Rocca San Giovanni, Abruzzo Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rocca San Giovanni, Abruzzo? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,868 per year — at a $144 nightly rate, 35.1% occupancy, and a $50 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 32 active listings, Rocca San Giovanni is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rocca San Giovanni?
In Rocca San Giovanni, the headline Airbnb metrics are $7,868 in average annual revenue,35.1% occupancy, $144 ADR, and $50 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rocca San Giovanni?
Understanding the monthly revenue variations for Airbnb listings in Rocca San Giovanni is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rocca San Giovanni is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rocca San Giovanni across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,177+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,388 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $831 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $439, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rocca San Giovanni
What Is the Monthly Airbnb Occupancy Rate in Rocca San Giovanni?
Maximize your bookings by understanding the Rocca San Giovanni STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rocca San Giovanni:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rocca San Giovanni
What Is the Average Airbnb Nightly Rate in Rocca San Giovanni?
Effective short term rental pricing strategy in Rocca San Giovanni involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rocca San Giovanni typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Rocca San Giovanni
What Is the RevPAR for Airbnb in Rocca San Giovanni?
RevPAR in Rocca San Giovanni is currently $50. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $43 RevPAR.
- Strong performers (Top 25%) earn $61 RevPAR.
- Best-in-class (Top 10%) achieve $79 RevPAR.
Average Monthly RevPAR Trend in Rocca San Giovanni
RevPAR Insights for Rocca San Giovanni
- The average RevPAR in Rocca San Giovanni is $50. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($79) and bottom 25% ($21) is $59, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rocca San Giovanni benchmarks. If your RevPAR falls below the median of $43, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $61+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rocca San Giovanni?
Rocca San Giovanni's peak Airbnb season falls in August, July, November, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, November)
- Revenue averages $2,299 per month
- Occupancy rates average 46.9%
- Daily rates average $158
Shoulder Season
- Revenue averages $928 per month
- Occupancy maintains around 22.7%
- Daily rates hold near $145
Low Season (January, February, March)
- Revenue drops to average $300 per month
- Occupancy decreases to average 8.1%
- Daily rates adjust to average $138
Seasonality Insights for Rocca San Giovanni
- Airbnb seasonality in Rocca San Giovanni is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rocca San Giovanni's highest earning potential, with monthly revenues climbing to $3,098, occupancy reaching 64.3%, and ADRs peaking at $162.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $141, occupancy could drop to 4.8%, and ADRs may adjust to $134.
- Lower occupancy paired with meaningful seasonality means hosts in Rocca San Giovanni need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Rocca San Giovanni, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rocca San Giovanni, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rocca San Giovanni?
Yes, Rocca San Giovanni, Abruzzo, Italy enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rocca San Giovanni to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Rocca San Giovanni?
