Masseria Saracino - Exclusive villa with pool Entire home · 4 bedrooms Rated 5.00 - Revenue
- €86,097
- Occupancy
- 49.2%
- Daily rate
- €621
Airbnb market data · 202612 months to September 2026
The average Airbnb in Martano brought in €10,409 over the 12 months through September 2026, about 13% less than the Apulia average of €11,912.
The short answer
Martano earns on price rather than volume. Listings averaged €192 a night and were booked on 29% of available nights, against €155 and 36% for the Apulia average.
Timing matters: in August, usually the best month, the average listing earns about 14.6 times as much as in February, usually the slowest. With only 38 active listings, a few bookings can reorder the months.
With 38 active listings, Martano is the 92nd-largest of 158 Apulia markets AirROI tracks. From a year earlier, average revenue rose 15% while the number of active listings shrank 19%.
Browse the live Martano Airbnb market See Every Martano ListingRevenue
Gross bookings per Martano listing averaged €10,409 over the 12 months to September 2026 (Apulia average: €11,912), before cleaning, platform and management costs and taxes.
In a typical year, the average Martano listing brings in €2,920 in August, its best month, and €201 in February, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 5.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 14.6 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,330. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and nightly rate; bookings peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €2,042 | 35.1% | €152 | €68 | 78 days | 3.3 nights |
| Oct 2025 | €1,988 | 34.3% | €140 | €64 | 65 days | 5.6 nights |
| Nov 2025 | €417 | 19.6% | €132 | €14 | 58 days | 5.3 nights |
| Dec 2025 | €324 | 14.0% | €131 | €10 | 11 days | 1.8 nights |
| Jan 2026 | €654 | 25.8% | €135 | €21 | 18 days | 4 nights |
| Feb 2026 | €299 | 10.1% | €136 | €11 | 6 days | 3.7 nights |
| Mar 2026 | €385 | 15.9% | €133 | €12 | 51 days | 5 nights |
| Apr 2026 | €810 | 16.9% | €137 | €27 | 48 days | 3.7 nights |
| May 2026 | €2,222 | 30.4% | €158 | €72 | 46 days | 4.8 nights |
| Jun 2026 | €2,259 | 43.6% | €179 | €75 | 46 days | 4.4 nights |
| Jul 2026 | €2,754 | 46.2% | €215 | €89 | 75 days | 4.5 nights |
| Aug 2026 | €3,031 | 41.9% | €244 | €98 | 88 days | 4.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Martano market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Martano Airbnb took in €10,409 in the 12 months to September 2026, and run by its owner at everyday costs, about €640 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,420 a month.
Cleaning it yourself keeps the €550 a year guests pay in cleaning fees, for about €680 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €550 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €9,859 | €21,790 |
| Cleaning fees guests pay5% of Martano bookings | €550 | €1,220 |
| Gross bookings | €10,409 | €23,010 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 55% of Martano listings on Simplified Pricing, 3% for the rest | −€1,030 | −€2,280 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€550 | −€1,220 |
| Utilities and internetAbout 5% of bookings | −€520 | −€1,150 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€210 | −€460 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€310 | −€690 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€100 | −€100 |
| Permit and registrationWhere one is required | −€50 | −€50 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −€2,770 | −€5,950 |
| Left for housing costs, then profit | €7,639about €640 a month | €17,060about €1,420 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Martano's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Martano home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,920 a month, against €870 for the average one.
Occupancy
Martano listings were booked on 29% of the nights they were open over the past year, 7 percentage points below the Apulia average (36%) and 10 points below the Italy average (39%). In a typical year, occupancy swings from 8% in February to 44% in August.
The busiest tenth of listings are booked about 5.5 times as often as the bottom quarter.
August is usually the busiest month in Martano, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 29% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Martano, known as ADR (average daily rate), was €192 over the past year, about 24% above the Apulia average of €155 and about 10% above the Italy average of €175. In a typical year, rates swing with the seasons, from about €125 in November to about €215 in August.
Prices span a wide range: the top 10% charge about 6.9 times the rate of the bottom quarter.
