb Guest Ratings in Popayán?
Popayán Airbnbs average 4.77 stars, and 43% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.76.
Communication scores highest in Popayán; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.76 |
| Communication | 4.86 |
| Location | 4.77 |
| Check-in | 4.83 |
| Value | 4.78 |
Booking patterns
How Guests Book in Popayán: Stays, Rules and Fees
94% of Popayán listings are open to guests more than 180 days a year, but only 7% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Popayán listings are open to guests
Share of listings by days a year
- 271-366 days 77%
- 181-270 days 17%
- 91-180 days 6%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 76.9% | 143 |
| 181-270 days | 16.7% | 31 |
| 91-180 days | 6.5% | 12 |
Days a year Popayán listings are booked or blocked
Share of listings by days a year
- 181-270 days 7%
- 91-180 days 17%
- 31-90 days 35%
- 1-30 days 41%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 7.0% | 13 |
| 91-180 days | 16.7% | 31 |
| 31-90 days | 35.5% | 66 |
| 1-30 days | 40.9% | 76 |
What Is the Average Length of Stay for Airbnb in Popayán?
The average Popayán booking lasts 4.8 nights, longest in May and shortest in January. Listings took about 11 bookings each over the year, some 2,080 in all. About seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Popayán
Average nights per booking, by month of stay
Average 4.4 nights 5.1 nights 3.3 nights
Two-year average by calendar month.
Popayán Airbnb Minimum Stay Requirements
94% of listings in Popayán accept stays of one or two nights.
Minimum stay set by Popayán listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Popayán?
Flexible is the most common cancellation policy in Popayán, used by 67% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about nine in ten listings offer Flexible or Moderate terms, against 8% on Firm or stricter ones.
Cancellation policies of Popayán listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Popayán?
About half of Popayán listings charge a cleaning fee. The typical fee is COP 43,963, and some higher fees lift the average to COP 64,170. Spread over the average stay of 4.8 nights, that adds roughly COP 9,125 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
- Median cleaning fee
- COP 43,963
- Average cleaning fee
- COP 64,170
- Listings charging a fee
- 51.1%
- Share of gross revenue
- 6.2%
Top earners
Top-Earning Airbnbs and Hosts in Popayán
The top-grossing Airbnb in Popayán, a five-bedroom home, took in COP 51,800,000 over the past year, about 7 times the city's average of COP 7,450,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Luxury White House Popayán Entire home · 5 bedrooms Rated 4.89 
New and cozy apartment Entire home · 2 bedrooms Rated 4.93 - Revenue
- COP 28M
- Occupancy
- 43.7%
- Daily rate
- COP 177,134
New and Excellent location in Popayán with parking Entire home · 2 bedrooms Rated 4.91 - Revenue
- COP 26.7M
- Occupancy
- 43.7%
- Daily rate
- COP 199,970
Spacious Modern Apartment in the Center | High-Speed Wi-Fi Entire home · 1 bedroom Rated 4.77 - Revenue
- COP 26.4M
- Occupancy
- 49.9%
- Daily rate
- COP 125,905
Nice Space, Near Caldas Park + Desk Entire home · 2 bedrooms Rated 4.90 - Revenue
- COP 24.8M
- Occupancy
- 34.2%
- Daily rate
- COP 194,536
Villa Verde plot Entire home · 3 bedrooms Rated 4.86 - Revenue
- COP 24.2M
- Occupancy
- 16.0%
- Daily rate
- COP 486,186
Who Are the Top Airbnb Hosts in Popayán?
Javier is the top-grossing host in Popayán, with COP 74.2 million in bookings across 4 listings over the past year. Together, the ten top-grossing hosts run 19% of the market's 186 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Javier | 4 | COP 74,231,255 | COP 18,557,814 | 4.78/5 | |
| Cristhian | 6 | COP 70,065,776 | COP 11,677,629 | 4.82/5 | |
| Apartamentos Las Américas By R… | 4 | COP 61,720,164 | COP 15,430,041 | 4.95/5 | |
| 4 | Pablo Jose | 3 | COP 60,489,204 | COP 20,163,068 | 4.94/5 |
| 5 | Jose | 4 | COP 57,437,450 | COP 14,359,363 | 4.51/5 |
| 6 | Andres | 2 | COP 53,854,479 | COP 26,927,240 | 4.93/5 |
| 7 | Andrea | 4 | COP 35,239,880 | COP 8,809,970 | 4.72/5 |
| 8 | Andres Felipe | 2 | COP 35,104,328 | COP 17,552,164 | 4.79/5 |
| 9 | Jaime | 4 | COP 30,803,297 | COP 7,700,824 | 4.87/5 |
| 10 | Jorge Andres | 2 | COP 29,601,646 | COP 14,800,823 | 4.94/5 |
Who Are the Airbnb Hosts in Popayán?