With a compact short-term rental market, Rocca San Giovanni gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The heart of Rocca San Giovanni, rich in history and medieval architecture. It's a charming area that attracts tourists interested in culture, history, and beautiful views of the surrounding landscape. | Chiesa di San Matteo, Casa de' Rocco, Historical center, Castello di Rocca San Giovanni, Local restaurants and cafes |
| Spiaggia di Rocca San Giovanni | A picturesque beach area that draws visitors for its beautiful coastline and relaxing atmosphere. Ideal for families and beach lovers looking for a seaside escape. | Beach activities, Local seafood restaurants, Scenic walking paths, Sunbathing spots, Water sports facilities |
| Grotta della Cavità | A unique natural attraction featuring caves and stunning rock formations. Perfect for tourists seeking outdoor adventures and exploring nature. | Cave tours, Hiking opportunities, Photography spots, Breathtaking views, Nature trails |
| Parco Nazionale della Majella | A short drive from Rocca San Giovanni, this national park offers stunning landscapes, hiking trails, and wildlife viewing, appealing to nature enthusiasts and adventure seekers. | Hiking routes, Wildlife watching, Scenic viewpoints, Natural springs, Cultural heritage sites |
| Fossacesia | Nearby town known for its beautiful beaches and historical sites. A growing destination for tourists looking for a quieter alternative near the coast. | Fossacesia Marina, Abbey of San Giovanni in Venere, Beaches, Local eateries, Vineyards |
| Vastese | A lovely area full of vineyards and rolling hills, excellent for wine tourism and agritourism. Visitors can enjoy wine tasting and local cuisine here. | Vineyards, Wine tasting tours, Culinary experiences, Hiking paths, Scenic drives |
| Lungomare di Rocca San Giovanni | The picturesque waterfront promenade offers stunning sea views, walking paths, and access to local cafés. Great for visitors looking for relaxation by the sea. | Seaside walk, Cafés and gelaterias, Bicycle rentals, Sunset views, Small local markets |
| Castiglione Messer Marino | An ancient town nearby known for its breathtaking views and cultural heritage. Attracts history enthusiasts and those looking to explore off-the-beaten-path locations. | Historical architecture, Local festivals, Cultural exhibitions, Scenic overlooks, Nature walks |
Because Rocca San Giovanni has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Rocca San Giovanni?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rocca San Giovanni
- The Rocca San Giovanni Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rocca San Giovanni, Apartment/Condo properties are the most common (53.1%), reflecting the local real estate landscape.
- Houses represent a significant 46.9% portion, catering likely to families or larger groups.
Rocca San Giovanni Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rocca San Giovanni
- The dominant room capacity in Rocca San Giovanni is 1 bedroom listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.1% of the active Airbnb listings in Rocca San Giovanni, indicating a high concentration in these sizes.
Rocca San Giovanni Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rocca San Giovanni
- The most common guest capacity trend in Rocca San Giovanni vacation rentals is listings accommodating 4 guests (50%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Rocca San Giovanni STR market, accounting for 65.6% of listings.
- On average, properties in Rocca San Giovanni are equipped to host 3.7 guests.
How Do Listings in Rocca San Giovanni Compare on Quality?
Listing quality in Rocca San Giovanni can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rocca San Giovanni
- At 29.9 photos per listing on average, Rocca San Giovanni hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rocca San Giovanni averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rocca San Giovanni?
Amenity Prevalence
Amenity Insights for Rocca San Giovanni
- Essential amenities in Rocca San Giovanni that guests expect include: Hot water, Wifi, Refrigerator, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rocca San Giovanni: Hot water, Wifi, Refrigerator, Hair dryer.
- Prioritize adding missing essentials: Wifi, Refrigerator, Hair dryer.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rocca San Giovanni to stay competitive.
Which Airbnb Amenities Boost Revenue in Rocca San Giovanni?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rocca San Giovanni, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 81.3% | $9,178 | $2,190 | 319.1% |
Sun loungers | 15.6% | $19,376 | $5,737 | 237.7% |
Cleaning products | 40.6% | $13,509 | $4,008 | 237.0% |
Patio or balcony | 59.4% | $10,907 | $3,426 | 218.3% |
Coffee | 34.4% | $13,905 | $4,706 | 195.5% |
Outdoor furniture | 50.0% | $11,578 | $4,158 | 178.4% |
Pool | 21.9% | $15,593 | $5,705 | 173.3% |
Stove | 78.1% | $9,085 | $3,523 | 157.8% |
Books and reading material | 15.6% | $16,137 | $6,337 | 154.7% |
Free parking on premises | 75.0% | $9,145 | $4,036 | 126.6% |
Revenue Impact Insights for Rocca San Giovanni
- Cooking basics tops the revenue impact list with a 319.1% uplift — listings with this amenity earn $9,178 vs. $2,190 without it.
- Cooking basics — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rocca San Giovanni STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rocca San Giovanni. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRocca San Giovanni Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rocca San Giovanni
- The typical guest profile for Airbnb in Rocca San Giovanni consists of a mix of domestic (55%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 55.1% of guests.