August rates run 68% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €150. The 12-month ADR of €192 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Martano it averaged €59 over the past year, from about €7 in a typical February to about €94 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 13.2 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €43. The 12-month RevPAR of €59 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 38 active listings, the monthly pattern in Martano is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Martano
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,330.
| Month | Revenue per listing |
|---|---|
| January | €637 |
| February | €201 |
| March | €296 |
| April | €1,000 |
| May | €1,540 |
| June | €1,780 |
| July | €2,560 |
| August | €2,920 |
| September | €2,160 |
| October | €1,930 |
| November | €538 |
| December | €400 |
Guests book Martano stays 74 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 75 days ahead, and December stays closest to arrival, about 15 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 74 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
82% of the 38 active listings in Martano display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Martano.
Neighborhoods
AirROI's area guide picks seven Martano neighborhoods that draw short-term rental guests, led by Martano Centro, Surrounding Countryside and Otranto Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Martano Centro | The historic center of Martano, known for its beautiful architecture and local culture. It attracts tourists interested in exploring traditional Apulian life and architecture. | Piazza Padre Pio, San Giovanni Battista Church, local markets, historic alleys |
| Surrounding Countryside | The idyllic countryside surrounding Martano, characterized by olive groves and traditional farms. Perfect for travelers seeking tranquility and a connection to nature. | Olive groves, farmhouses, rural hiking trails |
| Otranto Beach | Close proximity to Otranto, a popular beach town known for its stunning coastline. Ideal for visitors looking to enjoy the sun and sea. | Otranto beach, Castello Aragonese, Lido di Otranto, beach bars |
| Santo Stefano | A scenic area renowned for its beautiful landscapes and the beach of Santo Stefano. Great for families and beach lovers. | Santo Stefano beach, seaside promenades, local seafood restaurants |
| Alimini Lakes | A natural area famous for its lakes and beautiful beaches. A hidden gem for ecotourism and nature lovers. | Alimini beach, natural park, bird watching, kayaking |
| Martano Festivals | Martano holds various local festivals throughout the year, attracting tourists interested in authentic Apulian culture and traditions. | Sagra della Taranta, local food festivals, cultural events |
| Castrignano de' Greci | A neighboring town with strong cultural ties and beautiful architecture, offering a quieter alternative to more touristy areas. | Historic churches, traditional Apulian architecture, local artisan shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 63% of listings in Martano, alongside 14 private-room listings (37%). Houses are the most common property type at 42%, about 1.8 times the share of hotels, guesthouses and B&Bs (24%).
Mostly entire homes, with a private-room segment
Martano Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 63.2% | 24 |
| Private room | 36.8% | 14 |
Listings by property type
Martano Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 42.1% | 16 |
| Hotel/Boutique | 23.7% | 9 |
| Apartment/Condo | 21.1% | 8 |
| Cabin/Outdoor | 13.2% | 5 |
The most common size among Martano's 23 entire homes with a bedroom count is two bedrooms (8 homes).
Martano entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 30.4% | 7 |
| 2 bedrooms | 34.8% | 8 |
| 3 bedrooms | 17.4% | 4 |
| 4 bedrooms | 4.3% | 1 |
| 5+ bedrooms | 13.0% | 3 |
The most common capacity in Martano is two guests (30% of listings), and 45% of listings sleep six or more. Shares are of the 33 listings with a guest capacity on file (87% of the market).
Martano listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 30.3% | 10 |
| 3 guests | 6.1% | 2 |
| 4 guests | 18.2% | 6 |
| 6 guests | 15.2% | 5 |
| 7 guests | 6.1% | 2 |
| 8+ guests | 24.2% | 8 |
Martano hosts set up an average of 4.1 beds per listing. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Backyards are common in Martano: 61% of listings have one, and 53% have a patio or balcony.
Share of Martano listings with each common amenity
Guests
Martano runs on foreign visitors: 88% of guests who left reviews live outside Italy. France leads with 24% of reviewers, ahead of Germany at 13%. Guests speak a mix of languages: English leads at 34%, followed by French and Italian.
88% of Martano guests come from abroad
Where guests who left reviews live
Where Martano guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Berlin | 3.5% |
| London | 2.8% |
| Brussels | 2.8% |
| Toulouse | 2.8% |
| Paris | 2.8% |
Where Martano guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 23.6% |
| Germany | 13.2% |
| Italy | 12.5% |
| Netherlands | 8.3% |
| United Kingdom | 8.3% |
Languages spoken by Martano guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 34.1% |
| French | 16.8% |
| Italian | 14.0% |
| German | 12.3% |
| Spanish | 10.6% |
Martano Airbnbs average 4.78 stars, and 37% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and host communication is the lowest, at 4.79.
