Muurame, Mainland Finland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Muurame, Mainland Finland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,461 per year — at a $173 nightly rate, 30.3% occupancy, and a $54 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 30 active listings, Muurame is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 114.3% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Muurame?
In Muurame, the headline Airbnb metrics are $15,461 in average annual revenue,30.3% occupancy, $173 ADR, and $54 in RevPAR, and guests book about 51 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Muurame?
Understanding the monthly revenue variations for Airbnb listings in Muurame is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Muurame is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Muurame across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,970+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,564 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,223 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $606, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Muurame
What Is the Monthly Airbnb Occupancy Rate in Muurame?
Maximize your bookings by understanding the Muurame STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Muurame:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Muurame
What Is the Average Airbnb Nightly Rate in Muurame?
Effective short term rental pricing strategy in Muurame involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Muurame typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $379+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $233 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Muurame
What Is the RevPAR for Airbnb in Muurame?
RevPAR in Muurame is currently $54. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $35 RevPAR.
- Strong performers (Top 25%) earn $55 RevPAR.
- Best-in-class (Top 10%) achieve $110 RevPAR.
Average Monthly RevPAR Trend in Muurame
RevPAR Insights for Muurame
- The average RevPAR in Muurame is $54. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($110) and bottom 25% ($22) is $88, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Muurame benchmarks. If your RevPAR falls below the median of $35, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $55+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Muurame?
Muurame's peak Airbnb season falls in July, May, June, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, May, June)
- Revenue averages $2,385 per month
- Occupancy rates average 42.8%
- Daily rates average $184
Shoulder Season
- Revenue averages $1,867 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $176
Low Season (February, March, November)
- Revenue drops to average $1,447 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $169
Seasonality Insights for Muurame
- Airbnb seasonality in Muurame is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Muurame's highest earning potential, with monthly revenues climbing to $2,864, occupancy reaching 48.5%, and ADRs peaking at $196.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,401, occupancy could drop to 20.7%, and ADRs may adjust to $166.
- Lower occupancy paired with meaningful seasonality means hosts in Muurame need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Muurame, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Muurame?
Low regulation and minimal registration activity in Muurame, Mainland Finland, Finland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Muurame to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Muurame?
With a compact short-term rental market, Muurame gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Muurame Centre | The vibrant heart of Muurame, known for local shops, restaurants, and easy access to both nature and urban amenities. Great for tourists seeking local experiences. | Muurame Church, Muuramenjoki River, Muurame Ski Resort, Local Art Exhibitions, Nearby hiking trails |
| Lake Muurame | A picturesque area popular for water activities and nature lovers. Ideal for those looking to enjoy the outdoors, with beautiful views and tranquility. | Swimming spots, Fishing opportunities, Boating, Picnic areas, Nature trails |
| Muurame Village | A peaceful village atmosphere with traditional Finnish architecture and community feel. Perfect for families and those wanting to experience the Finnish lifestyle. | Local markets, Village events, Cafes, Nature walks, Cultural heritage sites |
| Ski Resort Area | Near Muurame Ski Resort, attracting winter sports enthusiasts and those looking for adventure in the snowy Finnish landscape. | Ski slopes, Snowboarding, Winter hiking, Après-ski facilities, Local dining options |
| Jyvaskyla | Just a short drive away, Jyväskylä offers urban experiences with shopping, dining, and cultural events. A convenient option for guests wanting city access. | Alvar Aalto Museum, Jyvaskyla Schools of Professional Teacher Education, Lakeside parks, Shopping centers, Cafes and restaurants |
| Hiking Trails | The surrounding nature offers extensive hiking trails and outdoor activities, attracting nature enthusiasts and families seeking adventures in the Finnish wilderness. | National parks, Bird-watching spots, Guided hiking tours, Scenic viewpoints, Camping sites |
| Local Farms | Muurame's nearby farms provide guests with an authentic Finnish countryside experience, offering farm stays and fresh local produce. | Farm tours, Fresh produce markets, Farm-to-table dining, Seasonal events, Cultural exchange activities |
| Wellness Retreats | The area is developing wellness retreats, attracting those looking for relaxation and rejuvenation in a natural setting, with spas and wellness activities. | Spas, Yoga retreats, Nature therapy, Health workshops, Meditation classes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Muurame offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Muurame?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Muurame
- The Muurame Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Muurame, House properties are the most common (56.7%), reflecting the local real estate landscape.
