Tarbes, Occitania Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tarbes, Occitania? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,545 per year — at a $74 nightly rate, 37.4% occupancy, and a $27 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Tarbes's 291 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 50.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Tarbes?
In Tarbes, the headline Airbnb metrics are $6,545 in average annual revenue,37.4% occupancy, $74 ADR, and $27 in RevPAR, and guests book about 40 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tarbes?
Understanding the monthly revenue variations for Airbnb listings in Tarbes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tarbes is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tarbes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,723+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,228 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $715 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $336, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tarbes
What Is the Monthly Airbnb Occupancy Rate in Tarbes?
Maximize your bookings by understanding the Tarbes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tarbes:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tarbes
What Is the Average Airbnb Nightly Rate in Tarbes?
Effective short term rental pricing strategy in Tarbes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tarbes typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $111+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
- Typical properties (Median) charge around $62 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Tarbes
What Is the RevPAR for Airbnb in Tarbes?
RevPAR in Tarbes is currently $27. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $13 RevPAR.
- Typical properties (Median) generate $24 RevPAR.
- Strong performers (Top 25%) earn $35 RevPAR.
- Best-in-class (Top 10%) achieve $48 RevPAR.
Average Monthly RevPAR Trend in Tarbes
RevPAR Insights for Tarbes
- The average RevPAR in Tarbes is $27. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($48) and bottom 25% ($13) is $34, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tarbes benchmarks. If your RevPAR falls below the median of $24, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $35+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tarbes?
Tarbes's peak Airbnb season falls in August, December, October, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, December, October)
- Revenue averages $1,064 per month
- Occupancy rates average 45.2%
- Daily rates average $75
Shoulder Season
- Revenue averages $824 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $72
Low Season (February, March, April)
- Revenue drops to average $691 per month
- Occupancy decreases to average 37.0%
- Daily rates adjust to average $70
Seasonality Insights for Tarbes
- Airbnb seasonality in Tarbes is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Tarbes's highest earning potential, with monthly revenues climbing to $1,301, occupancy reaching 49.7%, and ADRs peaking at $77.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $682, occupancy could drop to 32.9%, and ADRs may adjust to $63.
- Lower occupancy paired with meaningful seasonality means hosts in Tarbes need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Tarbes, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Tarbes?
Low regulation and minimal registration activity in Tarbes, Occitania, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tarbes to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 3% licensed listings)
What Are the Best Neighborhoods for Airbnb in Tarbes?
Location within Tarbes matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-ville de Tarbes | The heart of Tarbes with a mix of historical architecture and modern amenities. Attracts tourists interested in local culture and conveniences, making it ideal for short-term rentals. | Place de Verdun, Tarbes Cathedral, Jardin Massey, The Haras, Musee Massey, Les Halles de Tarbes |
| Quartier de la Gespe | A residential area close to parks and recreational spaces, popular for families and outdoor enthusiasts. Great for hosting stays that offer a quieter environment while still being near the city center. | Parc de la Gespe, Cycling paths, Local markets, Access to the Adour river, Nearby hiking trails |
| Stade de Tarbes | Home to the local rugby team, this area attracts sports fans and visitors during major events. Investments in this area can be lucrative during the sports season. | Stade Maurice-Trélut, Rugby matches, Local sports events, Nearby eateries, Community events |
| Lannemezan | A charming town near Tarbes known for its scenic views and outdoor activities. Great for Airbnb hosting for those seeking a getaway closer to nature. | Pic du Midi, Hiking trails, Local festivals, Château de Lannemezan |
| Barbazan | A picturesque village about 30 minutes from Tarbes, known for its historical sites and beautiful landscapes, perfect for quiet retreats. | Saint-Jean-Baptiste Church, Historical buildings, Village markets, Access to the Pyrenees |
| Orleix | A suburban area with easy access to Tarbes and surrounding nature, it offers a friendly environment for families and tourists looking for comfort. | Local parks, Community events, Market days, Cycling routes |
| Bagnères-de-Bigorre | A popular spa town located near Tarbes, renowned for its thermal baths and proximity to the ski resorts of the Pyrenees, a year-round destination for tourists. | Thermal baths, Ski resorts, Local festivals, Historical attractions |
| Vic-en-Bigorre | A quaint and charming town with rich history, attracting visitors looking for local culture and hospitality, making it suitable for Airbnb experiences. | Historical architecture, Local artisan shops, Cultural events, Festivals and fairs |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Tarbes offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Tarbes?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tarbes
- The Tarbes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 291 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tarbes, Apartment/Condo properties are the most common (80.1%), reflecting the local real estate landscape.