- Key international markets include Italy (55.1%) and Germany (8.2%).
- Top languages spoken are English (35.7%) followed by Italian (19%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rocca San Giovanni?
Listings in Rocca San Giovanni average 4.76 out of 5 overall, with about 14.8 reviews per active listing and 25.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rocca San Giovanni
- An average rating of 4.76 places Rocca San Giovanni in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Rocca San Giovanni Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rocca San Giovanni
- The most common availability pattern in Rocca San Giovanni falls within the 271-366 days range, representing 87.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rocca San Giovanni (46.9%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Rocca San Giovanni?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rocca San Giovanni
- The overall average booking lead time for vacation rentals in Rocca San Giovanni is 43 days.
- Guests book furthest in advance for stays during August (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Rocca San Giovanni.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Rocca San Giovanni averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rocca San Giovanni?
Guests in Rocca San Giovanni stay about 6.8 nights on average, generating roughly 245 reservations and 7.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rocca San Giovanni
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rocca San Giovanni
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Mar (54 nights) and shorten in Jan (1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rocca San Giovanni Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
9.4% of total
2 Nights
2 listings
6.3% of total
3 Nights
1 listings
3.1% of total
4-6 Nights
5 listings
15.6% of total
7-29 Nights
1 listings
3.1% of total
30+ Nights
20 listings
62.5% of total
Key Insights
- The most prevalent minimum stay requirement in Rocca San Giovanni is 30+ Nights, adopted by 62.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (62.5%) caters to monthly stays (30+ nights) in Rocca San Giovanni, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 62.5% of Rocca San Giovanni hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 62.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rocca San Giovanni.
Rocca San Giovanni Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
3.1% of total
Flexible
7 listings
21.9% of total
Moderate
10 listings
31.3% of total
Firm
13 listings
40.6% of total
Strict
1 listings
3.1% of total
Cancellation Policy Insights for Rocca San Giovanni
- The prevailing Airbnb cancellation policy trend in Rocca San Giovanni is Firm, used by 40.6% of listings.
- There's a relatively balanced mix between guest-friendly (53.2%) and stricter (43.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.6% market standard in Rocca San Giovanni.
- Using a Strict policy might deter some guests, as only 3.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rocca San Giovanni.
How Much Are Airbnb Cleaning Fees in Rocca San Giovanni?
Cleaning fees in Rocca San Giovanni are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rocca San Giovanni
- 71.9% of listings charge a cleaning fee, making it standard practice in Rocca San Giovanni. Guests expect it and factor it into their booking decisions.
- The gap between the average ($288) and median ($69) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rocca San Giovanni median of $69. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rocca San Giovanni Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rocca San Giovannibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Butterfly Cave
Entire Place • 5 bedrooms
Dream of love – Trabocchi Coast
Entire Place • 2 bedrooms
Cosy cottage in nature
Entire Place • 1 bedroom
La Via dei Trabocchi, apartment with pool
Entire Place • 2 bedrooms
Casa Gabbiano
Entire Place • 1 bedroom
Townhouse in Residence
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rocca San Giovanni?
Learn from the best! This table showcases top-performing Airbnb hosts in Rocca San Giovanni based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chiara | 1 | $42,987 | 11 | 5.00/5.0 |
| YourPlace Abruzzo | 9 | $28,651 | 27 | 4.62/5.0 |
| Alessia | 1 | $22,108 | 13 | 4.85/5.0 |
| Sergio | 1 | $20,607 | 30 | 4.87/5.0 |
| Nico | 2 | $20,495 | 146 | 4.96/5.0 |
| Barbara | 1 | $17,526 | 21 | 4.95/5.0 |
| Benjamin | 3 | $15,579 | 5 | Not Rated |
| Maria | 1 | $14,246 | 8 | 5.00/5.0 |
| Alessandro | 1 | $12,989 | 31 | 4.87/5.0 |
| Gianluca | 1 | $9,571 | 19 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rocca San Giovanni.