Check-in scores highest in Martano; communication is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.80 |
| Cleanliness | 4.81 |
| Communication | 4.79 |
| Location | 4.80 |
| Check-in | 4.82 |
| Value | 4.81 |
Booking patterns
Nearly all Martano listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Martano listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 78.9% | 30 |
| 181-270 days | 18.4% | 7 |
| 91-180 days | 2.6% | 1 |
Days a year Martano listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.6% | 1 |
| 91-180 days | 18.4% | 7 |
| 31-90 days | 36.8% | 14 |
| 1-30 days | 42.1% | 16 |
The average Martano booking lasts 4.3 nights, longest in March and shortest in December. Listings took about 11 bookings each over the year. Nearly four in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Martano
Average nights per booking, by month of stay
Two-year average by calendar month.
More than six in ten listings in Martano accept stays of one or two nights. A smaller group, 5%, takes only stays of 30 nights or more.
Minimum stay set by Martano listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Martano, used by 39% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about two-thirds of listings offer Flexible or Moderate terms, against 32% on Firm or stricter ones.
Cancellation policies of Martano listings, from most to least flexible
Share of listings by the policy they use
About seven in ten Martano listings charge a cleaning fee. The typical fee is €24; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 4.3 nights, that adds roughly €6 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Martano, a four-bedroom home, took in €86,100 over the past year, about 8.3 times the city's average of €10,400. Three of the six listings below have five or more bedrooms; the other three have one to four bedrooms.
Masseria Saracino - Exclusive villa with pool Entire home · 4 bedrooms Rated 5.00
MASSERIA CAPASA RELAIS Entire home · 6 bedrooms Rated 4.80
Masseria Blanca Lapis Entire home · 6 bedrooms Rated 4.86
Blanca Lapis Masseria Entire home · 6 bedrooms Rated 5.00
[Salento Luxury]•5-star apartment Entire home · 3 bedrooms Rated 4.99
Design, comfort and atmosphere in the heart of Salento Entire home · 1 bedroom Rated 5.00 Only 8% of Martano listings are classed as professionally managed. Only 26% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 55% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 14 km, Carpignano Salentino (3 km away, 52 listings) earned the most per listing, about 61% more than Martano.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Carpignano Salentino 3 km | 52 | €16,787 | €199 | 39% |
| Corigliano d'Otranto 6 km | 33 | €7,338 | €94 | 32% |
| Maglie 9 km | 54 | €5,946 | €130 | 25% |
| Galatina 12 km | 103 | €7,537 | €109 | 29% |
| Melendugno 12 km | 395 | €7,041 | €129 | 35% |
| Vernole 13 km | 36 | €5,760 | €96 | 29% |
| Cutrofiano 14 km | 48 | €9,854 | €172 | 29% |
| Giurdignano 14 km | 34 | €11,749 | €172 | 31% |
See all 158 Apulia Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Martano:
FAQ
An active Martano Airbnb grossed €10,409 on average in the 12 months to September 2026, according to AirROI's tracking of 38 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,610 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Martano listings earn between €278 and €1,610 in a typical month, and the top tenth €2,950 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Martano were booked on 29% of available nights over the past year. That compares with 36% for the Apulia average. August is usually the busiest month.
The average booked night in Martano cost €192 before fees. Half of listings charge between €64 and €140; a few high-priced homes pull the average above that range.
In Martano, 82% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Martano Airbnb grossed €10,409 in the 12 months to September 2026, 13% below the Apulia average of €11,912. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €7,639 a year (about €640 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,420 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging €2,920 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Martano listing was open to book earned €59 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €184 or more.
Martano stays were booked 74 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Martano Airbnb stay lasted 4.3 nights over the past year. A listing took 11 reservations over the year on average.
Guests rate Martano Airbnbs 4.78 out of 5 on average. Guests score check-in highest and communication lowest.
Martano Centro, Surrounding Countryside and Otranto Beach draw the most short-term rental interest in Martano. The neighborhood guide explains what brings guests to each.
AirROI counted 38 active Airbnb listings in Martano as of September 2026. The closest tracked market is Carpignano Salentino, 3 km away.
In Martano, about seven in ten listings add a cleaning fee. The median fee is €24; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 38 active Airbnb listings in Martano from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.