Airbnb market data · 202612 months to October 2026
Massafra, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Massafra brought in €7,152 over the 12 months through October 2026, across just 26 active listings, so a single property can move that figure.
The short answer
Massafra Airbnb Market at a Glance
Rates and bookings both trail the Apulia average. Listings averaged €100 a night and were booked on 21% of available nights, against €165 and 37% for the Apulia average.
Timing matters: in August, usually the best month, the average listing earns about 5.6 times as much as in December, usually the slowest. With only 26 active listings, a few bookings can reorder the months.
With 26 active listings, Massafra is the 119th-largest of 159 Apulia markets AirROI tracks.
Browse the live Massafra Airbnb market See Every Massafra ListingRevenue
How Much Do Airbnb Hosts Make in Massafra?
Gross bookings per Massafra listing averaged €7,152 over the 12 months to October 2026 (Apulia average: €13,124), before cleaning, platform and management costs and taxes.
In a typical year, the average Massafra listing brings in €2,720 in August, its best month, and €484 in December, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
Across Massafra's 26 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €3,110+ a month, about 6.1 times the typical property.
- Strong performers (top 25%) earn €1,220 or more, roughly €710 a month above the median.
- Typical properties (median) earn about €514 a month.
- Entry-level properties (bottom 25%) earn €196 or less, about 38% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 5.6 times what December does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, €1,200. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Massafra Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €1,028 | 16.3% | €136 | €33 | 55 days | 3.3 nights |
| Nov 2025 | €895 | 15.6% | €121 | €30 | 62 days | 2.4 nights |
| Dec 2025 | €496 | 18.8% | €117 | €16 | 18 days | 2.1 nights |
| Jan 2026 | €574 | 22.2% | €120 | €19 | 24 days | 6.7 nights |
| Feb 2026 | €882 | 20.4% | €119 | €32 | 5 days | 3.5 nights |
| Mar 2026 | €614 | 12.9% | €121 | €20 | 27 days | 3 nights |
| Apr 2026 | €1,715 | 24.0% | €123 | €57 | 34 days | 4.8 nights |
| May 2026 | €1,252 | 17.9% | €128 | €40 | 86 days | 3.8 nights |
| Jun 2026 | €1,440 | 32.6% | €99 | €48 | 69 days | 3.8 nights |
| Jul 2026 | €2,299 | 45.4% | €109 | €74 | 59 days | 5.9 nights |
| Aug 2026 | €2,363 | 48.4% | €111 | €76 | 75 days | 7.1 nights |
| Sep 2026 | €1,388 | 34.4% | €101 | €46 | 50 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Massafra home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Massafra Profitable?
Yes, when it's run well. The average Massafra Airbnb took in €7,152 in the 12 months to October 2026, and run by its owner at everyday costs, about €440 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,070 a month.
Cleaning it yourself keeps the €210 a year guests pay in cleaning fees, for about €460 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €390 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Massafra Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €6,942 | €16,550 |
| Cleaning fees guests pay3% of Massafra bookings | €210 | €490 |
| Gross bookings | €7,152 | €17,040 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 65% of Massafra listings on Simplified Pricing, 3% for the rest | −€800 | −€1,900 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€210 | −€490 |
| Utilities and internetAbout 5% of bookings | −€360 | −€850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€140 | −€340 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€210 | −€510 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€70 | −€70 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€1,830 | −€4,200 |
| Left for housing costs, then profit | €5,322about €440 a month | €12,840about €1,070 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Massafra Airbnb Profit
The estimate starts from Massafra's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Massafra home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Massafra's Top Earners Get There
- More nights booked. The busiest quarter of Massafra listings are booked on 39% or more of their nights, against 20% for the median listing. Ten more booked nights a year at the median rate of €78 adds about €784 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €94 a night or more, against a median of €78. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €690 a year.
- Open for the busy months. In a typical year, August brings the average listing about €2,720, against €484 in December, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Massafra listings average 4.69 stars, and 23% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,420 a month, against €600 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Massafra?