- Houses represent a significant 56.7% portion, catering likely to families or larger groups.
Muurame Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Muurame
- The dominant room capacity in Muurame is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.0% of the active Airbnb listings in Muurame, indicating a high concentration in these sizes.
Muurame Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Muurame
- The most common guest capacity trend in Muurame vacation rentals is listings accommodating 8+ guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Muurame STR market, accounting for 53.3% of listings.
- 63.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Muurame.
- On average, properties in Muurame are equipped to host 5.3 guests.
How Do Listings in Muurame Compare on Quality?
Listing quality in Muurame can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Muurame
- At 26.4 photos per listing on average, Muurame hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Muurame averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Muurame?
Amenity Prevalence
Amenity Insights for Muurame
- Essential amenities in Muurame that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Muurame: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Muurame to stay competitive.
Which Airbnb Amenities Boost Revenue in Muurame?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Muurame, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 80.0% | $18,915 | $1,643 | 1051.6% |
Air conditioning | 56.7% | $24,215 | $4,013 | 503.4% |
Fire extinguisher | 70.0% | $20,075 | $4,695 | 327.6% |
Indoor fireplace | 60.0% | $21,338 | $6,645 | 221.1% |
TV | 83.3% | $17,436 | $5,583 | 212.3% |
Wine glasses | 56.7% | $21,650 | $7,367 | 193.9% |
Toaster | 46.7% | $23,143 | $8,739 | 164.8% |
Wifi | 60.0% | $19,916 | $8,777 | 126.9% |
Pets allowed | 56.7% | $19,565 | $10,094 | 93.8% |
Oven | 66.7% | $18,323 | $9,737 | 88.2% |
Revenue Impact Insights for Muurame
- Kitchen tops the revenue impact list with a 1051.6% uplift — listings with this amenity earn $18,915 vs. $1,643 without it.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Muurame STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Muurame. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMuurame Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Muurame
- The typical guest profile for Airbnb in Muurame consists of primarily domestic travelers (74%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 74.1% of guests.
- Key international markets include Finland (74.1%) and Germany (4.5%).
- Top languages spoken are English (41%) followed by Finnish (28.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Jyväskylä.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Muurame?
Listings in Muurame average 4.75 out of 5 overall, with about 60 reviews per active listing and 30.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Muurame
- An average rating of 4.75 places Muurame in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.95), while Cleanliness (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Muurame Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Muurame
- The most common availability pattern in Muurame falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Muurame (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Muurame?
Average Booking Lead Time by Month
Booking Lead Time Insights for Muurame
- The overall average booking lead time for vacation rentals in Muurame is 51 days.
- Guests book furthest in advance for stays during July (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Muurame.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Muurame averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Muurame?
Guests in Muurame stay about 3 nights on average, generating roughly 654 reservations and 21.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Muurame
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Muurame
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 21.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (3.1 nights) and shorten in Aug (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Muurame Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
70% of total
2 Nights
8 listings
26.7% of total
3 Nights
1 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Muurame is 1 Night, adopted by 70% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.7%) of the Muurame Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70% of Muurame hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Muurame.
Muurame Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
6.7% of total
Flexible
13 listings
43.3% of total
Moderate
4 listings
13.3% of total
Firm
9 listings
30% of total
Strict
2 listings
6.7% of total
Cancellation Policy Insights for Muurame
- The prevailing Airbnb cancellation policy trend in Muurame is Flexible, used by 43.3% of listings.
- There's a relatively balanced mix between guest-friendly (56.6%) and stricter (36.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.3% market standard in Muurame.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Muurame.
How Much Are Airbnb Cleaning Fees in Muurame?