- Houses represent a significant 16.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.7%) offer potential for unique stay experiences.
Tarbes Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tarbes
- The dominant room capacity in Tarbes is 1 bedroom listings, making up 43.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.3% of the active Airbnb listings in Tarbes, indicating a high concentration in these sizes.
Tarbes Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tarbes
- The most common guest capacity trend in Tarbes vacation rentals is listings accommodating 2 guests (34.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tarbes STR market, accounting for 61.2% of listings.
- 13.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tarbes.
- On average, properties in Tarbes are equipped to host 2.9 guests.
How Do Listings in Tarbes Compare on Quality?
Listing quality in Tarbes can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tarbes
- The average of 16.8 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 33.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tarbes averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tarbes?
Amenity Prevalence
Amenity Insights for Tarbes
- Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tarbes to stay competitive.
Which Airbnb Amenities Boost Revenue in Tarbes?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tarbes, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 90.4% | $6,976 | $2,490 | 180.2% |
Coffee maker | 79.4% | $7,416 | $3,192 | 132.3% |
Kitchen | 90.0% | $6,928 | $3,079 | 125.1% |
Clothing storage | 68.4% | $7,924 | $3,561 | 122.5% |
Baking sheet | 56.4% | $8,480 | $4,046 | 109.6% |
TV | 86.9% | $7,023 | $3,361 | 108.9% |
Bed linens | 82.5% | $7,169 | $3,608 | 98.7% |
Hot water kettle | 60.8% | $8,087 | $4,150 | 94.9% |
Hot water | 88.3% | $6,936 | $3,588 | 93.3% |
Cooking basics | 78.4% | $7,287 | $3,858 | 88.9% |
Revenue Impact Insights for Tarbes
- Heating tops the revenue impact list with a 180.2% uplift — listings with this amenity earn $6,976 vs. $2,490 without it.
- Heating, Kitchen, TV, Bed linens, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tarbes STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tarbes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTarbes Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tarbes
- The typical guest profile for Airbnb in Tarbes consists of primarily domestic travelers (85%), often arriving from nearby Toulouse, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 84.8% of guests.
- Key international markets include France (84.8%) and Spain (3.5%).
- Top languages spoken are French (42.3%) followed by English (29.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toulouse and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tarbes?
Listings in Tarbes average 4.77 out of 5 overall, with about 52.4 reviews per active listing and 28.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tarbes
- An average rating of 4.77 places Tarbes in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Tarbes Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tarbes
- The most common availability pattern in Tarbes falls within the 271-366 days range, representing 58.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tarbes (30.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tarbes?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tarbes
- The overall average booking lead time for vacation rentals in Tarbes is 40 days.
- Guests book furthest in advance for stays during August (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Tarbes.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Tarbes averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tarbes?
Guests in Tarbes stay about 5.3 nights on average, generating roughly 5,101 reservations and 17.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Tarbes
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tarbes
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (6 nights) and shorten in Apr (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tarbes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
106 listings
36.4% of total
2 Nights
87 listings
29.9% of total
3 Nights
17 listings
5.8% of total
4-6 Nights
14 listings
4.8% of total
7-29 Nights
2 listings
0.7% of total
30+ Nights
65 listings
22.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tarbes is 1 Night, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.3%) of the Tarbes Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.3%) caters to monthly stays (30+ nights) in Tarbes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.4% of Tarbes hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tarbes.
Tarbes Airbnb Cancellation Policy Trends Analysis (2026)
Limited
8 listings
2.7% of total
Refundable
3 listings
1% of total
Non-refundable
2 listings
0.7% of total
Flexible
140 listings
48.1% of total
Moderate
71 listings
24.4% of total
Firm
62 listings
21.3% of total
Strict
5 listings
1.7% of total
Cancellation Policy Insights for Tarbes
- The prevailing Airbnb cancellation policy trend in Tarbes is Flexible, used by 48.1% of listings.
- The market strongly favors guest-friendly terms, with 72.5% of listings offering Flexible or Moderate policies. This suggests guests in Tarbes may expect booking flexibility.
- Strict cancellation policies are quite rare (1.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.1% market standard in Tarbes.
- Using a Strict policy might deter some guests, as only 1.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tarbes.
How Much Are Airbnb Cleaning Fees in Tarbes?
