La Casa Bianca B&B Entire home · 1 bedroom Rated 4.71 - Revenue
- €18,985
- Occupancy
- 77.8%
- Daily rate
- €66
Airbnb market data · 202612 months to September 2026
The average Airbnb in Vercelli brought in €5,251 over the 12 months through September 2026, about 57% less than the Piedmont average of €12,185.
The short answer
Rates and bookings both trail the Piedmont average. Listings averaged €88 a night and were booked on 29% of available nights, against €135 and 37% for the Piedmont average.
August, usually the best month, brings in about 50% more per listing than March, usually the slowest.
With 58 active listings, Vercelli is the 35th-largest of 143 Piedmont markets AirROI tracks. From a year earlier, average revenue fell 9% while the number of active listings grew 14%.
Browse the live Vercelli Airbnb market See Every Vercelli ListingRevenue
Gross bookings per Vercelli listing averaged €5,251 over the 12 months to September 2026 (Piedmont average: €12,185), before cleaning, platform and management costs and taxes.
In a typical year, the average Vercelli listing brings in €904 in August, its best month, and €602 in March, its slowest. Both ends are close calls: August leads October by 1%, and March sits just 2% below January, so either pair can swap places in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 1.5 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €777. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in September 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €921 | 43.6% | €81 | €31 | 48 days | 5.6 nights |
| Oct 2025 | €838 | 37.4% | €80 | €27 | 36 days | 4.7 nights |
| Nov 2025 | €750 | 35.1% | €80 | €25 | 17 days | 3.8 nights |
| Dec 2025 | €766 | 33.3% | €81 | €25 | 37 days | 4.8 nights |
| Jan 2026 | €624 | 24.3% | €81 | €20 | 27 days | 5.6 nights |
| Feb 2026 | €568 | 30.0% | €79 | €20 | 25 days | 2.5 nights |
| Mar 2026 | €555 | 21.9% | €81 | €18 | 22 days | 3.3 nights |
| Apr 2026 | €686 | 28.0% | €83 | €23 | 29 days | 4.1 nights |
| May 2026 | €751 | 28.3% | €92 | €24 | 47 days | 3.6 nights |
| Jun 2026 | €1,033 | 38.7% | €93 | €34 | 33 days | 5 nights |
| Jul 2026 | €975 | 36.6% | €92 | €31 | 22 days | 5.6 nights |
| Aug 2026 | €1,043 | 35.9% | €90 | €34 | 40 days | 6.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Vercelli address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average Vercelli Airbnb took in €5,251 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €9,250, and run by its owner at everyday costs, about €570 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €5,031 | €8,870 |
| Cleaning fees guests pay4% of Vercelli bookings | €220 | €380 |
| Gross bookings | €5,251 | €9,250 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 64% of Vercelli listings on Simplified Pricing, 3% for the rest | −€580 | −€1,020 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€220 | −€380 |
| Utilities and internetAbout 5% of bookings | −€260 | −€460 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€110 | −€190 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€160 | −€280 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€50 | −€50 |
| Permit and registrationWhere one is required | −€30 | −€30 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€1,410 | −€2,410 |
| Left for housing costs, then profit | €3,841about €320 a month | €6,840about €570 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Vercelli's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Vercelli home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €770 a month, against €440 for the average one.
Occupancy
Vercelli listings were booked on 29% of the nights they were open over the past year, 8 percentage points below the Piedmont average (37%) and 10 points below the Italy average (39%). In a typical year, occupancy climbs to 44% in September and falls to 26% in March.
The busiest tenth of listings are booked about 5.6 times as often as the bottom quarter.
September is usually the busiest month in Vercelli, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 29% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Vercelli, known as ADR (average daily rate), was €88 over the past year, about 35% below the Piedmont average of €135 and about 50% below the Italy average of €175. Averaged month by month over the past two years, rates peak in June and July at about €86 and bottom out in September and November at about €71.
The top 10% charge about twice the rate of the bottom quarter.
June rates run 21% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €78. The 12-month ADR of €88 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Vercelli it averaged €24 over the past year, from about €19 in a typical March to about €30 in a typical September.
Per open night, by tier:
September RevPAR is about 1.5 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €26. The 12-month RevPAR of €24 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Vercelli has one high season, June through October, which makes it a moderately seasonal market. Business is slowest from January to March. A listing earns about 34% more a month in June through August than in December through February.
Average revenue by month in Vercelli
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €777.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €612 |
| February | Low season | €620 |
| March | Low season | €602 |
| April | Shoulder season | €754 |
| May | Shoulder season | €773 |
| June | High season | €890 |
| July | High season | €868 |
| August | High season | €904 |
| September | High season | €893 |
| October | High season | €898 |
| November | Shoulder season | €765 |
| December | Shoulder season | €749 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–October | €891 | 39% | €80 |
| Shoulder seasonApril–May, November–December | €760 | 35% | €77 |
| Low seasonJanuary–March | €612 | 29% | €77 |
Guests book Vercelli stays 32 days ahead on average (about five weeks). August stays are booked furthest out, about 54 days ahead, and November stays closest to arrival, about 18 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
97% of the 58 active listings in Vercelli display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Vercelli.
