Airbnb market data · 202512 months to July 2025
Novoli, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Novoli brought in €4,849 over the 12 months through July 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Novoli run through July 2025.
The short answer
Novoli Airbnb Market at a Glance
Listings averaged €113 a night and were booked on 27% of available nights.
Timing matters: in August, the best month, the average listing earned about 10.5 times as much as in November, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Novoli is the 157th-largest of 159 Apulia markets AirROI tracks.
Browse the live Novoli Airbnb market See Every Novoli ListingRevenue
How Much Do Airbnb Hosts Make in Novoli?
Gross bookings per Novoli listing averaged €4,849 over the 12 months to July 2025 (Apulia average: €13,124), before cleaning, platform and management costs and taxes.
The average Novoli listing brought in €2,080 in August, its best month, and €198 in November, its slowest. The three strongest months bring in 52% of a full year's revenue, where an even calendar would give any three months 25%.
Across Novoli's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,090+ a month, about 5.7 times the typical property.
- Strong performers (top 25%) earn €1,010 or more, roughly €640 a month above the median.
- Typical properties (median) earn about €366 a month.
- Entry-level properties (bottom 25%) earn €138 or less, about 38% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 10.5 times what November did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €730.
Novoli Airbnb Data by Month
Latest 12 months in the July 2025 data.
August led on revenue and bookings; nightly rates peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Aug 2024 | €2,081 | 46.2% | €107 | 51 days |
| Sep 2024 | €992 | 22.7% | €94 | 31 days |
| Oct 2024 | €408 | 15.8% | €89 | 27 days |
| Nov 2024 | €198 | 14.7% | €86 | 35 days |
| Dec 2024 | €314 | 20.3% | €88 | 55 days |
| Jan 2025 | €419 | 23.5% | €87 | 46 days |
| Feb 2025 | €515 | 25.0% | €85 | 4 days |
| Mar 2025 | €333 | 14.6% | €106 | 65 days |
| Apr 2025 | €735 | 20.8% | €108 | 63 days |
| May 2025 | €871 | 19.4% | €115 | 108 days |
| Jun 2025 | €438 | 11.4% | €121 | 110 days |
| Jul 2025 | €1,458 | 27.4% | €135 | 75 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Novoli home could earn, enter its address, bedrooms and guests in the short-term rental calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Novoli Profitable?
Yes, when it's run well. The average Novoli Airbnb took in €4,849 in the 12 months to July 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €13,400, and run by its owner at everyday costs, about €830 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Novoli Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €4,849 | €13,400 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€750 | −€2,080 |
| Utilities and internetAbout 5% of bookings | −€240 | −€670 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€100 | −€270 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€150 | −€400 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€50 | −€50 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€1,310 | −€3,490 |
| Left for housing costs, then profit | €3,539about €290 a month | €9,910about €830 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Novoli Airbnb Profit
The estimate starts from Novoli's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Novoli home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Novoli's Top Earners Get There
- More nights booked. The busiest quarter of Novoli listings are booked on 31% or more of their nights, against 17% for the median listing. Ten more booked nights a year at the median rate of €66 adds about €656 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €125 a night or more, against a median of €66. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €480 a year.
- Open for the busy months. August brought the average listing about €2,080, against €198 in November, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,120 a month, against €400 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Novoli?
Novoli listings were booked on 27% of the nights they were open over the past year, 10 percentage points below the Apulia average (37%) and 12 points below the Italy average (39%). Occupancy swings from 11% in June to 46% in August.
Across Novoli's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 44%+ of open nights, 27 points above the median.
- Strong performers (top 25%) fill 31% or more, roughly two nights a week.
- Typical properties (median) fill about 17% of open nights.
- Entry-level properties (bottom 25%) fill 9% or less, less than one night a week.
August was the busiest month in Novoli, June the quietest
Share of open nights booked, by month
The 12-month rate of 27% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Novoli?
The average nightly rate in Novoli, known as ADR (average daily rate), was €113 over the past year, about 32% below the Apulia average of €165 and about 39% below the Italy average of €185. Rates swing with the seasons, from about €85 in February and November to about €135 in July.
Across Novoli's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €205+ a night, about 3.1 times the median.
- Strong performers (top 25%) charge €125 or more, about €60 above the median.
- Typical properties (median) charge about €66 a night.
- Entry-level properties (bottom 25%) charge €49 or less, about three-quarters of the median.
July rates ran 58% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €102. The 12-month ADR of €113 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Novoli
With only 18 active listings, the monthly pattern in Novoli is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Novoli?
Guests book Novoli stays 54 days ahead on average (about eight weeks). June stays are booked furthest out, about 110 days ahead, and February stays closest to arrival, about 4 days. A typical June booking is made in late February.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Novoli
None of the 18 active listings in Novoli display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Novoli.
