Airbnb market data · 202612 months to August 2026
Mercuer, France Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Mercuer brought in €9,022 over the 12 months through August 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Mercuer run through August 2026.
The short answer
Mercuer Airbnb Market at a Glance
Listings averaged €104 a night and were booked on 45% of available nights.
Timing matters: in August, usually the best month, the average listing earns about 3.4 times as much as in February, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Mercuer is the 641st-largest of 821 Auvergne-Rhône-Alpes markets AirROI tracks.
Browse the live Mercuer Airbnb market See Every Mercuer ListingRevenue
How Much Do Airbnb Hosts Make in Mercuer?
Gross bookings per Mercuer listing averaged €9,022 over the 12 months to August 2026 (Auvergne-Rhône-Alpes average: €16,463), before cleaning, platform and management costs and taxes.
In a typical year, the average Mercuer listing brings in €2,350 in August, its best month, and €702 in February, its slowest. July runs within 1% of August, so either can come out on top in a given year. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Mercuer's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,720+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn €1,800 or more, roughly €620 a month above the median.
- Typical properties (median) earn about €1,180 a month.
- Entry-level properties (bottom 25%) earn €682 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.4 times what February does
Average revenue per active listing, by month, August 2024 to July 2026
The dashed line is the average of the months shown, €1,380. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Mercuer Airbnb Data by Month
Latest 12 months in the August 2026 data. August's figures are still coming in, so the rows run to July.
July 2026 led on revenue and nightly rate; bookings peaked in August 2025. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Aug 2025 | €2,353 | 69.1% | €104 | €76 | 78 days | 7.4 nights |
| Sep 2025 | €1,451 | 46.9% | €95 | €48 | 52 days | 5.4 nights |
| Oct 2025 | €1,216 | 34.8% | €92 | €39 | 68 days | 2.9 nights |
| Nov 2025 | €1,170 | 42.7% | €87 | €39 | 48 days | 3.6 nights |
| Dec 2025 | €871 | 28.6% | €88 | €28 | 52 days | 7.3 nights |
| Jan 2026 | €1,043 | 26.6% | €86 | €34 | 39 days | 9.8 nights |
| Feb 2026 | €615 | 25.0% | €89 | €22 | 34 days | 6.2 nights |
| Mar 2026 | €989 | 29.7% | €90 | €32 | 68 days | 3.6 nights |
| Apr 2026 | €1,452 | 52.5% | €105 | €48 | 39 days | 4 nights |
| May 2026 | €1,544 | 55.6% | €113 | €50 | 57 days | 8.3 nights |
| Jun 2026 | €1,774 | 57.2% | €117 | €59 | 70 days | 5.8 nights |
| Jul 2026 | €2,594 | 58.7% | €128 | €84 | 131 days | 6.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Mercuer home could earn, enter its address, bedrooms and guests in the short-term rental calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Mercuer Profitable?
Yes, when it's run well. The average Mercuer Airbnb took in €9,022 in the 12 months to August 2026, and run by its owner at everyday costs, about €550 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €850 a month.
Cleaning it yourself keeps the €290 a year guests pay in cleaning fees, for about €580 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €480 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Mercuer Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €8,732 | €13,300 |
| Cleaning fees guests pay3% of Mercuer bookings | €290 | €440 |
| Gross bookings | €9,022 | €13,740 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 68% of Mercuer listings on Simplified Pricing, 3% for the rest | −€1,040 | −€1,580 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€290 | −€440 |
| Utilities and internetAbout 5% of bookings | −€450 | −€690 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€180 | −€270 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€270 | −€410 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€90 | −€90 |
| Permit and registrationWhere one is required | −€50 | −€50 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€2,370 | −€3,530 |
| Left for housing costs, then profit | €6,652about €550 a month | €10,210about €850 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Mercuer Airbnb Profit
The estimate starts from Mercuer's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Mercuer home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Mercuer's Top Earners Get There
- More nights booked. The busiest quarter of Mercuer listings are booked on 60% or more of their nights, against 41% for the median listing. Ten more booked nights a year at the median rate of €75 adds about €750 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €105 a night or more, against a median of €75. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €870 a year.
