Airbnb market data · 202612 months to May 2026
Deruta, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Deruta brought in €16,824 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Deruta run through May 2026.
The short answer
Deruta Airbnb Market at a Glance
Listings averaged €200 a night and were booked on 33% of available nights.
Timing matters: in August, the best month, the average listing earned about four times as much as in March, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Deruta is the 55th-largest of 59 Umbria markets AirROI tracks.
Browse the live Deruta Airbnb market See Every Deruta ListingRevenue
How Much Do Airbnb Hosts Make in Deruta?
Gross bookings per Deruta listing averaged €16,824 over the 12 months to May 2026 (Umbria average: €14,536), before cleaning, platform and management costs and taxes.
The average Deruta listing brought in €3,940 in August, its best month, and €975 in March, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across Deruta's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €4,910+ a month, about 5.4 times the typical property.
- Strong performers (top 25%) earn €1,830 or more, roughly €920 a month above the median.
- Typical properties (median) earn about €909 a month.
- Entry-level properties (bottom 25%) earn €362 or less, about 40% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about four times what March did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,970.
Deruta Airbnb Data by Month
Latest 12 months in the May 2026 data.
August led on revenue and bookings; nightly rates peaked in April.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | €2,612 | 32.8% | €165 | €87 | 58 days | 7.5 nights |
| Jul 2025 | €3,628 | 41.7% | €159 | €117 | 74 days | 4.1 nights |
| Aug 2025 | €3,941 | 60.6% | €152 | €127 | 89 days | 8.7 nights |
| Sep 2025 | €2,237 | 41.1% | €149 | €75 | 85 days | 4.2 nights |
| Oct 2025 | €1,350 | 24.9% | €147 | €44 | 74 days | 5.9 nights |
| Nov 2025 | €1,411 | 26.3% | €156 | €47 | 44 days | 3.1 nights |
| Dec 2025 | €1,312 | 23.6% | €167 | €42 | 62 days | 2.7 nights |
| Jan 2026 | €1,214 | 15.3% | €199 | €39 | 23 days | 2 nights |
| Feb 2026 | €1,337 | 20.9% | €195 | €48 | 22 days | 3.7 nights |
| Mar 2026 | €975 | 28.7% | €197 | €31 | 34 days | 6.3 nights |
| Apr 2026 | €1,490 | 29.5% | €206 | €50 | 51 days | 3.5 nights |
| May 2026 | €2,167 | 33.2% | €203 | €70 | 94 days | 5.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Deruta address, run it through the Airbnb revenue calculator.
Profit
Is an Airbnb in Deruta Profitable?
Yes, when it's run well. The average Deruta Airbnb took in €16,824 in the 12 months to May 2026, and run by its owner at everyday costs, about €1,030 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,100 a month.
Cleaning it yourself keeps the €630 a year guests pay in cleaning fees, for about €1,090 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €900 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Deruta Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €16,194 | €32,630 |
| Cleaning fees guests pay4% of Deruta bookings | €630 | €1,280 |
| Gross bookings | €16,824 | €33,910 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 65% of Deruta listings on Simplified Pricing, 3% for the rest | −€1,870 | −€3,770 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€630 | −€1,280 |
| Utilities and internetAbout 5% of bookings | −€840 | −€1,700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€340 | −€680 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€500 | −€1,020 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€170 | −€170 |
| Permit and registrationWhere one is required | −€80 | −€80 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€4,430 | −€8,700 |
| Left for housing costs, then profit | €12,394about €1,030 a month | €25,210about €2,100 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Deruta Airbnb Profit
The estimate starts from Deruta's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Deruta home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Deruta's Top Earners Get There
- More nights booked. The busiest quarter of Deruta listings are booked on 44% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of €87 adds about €874 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €130 a night or more, against a median of €87. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,620 a year.
- Open for the busy months. August brought the average listing about €3,940, against €975 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Deruta listings average 4.83 stars, and 30% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,830 a month, against €1,400 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Deruta?
Deruta listings were booked on 33% of the nights they were open over the past year, in line with the Umbria average and 6 percentage points below the Italy average (39%). Occupancy swings from 15% in January to 61% in August.
Across Deruta's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 60%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 44% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
August was the busiest month in Deruta, January the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Deruta?
The average nightly rate in Deruta, known as ADR (average daily rate), was €200 over the past year, about the same as the Umbria average (€195) and about 8% above the Italy average of €185. Rates peak in April and May at about €205 and bottom out in September and October at about €145.
Across Deruta's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €315+ a night, about 3.6 times the median.
- Strong performers (top 25%) charge €130 or more, about €45 above the median.
- Typical properties (median) charge about €87 a night.
- Entry-level properties (bottom 25%) charge €58 or less, about two-thirds of the median.
April rates ran 40% above October's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €175. The 12-month ADR of €200 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Deruta?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Deruta it averaged €72 over the past year, from about €31 in March to about €127 in August.
Across Deruta's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €135+ per open night, about 4.9 times the median.
- Strong performers (top 25%) earn €57 or more, about €30 a night above the median.
- Typical properties (median) earn about €28 per open night.
- Entry-level properties (bottom 25%) earn €17 or less, about 61% of the median.
August RevPAR was about four times March's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, €65. The 12-month RevPAR of €72 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Deruta
With only 20 active listings, the monthly pattern in Deruta is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Deruta?
Guests book Deruta stays 64 days ahead on average (about two months), so guests here plan well ahead. May stays are booked furthest out, about 94 days ahead, and February stays closest to arrival, about 22 days. A typical May booking is made in early February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 64 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Deruta
All 20 active listings in Deruta display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Deruta.
