Pićan, Croatia Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average Pićan listing brings in €4,400 in July, its best month, and €374 in November, its slowest. December runs within 1% of November, so either can be the slowest in a given year. The three strongest months bring in 46% of a full year's revenue, where an even calendar would give any three months 25%.

Across Pićan's 23 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €4,160+ a month, about 4.3 times the typical property.
• Strong performers (top 25%) earn €1,670 or more, roughly €710 a month above the median.
• Typical properties (median) earn about €965 a month.
• Entry-level properties (bottom 25%) earn €456 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Pićan listings were booked on 35% of the nights they were open over the past year, in line with the Istria County average and 4 percentage points below the Croatia average (39%). In a typical year, occupancy swings from 3% in November to 56% in July.

Across Pićan's 23 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 45%+ of open nights, 22 points above the median.
• Strong performers (top 25%) fill 35% or more, roughly two and a half nights a week.
• Typical properties (median) fill about 23% of open nights.
• Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.

The average nightly rate in Pićan, known as ADR (average daily rate), was €145 over the past year, about 12% below the Istria County and Croatia averages (both about €165). In a typical year, rates swing with the seasons, from about €140 in March and April to about €245 in December.

Across Pićan's 23 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €255+ a night, about 2.1 times the median.
• Strong performers (top 25%) charge €180 or more, about €60 above the median.
• Typical properties (median) charge about €120 a night.
• Entry-level properties (bottom 25%) charge €77 or less, about two-thirds of the median.

What Is the RevPAR for Airbnb in Pićan?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Pićan it averaged €69 over the past year, from about €12 in a typical December to about €142 in a typical July.

Across Pićan's 23 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €146+ per open night, about 3.3 times the median.
• Strong performers (top 25%) earn €100 or more, about €55 a night above the median.
• Typical properties (median) earn about €44 per open night.
• Entry-level properties (bottom 25%) earn €21 or less, about half of the median.

With only 23 active listings, the monthly pattern in Pićan is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in November.

December 2025 is left out of these averages as a one-off: listings earned about twice what they did in December 2024. It still counts in the 12-month figures at the top of the page.

How Far in Advance Do Guests Book Airbnb in Pićan?

Guests book Pićan stays 76 days ahead on average (about two and a half months), so guests here plan well ahead. September stays are booked furthest out, about 128 days ahead, and November stays closest to arrival, about 1 days. A typical September booking is made in early May.

None of the 23 active listings in Pićan display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Pićan.