Who Are the Airbnb Hosts in Rocca San Giovanni?
Rocca San Giovanni leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Rocca San Giovanni
- Only 21.9% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 37.5% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 6.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 46.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rocca San Giovanni averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rocca San Giovanni
These are the highest-grossing professional property management operations in Rocca San Giovanni, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| YourPlace Abruzzo | 9 | $28,651 | $193 | 20.5% | 4.62/5 |
| Benjamin | 3 | $15,579 | $130 | 28.7% | N/A |
Management Company Insights for Rocca San Giovanni
- The leading management company, YourPlace Abruzzo, operates 9 listings with $28,651 in gross revenue — a useful benchmark for what scale looks like in Rocca San Giovanni.
- Top managers average 6 properties each, suggesting professional management in Rocca San Giovanni still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.62/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rocca San Giovanni's Airbnb Market Compare to Nearby Cities?
How does the Rocca San Giovanni Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kakma, Rocca San Giovanni has 7 percentage points lower occupancy and about $141 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Costanzo | 17 | $2,498 | $298.60 | 39% |
| Sant'Angelo in Pontano | 10 | $2,345 | $248.39 | 38% |
| Ostra | 17 | $1,926 | $203.67 | 34% |
| Cingoli | 20 | $1,883 | $335.74 | 35% |
| Castelraimondo | 10 | $1,678 | $397.62 | 29% |
| Kakma | 18 | $1,622 | $284.51 | 42% |
| Mogliano | 19 | $1,618 | $268.57 | 35% |
| Budak | 11 | $1,460 | $247.71 | 37% |
| Sant'Agata de' Goti | 16 | $1,334 | $166.20 | 31% |
| Općina Tisno | 52 | $1,326 | $313.39 | 35% |
Frequently Asked Questions About Airbnb in Rocca San Giovanni
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rocca San Giovanni.
How much do Airbnb hosts make in Rocca San Giovanni?
Rocca San Giovanni hosts earn about $7,868 per year on average, with an average nightly rate of $144 and RevPAR of $50. Those figures describe the typical revenue environment for active listings in Rocca San Giovanni, Abruzzo, not the ceiling for the best operators. Source: AirROI 2026 data, Rocca San Giovanni market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rocca San Giovanni?
The average Airbnb occupancy rate in Rocca San Giovanni is 35.1%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rocca San Giovanni?
Listings in Rocca San Giovanni average $144 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rocca San Giovanni?
Rocca San Giovanni currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rocca San Giovanni?
AirROI currently classifies the short-term rental regulation level in Rocca San Giovanni as High. The dataset also shows about 96.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rocca San Giovanni?
RevPAR in Rocca San Giovanni is about $50. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rocca San Giovanni?
Occupancy of 35.1% means Rocca San Giovanni is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,868, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rocca San Giovanni?
The average booking lead time in Rocca San Giovanni is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rocca San Giovanni?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rocca San Giovanni include Centro Storico, Spiaggia di Rocca San Giovanni, Grotta della Cavità. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rocca San Giovanni?
entire_home listings make up 90.6% of the active supply in Rocca San Giovanni. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rocca San Giovanni compare to nearby Airbnb markets?
Among neighboring markets, San Costanzo posts $29,980 in average annual revenue with 39.4% occupancy, compared to Rocca San Giovanni's $7,868 and 35.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rocca San Giovanni?
The average Airbnb stay length in Rocca San Giovanni is about 6.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rocca San Giovanni?
Airbnb listings in Rocca San Giovanni average 4.76 out of 5 overall. About 25.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rocca San Giovanni?
Cooking basics and Sun loungers are among the strongest revenue-linked amenities in Rocca San Giovanni. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rocca San Giovanni?
Yes. About 71.9% of active Airbnb listings in Rocca San Giovanni charge a cleaning fee, and the average fee is $288. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rocca San Giovanni?
At 21.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.