Airbnb market data · 202512 months to February 2025
Marmora, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Marmora brought in €5,550 over the 12 months through February 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Marmora run through February 2025.
The short answer
Marmora Airbnb Market at a Glance
Listings averaged €282 a night and were booked on 25% of available nights.
Timing matters: in July, the best month, the average listing earned about 4.7 times as much as in December, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Marmora is the 145th-largest of 145 Piedmont markets AirROI tracks.
Browse the live Marmora Airbnb market See Every Marmora ListingRevenue
How Much Do Airbnb Hosts Make in Marmora?
Gross bookings per Marmora listing averaged €5,550 over the 12 months to February 2025 (Piedmont average: €13,273), before cleaning, platform and management costs and taxes.
The average Marmora listing brought in €1,540 in July, its best month, and €331 in December, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Marmora's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,160+ a month, about 3.6 times the typical property.
- Strong performers (top 25%) earn €1,510 or more, roughly €920 a month above the median.
- Typical properties (median) earn about €595 a month.
- Entry-level properties (bottom 25%) earn €328 or less, about 55% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 4.7 times what December did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,040. Dashed: February left out, as the latest month's data looks incomplete.
Marmora Airbnb Data by Month
Latest 12 months in the February 2025 data.
July led on revenue. Nightly rates peaked in October and bookings in September, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Mar 2024 | €1,334 | 34.4% | €155 | 16 days |
| Apr 2024 | €1,173 | 28.9% | €140 | 46 days |
| May 2024 | €1,047 | 33.5% | €146 | 80 days |
| Jun 2024 | €1,101 | 10.7% | €137 | 65 days |
| Jul 2024 | €1,541 | 28.8% | €167 | 58 days |
| Aug 2024 | €1,538 | 40.1% | €149 | 63 days |
| Sep 2024 | €1,362 | 52.4% | €298 | 32 days |
| Oct 2024 | €588 | 22.6% | €459 | 34 days |
| Nov 2024 | €974 | 14.2% | €390 | 8 days |
| Dec 2024 | €331 | 12.5% | €373 | 25 days |
| Jan 2025 | €479 | 20.7% | €349 | 24 days |
| Feb 2025* | €329 | 11.9% | €344 | 39 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Feb 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Marmora market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Marmora Profitable?
Yes, when it's run well. The average Marmora Airbnb took in €5,550 in the 12 months to February 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €14,110, and run by its owner at everyday costs, about €870 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Marmora Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €5,550 | €14,110 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€860 | −€2,190 |
| Utilities and internetAbout 5% of bookings | −€280 | −€710 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€110 | −€280 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€170 | −€420 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€60 | −€60 |
| Permit and registrationWhere one is required | −€30 | −€30 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€1,510 | −€3,690 |
| Left for housing costs, then profit | €4,040about €340 a month | €10,420about €870 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Marmora Airbnb Profit
The estimate starts from Marmora's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Marmora home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Marmora's Top Earners Get There
- More nights booked. The busiest quarter of Marmora listings are booked on 38% or more of their nights, against 19% for the median listing. Ten more booked nights a year at the median rate of €180 adds about €1,800 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €480 a night or more, against a median of €180. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €560 a year.
- Open for the busy months. July brought the average listing about €1,540, against €331 in December, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,180 a month, against €460 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Marmora?
Marmora listings were booked on 25% of the nights they were open over the past year, 13 percentage points below the Piedmont average (38%) and 14 points below the Italy average (39%). Occupancy swings from 11% in June to 52% in September.
Across Marmora's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 56%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 19% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
September was the busiest month in Marmora, June the quietest
Share of open nights booked, by month
Dashed: February data incomplete. The 12-month rate of 25% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Marmora?
The average nightly rate in Marmora, known as ADR (average daily rate), was €282 over the past year, about 94% above the Piedmont average of €145 and about 52% above the Italy average of €185. Rates swing with the seasons, from about €135 in April and June to about €460 in October.
Across Marmora's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €515+ a night, about 2.9 times the median.
- Strong performers (top 25%) charge €480 or more, about €300 above the median.
- Typical properties (median) charge about €180 a night.
- Entry-level properties (bottom 25%) charge €90 or less, about half of the median.
October rates ran 234% above June's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €251. Dashed: February data incomplete. The 12-month ADR of €282 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Marmora
With only 17 active listings, the monthly pattern in Marmora is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in December.
How Far in Advance Do Guests Book Airbnb in Marmora?
Guests book Marmora stays 44 days ahead on average (about six weeks). May stays are booked furthest out, about 80 days ahead, and November stays closest to arrival, about 8 days. A typical May booking is made in late February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: February data incomplete. The 12-month figure of 44 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Marmora
29% of the 17 active listings in Marmora display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Marmora.