- Open for the busy months. In a typical year, August brings the average listing about €2,350, against €702 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Mercuer listings average 4.83 stars, and 50% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,150 a month, against €750 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Mercuer?
Mercuer listings were booked on 45% of the nights they were open over the past year, 5 percentage points above the Auvergne-Rhône-Alpes average (40%) and 4 points above the France average (41%). In a typical year, occupancy swings from 23% in January to 71% in August.
Across Mercuer's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 60% or more, roughly four nights a week.
- Typical properties (median) fill about 41% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
August is usually the busiest month in Mercuer, January the quietest
Share of open nights booked, by month, August 2024 to July 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Mercuer?
The average nightly rate in Mercuer, known as ADR (average daily rate), was €104 over the past year, about 42% below the Auvergne-Rhône-Alpes average of €180 and about 35% below the France average of €160. In a typical year, rates peak in July at about €115 and bottom out in January and November at about €83.
Across Mercuer's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €205+ a night, about 2.7 times the median.
- Strong performers (top 25%) charge €105 or more, about €30 above the median.
- Typical properties (median) charge about €75 a night.
- Entry-level properties (bottom 25%) charge €64 or less, about 15% below the median.
July rates run 40% above November's
Average nightly rate (ADR), by month, August 2024 to July 2026
The dashed line is the average of the months shown, €92. The 12-month ADR of €104 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Mercuer?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Mercuer it averaged €47 over the past year, from about €25 in a typical February to about €76 in a typical August.
Across Mercuer's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €78+ per open night, about twice the median.
- Strong performers (top 25%) earn €67 or more, about €30 a night above the median.
- Typical properties (median) earn about €39 per open night.
- Entry-level properties (bottom 25%) earn €30 or less, about three-quarters of the median.
August RevPAR is about three times February's
Revenue per open night (RevPAR), by month, August 2024 to July 2026
The dashed line is the average of the months shown, €45.
Seasonality
Best and Worst Months for Airbnb in Mercuer
With only 22 active listings, the monthly pattern in Mercuer is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Mercuer
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,380.
Revenue by month in Mercuer in numbers
| Month | Revenue per listing |
|---|---|
| January | €950 |
| February | €702 |
| March | €1,020 |
| April | €1,480 |
| May | €1,420 |
| June | €1,560 |
| July | €2,350 |
| August | €2,350 |
| September | €1,350 |
| October | €1,210 |
| November | €1,240 |
| December | €968 |
How Far in Advance Do Guests Book Airbnb in Mercuer?
Guests book Mercuer stays 56 days ahead on average (about eight weeks). July stays are booked furthest out, about 100 days ahead, and January stays closest to arrival, about 21 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, August 2024 to July 2026
The 12-month figure of 56 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Mercuer
18% of the 22 active listings in Mercuer display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Mercuer.
Neighborhoods
Best Neighborhoods for Airbnb in Mercuer
AirROI's area guide picks seven Mercuer neighborhoods that draw short-term rental guests, led by Montbrison, Savenay and La Grand-Croix. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Montbrison | Charming medieval town with historical significance, Montbrison offers a quaint atmosphere and cultural heritage. It attracts visitors interested in history and local culture. | Montbrison Castle, Saint-George Church, Jardin des Remparts, Place de la République, Musée des Traditions |
| Savenay | A small, scenic town located near the Loire River. It offers tranquility and is perfect for vacationers looking for a peaceful retreat with natural beauty around. | Loire River, Château de Savenay, Nature walks, Local Markets, Historic Center |
| La Grand-Croix | A small commune known for its scenic views and proximity to larger cities. Ideal for guests looking for a quiet stay with easy access to urban amenities. | La Loire Path, Local parks and gardens, Nearby hiking trails, Historic architecture, Community events |
| Firminy | A town characterized by its modern architecture and cultural sites. It’s attractive to those exploring contemporary art and architecture. | Le Corbusier's Church, Firminy Vert, Historic sites, Art galleries, Cultural festivals |
