Murat, Auvergne-Rhône-Alpes Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Murat, Auvergne-Rhône-Alpes? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,013 per year — at a $105 nightly rate, 35.8% occupancy, and a $33 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 77 active listings, Murat is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 54.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Murat?
In Murat, the headline Airbnb metrics are $9,013 in average annual revenue,35.8% occupancy, $105 ADR, and $33 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Murat?
Understanding the monthly revenue variations for Airbnb listings in Murat is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murat is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murat across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,897+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,413 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $927 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $523, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murat
What Is the Monthly Airbnb Occupancy Rate in Murat?
Maximize your bookings by understanding the Murat STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murat:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murat
What Is the Average Airbnb Nightly Rate in Murat?
Effective short term rental pricing strategy in Murat involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murat typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Murat
What Is the RevPAR for Airbnb in Murat?
RevPAR in Murat is currently $33. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $23 RevPAR.
- Typical properties (Median) generate $32 RevPAR.
- Strong performers (Top 25%) earn $42 RevPAR.
- Best-in-class (Top 10%) achieve $55 RevPAR.
Average Monthly RevPAR Trend in Murat
RevPAR Insights for Murat
- The average RevPAR in Murat is $33. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($55) and bottom 25% ($23) is $32, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Murat benchmarks. If your RevPAR falls below the median of $32, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $42+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Murat?
Murat's peak Airbnb season falls in August, February, July, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, February, July)
- Revenue averages $1,564 per month
- Occupancy rates average 54.7%
- Daily rates average $111
Shoulder Season
- Revenue averages $974 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $109
Low Season (January, March, April)
- Revenue drops to average $716 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $107
Seasonality Insights for Murat
- Airbnb seasonality in Murat is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Murat's highest earning potential, with monthly revenues climbing to $1,824, occupancy reaching 62.0%, and ADRs peaking at $112.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $664, occupancy could drop to 24.4%, and ADRs may adjust to $104.
- Lower occupancy paired with meaningful seasonality means hosts in Murat need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Murat, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Murat?
With 14% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Murat. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Murat to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 14% licensed listings)
What Are the Best Neighborhoods for Airbnb in Murat?
Murat is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murat Historic Center | Charming medieval village with cobblestone streets, rich history, and beautiful architecture. Ideal for guests looking to explore authentic French culture and history. | Basilique Saint-Urbain, Murat's ancient ramparts, Local artisan shops, Nearby hiking trails, Cultural festivals |
| Cantal Mountains | Stunning natural landscape perfect for outdoor enthusiasts. Offers hiking, skiing, and breathtaking views. Attracts nature lovers year-round. | Puy Mary, Viaduc de Garabit, Hiking trails, Skiing in winter, Wildlife observing |
| Laguiole | Famous for its high-quality knife production and beautiful scenery. Attracts visitors interested in craftsmanship and nature. | Laguiole knives workshops, Church of Saint-Hilaire, Scenic viewpoints, Local gastronomic experiences, Hiking paths |
| Chaudes-Aigues | Known for its natural hot springs and wellness retreats. A perfect getaway for those seeking relaxation and health-focused activities. | Thermal baths, Spa facilities, Historic old town, Nearby volcanic landscapes, Local gourmet cuisine |
| Saint-Flour | A historic town with a rich architectural heritage and a vibrant community. Great for experiencing local culture and events. | Saint-Flour Cathedral, Historic town center, Local markets, Museum of Natural History, Festivals throughout the year |
| Truyère Valley | Beautiful landscape with rivers and valleys. Ideal for families and adventure seekers looking to explore nature sports. | Truyère River activities, Hiking trails, Fishing spots, Scenic viewpoints, Local wildlife |
| Puy Marie | Famous mountain peak offering stunning panoramic views and outdoor activities. A haven for hikers and nature lovers. | Puy Marie summit hike, Scenic driving routes, Picnic areas, Photography opportunities, Nature trails |
| Ski Resorts | Nearby ski resorts provide excellent opportunities for winter sports in the Cantal region. Attracts tourists during the winter months. | Skiing and snowboarding, Snowshoeing, Winter hiking, Ski lodges, Mountain views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Murat offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Murat?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murat
- The Murat Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 77 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murat, Apartment/Condo properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 29.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 6.5%) offer potential for unique stay experiences.
