Tourism statisticsCountry2026
Georgia Tourism Statistics: 5.1M Arrivals in 2024
Georgia recorded 5.1 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 170,285 Airbnb stays in Georgia in the 12 months to October 2026, with Tbilisi the most booked city. The busiest month was September.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,215,702
- Typical Airbnb stay
- 7.1 nights
- Busiest Airbnb month
- September
- From abroad, among guests who left a review
- 90%
Key facts
Georgia Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts Georgia at 5.1 million international tourist arrivals in 2024, via Our World in Data.
Airbnb stays
- AirROI puts Airbnb stays in Georgia at 170,285 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Georgia added up to 1,215,702 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Georgia lasted 7.1 nights in the 12 months to October 2026, booked about 27 days ahead.
Busiest months
- AirROI ranks September the busiest Airbnb month in Georgia in the 12 months to October 2026, followed by August and July, with December the quietest.
- AirROI estimates the six busiest Airbnb months in Georgia ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Georgia in July were booked furthest ahead, about 34 days, against 18 days for November, in the 12 months to October 2026.
Guests
- AirROI estimates 90% of Georgia Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 9.3% and Germany at 8.9%.
By place
- AirROI ranks Georgia 11th for Airbnb stays among Asia's 33 countries in the 12 months to October 2026.
- AirROI estimates Tbilisi had the most Airbnb stays of the 10 towns it lists in Georgia in the 12 months to October 2026, at 102,733, ahead of Batumi and Kutaisi.
Official numbers
How Many Tourists Visit Georgia?
UN Tourism counted 5.1 million international tourist arrivals in 2024, via Our World in Data.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 5.1 millionInternational tourist arrivals | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2024 | UN Tourism, via Our World in Data |
Airbnb stays
Airbnb Stays in Georgia
Georgia had 12,897 Airbnb homes in the 12 months to October 2026. They took an estimated 170,285 stays and 1,215,702 nights. A typical stay lasted 7.1 nights and was booked about 27 days ahead, longer than the worldwide stay of 5.2 nights. AirROI's figures cover the 24 towns it tracks in Georgia; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 12,897
- Airbnb stays, estimate
- 170,285
- Airbnb nights, estimate
- 1,215,702
- Typical stay
- 7.1 nights
- Booked ahead
- 27 days
Busiest months
When Is the Busiest Time in Georgia?
On Airbnb, September was the busiest month in Georgia in the 12 months to October 2026, then August and July. December was the quietest. The six busiest months run unbroken from May to October.
September ranks first, December last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: September, August, July, October, June, May, April, March, November, February, January, December.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| September | 10.6% | 26 days |
| August | 10.4% | 33 days |
| July | 9.1% | 34 days |
| October | 8.6% | 24 days |
| June | 8.5% | 27 days |
| May | 8.2% | 25 days |
| April | 7.8% | 24 days |
| March | 7.7% | 19 days |
| November | 7.6% | 18 days |
| February | 7.2% | 22 days |
| January | 7.2% | 23 days |
| December | 7.1% | 25 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Georgia Airbnb Guests Come From?
Among Georgia Airbnb guests who left a review as of October 2026, 90% came from abroad, led by the United States at 9.3% and Germany at 8.9%, AirROI estimates. Among the same guests, Tbilisi was the top origin city at 8%, ahead of Moscow at 2.7%. The figures rest on 508,135 reviews, written over many years.
90% from abroad
Among guests who left a review, as of October 2026
- From abroad 90%
- From within Georgia 10%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Georgia
Tbilisi, Batumi and Kutaisi took 85% of Airbnb stays in Georgia in the 12 months to October 2026. August is the busiest Airbnb month in 7 of the 10 towns, led by Batumi, and February in 2, led by Gudauri. Among guests who left a review, the share from abroad across these towns runs from 70% in Bakuriani to 96% in Stepantsminda.
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 10 of Georgia's 24 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Georgia
How many tourists visit Georgia?
Georgia had 5.1 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. Domestic trips are not in that count. AirROI estimates 170,285 Airbnb stays in Georgia in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Georgia?
The busiest Airbnb month in Georgia in the 12 months to October 2026 was September, then August and July. The six busiest months run from May to October.
What is the quietest month in Georgia?
December was the quietest Airbnb month in Georgia in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in December were booked about 25 days ahead, against 34 days for July.
How long is a typical Airbnb stay in Georgia?
A typical Airbnb stay in Georgia lasted 7.1 nights in the 12 months to October 2026, booked about 27 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 6.5 nights in September to 8.2 nights in April.
Where do Airbnb guests in Georgia come from?
Of Georgia Airbnb guests who left a review as of October 2026, 90% came from abroad, AirROI estimates. The largest groups were the United States at 9.3% and Germany at 8.9%. Among the same guests, the top origin city was Tbilisi at 8%, ahead of Moscow at 2.7%.
What is the most booked town in Georgia on Airbnb?
Tbilisi was the most booked town in Georgia on Airbnb, with an estimated 102,733 stays in the 12 months to October 2026, ahead of Batumi and Kutaisi.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (5.1 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 170,285 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 24 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 508,135 reviews and describes guests who left a review, not everyone who stayed. Read the method page.