Rivière-Salée, Martinique Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rivière-Salée, Martinique? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,931 per year — at a $148 nightly rate, 39.2% occupancy, and a $54 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 142 active listings, Rivière-Salée is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 31.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rivière-Salée?
In Rivière-Salée, the headline Airbnb metrics are $12,931 in average annual revenue,39.2% occupancy, $148 ADR, and $54 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rivière-Salée?
Understanding the monthly revenue variations for Airbnb listings in Rivière-Salée is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rivière-Salée is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rivière-Salée across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,080+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,377 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,301 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $593, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rivière-Salée
What Is the Monthly Airbnb Occupancy Rate in Rivière-Salée?
Maximize your bookings by understanding the Rivière-Salée STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rivière-Salée:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rivière-Salée
What Is the Average Airbnb Nightly Rate in Rivière-Salée?
Effective short term rental pricing strategy in Rivière-Salée involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rivière-Salée typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Rivière-Salée
What Is the RevPAR for Airbnb in Rivière-Salée?
RevPAR in Rivière-Salée is currently $54. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $24 RevPAR.
- Typical properties (Median) generate $39 RevPAR.
- Strong performers (Top 25%) earn $77 RevPAR.
- Best-in-class (Top 10%) achieve $123 RevPAR.
Average Monthly RevPAR Trend in Rivière-Salée
RevPAR Insights for Rivière-Salée
- The average RevPAR in Rivière-Salée is $54. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($123) and bottom 25% ($24) is $99, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rivière-Salée benchmarks. If your RevPAR falls below the median of $39, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $77+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rivière-Salée?
Rivière-Salée's peak Airbnb season falls in February, January, April, while the softest stretch is June, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, April)
- Revenue averages $2,426 per month
- Occupancy rates average 55.6%
- Daily rates average $148
Shoulder Season
- Revenue averages $1,763 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $144
Low Season (June, September, October)
- Revenue drops to average $1,167 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $136
Seasonality Insights for Rivière-Salée
- Airbnb seasonality in Rivière-Salée is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rivière-Salée's highest earning potential, with monthly revenues climbing to $2,624, occupancy reaching 61.5%, and ADRs peaking at $157.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,056, occupancy could drop to 27.0%, and ADRs may adjust to $131.
- Lower occupancy paired with meaningful seasonality means hosts in Rivière-Salée need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rivière-Salée, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rivière-Salée?
Low regulation and minimal registration activity in Rivière-Salée, Martinique, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rivière-Salée to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rivière-Salée?
Rivière-Salée is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Trois-Rivières | A picturesque area known for its beautiful landscapes and natural beaches. Ideal for tourists who appreciate nature and outdoor activities such as hiking and water sports. | Anse Trabaud, Les Salines Beach, Domaine de la Paix, La Pointe des Châteaux, Study of the mangroves |
| La Pointe du Bout | Popular tourist destination with a vibrant atmosphere, offering a wide range of restaurants, shops, and water sports activities. A prime location for those looking to enjoy the Caribbean lifestyle. | Plage de la Pointe du Bout, Casino de la Ville du François, La Marina, Snorkeling and Diving spots, Local seafood markets |
| Sainte-Luce | Known for its beautiful beaches and strong sense of community. Attracts families and couples seeking relaxation and local culture with great dining options. | Anse Tikanvil, Anse Corps de Garde, Local artisan shops, Lighthouse of Sainte-Luce, Tropical gardens |
| Fort-de-France | The capital city, offering a mix of urban life and cultural experiences. Perfect for travelers interested in history, shopping, and local cuisine. | La Savane Park, Fort Saint-Louis, Local markets, Schoelcher Library, Cultural events and festivals |
| Les Anses-d'Arlet | Charming fishing village known for its beautiful beaches and laid-back atmosphere. Great for tourists looking for tranquility and authentic Caribbean culture. | Anse d'Arlet Beach, Local fish markets, Snorkeling spots, Church of Les Anses-d'Arlet, Scenic boat tours |
| Saint-Pierre | Rich in history as the site of the 1902 volcanic eruption. Attractive to history buffs and nature lovers, with stunning views of Mont Pelée. | Ruins of Saint-Pierre, Mont Pelée, Historical museum, Derrière la Cabane, Scenic hikes |
| Capesterre-Belle-Eau | An area with beautiful natural scenery and eco-tourism opportunities, ideal for those looking to explore lush landscapes and waterfalls. | Saut Gendarme waterfall, Local hiking trails, Botanical gardens, Cultural heritage sites, Natural parks |
| Lamentin | A growing urban area with accessibility to both rural and urban attractions. Good for business travelers and those seeking local culture with modern amenities. | Shopping centers, Local restaurants, Botanical garden of Lamentin, Cultural events, Nearby historical sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rivière-Salée offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rivière-Salée?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rivière-Salée
- The Rivière-Salée Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 142 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rivière-Salée, House properties are the most common (56.3%), reflecting the local real estate landscape.
