Thue et Mue, France Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average Thue et Mue listing brings in €2,970 in August, its best month, and €977 in January, its slowest. The three strongest months bring in 37% of a full year's revenue, where an even calendar would give any three months 25%.

Across Thue et Mue's 28 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €3,640+ a month, about three times the typical property.
• Strong performers (top 25%) earn €2,050 or more, roughly €870 a month above the median.
• Typical properties (median) earn about €1,180 a month.
• Entry-level properties (bottom 25%) earn €629 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Thue et Mue listings were booked on 41% of the nights they were open over the past year, 2 percentage points above the Normandy average (39%) and in line with the France average. In a typical year, occupancy swings from 26% in January to 63% in August.

Across Thue et Mue's 28 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 69%+ of open nights, 37 points above the median.
• Strong performers (top 25%) fill 50% or more, roughly four nights a week.
• Typical properties (median) fill about 32% of open nights.
• Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.

The average nightly rate in Thue et Mue, known as ADR (average daily rate), was €145 over the past year, about 7% above the Normandy average of €135 and about 9% below the France average of €160. In a typical year, rates barely change through the year, staying between about €140 and €150.

Across Thue et Mue's 28 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €305+ a night, about three times the median.
• Strong performers (top 25%) charge €150 or more, about €45 above the median.
• Typical properties (median) charge about €105 a night.
• Entry-level properties (bottom 25%) charge €77 or less, about three-quarters of the median.

What Is the RevPAR for Airbnb in Thue et Mue?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Thue et Mue it averaged €55 over the past year, from about €32 in a typical January to about €96 in a typical August.

Across Thue et Mue's 28 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €113+ per open night, about 2.7 times the median.
• Strong performers (top 25%) earn €77 or more, about €35 a night above the median.
• Typical properties (median) earn about €41 per open night.
• Entry-level properties (bottom 25%) earn €30 or less, about three-quarters of the median.

With only 28 active listings, the monthly pattern in Thue et Mue is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.

How Far in Advance Do Guests Book Airbnb in Thue et Mue?

Guests book Thue et Mue stays 41 days ahead on average (about six weeks). August stays are booked furthest out, about 65 days ahead, and January stays closest to arrival, about 19 days. A typical August booking is made in mid-June.

4% of the 28 active listings in Thue et Mue display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Thue et Mue.