Murat Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murat
- The dominant room capacity in Murat is 1 bedroom listings, making up 39% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.3% of the active Airbnb listings in Murat, indicating a high concentration in these sizes.
Murat Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murat
- The most common guest capacity trend in Murat vacation rentals is listings accommodating 2 guests (27.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Murat STR market, accounting for 53.3% of listings.
- 26.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murat.
- On average, properties in Murat are equipped to host 4.1 guests.
How Do Listings in Murat Compare on Quality?
Listing quality in Murat can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Murat
- The average of 18.8 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Murat averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Murat?
Amenity Prevalence
Amenity Insights for Murat
- Essential amenities in Murat that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murat: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murat to stay competitive.
Which Airbnb Amenities Boost Revenue in Murat?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Murat, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 89.6% | $9,674 | $3,315 | 191.8% |
Smoke alarm | 87.0% | $9,584 | $5,186 | 84.8% |
Outdoor dining area | 19.5% | $13,970 | $7,814 | 78.8% |
Dishes and silverware | 75.3% | $10,034 | $5,898 | 70.1% |
Hot water kettle | 54.5% | $11,061 | $6,556 | 68.7% |
Toaster | 54.5% | $10,962 | $6,674 | 64.3% |
Hangers | 76.6% | $9,911 | $6,070 | 63.3% |
Microwave | 72.7% | $10,076 | $6,179 | 63.1% |
Wine glasses | 50.6% | $11,126 | $6,844 | 62.6% |
Wifi | 83.1% | $9,621 | $6,022 | 59.7% |
Revenue Impact Insights for Murat
- Hot water tops the revenue impact list with a 191.8% uplift — listings with this amenity earn $9,674 vs. $3,315 without it.
- Hot water, Smoke alarm, Wifi — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Murat STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murat. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurat Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Murat
- The typical guest profile for Airbnb in Murat consists of primarily domestic travelers (94%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 93.7% of guests.
- Key international markets include France (93.7%) and Belgium (1.9%).
- Top languages spoken are French (46.6%) followed by English (33.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Clermont-Ferrand.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Murat?
Listings in Murat average 4.79 out of 5 overall, with about 49.2 reviews per active listing and 35.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Murat
- An average rating of 4.79 places Murat in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Murat Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murat
- The most common availability pattern in Murat falls within the 271-366 days range, representing 55.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Murat (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Murat?
Average Booking Lead Time by Month
Booking Lead Time Insights for Murat
- The overall average booking lead time for vacation rentals in Murat is 52 days.
- Guests book furthest in advance for stays during August (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Murat.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Murat averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Murat?
Guests in Murat stay about 4.4 nights on average, generating roughly 1,450 reservations and 18.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Murat
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Murat
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (5.2 nights) and shorten in Apr (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Murat Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
19.5% of total
2 Nights
10 listings
13% of total
3 Nights
11 listings
14.3% of total
4-6 Nights
8 listings
10.4% of total
7-29 Nights
7 listings
9.1% of total
30+ Nights
26 listings
33.8% of total
Key Insights
- The most prevalent minimum stay requirement in Murat is 30+ Nights, adopted by 33.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.8%) caters to monthly stays (30+ nights) in Murat, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.8% of Murat hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murat.
Murat Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
20 listings
26% of total
Moderate
16 listings
20.8% of total
Firm
32 listings
41.6% of total
Strict
9 listings
11.7% of total
Cancellation Policy Insights for Murat
- The prevailing Airbnb cancellation policy trend in Murat is Firm, used by 41.6% of listings.
- A majority (53.3%) of hosts in Murat utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.6% market standard in Murat.
- Using a Strict policy might deter some guests, as only 11.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Murat.
How Much Are Airbnb Cleaning Fees in Murat?
Cleaning fees in Murat are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Murat
- About 50.6% of Murat listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $50 is close to the median ($37), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Murat median of $37. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Murat Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Muratbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
cottage of cresponnet
Entire Place • 4 bedrooms
Chalet, Murat (new listing)
Entire Place • 3 bedrooms
Getaway to Bonnevie Furnished classified 2 stars
Entire Place • 2 bedrooms
Country home near Lioran
Entire Place • 3 bedrooms
Brujaleine Mill
Entire Place • 4 bedrooms
Old and modern
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Murat?
