Suomussalmi, Mainland Finland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Suomussalmi, Mainland Finland? Based on AirROI's 2026 dataset (February 2025 – January 2026), the short answer is $16,526 per year — at a $128 nightly rate, 33.1% occupancy, and a N/A RevPAR.
With just 18 active listings, Suomussalmi is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 50.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Suomussalmi?
In Suomussalmi, the headline Airbnb metrics are $16,526 in average annual revenue,33.1% occupancy, $128 ADR, and $0 in RevPAR, and guests book about 49 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Suomussalmi?
Understanding the monthly revenue variations for Airbnb listings in Suomussalmi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Suomussalmi is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Suomussalmi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,855+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,040 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $903 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $382, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Suomussalmi
What Is the Monthly Airbnb Occupancy Rate in Suomussalmi?
Maximize your bookings by understanding the Suomussalmi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Suomussalmi:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Suomussalmi
What Is the Average Airbnb Nightly Rate in Suomussalmi?
Effective short term rental pricing strategy in Suomussalmi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Suomussalmi typically peaks in September and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $191+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Suomussalmi
What Is the RevPAR for Airbnb in Suomussalmi?
RevPAR in Suomussalmi is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Suomussalmi
RevPAR Insights for Suomussalmi
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Suomussalmi benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Suomussalmi?
Suomussalmi's peak Airbnb season falls in July, May, June, while the softest stretch is January, April, August. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, May, June)
- Revenue averages $2,196 per month
- Occupancy rates average 41.0%
- Daily rates average $110
Shoulder Season
- Revenue averages $1,782 per month
- Occupancy maintains around 34.3%
- Daily rates hold near $124
Low Season (January, April, August)
- Revenue drops to average $1,359 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $117
Seasonality Insights for Suomussalmi
- The Airbnb seasonality pattern in Suomussalmi shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Suomussalmi's highest earning potential, with monthly revenues climbing to $2,243, occupancy reaching 50.3%, and ADRs peaking at $136.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,306, occupancy could drop to 20.8%, and ADRs may adjust to $104.
- Lower occupancy paired with meaningful seasonality means hosts in Suomussalmi need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Suomussalmi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Suomussalmi?
Low regulation and minimal registration activity in Suomussalmi, Mainland Finland, Finland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Suomussalmi to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Suomussalmi?
With a compact short-term rental market, Suomussalmi gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hossa National Park | A stunning natural area known for its pristine forests, clear lakes, and recreational activities like hiking and fishing. Ideal for nature enthusiasts and outdoor adventures. | Hossa Nature Center, Hiking Trails, Fishing Spots, Lake Eerikkilä, Biking Trails |
| Suomussalmi Village | The charming village center offers a glimpse into Finnish culture and traditions, with local shops, restaurants, and a cozy atmosphere. Attractive to visitors looking for local experiences. | Suomussalmi Church, Local Cafés, Cultural Events, Art Galleries |
| Ruokolahti | Known for its beautiful landscape and proximity to various lakes, Ruokolahti is popular for those seeking a peaceful getaway and outdoor activities like boating and swimming. | Ruokolahti Church, Lake Ruokolahti, Summer Festivals, Fishing Activities |
| Sammatti | This area offers a unique Finnish countryside experience with traditional farms and scenic views, appealing to those looking for a serene stay. | Farm Visits, Countryside Trails, Local Markets |
| Kuhmo | Cultural and natural attractions make Kuhmo a great destination for winter sports and summer hiking. The area is known for its festivals and vibrant cultural scenes. | Kuhmo Arts Centre, Winter Sports, Kuhmo Chamber Music Festival, Nature Trails |
| Salla | Known for skiing and winter sports, Salla attracts winter sports enthusiasts, offering an array of activities and beautiful snow-covered landscapes. | Salla Ski Resort, Snowmobiling, Winter Hiking, Salla Peace Chapel |
| Posio | Home to the beautiful Riisitunturi National Park, Posio is ideal for visitors seeking an experience in nature, including hiking and wildlife sightseeing. | Riisitunturi National Park, Local Art Galleries, Nature Trails |
| Taivalkoski | This area offers rich Finnish cultural heritage with various festivals and local events, attracting tourists interested in traditional experiences. | Taivalkoski Museum, Cultural Festivals, Nature Parks, Local Craft Shops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Suomussalmi offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Suomussalmi?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Suomussalmi
- The Suomussalmi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Suomussalmi, House properties are the most common (38.9%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Suomussalmi Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Suomussalmi
- The dominant room capacity in Suomussalmi is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.6% of the active Airbnb listings in Suomussalmi, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Suomussalmi.
Suomussalmi Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Suomussalmi
- The most common guest capacity trend in Suomussalmi vacation rentals is listings accommodating 8+ guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Suomussalmi STR market, accounting for 61.1% of listings.
- 44.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Suomussalmi.
- On average, properties in Suomussalmi are equipped to host 5.2 guests.
What Amenities Do Airbnb Guests Expect in Suomussalmi?
Amenity Prevalence
Amenity Insights for Suomussalmi
- Essential amenities in Suomussalmi that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Suomussalmi: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Suomussalmi to stay competitive.
