Monterchi, Tuscany Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Monterchi, Tuscany? Based on AirROI's 2025 dataset (March 2024 – February 2025), the short answer is $5,303 per year — at a $347 nightly rate, 21.9% occupancy, and a N/A RevPAR.
With just 18 active listings, Monterchi is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 28.6% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Monterchi?
In Monterchi, the headline Airbnb metrics are $5,303 in average annual revenue,21.9% occupancy, $347 ADR, and $0 in RevPAR, and guests book about 163 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Monterchi?
Understanding the monthly revenue variations for Airbnb listings in Monterchi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monterchi is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monterchi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,791+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,329 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,278 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $735, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monterchi
What Is the Monthly Airbnb Occupancy Rate in Monterchi?
Maximize your bookings by understanding the Monterchi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monterchi:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 29% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monterchi
What Is the Average Airbnb Nightly Rate in Monterchi?
Effective short term rental pricing strategy in Monterchi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monterchi typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $666+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $538 or more.
- Typical properties (Median) charge around $351 per night.
- Entry-level properties (Bottom 25%) earn around $172 per night.
Average Daily Rate (ADR) Trend by Month in Monterchi
What Is the RevPAR for Airbnb in Monterchi?
RevPAR in Monterchi is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Monterchi
RevPAR Insights for Monterchi
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Monterchi benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Monterchi?
Monterchi's peak Airbnb season falls in May, October, December, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, October, December)
- Revenue averages $2,569 per month
- Occupancy rates average 26.9%
- Daily rates average $394
Shoulder Season
- Revenue averages $1,681 per month
- Occupancy maintains around 27.4%
- Daily rates hold near $431
Low Season (January, February, March)
- Revenue drops to average $384 per month
- Occupancy decreases to average 6.5%
- Daily rates adjust to average $360
Seasonality Insights for Monterchi
- Airbnb seasonality in Monterchi is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Monterchi's highest earning potential, with monthly revenues climbing to $3,036, occupancy reaching 42.4%, and ADRs peaking at $470.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $342.
- Lower occupancy paired with meaningful seasonality means hosts in Monterchi need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Monterchi, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Monterchi?
With 17% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Monterchi. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Monterchi to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 17% licensed listings)
What Are the Best Neighborhoods for Airbnb in Monterchi?
With a compact short-term rental market, Monterchi gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Monterchi, showcasing charming medieval architecture and the famous mural by Piero della Francesca. Ideal for tourists looking for a cultural immersion and picturesque surroundings. | Piero della Francesca Museum, Monterchi Church, Historic Streets of Monterchi |
| Villa di Monterchi | A serene countryside area surrounded by vineyards and olive groves. Attracts visitors seeking a peaceful stay in nature, with opportunities for wine tours and local tastings. | Local Vineyards, Olive Oil Tours, Scenic Nature Walks |
| La Torre | A quaint area known for its historic tower and stunning views of the surrounding Tuscan landscape. Perfect for travelers wanting to escape the hustle and bustle and enjoy rural Tuscany. | The Tower of Monterchi, Panoramic Views, Tranquil Countryside |
| Sansepolcro | A nearby town filled with Renaissance art and culture. Attracts those interested in history and art, providing additional attractions beyond Monterchi. | Museo Civico, Piero della Francesca's Works, Historic Center |
| Città di Castello | An art-rich town close to Monterchi, featuring beautiful architecture and vibrant local life. Great for tourists interested in exploring nearby towns and art history. | Civic Museum, Cathedral of Saint Floridus, Historic Town Center |
| Pieve Santo Stefano | A quaint town known for its picturesque setting and local festivals. Ideal for families and groups looking for a quieter stay while still being close to attractions. | Local Festivals, Historic Churches, Scenic Views |
| Castelnuovo | A charming village offering a glimpse into authentic Tuscan life, with friendly locals and traditional cuisine. Perfect for guests seeking a genuine Italian experience. | Traditional Cuisine, Village Markets, Scenic Walks |
| Anghiari | Recognized for its medieval beauty and rich history, Anghiari gives a unique experience with art and local cuisine. Popular for day trips and immersing in local culture. | Anghiari Fortress, Local Artisans, Historical Streets |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Monterchi offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Monterchi?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monterchi
- The Monterchi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monterchi, House properties are the most common (94.4%), reflecting the local real estate landscape.
- Houses represent a significant 94.4% portion, catering likely to families or larger groups.
Monterchi Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monterchi
- The dominant room capacity in Monterchi is 5+ bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 3 bedrooms properties represent 66.6% of the active Airbnb listings in Monterchi, indicating a high concentration in these sizes.
- A significant 66.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monterchi.
Monterchi Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monterchi
- The most common guest capacity trend in Monterchi vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Monterchi STR market, accounting for 72.2% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monterchi.
- On average, properties in Monterchi are equipped to host 6.2 guests.
What Amenities Do Airbnb Guests Expect in Monterchi?
Amenity Prevalence
Amenity Insights for Monterchi
- Essential amenities in Monterchi that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Essentials, BBQ grill are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Monterchi.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monterchi: Kitchen, Heating.
- Consider adding popular differentiators like Washer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monterchi to stay competitive.
Dive Deeper: Advanced Monterchi STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monterchi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonterchi Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Monterchi
- The typical guest profile for Airbnb in Monterchi consists of predominantly international visitors (92%), with top international origins including Poland, typically belonging to the 1990s (Older Gen Z) group (50%), primarily speaking English or French.