Massafra listings were booked on 21% of the nights they were open over the past year, 16 percentage points below the Apulia average (37%) and 18 points below the Italy average (39%). In a typical year, occupancy swings from 16% in May to 43% in August.
Across Massafra's 26 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 53%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 39% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 20% of open nights.
- Entry-level properties (bottom 25%) fill 8% or less, less than one night a week.
August is usually the busiest month in Massafra, May the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 21% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Massafra?
The average nightly rate in Massafra, known as ADR (average daily rate), was €100 over the past year, about 39% below the Apulia average of €165 and about 46% below the Italy average of €185. Averaged month by month over the past two years, rates peak in August at about €140 and bottom out in December at about €110.
Across Massafra's 26 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €145+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge €94 or more, about €16 above the median.
- Typical properties (median) charge about €78 a night.
- Entry-level properties (bottom 25%) charge €67 or less, about 14% below the median.
August rates run 25% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €127. The 12-month ADR of €100 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Massafra?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Massafra it averaged €27 over the past year, from about €16 in a typical December to about €88 in a typical August.
Across Massafra's 26 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €45+ per open night, about four times the median.
- Strong performers (top 25%) earn €29 or more, about €18 a night above the median.
- Typical properties (median) earn about €11 per open night.
- Entry-level properties (bottom 25%) earn €8 or less, about two-thirds of the median.
August RevPAR is about 5.6 times December's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €39. The 12-month RevPAR of €27 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Massafra
With only 26 active listings, the monthly pattern in Massafra is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in December.
Average revenue by month in Massafra
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,200.
Revenue by month in Massafra in numbers
| Month | Revenue per listing |
|---|---|
| January | €609 |
| February | €614 |
| March | €640 |
| April | €1,490 |
| May | €1,010 |
| June | €1,340 |
| July | €2,170 |
| August | €2,720 |
| September | €1,290 |
| October | €1,420 |
| November | €641 |
| December | €484 |
How Far in Advance Do Guests Book Airbnb in Massafra?
Guests book Massafra stays 48 days ahead on average (about seven weeks). August stays are booked furthest out, about 94 days ahead, and February stays closest to arrival, about 6 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
Airbnb Permits and Registration in Massafra
73% of the 26 active listings in Massafra display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Massafra.
Neighborhoods
Best Neighborhoods for Airbnb in Massafra
AirROI's area guide picks eight Massafra neighborhoods that draw short-term rental guests, led by Historic Center, Parco Naturale Regionale Terra delle Gravine and Santo Stefano. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Center | The picturesque old town with ancient architecture and charming streets. Perfect for visitors interested in history and culture due to its proximity to important landmarks and local eateries. | Castello di Massafra, Church of San Benedetto, Palazzo della Cultura, Local artisan shops, Piazza Vittorio Emanuele |
| Parco Naturale Regionale Terra delle Gravine | A natural park known for its stunning landscapes, hiking trails, and archaeological sites. Ideal for nature lovers and those seeking outdoor adventures. | Gravine di Massafra, ancient cave churches, hiking trails, wildlife viewing, outdoor excursions |
| Santo Stefano | A peaceful residential area that offers a local experience away from the tourist crowds, with easy access to nearby attractions and local restaurants. | Local markets, Tranquil parks, Close-knit community, Daily life experiences |
| La Gravina | A unique area featuring deep ravines and dramatic scenery. Attracts tourists looking for photography opportunities and nature exploration. | Scenic viewpoints, Photography spots, Nature trails |
| Martini | Proximity to schools and amenities makes this area appealing for family-oriented travelers and those visiting relatives in the region. | Family-friendly parks, Local schools, Cafés and shops |
