Santo Stefano al Mare, Liguria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santo Stefano al Mare, Liguria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,693 per year — at a $162 nightly rate, 34.6% occupancy, and a $58 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 85 active listings, Santo Stefano al Mare is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 49.1% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is high and 93% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santo Stefano al Mare?
In Santo Stefano al Mare, the headline Airbnb metrics are $12,693 in average annual revenue,34.6% occupancy, $162 ADR, and $58 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santo Stefano al Mare?
Understanding the monthly revenue variations for Airbnb listings in Santo Stefano al Mare is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santo Stefano al Mare is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santo Stefano al Mare across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,073+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,136 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,332 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $739, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santo Stefano al Mare
What Is the Monthly Airbnb Occupancy Rate in Santo Stefano al Mare?
Maximize your bookings by understanding the Santo Stefano al Mare STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santo Stefano al Mare:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santo Stefano al Mare
What Is the Average Airbnb Nightly Rate in Santo Stefano al Mare?
Effective short term rental pricing strategy in Santo Stefano al Mare involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santo Stefano al Mare typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Santo Stefano al Mare
What Is the RevPAR for Airbnb in Santo Stefano al Mare?
RevPAR in Santo Stefano al Mare is currently $58. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $45 RevPAR.
- Strong performers (Top 25%) earn $75 RevPAR.
- Best-in-class (Top 10%) achieve $103 RevPAR.
Average Monthly RevPAR Trend in Santo Stefano al Mare
RevPAR Insights for Santo Stefano al Mare
- The average RevPAR in Santo Stefano al Mare is $58. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($103) and bottom 25% ($36) is $67, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santo Stefano al Mare benchmarks. If your RevPAR falls below the median of $45, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $75+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santo Stefano al Mare?
Santo Stefano al Mare's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,259 per month
- Occupancy rates average 57.1%
- Daily rates average $184
Shoulder Season
- Revenue averages $1,198 per month
- Occupancy maintains around 27.8%
- Daily rates hold near $155
Low Season (January, February, March)
- Revenue drops to average $707 per month
- Occupancy decreases to average 18.0%
- Daily rates adjust to average $173
Seasonality Insights for Santo Stefano al Mare
- Airbnb seasonality in Santo Stefano al Mare is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santo Stefano al Mare's highest earning potential, with monthly revenues climbing to $3,988, occupancy reaching 66.5%, and ADRs peaking at $195.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $507, occupancy could drop to 12.6%, and ADRs may adjust to $150.
- Lower occupancy paired with meaningful seasonality means hosts in Santo Stefano al Mare need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Santo Stefano al Mare, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santo Stefano al Mare, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santo Stefano al Mare?
Yes, Santo Stefano al Mare, Liguria, Italy enforces high STR regulations and 93% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santo Stefano al Mare to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 93% licensed listings)
What Are the Best Neighborhoods for Airbnb in Santo Stefano al Mare?
Santo Stefano al Mare is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santo Stefano al Mare Old Town | Charming medieval village setting with picturesque streets and stunning sea views. Ideal for tourists seeking authentic Italian culture and history. | San Stefano Church, Piazza della Libertà, Lungomare, local seafood restaurants, artisanal shops |
| Marina di Santo Stefano | Vibrant marina area perfect for boating enthusiasts and vacationers looking for water-based activities. Great spot for attracting families and couples. | Santo Stefano Marina, beachfront promenades, water sports activities, yacht rentals, local beach club |
| Capo Nero | Scenic coastal area featuring beautiful cliffs and nature trails, appealing to those who love hiking and outdoor adventures. A nature lover's paradise. | Capo Nero Trails, stunning viewpoints, beach access, natural parks, photography spots |
| Borgo di Santo Stefano | Quaint village area known for its friendly community and local festivals. Excellent for experiencing local traditions and lifestyle. | local festivals, art fairs, traditional cuisine, historic architecture, community events |
| San Bartolomeo al Mare | Nearby coastal town known for its beaches and family-friendly atmosphere, a great complement to Santo Stefano for Airbnb hosts. | San Bartolomeo Beach, promenade, water parks, restaurants, family activities |
| Pista Ciclabile | Biking path from Santo Stefano to nearby towns, attracting cyclists and active travelers. Popular for eco-tourism. | biking trails, scenic routes, coastal views, local eateries, picnic spots |
| Cervo | Famous picturesque village just a short drive away, beloved for its historical charm and artsy vibe, attracting tourists. | Cervo's medieval castle, art galleries, Cobblestone streets, sea views, cultural events |
| Diano Marina | Popular resort town close to Santo Stefano, known for its beaches and nightlife, ideal for attracting younger crowds and holidaymakers. | Diano Marina Beach, nightclubs, beach bars, shopping, summer festivals |
Because Santo Stefano al Mare has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Santo Stefano al Mare?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santo Stefano al Mare
- The Santo Stefano al Mare Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santo Stefano al Mare, Apartment/Condo properties are the most common (77.6%), reflecting the local real estate landscape.
