Airbnb market data · 202512 months to February 2025
Massignano, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Massignano brought in €3,559 over the 12 months through February 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Massignano run through February 2025.
The short answer
Massignano Airbnb Market at a Glance
Listings averaged €84 a night and were booked on 29% of available nights.
Timing matters: in August, the best month, the average listing earned about 17.7 times as much as in March, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Massignano is the 60th-largest of 66 Marche markets AirROI tracks.
Browse the live Massignano Airbnb market See Every Massignano ListingRevenue
How Much Do Airbnb Hosts Make in Massignano?
Gross bookings per Massignano listing averaged €3,559 over the 12 months to February 2025 (Marche average: €9,000), before cleaning, platform and management costs and taxes.
The average Massignano listing brought in €1,410 in August, its best month, and €80 in May, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
Across Massignano's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €1,190+ a month, about three times the typical property.
- Strong performers (top 25%) earn €800 or more, roughly €400 a month above the median.
- Typical properties (median) earn about €397 a month.
- Entry-level properties (bottom 25%) earn €223 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 17.7 times what May did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €579.
Massignano Airbnb Data by Month
Latest 12 months in the February 2025 data.
August led on revenue and bookings; nightly rates peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Mar 2024 | €80 | 4.0% | €85 | – |
| Apr 2024 | €461 | 12.0% | €89 | – |
| May 2024 | €80 | 4.0% | €88 | – |
| Jun 2024 | €419 | 15.9% | €92 | 27 days |
| Jul 2024 | €930 | 32.8% | €100 | 70 days |
| Aug 2024 | €1,408 | 54.2% | €96 | 100 days |
| Sep 2024 | €418 | 19.0% | €89 | 23 days |
| Oct 2024 | €954 | 27.4% | €83 | 4 days |
| Nov 2024 | €822 | 25.0% | €78 | 40 days |
| Dec 2024 | €437 | 16.1% | €83 | 44 days |
| Jan 2025 | €364 | 10.8% | €79 | – |
| Feb 2025 | €579 | 24.3% | €79 | 5 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Massignano listing earns about €397 a month, but one property can land well above or below that. The free Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Massignano Profitable?
Yes, when it's run well. The average Massignano Airbnb took in €3,559 in the 12 months to February 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €7,180, and run by its owner at everyday costs, about €440 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Massignano Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €3,559 | €7,180 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€550 | −€1,110 |
| Utilities and internetAbout 5% of bookings | −€180 | −€360 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€70 | −€140 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€110 | −€220 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€40 | −€40 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€970 | −€1,890 |
| Left for housing costs, then profit | €2,589about €220 a month | €5,290about €440 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Massignano Airbnb Profit
The estimate starts from Massignano's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Massignano home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Massignano's Top Earners Get There
- More nights booked. The busiest quarter of Massignano listings are booked on 29% or more of their nights, against 16% for the median listing. Ten more booked nights a year at the median rate of €79 adds about €794 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €100 a night or more, against a median of €79. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €360 a year.
- Open for the busy months. August brought the average listing about €1,410, against €80 in May, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €600 a month, against €300 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Massignano?
Massignano listings were booked on 29% of the nights they were open over the past year, 4 percentage points below the Marche average (33%) and 10 points below the Italy average (39%). Occupancy swings from 4% in May to 54% in August.
Across Massignano's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 41%+ of open nights, 25 points above the median.
- Strong performers (top 25%) fill 29% or more, roughly two nights a week.
- Typical properties (median) fill about 16% of open nights.
- Entry-level properties (bottom 25%) fill 9% or less, less than one night a week.
August was the busiest month in Massignano, May the quietest
Share of open nights booked, by month
The 12-month rate of 29% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Massignano?
The average nightly rate in Massignano, known as ADR (average daily rate), was €84 over the past year, about 44% below the Marche average of €150 and about 55% below the Italy average of €185. Rates peak in July at about €100 and bottom out in February and November at about €78.
Across Massignano's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €135+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge €100 or more, about €20 above the median.
- Typical properties (median) charge about €79 a night.
- Entry-level properties (bottom 25%) charge €67 or less, about 16% below the median.
July rates ran 27% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €87.