| Cremieu | A historical town with beautiful medieval architecture attracting tourists interested in heritage and local crafts. | Cremieu Market, Cremieu Fortress, Saint-Hilaire Church, Spiral Tower, Tours and historical walks |
| Roanne | A town known for its gastronomic scene, Roanne attracts food lovers and those interested in culinary experiences and local markets. | Roanne's Old Town, La Loire River, Gastronomy Festival, Local vineyards, Culinary schools |
| Néronde | A quaint commune ideal for nature lovers. It offers a peaceful environment away from city bustle, appealing to families and nature enthusiasts. | Local parks, Hiking trails, Cultural heritage sites, Scenic countryside, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Mercuer vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 8 km, Lachapelle-sous-Aubenas (7 km away, 36 listings) earned the most per listing, about 63% more than Mercuer.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Aubenas 3 km | 156 | €10,067 | €119 | 41% |
| Ucel 3 km | 41 | €13,148 | €153 | 38% |
| Saint-Étienne-de-Fontbellon 4 km | 42 | €12,856 | €139 | 43% |
| Vals-les-Bains 4 km | 179 | €8,138 | €104 | 37% |
| Lachapelle-sous-Aubenas 7 km | 36 | €14,669 | €152 | 40% |
| Vesseaux 8 km | 44 | €13,127 | €193 | 36% |
| Jaujac 8 km | 32 | €11,099 | €130 | 40% |
| Chassiers 8 km | 42 | €11,258 | €127 | 40% |
Other Airbnb Markets in Auvergne-Rhône-Alpes
- Lyon Airbnb data 4,473 listings
- Annecy Airbnb data 3,140 listings
- Chamonix-Mont-Blanc Airbnb data 2,184 listings
- Morzine Airbnb data 1,836 listings
- Les Belleville Airbnb data 1,480 listings
- Les Deux Alpes Airbnb data 1,418 listings
- Bourg-Saint-Maurice Airbnb data 1,362 listings
- Grenoble Airbnb data 1,351 listings
See all 821 Auvergne-Rhône-Alpes Airbnb markets
Markets Similar to Mercuer
Markets elsewhere in France with a similar nightly rate and occupancy to Mercuer:
- Illkirch-Graffenstaden Airbnb data France · €108/night · 45.2%
- Montpellier Airbnb data France · €99/night · 45.0%
- Bègles Airbnb data France · €106/night · 43.9%
- Auray Airbnb data France · €104/night · 43.4%
- Vannes Airbnb data France · €110/night · 45.1%
- Chelles Airbnb data France · €105/night · 43.0%
FAQ
Mercuer Airbnb FAQ
How much do Airbnb hosts make in Mercuer?
An active Mercuer Airbnb grossed €9,022 on average in the 12 months to August 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,800 or more in a typical month.
How much can I make on Airbnb in Mercuer?
It depends most on the home's size, location and how it's run. The middle half of Mercuer listings earn between €682 and €1,800 in a typical month, and the top tenth €2,720 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Mercuer?
Listings in Mercuer were booked on 45% of available nights over the past year. That compares with 40% for the Auvergne-Rhône-Alpes average. August is usually the busiest month.
How much does an Airbnb cost per night in Mercuer?
The average booked night in Mercuer cost €104 before fees. Half of listings charge between €64 and €105, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Mercuer?
In Mercuer, 18% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Mercuer?
Yes, when it's run well. The average Mercuer Airbnb grossed €9,022 in the 12 months to August 2026, 45% below the Auvergne-Rhône-Alpes average of €16,463, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,652 a year (about €550 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €850 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Mercuer?
August usually pays best, averaging €2,350 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Mercuer?
Each night a Mercuer listing was open to book earned €47 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €78 or more.
How far in advance do guests book Airbnbs in Mercuer?
Mercuer stays were booked 56 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Mercuer?
The average Mercuer Airbnb stay lasted 5.9 nights over the past year. A listing took 15 reservations over the year on average.
How are Airbnbs in Mercuer rated?
Guests rate Mercuer Airbnbs 4.83 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Mercuer?
Montbrison, Savenay and La Grand-Croix draw the most short-term rental interest in Mercuer. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Mercuer?
AirROI counted 22 active Airbnb listings in Mercuer as of August 2026. The closest tracked market is Aubenas, 3 km away.
How much are Airbnb cleaning fees in Mercuer?
In Mercuer, more than three-quarters of listings add a cleaning fee. The median fee is €30, and some higher fees lift the average to €41.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Mercuer from September 2025 to August 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.