- Houses represent a significant 56.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 7.0%) offer potential for unique stay experiences.
Rivière-Salée Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rivière-Salée
- The dominant room capacity in Rivière-Salée is 1 bedroom listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.8% of the active Airbnb listings in Rivière-Salée, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rivière-Salée.
Rivière-Salée Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rivière-Salée
- The most common guest capacity trend in Rivière-Salée vacation rentals is listings accommodating 2 guests (30.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rivière-Salée STR market, accounting for 57.8% of listings.
- 24.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rivière-Salée.
- On average, properties in Rivière-Salée are equipped to host 4.0 guests.
How Do Listings in Rivière-Salée Compare on Quality?
Listing quality in Rivière-Salée can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rivière-Salée
- At 25.8 photos per listing on average, Rivière-Salée hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rivière-Salée averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rivière-Salée?
Amenity Prevalence
Amenity Insights for Rivière-Salée
- Essential amenities in Rivière-Salée that guests expect include: Wifi, TV, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rivière-Salée: Wifi, TV, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rivière-Salée to stay competitive.
Which Airbnb Amenities Boost Revenue in Rivière-Salée?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rivière-Salée, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool | 53.5% | $18,960 | $5,988 | 216.7% |
Dishwasher | 33.1% | $19,795 | $9,535 | 107.6% |
Washer | 82.4% | $14,220 | $6,898 | 106.1% |
Exterior security cameras on property | 7.0% | $23,321 | $12,143 | 92.0% |
Sun loungers | 33.1% | $18,364 | $10,242 | 79.3% |
Elevator | 11.3% | $20,797 | $11,932 | 74.3% |
BBQ grill | 69.0% | $14,784 | $8,802 | 68.0% |
Gym | 17.6% | $18,801 | $11,676 | 61.0% |
Carbon monoxide alarm | 12.0% | $19,263 | $12,069 | 59.6% |
Hot water kettle | 56.3% | $15,352 | $9,807 | 56.5% |
Revenue Impact Insights for Rivière-Salée
- Pool tops the revenue impact list with a 216.7% uplift — listings with this amenity earn $18,960 vs. $5,988 without it.
- Washer — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rivière-Salée STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rivière-Salée. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRivière-Salée Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rivière-Salée
- The typical guest profile for Airbnb in Rivière-Salée consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 75.5% of guests.
- Key international markets include France (75.5%) and Canada (8.3%).
- Top languages spoken are French (50.5%) followed by English (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rivière-Salée?
Listings in Rivière-Salée average 4.82 out of 5 overall, with about 27 reviews per active listing and 22.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rivière-Salée
- With an overall rating of 4.82, Rivière-Salée listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Rivière-Salée Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rivière-Salée
- The most common availability pattern in Rivière-Salée falls within the 271-366 days range, representing 57% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rivière-Salée (28.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rivière-Salée?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rivière-Salée
- The overall average booking lead time for vacation rentals in Rivière-Salée is 61 days.
- Guests book furthest in advance for stays during February (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (91 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Rivière-Salée.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Rivière-Salée averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rivière-Salée?
Guests in Rivière-Salée stay about 7.3 nights on average, generating roughly 1,721 reservations and 12.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Rivière-Salée
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rivière-Salée
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 12.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (9.5 nights) and shorten in Jun (4.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rivière-Salée Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
2.8% of total
2 Nights
8 listings
5.6% of total
3 Nights
18 listings
12.7% of total
4-6 Nights
55 listings
38.7% of total
7-29 Nights
14 listings
9.9% of total
30+ Nights
43 listings
30.3% of total
Key Insights
- The most prevalent minimum stay requirement in Rivière-Salée is 4-6 Nights, adopted by 38.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (8.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (30.3%) caters to monthly stays (30+ nights) in Rivière-Salée, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 38.7% of Rivière-Salée hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rivière-Salée.
Rivière-Salée Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
1.4% of total
Flexible
58 listings
40.8% of total
Moderate
37 listings
26.1% of total
Firm
40 listings
28.2% of total
Strict
5 listings
3.5% of total
Cancellation Policy Insights for Rivière-Salée
- The prevailing Airbnb cancellation policy trend in Rivière-Salée is Flexible, used by 40.8% of listings.
- There's a relatively balanced mix between guest-friendly (66.9%) and stricter (31.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.8% market standard in Rivière-Salée.
- Using a Strict policy might deter some guests, as only 3.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rivière-Salée.
How Much Are Airbnb Cleaning Fees in Rivière-Salée?
Cleaning fees in Rivière-Salée are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rivière-Salée
- 82.4% of listings charge a cleaning fee, making it standard practice in Rivière-Salée. Guests expect it and factor it into their booking decisions.
- The gap between the average ($101) and median ($69) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rivière-Salée median of $69. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rivière-Salée Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rivière-Saléebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
13-Rivière Salée_VILLA T4 - SURIN · Villa La Sages
Entire Place • 3 bedrooms
Villa Matyo 12 sea view
Entire Place • 5 bedrooms
Villa T4 pool spa south of Martinique
Entire Place • 3 bedrooms
972D3 - 240 m2 villa - pool - 5 bedrooms
Entire Place • 5 bedrooms
Villa Colibri _Salt River
Entire Place • 2 bedrooms
Villa Matyo 6 sea view
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rivière-Salée?