Seasonality
Best and Worst Months for Airbnb in Massignano
With only 18 active listings, the monthly pattern in Massignano is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Massignano?
Guests book Massignano stays 69 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 100 days ahead, and October stays closest to arrival, about 4 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 69 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Massignano
44% of the 18 active listings in Massignano display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Massignano.
Neighborhoods
Best Neighborhoods for Airbnb in Massignano
AirROI's area guide picks Massignano Centro, Pedaso Beach and Montegranaro as the parts of Massignano that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Massignano Centro | Charming historic center with beautiful architecture, local shops, and restaurants. A great base for exploring the surrounding region and the coast. | Chiesa di Santa Maria, Piazza della Libertà, local trattorias, historic buildings |
| Pedaso Beach | A picturesque beach area known for its golden sands and calm waters. Ideal for families and beachgoers looking for relaxation and sun. | Pedaso beach, beachfront restaurants, water sports, scenic walks along the coast |
| Montegranaro | A nearby town famous for its shoe manufacturing, offering unique shopping experiences and local culture. Attractive for those seeking a quieter stay with local flair. | Shoe Museum, historic churches, local artisan shops, cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Massignano vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 23 km, Ripatransone (8 km away, 31 listings) earned the most per listing, about 3.7 times as much as Massignano. Martinsicuro was the busiest, booked on 40% of nights against 29% in Massignano.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cupra Marittima 4 km | 52 | €6,842 | €143 | 36% |
| Ripatransone 8 km | 31 | €13,193 | €217 | 29% |
| Grottammare 9 km | 131 | €9,105 | €141 | 34% |
| San Benedetto del Tronto 14 km | 316 | €6,789 | €122 | 32% |
| Porto San Giorgio 14 km | 85 | €10,142 | €180 | 36% |
| Fermo 14 km | 123 | €8,526 | €167 | 28% |
| Martinsicuro 22 km | 98 | €9,350 | €115 | 40% |
| Porto Sant'Elpidio 23 km | 118 | €7,515 | €164 | 29% |
Other Airbnb Markets in Marche
- Numana Airbnb data 383 listings
- Pesaro Airbnb data 358 listings
- Senigallia Airbnb data 288 listings
- Ancona Airbnb data 286 listings
- Sirolo Airbnb data 242 listings
- Civitanova Marche Airbnb data 225 listings
- Fano Airbnb data 220 listings
- Porto Recanati Airbnb data 203 listings
See all 66 Marche Airbnb markets
Markets Similar to Massignano
Markets elsewhere in Italy with a similar nightly rate and occupancy to Massignano:
- Biella Airbnb data Italy · €82/night · 31.6%
- Ercolano Airbnb data Italy · €90/night · 31.5%
- Terni Airbnb data Italy · €90/night · 32.1%
- Reggio Calabria Airbnb data Italy · €88/night · 32.6%
- Barletta Airbnb data Italy · €94/night · 27.7%
- Scalea Airbnb data Italy · €93/night · 31.4%
FAQ
Massignano Airbnb FAQ
How much do Airbnb hosts make in Massignano?
An active Massignano Airbnb grossed €3,559 on average in the 12 months to February 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €800 or more in a typical month.
How much can I make on Airbnb in Massignano?
It depends most on the home's size, location and how it's run. The middle half of Massignano listings earn between €223 and €800 in a typical month, and the top tenth €1,190 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Massignano?
Listings in Massignano were booked on 29% of available nights over the past year. That compares with 33% for the Marche average. August was the busiest month.
How much does an Airbnb cost per night in Massignano?
The average booked night in Massignano cost €84 before fees. Half of listings charge between €67 and €100, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Massignano?
In Massignano, 44% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Massignano?
Yes, when it's run well. The average Massignano Airbnb grossed €3,559 in the 12 months to February 2025, 60% below the Marche average of €9,000, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €440 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Massignano?
August paid best over the past year, at €1,410 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Massignano?
Massignano stays were booked 69 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Massignano?
Massignano Centro, Pedaso Beach and Montegranaro draw the most short-term rental interest in Massignano. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Massignano?
AirROI counted 18 active Airbnb listings in Massignano as of February 2025. The closest tracked market is Cupra Marittima, 4 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Massignano from March 2024 to February 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.