Dive Deeper: Advanced Suomussalmi STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Suomussalmi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSuomussalmi Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Suomussalmi
- The typical guest profile for Airbnb in Suomussalmi consists of primarily domestic travelers (73%), often arriving from nearby Oulu, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 72.6% of guests.
- Key international markets include Finland (72.6%) and France (6.8%).
- Top languages spoken are English (39.8%) followed by Finnish (33.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oulu and Mikkeli.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Suomussalmi Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Suomussalmi
- The most common availability pattern in Suomussalmi falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Suomussalmi (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Suomussalmi?
Average Booking Lead Time by Month
Booking Lead Time Insights for Suomussalmi
- The overall average booking lead time for vacation rentals in Suomussalmi is 49 days.
- Guests book furthest in advance for stays during June (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Spring (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Suomussalmi.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Suomussalmi averages to identify opportunities for dynamic pricing adjustments.
Suomussalmi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
61.1% of total
2 Nights
2 listings
11.1% of total
3 Nights
1 listings
5.6% of total
30+ Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Suomussalmi is 1 Night, adopted by 61.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Suomussalmi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Suomussalmi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.1% of Suomussalmi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Suomussalmi.
Suomussalmi Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
38.9% of total
Moderate
10 listings
55.6% of total
Firm
1 listings
5.6% of total
Cancellation Policy Insights for Suomussalmi
- The prevailing Airbnb cancellation policy trend in Suomussalmi is Moderate, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 94.5% of listings offering Flexible or Moderate policies. This suggests guests in Suomussalmi may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.6% market standard in Suomussalmi.
- Regularly review your cancellation policy against competitors and market demand shifts in Suomussalmi.
What Do the Top Airbnb Listings in Suomussalmi Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Suomussalmibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hossan-aistics
Entire Place • 4 bedrooms
Järvenrantamökki Suomussalmella
Entire Place • 3 bedrooms
Oraviniemen Aarre
Entire Place • 1 bedroom
Spacious and modern detached house
Entire Place • 4 bedrooms
Mill fabric. Wilderness cabin.
Entire Place • 2 bedrooms
In the Cache of the Forest - Rent and enjoy the peace of nature
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Suomussalmi?
Learn from the best! This table showcases top-performing Airbnb hosts in Suomussalmi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna&Harri | 1 | $98,568 | 16 | 4.94/5.0 |
| Katja | 4 | $55,340 | 215 | 4.58/5.0 |
| Veera | 1 | $37,565 | 13 | 4.92/5.0 |
| Tommi | 1 | $34,151 | 272 | 4.95/5.0 |
| Rami | 1 | $15,645 | 76 | 4.74/5.0 |
| Janne | 1 | $13,689 | 12 | 4.42/5.0 |
| Tapio | 1 | $12,397 | 49 | 4.37/5.0 |
| Timo | 3 | $11,808 | 56 | 4.49/5.0 |
| Anne | 3 | $11,755 | 58 | 4.34/5.0 |
| Mervi | 1 | $5,451 | 27 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Suomussalmi.
How Does Suomussalmi's Airbnb Market Compare to Nearby Cities?
How does the Suomussalmi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Taivalkoski, Suomussalmi has 5 percentage points lower occupancy and about $6 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taivalkoski | 18 | $1,129 | $134.45 | 38% |
| Lieksa | 64 | $1,115 | $128.82 | 36% |
| Sotkamo | 99 | $1,097 | $154.18 | 32% |
| Hyrynsalmi | 42 | $830 | $122.31 | 32% |
| Nurmes | 13 | $695 | $150.09 | 31% |
| Kuhmo | 26 | $538 | $87.74 | 34% |
| Juuka | 17 | $330 | $85.63 | 24% |
Frequently Asked Questions About Airbnb in Suomussalmi
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Suomussalmi.
How much do Airbnb hosts make in Suomussalmi?
Suomussalmi hosts earn about $16,526 per year on average, with an average nightly rate of $128 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Suomussalmi, Mainland Finland, not the ceiling for the best operators. Source: AirROI 2026 data, Suomussalmi market, February 2025 to January 2026.
What is the average Airbnb occupancy rate in Suomussalmi?
The average Airbnb occupancy rate in Suomussalmi is 33.1%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Suomussalmi?
Listings in Suomussalmi average $128 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Suomussalmi?
Suomussalmi currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Suomussalmi?
AirROI currently classifies the short-term rental regulation level in Suomussalmi as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Suomussalmi?
RevPAR in Suomussalmi is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Suomussalmi?
Occupancy of 33.1% means Suomussalmi is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $16,526, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Suomussalmi?
The average booking lead time in Suomussalmi is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Suomussalmi?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Suomussalmi include Hossa National Park, Suomussalmi Village, Ruokolahti. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Suomussalmi?
entire_home listings make up 88.9% of the active supply in Suomussalmi. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Suomussalmi compare to nearby Airbnb markets?
Among neighboring markets, Taivalkoski posts $13,547 in average annual revenue with 38.4% occupancy, compared to Suomussalmi's $16,526 and 33.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Suomussalmi?
July is the highest-revenue month in Suomussalmi, while January is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-01-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.