| Cimitero di Massafra | An area of historical significance with monuments and artistic gravestones, drawing visitors interested in history and art. | Historical monuments, Botanical aspects of cemeteries, Local history |
| Masseria Faraone | Traditional rural property offering unique accommodations, attracts those seeking an authentic Apulian experience. | Farm tours, Traditional Italian cuisine, Culinary classes |
| Cripta del Peccato Originale | An ancient crypt with historical frescoes attracting tourists interested in religious history and art. | Historical frescoes, Cultural heritage tours, Local legends |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Massafra vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 27 km, Martina Franca (22 km away) earned the most per listing, about 2.6 times as much as Massafra. Martina Franca and Alberobello were the busiest, each booked on 38% of nights against 21% in Massafra.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Crispiano 10 km | 30 | €8,899 | €125 | 29% |
| Castellaneta 17 km | 50 | €7,093 | €124 | 27% |
| Taranto 19 km | 327 | €7,995 | €112 | 30% |
| Noci 22 km | 90 | €14,280 | €174 | 37% |
| Martina Franca 22 km | 633 | €18,703 | €215 | 38% |
| Alberobello 25 km | 338 | €17,791 | €170 | 38% |
| Ginosa 26 km | 44 | €6,427 | €128 | 30% |
| Locorotondo 27 km | 373 | €16,943 | €215 | 37% |
Other Airbnb Markets in Apulia
- Bari Airbnb data 2,824 listings
- Ostuni Airbnb data 1,558 listings
- Monopoli Airbnb data 1,315 listings
- Lecce Airbnb data 1,237 listings
- Gallipoli Airbnb data 889 listings
- Porto Cesareo Airbnb data 834 listings
- Polignano a Mare Airbnb data 777 listings
- Nardò Airbnb data 617 listings
See all 159 Apulia Airbnb markets
Markets Similar to Massafra
Markets elsewhere in Italy with a similar nightly rate and occupancy to Massafra:
- Caserta Airbnb data Italy · €96/night · 25.9%
- Pitigliano Airbnb data Italy · €118/night · 24.1%
FAQ
Massafra Airbnb FAQ
How much do Airbnb hosts make in Massafra?
An active Massafra Airbnb grossed €7,152 on average in the 12 months to October 2026, according to AirROI's tracking of 26 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,220 or more in a typical month.
How much can I make on Airbnb in Massafra?
It depends most on the home's size, location and how it's run. The middle half of Massafra listings earn between €196 and €1,220 in a typical month, and the top tenth €3,110 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Massafra?
Listings in Massafra were booked on 21% of available nights over the past year. That compares with 37% for the Apulia average. August is usually the busiest month.
How much does an Airbnb cost per night in Massafra?
The average booked night in Massafra cost €100 before fees. Half of listings charge between €67 and €94; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Massafra?
In Massafra, 73% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Massafra?
Yes, when it's run well. The average Massafra Airbnb grossed €7,152 in the 12 months to October 2026, 46% below the Apulia average of €13,124, though with only 26 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,322 a year (about €440 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,070 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Massafra?
August usually pays best, averaging €2,720 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Massafra?
Each night a Massafra listing was open to book earned €27 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €45 or more.
How far in advance do guests book Airbnbs in Massafra?
Massafra stays were booked 48 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Massafra?
The average Massafra Airbnb stay lasted 4.1 nights over the past year. A listing took 8 reservations over the year on average.
How are Airbnbs in Massafra rated?
Guests rate Massafra Airbnbs 4.69 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Massafra?
Historic Center, Parco Naturale Regionale Terra delle Gravine and Santo Stefano draw the most short-term rental interest in Massafra. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Massafra?
AirROI counted 26 active Airbnb listings in Massafra as of October 2026. The closest tracked market is Crispiano, 10 km away.
How much are Airbnb cleaning fees in Massafra?
In Massafra, 46% of listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 3% of gross revenue.
How many tourists visit Massafra, Italy?
All of Italy had 57.7 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 215 Airbnb stays in Massafra, Italy in the 12 months to October 2026, which counts bookings and not tourists. See Apulia tourism statistics.
Method
About This Data
Figures on this page cover 26 active Airbnb listings in Massafra from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.