- Houses represent a significant 20% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Santo Stefano al Mare Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santo Stefano al Mare
- The dominant room capacity in Santo Stefano al Mare is 1 bedroom listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.6% of the active Airbnb listings in Santo Stefano al Mare, indicating a high concentration in these sizes.
- With over half the market (60%) consisting of studios or 1-bedroom units, Santo Stefano al Mare is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Santo Stefano al Mare.
Santo Stefano al Mare Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santo Stefano al Mare
- The most common guest capacity trend in Santo Stefano al Mare vacation rentals is listings accommodating 4 guests (51.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Santo Stefano al Mare STR market, accounting for 68.3% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santo Stefano al Mare.
- On average, properties in Santo Stefano al Mare are equipped to host 4.3 guests.
How Do Listings in Santo Stefano al Mare Compare on Quality?
Listing quality in Santo Stefano al Mare can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santo Stefano al Mare
- At 33.1 photos per listing on average, Santo Stefano al Mare hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 38.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santo Stefano al Mare averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santo Stefano al Mare?
Amenity Prevalence
Amenity Insights for Santo Stefano al Mare
- Popular amenities like Kitchen, Dishes and silverware, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santo Stefano al Mare to stay competitive.
Which Airbnb Amenities Boost Revenue in Santo Stefano al Mare?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santo Stefano al Mare, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 94.1% | $13,164 | $5,158 | 155.2% |
Air conditioning | 68.2% | $14,817 | $8,131 | 82.2% |
Washer | 87.1% | $13,470 | $7,471 | 80.3% |
Cable TV | 20.0% | $19,106 | $11,090 | 72.3% |
EV charger | 14.1% | $19,241 | $11,617 | 65.6% |
Blender | 9.4% | $19,549 | $11,981 | 63.2% |
Gym | 29.4% | $17,264 | $10,789 | 60.0% |
Microwave | 42.4% | $16,042 | $10,233 | 56.8% |
Pool | 24.7% | $17,109 | $11,244 | 52.2% |
Resort access | 16.5% | $17,235 | $11,798 | 46.1% |
Revenue Impact Insights for Santo Stefano al Mare
- Kitchen tops the revenue impact list with a 155.2% uplift — listings with this amenity earn $13,164 vs. $5,158 without it.
- Kitchen, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santo Stefano al Mare STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santo Stefano al Mare. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanto Stefano al Mare Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santo Stefano al Mare
- The typical guest profile for Airbnb in Santo Stefano al Mare consists of a mix of domestic (40%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 40.3% of guests.
- Key international markets include Italy (40.3%) and France (21.5%).
- Top languages spoken are English (34.9%) followed by French (21%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santo Stefano al Mare?
Listings in Santo Stefano al Mare average 4.65 out of 5 overall, with about 22.2 reviews per active listing and 9.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santo Stefano al Mare
- An average rating of 4.65 places Santo Stefano al Mare in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.8), while Value (4.54) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 9.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 9.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Santo Stefano al Mare Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santo Stefano al Mare
- The most common availability pattern in Santo Stefano al Mare falls within the 271-366 days range, representing 65.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santo Stefano al Mare (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santo Stefano al Mare?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santo Stefano al Mare
- The overall average booking lead time for vacation rentals in Santo Stefano al Mare is 56 days.
- Guests book furthest in advance for stays during August (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Santo Stefano al Mare.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Santo Stefano al Mare averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santo Stefano al Mare?