Neighborhoods
Best Neighborhoods for Airbnb in Novoli
AirROI's area guide picks eight Novoli neighborhoods that draw short-term rental guests, led by Centro Storico, Parco Naturale di Ugento and Corte dei Marmi. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | Historical center of Novoli, offering charming streets, local shops, and a glimpse into the local culture. A popular choice for those wanting to explore the authentic Italian experience and local cuisine. | Chiesa di Santa Maria della Misericordia, Piazza Vittorio Emanuele II, Museo della Civiltà Contadina, Castello di Novoli, Local trattorias and gelaterias |
| Parco Naturale di Ugento | A scenic natural park close to Novoli, perfect for outdoor enthusiasts and nature lovers. Great for families and those looking to escape into nature while still being near urban amenities. | Nature trails, Wildlife observation, Picnic areas, Bike rentals, Scenic viewpoints |
| Corte dei Marmi | A beautiful area known for its marble architecture and upscale living. Attracts affluent visitors looking for leisure and relaxation, making it ideal for luxury Airbnb listings. | Beaches, Luxury boutiques, Gourmet restaurants, Cultural festivals, Spas |
| Masseria Le Stanzie | A traditional Apulian farmhouse experience, ideal for tourists wanting an immersive rural getaway, wine tasting, and local culinary experiences. | Wine tours, Cooking classes, Olive oil tastings, Tranquil countryside, Relais and agriturismos |
| Piazza della Libertà | A vibrant square that serves as a hub for local events and social gatherings. Perfect for tourists wanting to experience the local lifestyle and culture. | Weekly markets, Cafés and bistros, Cultural events, Historical monuments, Street performers |
| Via Roma | A lively street with shops, cafes, and restaurants. Attractive for tourists who want an urban feel mixed with local charm, providing easy access to other parts of Novoli. | Local shops, Cafés, Restaurants, Street art, Cultural performances |
| Porta Napoli | An iconic entry point into Novoli, rich in historical significance. A great place for photos and exploring nearby local attractions, refreshing for those interested in history. | Historical gate, Adjacent gardens, Local eateries, Walking tours, Nearby historical sites |
| Piazzetta degli Artisti | A quaint square that is a favorite among locals and tourists for its artistic vibe and community events. An ideal spot for Airbnb hosts catering to creative individuals. | Art exhibitions, Local crafts, Community events, Charming cafes, Open-air performances |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Novoli vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 20 km, Monteroni di Lecce (7 km away, 32 listings) earned the most per listing, about 2.5 times as much as Novoli. Lecce was the busiest, booked on 38% of nights against 27% in Novoli.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Monteroni di Lecce 7 km | 32 | €12,200 | €219 | 34% |
| Lecce 10 km | 1,237 | €11,974 | €135 | 38% |
| Squinzano 11 km | 49 | €4,948 | €109 | 28% |
| Leverano 11 km | 52 | €4,669 | €108 | 33% |
| San Cesario di Lecce 12 km | 34 | €9,129 | €118 | 31% |
| Torchiarolo 16 km | 35 | €7,307 | €136 | 33% |
| Porto Cesareo 19 km | 834 | €6,813 | €142 | 33% |
| Torre Lapillo 20 km | 55 | €7,099 | €152 | 33% |
Other Airbnb Markets in Apulia
- Bari Airbnb data 2,824 listings
- Ostuni Airbnb data 1,558 listings
- Monopoli Airbnb data 1,315 listings
- Gallipoli Airbnb data 889 listings
- Polignano a Mare Airbnb data 777 listings
- Martina Franca Airbnb data 633 listings
- Nardò Airbnb data 617 listings
- Otranto Airbnb data 531 listings
See all 159 Apulia Airbnb markets
Markets Similar to Novoli
Markets elsewhere in Italy with a similar nightly rate and occupancy to Novoli:
- Capaccio Paestum Airbnb data Italy · €112/night · 28.7%
- Messina Airbnb data Italy · €114/night · 30.0%
- Agropoli Airbnb data Italy · €115/night · 30.1%
- Pitigliano Airbnb data Italy · €118/night · 24.1%
- Pozzuoli Airbnb data Italy · €125/night · 29.0%
- Aristanis/Oristano Airbnb data Italy · €115/night · 31.0%
FAQ
Novoli Airbnb FAQ
How much do Airbnb hosts make in Novoli?
An active Novoli Airbnb grossed €4,849 on average in the 12 months to July 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,010 or more in a typical month.
How much can I make on Airbnb in Novoli?
It depends most on the home's size, location and how it's run. The middle half of Novoli listings earn between €138 and €1,010 in a typical month, and the top tenth €2,090 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Novoli?
Listings in Novoli were booked on 27% of available nights over the past year. That compares with 37% for the Apulia average. August was the busiest month.
How much does an Airbnb cost per night in Novoli?
The average booked night in Novoli cost €113 before fees. Half of listings charge between €49 and €125, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Novoli?
None of the active Novoli listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Novoli?
Yes, when it's run well. The average Novoli Airbnb grossed €4,849 in the 12 months to July 2025, 63% below the Apulia average of €13,124, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €830 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Novoli?
August paid best over the past year, at €2,080 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Novoli?
Novoli stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Novoli?
Centro Storico, Parco Naturale di Ugento and Corte dei Marmi draw the most short-term rental interest in Novoli. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Novoli?
AirROI counted 18 active Airbnb listings in Novoli as of July 2025. The closest tracked market is Monteroni di Lecce, 7 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Novoli from August 2024 to July 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.