Cleaning fees in Muurame are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Muurame
- About 50.0% of Muurame listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($55) and median ($35) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Muurame median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Muurame Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Muuramebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Atmospheric 16-person reel cabin in Riihivuori
Entire Place • 6 bedrooms
Riihikarhu Spa A (123m2)
Entire Place • 3 bedrooms
Relax in middle Finland
Entire Place • 5 bedrooms
Riihikarhu B (85m2)
Entire Place • 2 bedrooms
Hideaway cottage
Entire Place • 1 bedroom
Atmospheric 10-person cottage in Riihivuori
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Muurame?
Learn from the best! This table showcases top-performing Airbnb hosts in Muurame based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mari | 2 | $102,541 | 68 | 4.75/5.0 |
| Taha | 2 | $93,872 | 42 | 4.84/5.0 |
| Jukka | 3 | $44,541 | 30 | 4.76/5.0 |
| Raija | 2 | $40,296 | 15 | 4.77/5.0 |
| Kim | 1 | $38,886 | 9 | 4.89/5.0 |
| Sergey | 1 | $28,266 | 36 | 5.00/5.0 |
| Olli | 2 | $22,309 | 101 | 4.72/5.0 |
| Sari | 4 | $20,068 | 75 | 4.70/5.0 |
| Tanja | 1 | $19,606 | 102 | 4.66/5.0 |
| Maija | 1 | $14,958 | 124 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Muurame.
Who Are the Airbnb Hosts in Muurame?
Muurame is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Muurame
- With 50.0% Superhosts, Muurame has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 63.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Muurame averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Muurame
These are the highest-grossing professional property management operations in Muurame, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sari | 4 | $20,068 | $209 | 15.4% | 4.70/5 |
Management Company Insights for Muurame
- The leading management company, Sari, operates 4 listings with $20,068 in gross revenue — a useful benchmark for what scale looks like in Muurame.
- Top managers average 4 properties each, suggesting professional management in Muurame still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.7/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 6.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Muurame's Airbnb Market Compare to Nearby Cities?
How does the Muurame Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Padasjoki, Muurame has 9 percentage points lower occupancy and about $9 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 16 | $2,719 | $295.07 | 37% |
| Padasjoki | 10 | $1,843 | $182.49 | 39% |
| Jämsä | 69 | $1,643 | $323.22 | 25% |
| Hattula | 12 | $1,638 | $202.17 | 32% |
| Asikkala | 37 | $1,569 | $198.45 | 39% |
| Laukaa | 22 | $1,568 | $190.55 | 33% |
| Hollola | 43 | $1,549 | $289.47 | 30% |
| Petäjävesi | 10 | $1,510 | $142.87 | 35% |
| Pälkäne | 25 | $1,460 | $265.74 | 29% |
| Heinola | 71 | $1,394 | $173.58 | 35% |
Frequently Asked Questions About Airbnb in Muurame
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Muurame.
How much do Airbnb hosts make in Muurame?
Muurame hosts earn about $15,461 per year on average, with an average nightly rate of $173 and RevPAR of $54. Those figures describe the typical revenue environment for active listings in Muurame, Mainland Finland, not the ceiling for the best operators. Source: AirROI 2026 data, Muurame market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Muurame?
The average Airbnb occupancy rate in Muurame is 30.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Muurame?
Listings in Muurame average $173 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Muurame?
Muurame currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Muurame?
AirROI currently classifies the short-term rental regulation level in Muurame as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Muurame?
RevPAR in Muurame is about $54. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Muurame?
Occupancy of 30.3% means Muurame is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,461, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Muurame?
The average booking lead time in Muurame is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Muurame?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Muurame include Muurame Centre, Lake Muurame, Muurame Village. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Muurame?
entire_home listings make up 86.7% of the active supply in Muurame. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Muurame compare to nearby Airbnb markets?
Among neighboring markets, Sysmä posts $32,625 in average annual revenue with 37.1% occupancy, compared to Muurame's $15,461 and 30.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Muurame?
The average Airbnb stay length in Muurame is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Muurame?
Airbnb listings in Muurame average 4.75 out of 5 overall. About 30.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Muurame?
Kitchen and Air conditioning are among the strongest revenue-linked amenities in Muurame. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Muurame?
Yes. About 50.0% of active Airbnb listings in Muurame charge a cleaning fee, and the average fee is $55. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Muurame?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.