- Domestic travelers account for 8.3% of guests.
- Key international markets include United Kingdom (25%) and Poland (8.3%).
- Top languages spoken are English (35.7%) followed by French (21.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Poland.
- Tailor amenities and listing descriptions to appeal to the dominant 1990s (Older Gen Z) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Monterchi Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monterchi
- The most common availability pattern in Monterchi falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Monterchi (83.3%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Monterchi?
Average Booking Lead Time by Month
Booking Lead Time Insights for Monterchi
- The overall average booking lead time for vacation rentals in Monterchi is 163 days.
- Guests book furthest in advance for stays during September (average 269 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (219 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (163 days) as a baseline for your pricing and availability strategy in Monterchi.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 269 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 219 days) to capture early planners.
- Monitor your own booking lead times against these Monterchi averages to identify opportunities for dynamic pricing adjustments.
Monterchi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
12.5% of total
2 Nights
2 listings
25% of total
3 Nights
4 listings
50% of total
7-29 Nights
1 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Monterchi is 3 Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 50% of Monterchi hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monterchi.
Monterchi Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
5 listings
38.5% of total
Super Strict 30 Days
4 listings
30.8% of total
Moderate
1 listings
7.7% of total
Strict
3 listings
23.1% of total
Cancellation Policy Insights for Monterchi
- The prevailing Airbnb cancellation policy trend in Monterchi is Super Strict 60 Days, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (7.7%) and stricter (23.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 38.5% market standard in Monterchi.
- Regularly review your cancellation policy against competitors and market demand shifts in Monterchi.
What Do the Top Airbnb Listings in Monterchi Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monterchibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A beautiful home from home in the Tuscan hills.
Entire Place • 3 bedrooms
Beautiful Tuscan Holiday Villa
Entire Place • 3 bedrooms
Wonderful private villa with wifi, a/c, hot tub, p
Entire Place • 5 bedrooms
Belvilla by OYO Il Camino
Entire Place • 3 bedrooms
Nice home in Monterchi AR with kitchenette
Entire Place • 1 bedroom
Dimora Cardamini
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Monterchi?
Learn from the best! This table showcases top-performing Airbnb hosts in Monterchi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pauline | 1 | $17,073 | 13 | 5.00/5.0 |
| Host #202725035 | 2 | $16,083 | 0 | 0.00/5.0 |
| Host #379226432 | 1 | $14,388 | 0 | 0.00/5.0 |
| Isabelle - BELVILLA | 2 | $10,508 | 33 | 4.78/5.0 |
| Novasol | 1 | $7,077 | 3 | 4.67/5.0 |
| Host #445147605 | 1 | $5,976 | 0 | 0.00/5.0 |
| Host #44831216 | 1 | $4,964 | 0 | 0.00/5.0 |
| Host #397027227 | 1 | $3,319 | 0 | 0.00/5.0 |
| Host #653335 | 1 | $2,745 | 0 | 0.00/5.0 |
| Host #159965815 | 1 | $2,435 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monterchi.
How Does Monterchi's Airbnb Market Compare to Nearby Cities?
How does the Monterchi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Marcialla, Monterchi has 32 percentage points lower occupancy and about $111 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,334 | $505.30 | 34% |
| Buonconvento | 64 | $2,993 | $500.93 | 42% |
| Monte Castello di Vibio | 23 | $2,975 | $817.27 | 36% |
| Parrano | 18 | $2,918 | $327.84 | 34% |
| Marcialla | 25 | $2,888 | $235.88 | 54% |
| Florence | 9,692 | $2,827 | $205.76 | 52% |
| Impruneta | 138 | $2,816 | $250.89 | 45% |
| Radda in Chianti | 111 | $2,812 | $474.44 | 37% |
| Guardea | 15 | $2,731 | $322.78 | 36% |
| Barberino Tavarnelle | 88 | $2,707 | $364.23 | 43% |
Frequently Asked Questions About Airbnb in Monterchi
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Monterchi.
How much do Airbnb hosts make in Monterchi?
Monterchi hosts earn about $5,303 per year on average, with an average nightly rate of $347 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Monterchi, Tuscany, not the ceiling for the best operators. Source: AirROI 2025 data, Monterchi market, March 2024 to February 2025.
What is the average Airbnb occupancy rate in Monterchi?
The average Airbnb occupancy rate in Monterchi is 21.9%. May is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Monterchi?
Listings in Monterchi average $347 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Monterchi?
Monterchi currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Monterchi?
AirROI currently classifies the short-term rental regulation level in Monterchi as Moderate. The dataset also shows about 16.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Monterchi?
RevPAR in Monterchi is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Monterchi?
Occupancy of 21.9% means Monterchi is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,303, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Monterchi?
The average booking lead time in Monterchi is about 163 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Monterchi?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Monterchi include Centro Storico, Villa di Monterchi, La Torre. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Monterchi?
entire_home listings make up 100.0% of the active supply in Monterchi. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Monterchi compare to nearby Airbnb markets?
Among neighboring markets, Tignano posts $40,008 in average annual revenue with 34.4% occupancy, compared to Monterchi's $5,303 and 21.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Monterchi?
May is the highest-revenue month in Monterchi, while January is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-02-28. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.