Guests in Santo Stefano al Mare stay about 5.8 nights on average, generating roughly 1,061 reservations and 12.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Santo Stefano al Mare
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santo Stefano al Mare
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8 nights) and shorten in Jan (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santo Stefano al Mare Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
4.7% of total
2 Nights
10 listings
11.8% of total
3 Nights
5 listings
5.9% of total
4-6 Nights
14 listings
16.5% of total
7-29 Nights
3 listings
3.5% of total
30+ Nights
49 listings
57.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santo Stefano al Mare is 30+ Nights, adopted by 57.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (57.6%) caters to monthly stays (30+ nights) in Santo Stefano al Mare, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 57.6% of Santo Stefano al Mare hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 57.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santo Stefano al Mare.
Santo Stefano al Mare Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.4% of total
Super Strict 30 Days
2 listings
2.4% of total
Super Strict 60 Days
13 listings
15.3% of total
Flexible
5 listings
5.9% of total
Moderate
25 listings
29.4% of total
Firm
29 listings
34.1% of total
Strict
9 listings
10.6% of total
Cancellation Policy Insights for Santo Stefano al Mare
- The prevailing Airbnb cancellation policy trend in Santo Stefano al Mare is Firm, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (35.3%) and stricter (44.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.1% market standard in Santo Stefano al Mare.
- Using a Strict policy might deter some guests, as only 10.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santo Stefano al Mare.
How Much Are Airbnb Cleaning Fees in Santo Stefano al Mare?
Cleaning fees in Santo Stefano al Mare are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santo Stefano al Mare
- 84.7% of listings charge a cleaning fee, making it standard practice in Santo Stefano al Mare. Guests expect it and factor it into their booking decisions.
- The gap between the average ($222) and median ($81) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santo Stefano al Mare median of $81. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santo Stefano al Mare Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santo Stefano al Marebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Terramata Resort 5
Entire Place • 3 bedrooms
Il Maestrale – Santo Stefano
Entire Place • 2 bedrooms
![𝐇𝟏𝟏 [Luxury 12B] Port - Swimming pool - Jacuzzi](https://a0.muscache.com/im/pictures/miso/Hosting-854237312215153023/original/001e1b98-cb39-4e59-80f6-9d3f86960351.jpeg?im_w=480&im_format=avif)
𝐇𝟏𝟏 [Luxury 12B] Port - Swimming pool - Jacuzzi
Entire Place • 1 bedroom
Residence L'Oliveto 008056-LT-0091
Entire Place • 2 bedrooms
![𝐇𝟏𝟏 [Luxury 17A] Port - Swimming pool - Jacuzzi](https://a0.muscache.com/im/pictures/miso/Hosting-854286043436222198/original/90a75048-f1fc-48b5-94a1-bcbfb29a9b4c.jpeg?im_w=480&im_format=avif)
𝐇𝟏𝟏 [Luxury 17A] Port - Swimming pool - Jacuzzi
Entire Place • 1 bedroom
GuestHost - Aregai Marina Flat x4 Yachts & Seaside
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santo Stefano al Mare?
Learn from the best! This table showcases top-performing Airbnb hosts in Santo Stefano al Mare based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meriam Christa | 9 | $144,768 | 227 | 4.97/5.0 |
| Homeleven S.R.L.S. | 7 | $105,642 | 160 | 4.54/5.0 |
| Tati | 7 | $64,961 | 30 | 4.92/5.0 |
| Chiara - Interhome | 5 | $59,273 | 35 | 4.16/5.0 |
| GuestHost - Welcome To Liguria | 2 | $57,837 | 98 | 4.73/5.0 |
| Chiara - Interhome | 6 | $54,102 | 14 | 3.97/5.0 |
| Impero Srl | 2 | $51,527 | 12 | 5.00/5.0 |
| Marco | 5 | $39,686 | 12 | 4.53/5.0 |
| Bartolomeo | 1 | $33,810 | 81 | 4.88/5.0 |
| Sabrina | 4 | $33,030 | 72 | 4.42/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santo Stefano al Mare.
Who Are the Airbnb Hosts in Santo Stefano al Mare?
Santo Stefano al Mare has a relatively balanced host base.