Learn from the best! This table showcases top-performing Airbnb hosts in Murat based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandre Et Severine | 3 | $49,516 | 58 | 4.74/5.0 |
| Ingride | 2 | $37,870 | 354 | 4.95/5.0 |
| Emmanuel | 3 | $35,627 | 164 | 4.86/5.0 |
| Celine | 2 | $32,609 | 219 | 4.99/5.0 |
| Katia | 2 | $32,164 | 115 | 4.84/5.0 |
| Agnès | 2 | $25,825 | 190 | 4.93/5.0 |
| La Maison De Fabi | 4 | $24,071 | 319 | 4.88/5.0 |
| Nathalie | 1 | $22,036 | 17 | 4.76/5.0 |
| Simone | 1 | $20,539 | 62 | 4.97/5.0 |
| Bes | 3 | $18,753 | 24 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murat.
Who Are the Airbnb Hosts in Murat?
Murat is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Murat
- With 55.8% Superhosts, Murat has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Murat averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Murat
These are the highest-grossing professional property management operations in Murat, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Agence COCOONR / BOOK&PAY | 1 | $11,707 | $64 | 48.2% | 4.61/5 |
| Christine | 3 | $11,358 | $172 | 12.9% | 4.88/5 |
Management Company Insights for Murat
- The leading management company, Agence COCOONR / BOOK&PAY, operates 1 listings with $11,707 in gross revenue — a useful benchmark for what scale looks like in Murat.
- Top managers average 2 properties each, suggesting professional management in Murat still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.75/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Murat's Airbnb Market Compare to Nearby Cities?
How does the Murat Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with La Roque-Gageac, Murat has 13 percentage points lower occupancy and about $100 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Pierre-Roche | 12 | $2,408 | $189.67 | 47% |
| Saint-Victor-la-Rivière | 21 | $2,333 | $164.08 | 44% |
| La Dornac | 10 | $2,310 | $288.02 | 33% |
| Saint-Sauveur-Camprieu | 15 | $2,120 | $229.64 | 36% |
| Souvigny | 25 | $2,021 | $237.50 | 35% |
| Montaigut-le-Blanc | 17 | $1,993 | $170.99 | 38% |
| Veyre-Monton | 10 | $1,987 | $230.12 | 40% |
| Menat | 16 | $1,934 | $172.26 | 37% |
| Saint-Victurnien | 12 | $1,891 | $145.47 | 44% |
| La Roque-Gageac | 42 | $1,874 | $204.98 | 49% |
Frequently Asked Questions About Airbnb in Murat
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Murat.
How much do Airbnb hosts make in Murat?
Murat hosts earn about $9,013 per year on average, with an average nightly rate of $105 and RevPAR of $33. Those figures describe the typical revenue environment for active listings in Murat, Auvergne-Rhône-Alpes, not the ceiling for the best operators. Source: AirROI 2026 data, Murat market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Murat?
The average Airbnb occupancy rate in Murat is 35.8%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Murat?
Listings in Murat average $105 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Murat?
Murat currently has about 77 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Murat?
AirROI currently classifies the short-term rental regulation level in Murat as Moderate. The dataset also shows about 14.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Murat?
RevPAR in Murat is about $33. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Murat?
Occupancy of 35.8% means Murat is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,013, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Murat?
The average booking lead time in Murat is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Murat?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Murat include Murat Historic Center, Cantal Mountains, Laguiole. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Murat?
entire_home listings make up 92.2% of the active supply in Murat. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Murat compare to nearby Airbnb markets?
Among neighboring markets, Saint-Pierre-Roche posts $28,901 in average annual revenue with 46.9% occupancy, compared to Murat's $9,013 and 35.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Murat?
The average Airbnb stay length in Murat is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Murat?
Airbnb listings in Murat average 4.79 out of 5 overall. About 35.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Murat?
Hot water and Smoke alarm are among the strongest revenue-linked amenities in Murat. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Murat?
Yes. About 50.6% of active Airbnb listings in Murat charge a cleaning fee, and the average fee is $50. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Murat?
A 55.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.