Neighborhoods
AirROI's area guide picks eight Vercelli neighborhoods that draw short-term rental guests, led by Centro Storico, Corso Vittorio Emanuele II and Parco Vercelli. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | Vercelli's historic center, filled with charming architecture and cultural sites. It's the perfect location for tourists wanting to explore the city's rich history and enjoy local cuisine. | Vercelli Cathedral, Palazzo dei Priori, Basilica di Sant'Andrea, Museo Borgogna, Piazza Cavour |
| Corso Vittorio Emanuele II | The main street of Vercelli, known for shopping and dining. This area is popular among both locals and tourists, offering a vibrant atmosphere and easy access to city life. | Shopping boutiques, Restaurants and cafes, Local markets, Cafés with outdoor seating |
| Parco Vercelli | A large park area that provides a quiet escape from the city. Great for families and travelers who enjoy nature and outdoor activities, making it a unique Airbnb choice. | Walking trails, Picnic spots, Children's playground, Scenic views |
| San Maurizio | A residential neighborhood that offers a more authentic experience of Vercelli life. It's close to the city center while providing a local feel, ideal for longer stays. | Local restaurants, Community events, Vercelli sports facilities |
| Vercelli University Area | Near the university, this area attracts students and visiting academics. It's a lively neighborhood with affordable dining and cultural events, ideal for budget travelers and scholars. | University facilities, Student cafes, Cultural events, Libraries |
| La Cittadella | A modern area of Vercelli that mixes residential and commercial spaces. It's a growing neighborhood with new developments that appeal to younger travelers and families. | Modern amenities, Parks nearby, Shopping opportunities |
| Cascina Pizzigoni | A peaceful countryside location just outside of Vercelli, offering beautiful landscapes and tranquility. Great for guests looking to escape the hustle and bustle of city life. | Countryside views, Hiking and biking trails, Local farms and markets |
| Frazione Sant'Angela | An idyllic small village atmosphere not far from the city. It offers guests a rural Airbnb experience with rustic charm and proximity to natural attractions. | Traditional Italian scenery, Local artisan shops, Culinary experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Vercelli are entire homes (93%), with private rooms at 7%. Apartments and condos account for 88% of the stock; houses come next at 7%.
Nearly all listings rent the whole place
Vercelli Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.1% | 54 |
| Private room | 6.9% | 4 |
Apartments dominate the property mix
Vercelli Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 87.9% | 51 |
| House | 6.9% | 4 |
| Others | 3.4% | 2 |
| Hotel/Boutique | 1.7% | 1 |
Vercelli's homes run small: studios and one-bedrooms make up 83% of entire homes, and only 2% of homes have three or more bedrooms. Shares are of the 53 entire homes that give a bedroom count; rented rooms are left out.
Vercelli entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.8% | 2 |
| 1 bedroom | 79.2% | 42 |
| 2 bedrooms | 15.1% | 8 |
| 3 bedrooms | 1.9% | 1 |
Most Vercelli listings are sized for couples and small families: 87% sleep four guests or fewer, and just 2% take eight or more. Shares are of the 54 listings with a guest capacity on file (93% of the market).
Vercelli listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 33.3% | 18 |
| 3 guests | 29.6% | 16 |
| 4 guests | 24.1% | 13 |
| 5 guests | 7.4% | 4 |
| 6 guests | 3.7% | 2 |
| 8+ guests | 1.9% | 1 |
Vercelli hosts set up an average of 1.9 beds per listing. 57% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Vercelli: 81% of listings have one, and 64% have a dedicated workspace.
Share of Vercelli listings with each common amenity
Guests
Vercelli splits its demand between home and abroad: 57% of guests who left reviews live outside Italy, led by visitors from France and the United Kingdom. Guests speak a mix of languages: English leads at 37%, followed by Italian and French.
57% of Vercelli guests come from abroad
Where guests who left reviews live
Where Vercelli guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Milan | 7.5% |
| Rome | 3.4% |
| Turin | 3.4% |
| Lyon | 2.7% |
| Tunis | 2.7% |
Where Vercelli guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Italy | 42.6% |
| France | 12.2% |
| United Kingdom | 6.8% |
| United States | 5.4% |
| Switzerland | 5.4% |
Languages spoken by Vercelli guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 37.1% |
| Italian | 22.0% |
| French | 16.7% |
| Spanish | 9.1% |
| German | 2.7% |
Vercelli Airbnbs average 4.84 stars, and 29% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.77.
