Maison d'Ô Baie de Saint-Jacques, we have a wild beach Entire home · 4 bedrooms Rated 4.80 - Revenue
- €59,950
- Occupancy
- 35.3%
- Daily rate
- €460
Airbnb market data · 202612 months to September 2026
The average Airbnb in Sainte-Marie brought in €8,546 over the 12 months through September 2026, about 40% less than the Martinique average of €14,162.
The short answer
Rates and bookings both trail the Martinique average. Listings averaged €93 a night and were booked on 35% of available nights, against €135 and 41% for the Martinique average.
Timing matters: in January, usually the best month, the average listing earns about 2.6 times as much as in September, usually the slowest.
With 63 active listings, Sainte-Marie is the 20th-largest of 26 Martinique markets AirROI tracks. From a year earlier, average revenue rose 18% while the number of active listings shrank 23%.
Browse the live Sainte-Marie Airbnb market See Every Sainte-Marie ListingRevenue
Gross bookings per Sainte-Marie listing averaged €8,546 over the 12 months to September 2026 (Martinique average: €14,162), before cleaning, platform and management costs and taxes.
In a typical year, the average Sainte-Marie listing brings in €1,490 in January, its best month, and €565 in September, its slowest. October runs within 5% of September, so either can be the slowest in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 2.6 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,060. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €490 | 23.1% | €79 | €16 | 48 days | 4.8 nights |
| Oct 2025 | €663 | 27.9% | €80 | €21 | 56 days | 5 nights |
| Nov 2025 | €1,022 | 37.8% | €81 | €34 | 62 days | 7.9 nights |
| Dec 2025 | €1,090 | 36.9% | €82 | €35 | 64 days | 5.8 nights |
| Jan 2026 | €1,804 | 54.6% | €84 | €58 | 87 days | 7.6 nights |
| Feb 2026 | €1,421 | 51.8% | €85 | €51 | 55 days | 6.1 nights |
| Mar 2026 | €1,354 | 46.5% | €84 | €44 | 64 days | 6.3 nights |
| Apr 2026 | €1,292 | 43.8% | €85 | €43 | 56 days | 5.8 nights |
| May 2026 | €1,205 | 32.9% | €92 | €39 | 44 days | 5.3 nights |
| Jun 2026 | €895 | 28.0% | €91 | €30 | 24 days | 5.8 nights |
| Jul 2026 | €1,260 | 36.4% | €93 | €41 | 69 days | 6.1 nights |
| Aug 2026 | €711 | 22.3% | €93 | €23 | 57 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Sainte-Marie market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Sainte-Marie Airbnb took in €8,546 in the 12 months to September 2026, and run by its owner at everyday costs, about €490 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €920 a month.
Cleaning it yourself keeps the €680 a year guests pay in cleaning fees, for about €540 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €420 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €7,866 | €14,610 |
| Cleaning fees guests pay8% of Sainte-Marie bookings | €680 | €1,260 |
| Gross bookings | €8,546 | €15,870 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 71% of Sainte-Marie listings on Simplified Pricing, 3% for the rest | −€1,020 | −€1,890 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€680 | −€1,260 |
| Utilities and internetAbout 5% of bookings | −€430 | −€790 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€170 | −€320 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€260 | −€480 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€90 | −€90 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€2,690 | −€4,870 |
| Left for housing costs, then profit | €5,856about €490 a month | €11,000about €920 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Sainte-Marie's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sainte-Marie home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,320 a month, against €710 for the average one.
Occupancy
Sainte-Marie listings were booked on 35% of the nights they were open over the past year, 6 percentage points below the Martinique average (41%) and 5 points below the France average (40%). In a typical year, occupancy swings from 27% in October to 55% in February.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
February is usually the busiest month in Sainte-Marie, October the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Sainte-Marie, known as ADR (average daily rate), was €93 over the past year, about 31% below the Martinique average of €135 and about 40% below the France average of €155. Averaged month by month over the past two years, rates peak in July and August at about €87 and bottom out in September and November at about €75.
The top 10% charge about 2.4 times the rate of the bottom quarter.
August rates run 16% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €81. The 12-month ADR of €93 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sainte-Marie it averaged €33 over the past year, from about €19 in a typical September to about €48 in a typical January.
Per open night, by tier:
January RevPAR is about 2.6 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €35. The 12-month RevPAR of €33 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Sainte-Marie has two high seasons, January–May and July, which makes it a moderately seasonal market. Business is slowest from August to November, with a dip in June as well.
Average revenue by month in Sainte-Marie
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,060.