Host Profile Insights for Santo Stefano al Mare
- A 37.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 18.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 24.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santo Stefano al Mare averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Santo Stefano al Mare
These are the highest-grossing professional property management operations in Santo Stefano al Mare, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Chiara - Interhome | 5 | $59,273 | $167 | 28.0% | 4.16/5 |
| Chiara - Interhome | 6 | $54,102 | $153 | 22.4% | 3.97/5 |
| Novasol | 1 | $25,294 | $171 | 36.5% | 5.00/5 |
| Novasol | 1 | $20,221 | $189 | 50.5% | 4.00/5 |
| Novasol | 2 | $15,660 | $85 | 55.6% | 4.16/5 |
| Buona Vita Viva | 1 | $11,718 | $142 | 22.5% | 4.50/5 |
Management Company Insights for Santo Stefano al Mare
- The leading management company, Chiara - Interhome, operates 5 listings with $59,273 in gross revenue — a useful benchmark for what scale looks like in Santo Stefano al Mare.
- Top managers average 3 properties each, suggesting professional management in Santo Stefano al Mare still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.3/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 18.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Santo Stefano al Mare's Airbnb Market Compare to Nearby Cities?
How does the Santo Stefano al Mare Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Villefranche-sur-Mer, Santo Stefano al Mare has 15 percentage points lower occupancy and about $135 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 11 | $5,593 | $442.87 | 41% |
| Ramatuelle | 234 | $4,011 | $673.15 | 39% |
| Saint-Jean-Cap-Ferrat | 112 | $3,833 | $475.78 | 43% |
| Cossano Belbo | 15 | $3,693 | $346.00 | 38% |
| Saint-Tropez | 825 | $3,562 | $526.14 | 39% |
| Cassinasco | 19 | $3,211 | $734.43 | 40% |
| Villefranche-sur-Mer | 486 | $3,052 | $297.00 | 50% |
| Monaco | 192 | $2,932 | $512.14 | 35% |
| Mango | 14 | $2,910 | $277.05 | 35% |
| La Môle | 19 | $2,899 | $454.39 | 39% |
Frequently Asked Questions About Airbnb in Santo Stefano al Mare
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santo Stefano al Mare.
How much do Airbnb hosts make in Santo Stefano al Mare?
Santo Stefano al Mare hosts earn about $12,693 per year on average, with an average nightly rate of $162 and RevPAR of $58. Those figures describe the typical revenue environment for active listings in Santo Stefano al Mare, Liguria, not the ceiling for the best operators. Source: AirROI 2026 data, Santo Stefano al Mare market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santo Stefano al Mare?
The average Airbnb occupancy rate in Santo Stefano al Mare is 34.6%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santo Stefano al Mare?
Listings in Santo Stefano al Mare average $162 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santo Stefano al Mare?
Santo Stefano al Mare currently has about 85 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santo Stefano al Mare?
AirROI currently classifies the short-term rental regulation level in Santo Stefano al Mare as High. The dataset also shows about 92.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santo Stefano al Mare?
RevPAR in Santo Stefano al Mare is about $58. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santo Stefano al Mare?
Occupancy of 34.6% means Santo Stefano al Mare is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,693, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santo Stefano al Mare?
The average booking lead time in Santo Stefano al Mare is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santo Stefano al Mare?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santo Stefano al Mare include Santo Stefano al Mare Old Town, Marina di Santo Stefano, Capo Nero. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santo Stefano al Mare?
entire_home listings make up 100.0% of the active supply in Santo Stefano al Mare. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santo Stefano al Mare compare to nearby Airbnb markets?
Among neighboring markets, Monteu Roero posts $67,114 in average annual revenue with 40.7% occupancy, compared to Santo Stefano al Mare's $12,693 and 34.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santo Stefano al Mare?
The average Airbnb stay length in Santo Stefano al Mare is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santo Stefano al Mare?
Airbnb listings in Santo Stefano al Mare average 4.65 out of 5 overall. About 9.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santo Stefano al Mare?
Kitchen and Air conditioning are among the strongest revenue-linked amenities in Santo Stefano al Mare. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santo Stefano al Mare?
Yes. About 84.7% of active Airbnb listings in Santo Stefano al Mare charge a cleaning fee, and the average fee is $222. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santo Stefano al Mare?
At 37.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.