Beach townsPuglia2026
Puglia Beach Towns
Monopoli, Polignano a Mare and Gallipoli were the most booked of the 31 beach towns in Puglia on Airbnb in the 12 months to October 2026, with an estimated 25,669, 18,025 and 7,137 stays. August is the busiest month across them, and the typical stay is 5.5 nights.
Figures are AirROI estimates. How they are made
Among the 14 towns with 200+ homes
- Most booked of these 14
- Monopoli 25,669 stays
- Highest revenue per home of these 14
- Polignano a Mare €21,454 a year
- Lowest nightly rate of these 14
- Trani €103 a night
- Longest typical stay of these 14
- Salve 7.5 nights
Ranking
Puglia Beach Towns Ranked by Airbnb Stays
Every one of the beach and coastal towns in Puglia with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | Monopoli | 25,669 | €199 |
|---|---|---|---|
| 2 | Polignano a Mare | 18,025 | €197 |
| 3 | Gallipoli | 7,137 | €153 |
| 4 | Otranto | 5,477 | €175 |
| 5 | Nardò | 5,071 | €144 |
| 6 | Fasano | 4,917 | €222 |
| 7 | Porto Cesareo | 4,836 | €142 |
| 8 | Vieste | 3,961 | €136 |
| 9 | Melendugno. Includes Torre dell'Orso and San Foca. | 2,966 | €133 |
| 10 | Trani | 2,794 | €103 |
| 11 | Molfetta | 2,772 | €111 |
| 12 | Giovinazzo | 2,665 | €118 |
| 13 | Salve | 2,363 | €159 |
| 14 | Mola di Bari | 2,171 | €115 |
| 15 | Bisceglie | 1,782 | €115 |
| 16 | Mattinata | 1,741 | €112 |
| 17 | Castro | 1,672 | €161 |
| 18 | Castrignano del Capo | 1,624 | €189 |
| 19 | Peschici | 1,479 | €108 |
| 20 | Racale | 1,472 | €149 |
| 21 | Taviano | 1,410 | €139 |
| 22 | Tricase | 1,300 | €166 |
| 23 | Morciano di Leuca | 1,163 | €149 |
| 24 | Diso | 1,105 | €222 |
| 25 | Manfredonia | 1,096 | €92 |
| 26 | Santa Cesarea Terme | 1,090 | €153 |
| 27 | Maruggio | 1,086 | €146 |
| 28 | Barletta | 1,077 | €94 |
| 29 | Gagliano del Capo | 1,055 | €224 |
| 30 | Alliste | 1,021 | €146 |
| 31 | Patù | 729 | €165 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so Melendugno and rows like it cover several towns.
Money figures on this page are in euros, converted from US dollars at €0.86 per US$, the typical rate from November 2025 to October 2026.
Town by town
Where the Top Towns Stand Out
7 of 8 are busiest in August. Porto Cesareo peaks in July. Among guests who left a review, France is the top home country in 4 of the 8. Apartments and condos are the largest home type in 4 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Monopoli
Of the 14 beach towns in Puglia with 200 or more homes, Monopoli had the most Airbnb homes, at 1,315, and had the highest occupancy, at 44%, in the 12 months to October 2026.
- Polignano a Mare
In the 12 months to October 2026, houses were the largest home type in Polignano a Mare, Puglia, at 48% of homes. Among guests who left a review, the United States was the top home country for Polignano a Mare, at 17%.
- 4Otranto
Of the 14 beach towns in Puglia with 200 or more homes, Otranto had the biggest share of apartments and condos, at 62%, in the 12 months to October 2026.
- 5Nardò
In the 12 months to October 2026, houses were the largest home type in Nardò, Puglia, at 58% of homes. Among guests who left a review, Italy was the top home country for Nardò, at 20%.
- 6Fasano
Of the 14 beach towns in Puglia with 200 or more homes, Fasano had the highest nightly rate, at €222, in the 12 months to October 2026. Houses were the largest home type in Fasano, at 56% of homes.
- 7Porto Cesareo
In the 12 months to October 2026, houses were the largest home type in Porto Cesareo, Puglia, at 56% of homes. Among guests who left a review, Italy was the top home country for Porto Cesareo, at 41%.
- 8Vieste
In the 12 months to October 2026, among guests who left a review, Italy was the top home country for Vieste, Puglia, at 27%.
When to go
Busiest and Quietest Months
August, July and September rank as the busiest months for Airbnb nights across the beach towns in Puglia, and February and January as the quietest. August is the busiest month in 28 of the 31, while Porto Cesareo, Morciano di Leuca and Maruggio peak in July. Across the 31 towns, nightly rates run lowest in November, at about €144, and highest in August, at about €212. Across the 31 towns, stays run longest in July, at 6.7 nights, and shortest in December, at 3.8 nights.
August ranks first, January last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | August | 6.1 nights | €212 |
| 2 | July | 6.7 nights | €197 |
| 3 | September | 4.5 nights | €172 |
| 4 | June | 5.6 nights | €177 |
| 5 | May | 5.0 nights | €160 |
| 6 | October | 4.7 nights | €148 |
| 7 | April | 5.0 nights | €152 |
| 8 | November | 5.4 nights | €144 |
| 9 | March | 5.3 nights | €149 |
| 10 | December | 3.8 nights | €145 |
| 11 | February | 5.1 nights | €151 |
| 12 | January | 4.7 nights | €149 |
Who comes
Where Guests Come From
Among guests who left a review, 85% come from abroad. Among those guests, the largest groups from abroad come from France, Germany and the United States. The top home cities among those guests are London, Paris and Rome. Monopoli and Polignano a Mare draw the most from abroad, at 96%, among towns with 200 or more homes.
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
85% from abroad
The money view
Revenue, Occupancy and Nightly Rate
Among the 14 towns with 200 or more Airbnb homes, Polignano a Mare has the highest estimated revenue per home, at €21,454 a year. Of those 14, Monopoli has the highest occupancy, at 44%, and Trani has the lowest nightly rate on Airbnb, at €103. The most booked of the 31, Monopoli, earns about €20,790 per home.
Highest revenue per home of these 14
A year, AirROI estimate
- Polignano a Mare €21,454
- Monopoli €20,790
- Fasano €15,866
- Otranto €10,453
- Salve €9,667
Highest occupancy of these 14
Nights booked, AirROI estimate
- Monopoli 44%
- Polignano a Mare 43%
- Otranto 36%
- Nardò 35%
- Vieste 35%
Lowest nightly rate of these 14
On Airbnb, AirROI estimate
- Trani €103
- Melendugno €133
- Vieste €136
- Taviano €139
- Porto Cesareo €142
FAQ
Frequently Asked Questions
What is the most popular beach town in Puglia?
By AirROI's estimates, Monopoli is the most booked of the 31 beach towns in Puglia, with 25,669 Airbnb stays in the 12 months to October 2026. Polignano a Mare is second, with 18,025. This counts Airbnb bookings only.
What is the most affordable beach town in Puglia?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach towns in Puglia with 200 or more homes, the lowest are Trani (€103), Melendugno (€133) and Vieste (€136). That is the average asking price on booked nights, not what it costs to live or buy there.
What are some small beach towns in Puglia?
By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 31 beach towns it lists in Puglia are Manfredonia (98), Diso (111) and Barletta (113). AirROI's list starts at 100 homes, so smaller places are not on it.
What beach towns in Puglia offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach towns in Puglia with 200 or more homes, the highest are Polignano a Mare (€21,454), Monopoli (€20,790) and Fasano (€15,866). Among the same towns, Monopoli has the highest occupancy, at 44%.
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 251,721 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.