Neighborhoods
Best Neighborhoods for Airbnb in Marmora
AirROI's area guide picks eight Marmora neighborhoods that draw short-term rental guests, led by Marmora Town Center, Marmora Nature Park and Nearby Ski Resorts. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Marmora Town Center | The heart of Marmora with charming local shops, cafes, and easy access to transport. This area attracts visitors looking for an authentic Italian experience and local culture. | Marmora's Main Square, Local Artisan Shops, Cafes and Restaurants, Historic Buildings, Local Cultural Events |
| Marmora Nature Park | A beautiful area for nature lovers, offering hiking, relaxation, and stunning views. It's perfect for guests seeking outdoor activities and tranquility. | Hiking Trails, Picnic Areas, Scenic Views, Wildlife Watching, Photography Spots |
| Nearby Ski Resorts | Marmora is close to ski resorts, making it a great choice for winter sports enthusiasts. Attracts a niche audience of winter travelers. | Ski Slopes, Snowboarding, Winter Hikes, Ski Equipment Rentals |
| Cultural Heritage Sites | Close to historical and cultural landmarks, this area appeals to tourists interested in Italian history and architecture. | Historic Churches, Museums, Local Historical Tours, Art Exhibitions |
| Cuisine Experience | Marmora offers an authentic taste of Piedmont through its local cuisine. Visitors come for culinary classes and wine tastings. | Wine Tours, Cooking Classes, Local Restaurants, Food Festivals |
| Rural Retreats | For guests looking for a peaceful countryside escape, the rural areas around Marmora offer a relaxing experience away from city life. | Vineyards, Farm Stays, Countryside Tours, Nature Walks |
| Local Markets | Marmora hosts markets showcasing local produce and artisanal goods, appealing to visitors interested in local culture. | Weekly Market, Local Produce, Handmade Goods, Community Events |
| Scenic Drives | The picturesque roads around Marmora attract those exploring the beauty of Piedmont's landscape by car or bike. | Scenic Routes, Charming Villages, Viewpoints, Biking Trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Marmora vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 36 km, Ceillac (36 km away, 56 listings) earned the most per listing, about 3.6 times as much as Marmora.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Saint-Étienne-de-Tinée France · 28 km | 316 | €12,340 | €182 | 32% |
| Isola France · 30 km | 321 | €12,501 | €177 | 35% |
| Jausiers France · 30 km | 86 | €10,219 | €117 | 33% |
| Saint-Véran France · 34 km | 67 | €14,365 | €149 | 41% |
| Enchastrayes France · 35 km | 138 | €8,535 | €127 | 31% |
| Cuneo 35 km | 142 | €7,964 | €104 | 34% |
| Ceillac France · 36 km | 56 | €19,814 | €138 | 51% |
| Vars France · 36 km | 655 | €13,116 | €187 | 34% |
Other Airbnb Markets in Piedmont
- Turin Airbnb data 4,345 listings
- Stresa Airbnb data 426 listings
- Verbania Airbnb data 279 listings
- Sauze d'Oulx Airbnb data 247 listings
- Alba Airbnb data 238 listings
- Sestriere Airbnb data 237 listings
- Bardonecchia Airbnb data 213 listings
- Asti Airbnb data 201 listings
See all 145 Piedmont Airbnb markets
Markets Similar to Marmora
Markets elsewhere in Italy with a similar nightly rate and occupancy to Marmora:
- Rosolina Airbnb data Italy · €250/night · 27.0%
- Porto Ercole Airbnb data Italy · €288/night · 30.7%
- San Felice Circeo Airbnb data Italy · €260/night · 29.6%
FAQ
Marmora Airbnb FAQ
How much do Airbnb hosts make in Marmora?
An active Marmora Airbnb grossed €5,550 on average in the 12 months to February 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,510 or more in a typical month.
How much can I make on Airbnb in Marmora?
It depends most on the home's size, location and how it's run. The middle half of Marmora listings earn between €328 and €1,510 in a typical month, and the top tenth €2,160 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Marmora?
Listings in Marmora were booked on 25% of available nights over the past year. That compares with 38% for the Piedmont average. September was the busiest month.
How much does an Airbnb cost per night in Marmora?
The average booked night in Marmora cost €282 before fees. Half of listings charge between €90 and €480, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Marmora?
In Marmora, 29% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Marmora?
Yes, when it's run well. The average Marmora Airbnb grossed €5,550 in the 12 months to February 2025, 58% below the Piedmont average of €13,273, though with only 17 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €870 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Marmora?
July paid best over the past year, at €1,540 per active listing, and December paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Marmora?
Marmora stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Marmora?
Marmora Town Center, Marmora Nature Park and Nearby Ski Resorts draw the most short-term rental interest in Marmora. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Marmora?
AirROI counted 17 active Airbnb listings in Marmora as of February 2025. The closest tracked market is Saint-Étienne-de-Tinée, 28 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Marmora from March 2024 to February 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.