Airbnb market data · 202512 months to October 2025
Poljica, Croatia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Poljica brought in €14,344 over the 12 months through October 2025, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Poljica run through October 2025.
The short answer
Poljica Airbnb Market at a Glance
Listings averaged €218 a night and were booked on 37% of available nights.
Timing matters: in July, the best month, the average listing earned about 19.8 times as much as in January, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Poljica is the 72nd-largest of 78 Primorje-Gorski Kotar County markets AirROI tracks.
Browse the live Poljica Airbnb market See Every Poljica ListingRevenue
How Much Do Airbnb Hosts Make in Poljica?
Gross bookings per Poljica listing averaged €14,344 over the 12 months to October 2025 (Primorje-Gorski Kotar County average: €7,353), before cleaning, platform and management costs and taxes.
The average Poljica listing brought in €5,890 in July, its best month, and €297 in January, its slowest. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
Across Poljica's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €5,180+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn €4,020 or more, roughly €2,100 a month above the median.
- Typical properties (median) earn about €1,890 a month.
- Entry-level properties (bottom 25%) earn €987 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 19.8 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €2,520.
Poljica Airbnb Data by Month
Latest 12 months in the October 2025 data.
July led on revenue. Nightly rates peaked in May and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Nov 2024 | €645 | 13.3% | €235 | – |
| Dec 2024 | €1,242 | 26.9% | €240 | 41 days |
| Jan 2025 | €297 | 5.4% | €243 | – |
| Feb 2025 | €357 | 10.7% | €241 | 1 day |
| Mar 2025 | €2,319 | 41.9% | €235 | 257 days |
| Apr 2025 | €2,978 | 37.5% | €239 | 142 days |
| May 2025 | €3,508 | 44.1% | €250 | 157 days |
| Jun 2025 | €3,205 | 39.4% | €219 | 89 days |
| Jul 2025 | €5,891 | 56.2% | €238 | 106 days |
| Aug 2025 | €5,775 | 58.6% | €237 | 137 days |
| Sep 2025 | €2,562 | 35.7% | €190 | 121 days |
| Oct 2025 | €1,504 | 24.4% | €177 | 180 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Poljica listing earns about €1,890 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Poljica Profitable?
Yes, when it's run well. The average Poljica Airbnb took in €14,344 in the 12 months to October 2025, and run by its owner at everyday costs, about €870 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,870 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Poljica Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €14,344 | €30,440 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€2,220 | −€4,720 |
| Utilities and internetAbout 5% of bookings | −€720 | −€1,520 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€290 | −€610 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€430 | −€910 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€140 | −€140 |
| Permit and registrationWhere one is required | −€70 | −€70 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€3,870 | −€7,970 |
| Left for housing costs, then profit | €10,474about €870 a month | €22,470about €1,870 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Poljica Airbnb Profit
The estimate starts from Poljica's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Poljica home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Poljica's Top Earners Get There
- More nights booked. The busiest quarter of Poljica listings are booked on 45% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of €185 adds about €1,850 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €300 a night or more, against a median of €185. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,430 a year.
- Open for the busy months. July brought the average listing about €5,890, against €297 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,540 a month, against €1,200 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Poljica?
Poljica listings were booked on 37% of the nights they were open over the past year, 3 percentage points above the Primorje-Gorski Kotar County average (34%) and in line with the Croatia average. Occupancy swings from 5% in January to 59% in August.
Across Poljica's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 53%+ of open nights, 21 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
August was the busiest month in Poljica, January the quietest
Share of open nights booked, by month
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Poljica?
The average nightly rate in Poljica, known as ADR (average daily rate), was €218 over the past year, about 50% above the Primorje-Gorski Kotar County average of €145 and about 36% above the Croatia average of €160. Rates peak in May at about €250 and bottom out in October at about €175.
Across Poljica's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €420+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge €300 or more, about €120 above the median.
- Typical properties (median) charge about €185 a night.
- Entry-level properties (bottom 25%) charge €120 or less, about two-thirds of the median.
May rates ran 41% above October's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €229.
Seasonality
Best and Worst Months for Airbnb in Poljica
With only 21 active listings, the monthly pattern in Poljica is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Poljica?
Guests book Poljica stays 108 days ahead on average (about three and a half months), so guests here plan well ahead. March stays are booked furthest out, about 257 days ahead, and February stays closest to arrival, about 1 days. A typical March booking is made in early July.
March stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 108 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Poljica
None of the 21 active listings in Poljica display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Poljica.
