Coastal townsTuscany2026
Tuscany Coastal Towns
Livorno, Viareggio and Camaiore were the most booked of the 23 coastal towns in Tuscany on Airbnb in the 12 months to October 2026, with an estimated 11,664, 11,057 and 7,163 stays. August is the busiest month across them, and the typical stay is 6.1 nights.
Figures are AirROI estimates. How they are made
Among the 18 towns with 200+ homes
- Most booked of these 18
- Livorno 11,664 stays
- Highest revenue per home of these 18
- Camaiore €18,720 a year
- Highest rated of these 18
- Camaiore 4.76 out of 5
- Lowest nightly rate of these 18
- Piombino €124 a night
- Longest typical stay of these 18
- Castagneto Carducci 7.3 nights
Ranking
Tuscany Coastal Towns Ranked by Airbnb Stays
Every one of the coastal and beach towns in Tuscany with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | Livorno | 11,664 | €129 |
|---|---|---|---|
| 2 | Viareggio | 11,057 | €157 |
| 3 | Camaiore | 7,163 | €252 |
| 4 | Capoliveri | 5,328 | €182 |
| 5 | Castiglione della Pescaia | 4,896 | €184 |
| 6 | Pietrasanta | 4,482 | €234 |
| 7 | Massa | 4,168 | €167 |
| 8 | Portoferraio | 4,164 | €164 |
| 9 | San Vincenzo | 3,735 | €160 |
| 10 | Piombino | 3,331 | €124 |
| 11 | Rosignano Marittimo | 3,230 | €174 |
| 12 | Porto Santo Stefano | 2,985 | €209 |
| 13 | Follonica | 2,701 | €137 |
| 14 | Orbetello | 2,614 | €197 |
| 15 | Porto Azzurro | 2,405 | €152 |
| 16 | Castagneto Carducci | 2,211 | €150 |
| 17 | Marina di Campo | 2,023 | €143 |
| 18 | Cecina | 1,999 | €149 |
| 19 | Monte Argentario | 1,499 | €328 |
| 20 | Forte dei Marmi | 1,472 | €462 |
| 21 | Marciana Marina | 1,215 | €155 |
| 22 | Porto Ercole | 1,099 | €289 |
| 23 | Bibbona | 816 | €280 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5.
Money figures on this page are in euros, converted from US dollars at €0.86 per US$, the typical rate from November 2025 to October 2026.
Town by town
Where the Top Towns Stand Out
All 8 are busiest in August, and among guests who left a review, Italy is the top home country in each. Apartments and condos are the largest home type in 6 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Livorno
Of the 18 coastal towns in Tuscany with 200 or more homes, Livorno had the biggest share of apartments and condos, at 84%, in the 12 months to October 2026.
- Viareggio
Of the 18 coastal towns in Tuscany with 200 or more homes, Viareggio had the most Airbnb homes, at 829, in the 12 months to October 2026.
- Camaiore
Of the 18 coastal towns in Tuscany with 200 or more homes, Camaiore had the biggest share of homes that sleep 8 or more, at 18%, and had the highest guest rating, at 4.76, in the 12 months to October 2026. Houses were the largest home type in Camaiore, at 64% of homes.
- 6Pietrasanta
In the 12 months to October 2026, houses were the largest home type in Pietrasanta, Tuscany, at 49% of homes.
When to go
Busiest and Quietest Months
August, July and June rank as the busiest months for Airbnb nights across the coastal towns in Tuscany, and February and January as the quietest. August is the busiest month in 22 of the 23, while Forte dei Marmi peaks in July. Across the 23 towns, nightly rates run lowest in November, at about €162, and highest in August, at about €219. Across the 23 towns, stays run longest in July, at 8.2 nights, and shortest in January, at 3.9 nights.
August ranks first, January last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | August | 7.3 nights | €219 |
| 2 | July | 8.2 nights | €215 |
| 3 | June | 6.4 nights | €197 |
| 4 | September | 4.8 nights | €182 |
| 5 | May | 5.5 nights | €178 |
| 6 | October | 4.7 nights | €168 |
| 7 | April | 5.2 nights | €173 |
| 8 | November | 5.0 nights | €162 |
| 9 | March | 5.5 nights | €173 |
| 10 | December | 4.0 nights | €167 |
| 11 | February | 5.6 nights | €171 |
| 12 | January | 3.9 nights | €172 |
Who comes
Where Guests Come From
Among guests who left a review, 63% come from abroad. Among those guests, the largest groups from abroad come from Germany, Switzerland and France. The top home cities among those guests are Milan, Florence and Rome. Rosignano Marittimo draws the most from abroad, at 75%, among towns with 200 or more homes.
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
63% from abroad
The money view
Revenue, Occupancy and Nightly Rate
Among the 18 towns with 200 or more Airbnb homes, Camaiore has the highest estimated revenue per home, at €18,720 a year. Of those 18, Piombino has the lowest nightly rate on Airbnb, at €124. The most booked of the 23, Livorno, earns about €10,815 per home.
Highest revenue per home of these 18
A year, AirROI estimate
- Camaiore €18,720
- Pietrasanta €17,202
- Porto Santo Stefano €15,686
- Viareggio €13,360
- Capoliveri €12,435
Highest occupancy of these 18
Nights booked, AirROI estimate
- Livorno 38%
- Capoliveri 38%
- Porto Azzurro 37%
Lowest nightly rate of these 18
On Airbnb, AirROI estimate
- Piombino €124
- Livorno €129
- Follonica €137
- Marina di Campo €143
- Cecina €149
FAQ
Frequently Asked Questions
What is the most popular coastal town in Tuscany?
By AirROI's estimates, Livorno is the most booked of the 23 coastal towns in Tuscany, with 11,664 Airbnb stays in the 12 months to October 2026. Viareggio is second, with 11,057. This counts Airbnb bookings only.
What is the most affordable coastal town in Tuscany?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among coastal towns in Tuscany with 200 or more homes, the lowest are Piombino (€124), Livorno (€129) and Follonica (€137). That is the average asking price on booked nights, not what it costs to live or buy there.
What are some small coastal towns in Tuscany?
By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 23 coastal towns it lists in Tuscany are Porto Ercole (110), Bibbona (115) and Monte Argentario (122). AirROI's list starts at 100 homes, so smaller places are not on it.
What coastal towns in Tuscany offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among coastal towns in Tuscany with 200 or more homes, the highest are Camaiore (€18,720), Pietrasanta (€17,202) and Porto Santo Stefano (€15,686).
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 233,769 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.