Learn from the best! This table showcases top-performing Airbnb hosts in Rivière-Salée based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pascal | 3 | $91,853 | 78 | 4.88/5.0 |
| Géraldine | 3 | $74,892 | 163 | 4.84/5.0 |
| Gaetan | 1 | $64,400 | 22 | 4.77/5.0 |
| Laetitia | 2 | $62,799 | 14 | 4.82/5.0 |
| Franck | 1 | $52,933 | 9 | 4.78/5.0 |
| Beatrice | 2 | $52,563 | 57 | 4.82/5.0 |
| Fabrice | 1 | $48,664 | 32 | 4.94/5.0 |
| Serge | 2 | $48,576 | 107 | 4.93/5.0 |
| Allan Et Marie | 1 | $46,103 | 46 | 4.67/5.0 |
| Charlotte | 2 | $43,110 | 10 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rivière-Salée.
Who Are the Airbnb Hosts in Rivière-Salée?
Rivière-Salée has a relatively balanced host base.
Host Profile Insights for Rivière-Salée
- A 35.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 3.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rivière-Salée averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rivière-Salée
These are the highest-grossing professional property management operations in Rivière-Salée, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Gaetan | 1 | $64,400 | $285 | 56.3% | 4.77/5 |
| Beatrice | 2 | $52,563 | $210 | 40.7% | 4.82/5 |
| Serge | 2 | $48,576 | $120 | 53.1% | 4.93/5 |
| Agence VillaVEO | 1 | $30,591 | $168 | 68.5% | 4.92/5 |
| Homerez | 1 | $7,879 | $510 | 27.5% | N/A |
Management Company Insights for Rivière-Salée
- The leading management company, Gaetan, operates 1 listings with $64,400 in gross revenue — a useful benchmark for what scale looks like in Rivière-Salée.
- Top managers average 1 properties each, suggesting professional management in Rivière-Salée still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rivière-Salée's Airbnb Market Compare to Nearby Cities?
How does the Rivière-Salée Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Speightstown, Rivière-Salée has 8 percentage points lower occupancy and about $279 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rock Dundo | 21 | $5,165 | $593.33 | 42% |
| Clinketts | 11 | $5,128 | $460.74 | 46% |
| Gibbes | 19 | $4,697 | $502.53 | 40% |
| Prospect | 30 | $4,668 | $446.08 | 45% |
| Belair | 36 | $4,308 | $471.07 | 36% |
| Mount Standfast | 397 | $3,772 | $571.47 | 36% |
| Crane | 18 | $3,686 | $341.66 | 36% |
| Paynes Bay Beach | 26 | $3,381 | $624.64 | 38% |
| Fitts Village | 72 | $3,350 | $338.23 | 43% |
| Speightstown | 59 | $3,347 | $427.04 | 47% |
Frequently Asked Questions About Airbnb in Rivière-Salée
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rivière-Salée.
How much do Airbnb hosts make in Rivière-Salée?
Rivière-Salée hosts earn about $12,931 per year on average, with an average nightly rate of $148 and RevPAR of $54. Those figures describe the typical revenue environment for active listings in Rivière-Salée, Martinique, not the ceiling for the best operators. Source: AirROI 2026 data, Rivière-Salée market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rivière-Salée?
The average Airbnb occupancy rate in Rivière-Salée is 39.2%. February is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rivière-Salée?
Listings in Rivière-Salée average $148 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rivière-Salée?
Rivière-Salée currently has about 142 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rivière-Salée?
AirROI currently classifies the short-term rental regulation level in Rivière-Salée as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rivière-Salée?
RevPAR in Rivière-Salée is about $54. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rivière-Salée?
Occupancy of 39.2% means Rivière-Salée is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,931, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rivière-Salée?
The average booking lead time in Rivière-Salée is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rivière-Salée?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rivière-Salée include Trois-Rivières, La Pointe du Bout, Sainte-Luce. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rivière-Salée?
entire_home listings make up 97.9% of the active supply in Rivière-Salée. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rivière-Salée compare to nearby Airbnb markets?
Among neighboring markets, Rock Dundo posts $61,983 in average annual revenue with 42.4% occupancy, compared to Rivière-Salée's $12,931 and 39.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rivière-Salée?
The average Airbnb stay length in Rivière-Salée is about 7.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rivière-Salée?
Airbnb listings in Rivière-Salée average 4.82 out of 5 overall. About 22.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rivière-Salée?
Pool and Dishwasher are among the strongest revenue-linked amenities in Rivière-Salée. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rivière-Salée?
Yes. About 82.4% of active Airbnb listings in Rivière-Salée charge a cleaning fee, and the average fee is $101. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rivière-Salée?
At 35.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.