Communication scores highest in Vercelli; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.86 |
| Communication | 4.91 |
| Location | 4.78 |
| Check-in | 4.88 |
| Value | 4.77 |
Booking patterns
More than nine in ten Vercelli listings are open to guests more than 180 days a year, but only 9% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 36% of listings; blocked nights include any the host closes off.
Days a year Vercelli listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 74.1% | 43 |
| 181-270 days | 19.0% | 11 |
| 91-180 days | 5.2% | 3 |
| 31-90 days | 1.7% | 1 |
Days a year Vercelli listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.7% | 1 |
| 181-270 days | 6.9% | 4 |
| 91-180 days | 19.0% | 11 |
| 31-90 days | 36.2% | 21 |
| 1-30 days | 36.2% | 21 |
The average Vercelli booking lasts 4.7 nights, longest in September and shortest in March. Listings took about 12 bookings each over the year. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Vercelli
Average nights per booking, by month of stay
Two-year average by calendar month.
More than nine in ten listings in Vercelli accept stays of one or two nights.
Minimum stay set by Vercelli listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Vercelli, used by 57% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: 84% of listings offer Flexible or Moderate terms, against 14% on Firm or stricter ones.
Cancellation policies of Vercelli listings, from most to least flexible
Share of listings by the policy they use
About three-quarters of Vercelli listings charge a cleaning fee. The typical fee is €20, and some higher fees lift the average to €35. Spread over the average stay of 4.7 nights, that adds roughly €4 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Vercelli, a one-bedroom unit, took in €19,000 over the past year, about 3.6 times the city's average of €5,250. All six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
La Casa Bianca B&B Entire home · 1 bedroom Rated 4.71
BnB Il Bicciolano - walking distance from downtown Entire home · 1 bedroom Rated 4.65
From those there, near the center Entire home · 1 bedroom Rated 4.91
Loft in Piazza Cavour, Vercelli- with private entrance Entire home · 1 bedroom Rated 5.00
"BnB Il Bicciolano 2" - two-room apartment in front of the hospital Entire home · 1 bedroom Rated 4.68
Cappuccini Family House - Managed by Silvio Entire home · 1 bedroom Rated 4.62 Fewer than 1% of Vercelli listings are classed as professionally managed. Superhosts run 36% of listings. Most hosts still vet their guests: only 29% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 64% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 45 km, Somma Lombardo (45 km away, 84 listings) earned the most per listing, about 2.5 times as much as Vercelli. Cardano al Campo was the busiest, booked on 42% of nights against 29% in Vercelli.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Casale Monferrato 21 km | 65 | €6,011 | €108 | 28% |
| Novara 21 km | 129 | €7,748 | €90 | 36% |
| Viverone 31 km | 36 | €8,082 | €106 | 33% |
| Vigevano 34 km | 76 | €7,667 | €97 | 34% |
| Biella 39 km | 119 | €6,000 | €75 | 31% |
| Somma Lombardo 45 km | 84 | €13,306 | €109 | 41% |
| Cardano al Campo 45 km | 32 | €11,811 | €93 | 42% |
| Ivrea 45 km | 93 | €7,969 | €92 | 30% |
See all 143 Piedmont Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Vercelli:
FAQ
An active Vercelli Airbnb grossed €5,251 on average in the 12 months to September 2026, according to AirROI's tracking of 58 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,130 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Vercelli listings earn between €352 and €1,130 in a typical month, and the top tenth €1,620 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Vercelli were booked on 29% of available nights over the past year. That compares with 37% for the Piedmont average. September is usually the busiest month.
The average booked night in Vercelli cost €88 before fees. Half of listings charge between €61 and €97, so bedroom count and location move the price more than the average suggests.
In Vercelli, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Vercelli Airbnb grossed €5,251 in the 12 months to September 2026, 57% below the Piedmont average of €12,185, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €570 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
August usually pays best, averaging €904 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Vercelli listing was open to book earned €24 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €39 or more.
Vercelli stays were booked 32 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Vercelli Airbnb stay lasted 4.7 nights over the past year. A listing took 12 reservations over the year on average.
Guests rate Vercelli Airbnbs 4.84 out of 5 on average. Guests score communication highest and value lowest.
Centro Storico, Corso Vittorio Emanuele II and Parco Vercelli draw the most short-term rental interest in Vercelli. The neighborhood guide explains what brings guests to each.
AirROI counted 58 active Airbnb listings in Vercelli as of September 2026. The closest tracked market is Casale Monferrato, 21 km away.
In Vercelli, about three-quarters of listings add a cleaning fee. The median fee is €20, and some higher fees lift the average to €35.
Method
Figures on this page cover 58 active Airbnb listings in Vercelli from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.