Neighborhoods
Best Neighborhoods for Airbnb in Deruta
AirROI's area guide picks eight Deruta neighborhoods that draw short-term rental guests, led by Historical Center, Deruta Viewpoint and Local Vineyards. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historical Center | The Historical Center of Deruta is known for its rich artistic heritage with pottery studios and Renaissance architecture. It attracts tourists who are interested in culture and history. | Deruta Ceramics Museum, Church of San Francesco, Palazzo Comunale, Santa Maria dei Consoli, Piazza dei Consoli |
| Deruta Viewpoint | This area offers stunning views of the Umbrian countryside, making it a peaceful retreat for nature lovers. It's ideal for guests seeking tranquility and scenic beauty. | Panoramic viewpoints, Nature trails, Picnic spots |
| Local Vineyards | Deruta is surrounded by some of the best vineyards in Umbria. This location attracts wine enthusiasts looking to enjoy wine tastings and vineyard tours. | Wine tasting tours, Local vineyards, Cooking classes with local cuisine |
| Pottery Workshops | Known for its handmade pottery, Deruta has many pottery workshops where guests can learn about the local craft. This area attracts those interested in arts and crafts experiences. | Pottery classes, Studio tours, Local artist meet-and-greet |
| Umbria Region Parks | The nearby nature parks offer activities like hiking and biking, attracting outdoor lovers looking for adventure and exploring nature. | Monte Tezio Regional Park, Foresta di Cinputi, Nature trails |
| Cultural Events | Deruta hosts various cultural events throughout the year, such as festivals and markets, attracting visitors who wish to immerse themselves in local culture. | Ceramics Festival, Food and Wine Festival, Christmas Market |
| Nearby Cities | Proximity to Perugia and Assisi makes Deruta a strategic location for those who want to explore these famous Umbrian cities while enjoying a quieter stay. | Assisi, Perugia, Local transport connections |
| Culinary Experiences | Known for its rich cuisine, Deruta is a fantastic place for cooking classes and food tours, appealing to food lovers and culinary tourists. | Cooking classes, Local markets, Food festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Deruta vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 14 km, Collazzone (7 km away, 31 listings) earned the most per listing, about 56% more than Deruta.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bettona 7 km | 30 | €8,797 | €128 | 31% |
| Collazzone 7 km | 31 | €26,258 | €327 | 30% |
| Torgiano 8 km | 50 | €17,544 | €267 | 33% |
| Gualdo Cattaneo 10 km | 60 | €20,330 | €331 | 33% |
| Cannara 11 km | 32 | €9,982 | €185 | 26% |
| Marsciano 11 km | 87 | €14,739 | €238 | 28% |
| Bastia Umbra 14 km | 43 | €8,201 | €121 | 29% |
| Bevagna 14 km | 50 | €10,867 | €191 | 28% |
Other Airbnb Markets in Umbria
- Perugia Airbnb data 956 listings
- Assisi Airbnb data 616 listings
- Orvieto Airbnb data 297 listings
- Castiglione del Lago Airbnb data 281 listings
- Spoleto Airbnb data 224 listings
- Foligno Airbnb data 204 listings
- Todi Airbnb data 191 listings
- Terni Airbnb data 165 listings
See all 59 Umbria Airbnb markets
Markets Similar to Deruta
Markets elsewhere in Italy with a similar nightly rate and occupancy to Deruta:
- Gabicce Mare Airbnb data Italy · €202/night · 33.1%
- Montecatini Terme Airbnb data Italy · €199/night · 32.7%
- Domaso Airbnb data Italy · €195/night · 33.0%
- Sarzana Airbnb data Italy · €196/night · 32.8%
- Tremosine sul Garda Airbnb data Italy · €195/night · 33.5%
- Castiglione d'Orcia Airbnb data Italy · €202/night · 34.1%
FAQ
Deruta Airbnb FAQ
How much do Airbnb hosts make in Deruta?
An active Deruta Airbnb grossed €16,824 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,830 or more in a typical month.
How much can I make on Airbnb in Deruta?
It depends most on the home's size, location and how it's run. The middle half of Deruta listings earn between €362 and €1,830 in a typical month, and the top tenth €4,910 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Deruta?
Listings in Deruta were booked on 33% of available nights over the past year. That compares with 33% for the Umbria average. August was the busiest month.
How much does an Airbnb cost per night in Deruta?
The average booked night in Deruta cost €200 before fees. Half of listings charge between €58 and €130; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Deruta?
All active Deruta listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Deruta?
Yes, when it's run well. The average Deruta Airbnb grossed €16,824 in the 12 months to May 2026, 16% above the Umbria average of €14,536, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €12,394 a year (about €1,030 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,100 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Deruta?
August paid best over the past year, at €3,940 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Deruta?
Each night a Deruta listing was open to book earned €72 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €135 or more.
How far in advance do guests book Airbnbs in Deruta?
Deruta stays were booked 64 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Deruta?
The average Deruta Airbnb stay lasted 7.2 nights over the past year. A listing took 15 reservations over the year on average.
How are Airbnbs in Deruta rated?
Guests rate Deruta Airbnbs 4.83 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Deruta?
Historical Center, Deruta Viewpoint and Local Vineyards draw the most short-term rental interest in Deruta. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Deruta?
AirROI counted 20 active Airbnb listings in Deruta as of May 2026. The closest tracked market is Bettona, 7 km away.
How much are Airbnb cleaning fees in Deruta?
In Deruta, 55% of listings add a cleaning fee. The median fee is €10; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Deruta from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.