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | €1,490 |
| February | High season | €1,340 |
| March | High season | €1,360 |
| April | High season | €1,290 |
| May | High season | €1,180 |
| June | Low season | €912 |
| July | High season | €1,150 |
| August | Low season | €894 |
| September | Low season | €565 |
| October | Low season | €593 |
| November | Low season | €909 |
| December | Shoulder season | €1,010 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJanuary–May | €1,330 | 48% | €81 |
| High seasonJuly | €1,150 | 36% | €87 |
| Shoulder seasonDecember | €1,010 | 37% | €79 |
| Low seasonJune, August–November | €774 | 30% | €80 |
Seasons are grouped by revenue per listing, so a better-paying season can fill fewer nights when higher rates carry it.
Guests book Sainte-Marie stays 56 days ahead on average (about eight weeks). January stays are booked furthest out, about 78 days ahead, and June stays closest to arrival, about 28 days. A typical January booking is made in late October.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 63 active listings in Sainte-Marie display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sainte-Marie.
Neighborhoods
AirROI's area guide picks Argentière as the parts of Sainte-Marie that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Argentière | A tranquil area with beautiful landscapes, ideal for those seeking peace and natural beauty away from the tourist hustle. | Morne Rouge, Riviere Pilote, Beaches nearby, Nature trails, Rural tourism experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Nine in ten Airbnbs in Sainte-Marie are entire homes (90%), with private rooms at 8%. Houses are the most common property type at 62%, about 1.7 times the share of apartments and condos (37%).
Nearly all listings rent the whole place
Sainte-Marie Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.5% | 57 |
| Private room | 7.9% | 5 |
| Shared room | 1.6% | 1 |
Listings by property type
Sainte-Marie Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 61.9% | 39 |
| Apartment/Condo | 36.5% | 23 |
| Others | 1.6% | 1 |
Two-bedroom homes are the most common size in Sainte-Marie (41% of entire homes), followed by one-bedroom homes (37%). Shares are of the 54 entire homes that give a bedroom count; rented rooms are left out.
Sainte-Marie entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 7.4% | 4 |
| 1 bedroom | 37.0% | 20 |
| 2 bedrooms | 40.7% | 22 |
| 3 bedrooms | 11.1% | 6 |
| 4 bedrooms | 3.7% | 2 |
A typical one-bedroom home in Sainte-Marie earned €7,390 over the past year, against €5,370 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 20 | €7,390 | €10,800 | €92 | 41% |
| 2 bedrooms | 22 | €5,370 | €6,650 | €81 | 36% |
Most Sainte-Marie listings are sized for couples and small families: 76% sleep four guests or fewer, and just 5% take eight or more. Shares are of the 58 listings with a guest capacity on file (92% of the market).
Sainte-Marie listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 27.6% | 16 |
| 3 guests | 8.6% | 5 |
| 4 guests | 39.7% | 23 |
| 5 guests | 5.2% | 3 |
| 6 guests | 10.3% | 6 |
| 7 guests | 3.4% | 2 |
| 8+ guests | 5.2% | 3 |
Sainte-Marie hosts set up an average of 2.5 beds per listing. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Sainte-Marie: 97% of listings offer it, and 48% have an outdoor dining area.
Share of Sainte-Marie listings with each common amenity
Guests
Most Sainte-Marie guests are domestic, but a sizeable minority come from abroad: 30% of those who left reviews live outside France, led by visitors from Canada and Martinique. Guests speak a mix of languages: French leads at 41%, followed by English and Spanish.
70% of Sainte-Marie guests are domestic
Where guests who left reviews live
Where Sainte-Marie guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 9.7% |
| Montreal | 4.1% |
| Toulouse | 1.5% |
| Sherbrooke | 1.5% |
| Lyon | 1.5% |
Where Sainte-Marie guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 69.7% |
| Canada | 13.1% |
| Martinique | 4.0% |
| Germany | 4.0% |
| United States | 1.5% |
Languages spoken by Sainte-Marie guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| French | 41.1% |
| English | 37.7% |
| Spanish | 10.9% |
| German | 5.7% |
| Polish | 2.3% |
Sainte-Marie Airbnbs average 4.75 stars, and 24% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.63, against 4.86 for host communication.
Communication scores highest in Sainte-Marie; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.76 |
| Cleanliness | 4.69 |
| Communication | 4.86 |
| Location | 4.63 |
| Check-in | 4.75 |
| Value | 4.73 |
Booking patterns
Nearly nine in ten Sainte-Marie listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 32% of listings; blocked nights include any the host closes off.