Neighborhoods
Best Neighborhoods for Airbnb in Poljica
AirROI's area guide picks six Poljica neighborhoods that draw short-term rental guests, led by Poljica, Omisalj and Njivice. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Poljica | A tranquil village near the coast, perfect for tourists looking for a peaceful retreat. Its close proximity to beaches and local attractions makes it appealing for those seeking a quieter vacation experience. | Beaches of the Adriatic Sea, Local seafood restaurants, Scenic walking paths, Nearby parks and nature reserves, Cultural heritage sites |
| Omisalj | A charming town known for its historical architecture and stunning views of the Kvarner Gulf. Ideal for tourists interested in exploring Croatian history and coastal scenery. | Old Town of Omisalj, Omisalj Beach, St. Peter's Church, Local markets, Scenic viewpoints |
| Njivice | A former fishing village turned tourist destination, known for its beautiful beaches and family-friendly atmosphere. Great for beach lovers and those looking for water activities. | Njivice Beach, Water sports activities, Promenade along the coast, Local cafes and restaurants, Surrounding nature |
| Malinska | A picturesque town that offers a blend of beautiful beaches and a lively promenade. It's popular among families and couples looking for a romantic getaway. | Malinska Beach, Rijeka's historical sites nearby, Walking trails along the coast, Restaurants offering local cuisine, Marinas |
| Vrbnik | Famous for its wine and stunning views of the sea, Vrbnik is a must-visit for wine lovers and those seeking a unique experience in a quaint village. | Vrbnik Wine Cellars, Old Town architecture, Local vineyards, Panoramic viewpoints, Cultural events |
| Cres | An island known for its unspoiled nature and rich biodiversity, ideal for eco-tourism and outdoor activities such as hiking and diving. | Cres Island beaches, Hiking trails, Local wildlife reserves, Historic towns like Cres, Marine activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Poljica vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 41 km, Zaton (33 km away) earned the most per listing, about 38% more than Poljica.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Grad Obrovac 20 km | 123 | €5,116 | €123 | 33% |
| Municipality of Novigrad 25 km | 107 | €13,362 | €204 | 39% |
| Općina Jasenice 26 km | 174 | €9,383 | €190 | 35% |
| Grad Benkovac 31 km | 150 | €14,352 | €231 | 36% |
| Općina Posedarje 32 km | 143 | €13,330 | €220 | 37% |
| Zaton 33 km | 158 | €19,814 | €289 | 39% |
| Općina Starigrad 36 km | 360 | €6,921 | €142 | 34% |
| Grad Skradin 41 km | 124 | €9,092 | €152 | 33% |
Other Airbnb Markets in Primorje-Gorski Kotar County
- Town of Rab Airbnb data 874 listings
- Crikvenica Airbnb data 805 listings
- Grad Rijeka Airbnb data 750 listings
- Grad Opatija Airbnb data 693 listings
- Krk Airbnb data 666 listings
- Općina Baška Airbnb data 627 listings
- Dramalj Airbnb data 469 listings
- Novi Vinodolski Airbnb data 400 listings
See all 78 Primorje-Gorski Kotar County Airbnb markets
Markets Similar to Poljica
Markets elsewhere in Croatia with a similar nightly rate and occupancy to Poljica:
- Novalja Airbnb data Croatia · €217/night · 37.0%
- Pomer Airbnb data Croatia · €209/night · 36.9%
- Galižana Airbnb data Croatia · €217/night · 35.7%
- Sveti Martin Airbnb data Croatia · €218/night · 39.3%
- Općina Marina Airbnb data Croatia · €202/night · 36.9%
- Općina Selca Airbnb data Croatia · €237/night · 36.6%
FAQ
Poljica Airbnb FAQ
How much do Airbnb hosts make in Poljica?
An active Poljica Airbnb grossed €14,344 on average in the 12 months to October 2025, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €4,020 or more in a typical month.
How much can I make on Airbnb in Poljica?
It depends most on the home's size, location and how it's run. The middle half of Poljica listings earn between €987 and €4,020 in a typical month, and the top tenth €5,180 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Poljica?
Listings in Poljica were booked on 37% of available nights over the past year. That compares with 34% for the Primorje-Gorski Kotar County average. August was the busiest month.
How much does an Airbnb cost per night in Poljica?
The average booked night in Poljica cost €218 before fees. Half of listings charge between €120 and €300, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Poljica?
None of the active Poljica listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Poljica?
Yes, when it's run well. The average Poljica Airbnb grossed €14,344 in the 12 months to October 2025, at about twice the Primorje-Gorski Kotar County average of €7,353, though with only 21 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €10,474 a year (about €870 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,870 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Poljica?
July paid best over the past year, at €5,890 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Poljica?
Poljica stays were booked 108 days (about three and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Poljica?
Poljica, Omisalj and Njivice draw the most short-term rental interest in Poljica. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Poljica?
AirROI counted 21 active Airbnb listings in Poljica as of October 2025. The closest tracked market is Grad Obrovac, 20 km away.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Poljica from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.