Cleaning fees in Tarbes are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tarbes
- 70.8% of listings charge a cleaning fee, making it standard practice in Tarbes. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $36 is close to the median ($29), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tarbes median of $29. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tarbes Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tarbesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chez Cyril - Spacious - 6 people
Entire Place • 3 bedrooms
Le Joffre – 2 Bedrooms – Near Train Station
Entire Place • 2 bedrooms
Chez Jacques - 4 people - Terrace
Entire Place • 2 bedrooms
Le Gambetta – 2 Bedrooms – Place Verdun
Entire Place • 2 bedrooms
90 m2 apartment, on the 1st floor of a house
Entire Place • 2 bedrooms
Chez Maxime - 2 Bedrooms - Arsenal
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tarbes?
Learn from the best! This table showcases top-performing Airbnb hosts in Tarbes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Camille & Jacques | 33 | $384,108 | 1099 | 4.66/5.0 |
| Bibiche | 4 | $47,273 | 209 | 4.81/5.0 |
| Léo | 4 | $44,911 | 89 | 4.69/5.0 |
| Dylan | 3 | $41,541 | 107 | 4.71/5.0 |
| Cécile | 2 | $30,868 | 599 | 4.90/5.0 |
| Karine | 2 | $27,902 | 133 | 4.84/5.0 |
| Patrick | 2 | $27,376 | 32 | 5.00/5.0 |
| Ben | 5 | $26,226 | 823 | 4.75/5.0 |
| J&A | 4 | $24,334 | 97 | 4.93/5.0 |
| Eric | 2 | $23,808 | 149 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tarbes.
Who Are the Airbnb Hosts in Tarbes?
Tarbes has a relatively balanced host base.
Host Profile Insights for Tarbes
- A 34.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 6.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tarbes averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Tarbes's Airbnb Market Compare to Nearby Cities?
How does the Tarbes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with la Baronia de Rialb, Tarbes has 7 percentage points lower occupancy and about $409 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| la Baronia de Rialb | 15 | $5,030 | $482.77 | 44% |
| Néac | 11 | $3,170 | $459.25 | 37% |
| Carignan-de-Bordeaux | 34 | $3,003 | $321.33 | 41% |
| les Escaldes | 27 | $2,655 | $268.74 | 35% |
| Eynesse | 13 | $2,611 | $335.82 | 38% |
| Saint-Genès-de-Castillon | 10 | $2,564 | $349.40 | 34% |
| Andorra la Vella | 45 | $2,544 | $217.87 | 37% |
| Cénac | 18 | $2,460 | $311.92 | 44% |
| Canillo | 61 | $2,441 | $325.75 | 32% |
| Beautiran | 11 | $2,409 | $242.66 | 32% |
Frequently Asked Questions About Airbnb in Tarbes
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tarbes.
How much do Airbnb hosts make in Tarbes?
Tarbes hosts earn about $6,545 per year on average, with an average nightly rate of $74 and RevPAR of $27. Those figures describe the typical revenue environment for active listings in Tarbes, Occitania, not the ceiling for the best operators. Source: AirROI 2026 data, Tarbes market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tarbes?
The average Airbnb occupancy rate in Tarbes is 37.4%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tarbes?
Listings in Tarbes average $74 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tarbes?
Tarbes currently has about 291 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tarbes?
AirROI currently classifies the short-term rental regulation level in Tarbes as Low. The dataset also shows about 2.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tarbes?
RevPAR in Tarbes is about $27. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tarbes?
Occupancy of 37.4% means Tarbes is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,545, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tarbes?
The average booking lead time in Tarbes is about 40 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tarbes?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tarbes include Centre-ville de Tarbes, Quartier de la Gespe, Stade de Tarbes. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tarbes?
entire_home listings make up 82.1% of the active supply in Tarbes. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tarbes compare to nearby Airbnb markets?
Among neighboring markets, la Baronia de Rialb posts $60,360 in average annual revenue with 44.3% occupancy, compared to Tarbes's $6,545 and 37.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Tarbes?
The average Airbnb stay length in Tarbes is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tarbes?
Airbnb listings in Tarbes average 4.77 out of 5 overall. About 28.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tarbes?
Heating and Coffee maker are among the strongest revenue-linked amenities in Tarbes. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tarbes?
Yes. About 70.8% of active Airbnb listings in Tarbes charge a cleaning fee, and the average fee is $36. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tarbes?
At 34.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.