Days a year Sainte-Marie listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 55.6% | 35 |
| 181-270 days | 31.7% | 20 |
| 91-180 days | 12.7% | 8 |
Days a year Sainte-Marie listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 14.3% | 9 |
| 91-180 days | 31.7% | 20 |
| 31-90 days | 23.8% | 15 |
| 1-30 days | 30.2% | 19 |
The average Sainte-Marie booking lasts 6.4 nights, longest in July and shortest in October. Listings took about 13 bookings each over the year. Nearly half of listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 11 a.m. and noon.
Average length of stay by month in Sainte-Marie
Average nights per booking, by month of stay
Two-year average by calendar month.
37% of listings in Sainte-Marie accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Sainte-Marie listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Sainte-Marie, used by 43% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: nearly three-quarters of listings offer Flexible or Moderate terms, against 27% on Firm or stricter ones.
Cancellation policies of Sainte-Marie listings, from most to least flexible
Share of listings by the policy they use
About eight in ten Sainte-Marie listings charge a cleaning fee. The typical fee is €44, and some higher fees lift the average to €59. Spread over the average stay of 6.4 nights, that adds roughly €7 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Sainte-Marie, a four-bedroom home, took in €59,900 over the past year, about 7 times the city's average of €8,550. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Maison d'Ô Baie de Saint-Jacques, we have a wild beach Entire home · 4 bedrooms Rated 4.80
DHM "BWA KANNEL" Between sea and jacuzzi, happiness Entire home · 1 bedroom Rated 4.94
Villa Anna Bottom of villa type F2 Entire home · 1 bedroom Rated 4.92
MARS ET VENUS RENTAL (private & heated pool) Entire home · 1 bedroom Rated 4.91
The “Cacao Hideaway” a peaceful cocoon, sea view Entire home · 1 bedroom Rated 4.94
Kaza Maléssa - Beach and Pool Access Entire home · 2 bedrooms Rated 4.77 Only 5% of Sainte-Marie listings are classed as professionally managed. Superhosts run 30% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 71% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 20 km, Saint-Pierre (19 km away, 71 listings) earned the most per listing, about 2.5 times as much as Sainte-Marie. Le Carbet was the busiest, booked on 47% of nights against 35% in Sainte-Marie.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Gros-Morne 7 km | 39 | €9,032 | €94 | 38% |
| La Trinité 8 km | 282 | €9,997 | €103 | 38% |
| Saint-Joseph 12 km | 36 | €7,160 | €103 | 32% |
| Le Robert 14 km | 192 | €10,646 | €136 | 37% |
| Le Lamentin 15 km | 130 | €8,861 | €92 | 37% |
| Fort-de-France 18 km | 298 | €8,935 | €101 | 38% |
| Saint-Pierre 19 km | 71 | €21,116 | €150 | 43% |
| Le Carbet 20 km | 137 | €15,780 | €134 | 47% |
See all 26 Martinique Airbnb markets
Markets elsewhere in France with a similar nightly rate and occupancy to Sainte-Marie:
FAQ
An active Sainte-Marie Airbnb grossed €8,546 on average in the 12 months to September 2026, according to AirROI's tracking of 63 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,440 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Sainte-Marie listings earn between €374 and €1,440 in a typical month, and the top tenth €2,390 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Sainte-Marie were booked on 35% of available nights over the past year. That compares with 41% for the Martinique average. February is usually the busiest month.
The average booked night in Sainte-Marie cost €93 before fees. Half of listings charge between €56 and €97, so bedroom count and location move the price more than the average suggests.
None of the active Sainte-Marie listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Sainte-Marie Airbnb grossed €8,546 in the 12 months to September 2026, 40% below the Martinique average of €14,162. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,856 a year (about €490 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €920 a month. Check a specific home in the Airbnb estimator.
January usually pays best, averaging €1,490 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Sainte-Marie listing was open to book earned €33 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €65 or more.
Sainte-Marie stays were booked 56 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Sainte-Marie Airbnb stay lasted 6.4 nights over the past year. A listing took 13 reservations over the year on average.
Guests rate Sainte-Marie Airbnbs 4.75 out of 5 on average. Guests score communication highest and location lowest.
Argentière draw the most short-term rental interest in Sainte-Marie. The neighborhood guide explains what brings guests to each.
AirROI counted 63 active Airbnb listings in Sainte-Marie as of September 2026. The closest tracked market is Gros-Morne, 7 km away.
In Sainte-Marie, about eight in ten listings add a cleaning fee. The median fee is €44, and some higher fees lift the average to €59.
Method
Figures on this page cover 63 active Airbnb listings in Sainte-Marie from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.