Fewer than 1% of Popayán listings are classed as professionally managed, though 26% of listings have a co-host. Superhosts run 47% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
- Superhosts
- 46.8%
- Professional management
- 0.0%
- Cohosted listings
- 26.3%
- Instant Book enabled
- 40.9%
- Simplified Pricing
- 83.3%
Nearby markets
Popayán vs. Nearby Airbnb Markets
Of the four nearby markets in the table, all within 98 km, Pance (98 km away, 34 listings) earned the most per listing, about 3.2 times as much as Popayán.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| San Agustín 73 km | 49 | COP 4,165,479 | COP 173,030 | 16% |
| Jamundí 90 km | 50 | COP 9,697,470 | COP 309,645 | 25% |
| Pitalito 91 km | 53 | COP 6,055,881 | COP 138,117 | 24% |
| Pance 98 km | 34 | COP 24,025,692 | COP 376,725 | 33% |
Markets Similar to Popayán
Markets elsewhere in Colombia with a similar nightly rate and occupancy to Popayán:
- Tunja Airbnb data Colombia · COP 139,142/night · 29.1%
FAQ
Popayán Airbnb FAQ
How much do Airbnb hosts make in Popayán?
An active Popayán Airbnb grossed COP 7,446,383 on average in the 12 months to October 2026, according to AirROI's tracking of 186 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in COP 1,620,000 or more in a typical month.
How much can I make on Airbnb in Popayán?
It depends most on the home's size, location and how it's run. The middle half of Popayán listings earn between COP 322,000 and COP 1,620,000 in a typical month, and the top tenth COP 2,390,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Popayán?
Listings in Popayán were booked on 26% of available nights over the past year. That compares with 33% for the national average. December is usually the busiest month.
How much does an Airbnb cost per night in Popayán?
The average booked night in Popayán cost COP 122,698 before fees. Half of listings charge between COP 75,700 and COP 145,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Popayán?
In Popayán, 98% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Popayán?
It can be, as extra income from a home or room you already have. The average Popayán Airbnb grossed COP 7,446,383 in the 12 months to October 2026, 76% below the national average of COP 31,631,263, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about COP 842,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Popayán?
July usually pays best, averaging COP 1,260,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Popayán?
Each night a Popayán listing was open to book earned COP 32,400 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made COP 60,500 or more.
How far in advance do guests book Airbnbs in Popayán?
Popayán stays were booked 16 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
How long do guests stay at Airbnbs in Popayán?
The average Popayán Airbnb stay lasted 4.8 nights over the past year. A listing took 11 reservations over the year on average.
How are Airbnbs in Popayán rated?
Guests rate Popayán Airbnbs 4.77 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Popayán?
Historic Center, Cerro de las Tres Cruces and Mercado de Huasan draw the most short-term rental interest in Popayán. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Popayán?
AirROI counted 186 active Airbnb listings in Popayán as of October 2026. The closest tracked market is San Agustín, 73 km away.
How much are Airbnb cleaning fees in Popayán?
In Popayán, about half of listings add a cleaning fee. The median fee is COP 43,963, and some higher fees lift the average to COP 64,170.
How many tourists visit Popayán, Colombia?
All of Colombia had 6,696,835 visitors in 2024, Ministerio de Comercio, Industria y Turismo (MinCIT) reports. AirROI estimates 2,080 Airbnb stays in Popayán, Colombia in the 12 months to October 2026, which counts bookings and not tourists. See Colombia tourism statistics.
Method
About This Data
Figures on this page cover 186 active Airbnb listings in Popayán from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Colombian pesos at COP 3,664 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.