Joppolo, Italy Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average Joppolo listing brings in €5,330 in August, its best month, and €774 in January, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.

Across Joppolo's 25 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €5,230+ a month, about 3.5 times the typical property.
• Strong performers (top 25%) earn €2,540 or more, roughly €1,100 a month above the median.
• Typical properties (median) earn about €1,490 a month.
• Entry-level properties (bottom 25%) earn €985 or less, about two-thirds of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Joppolo listings were booked on 41% of the nights they were open over the past year, in line with the Vibo Valentia average and 2 percentage points above the Italy average (39%). In a typical year, occupancy swings from 7% in January to 64% in August.

Across Joppolo's 25 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 65%+ of open nights, 29 points above the median.
• Strong performers (top 25%) fill 51% or more, roughly four nights a week.
• Typical properties (median) fill about 36% of open nights.
• Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.

The average nightly rate in Joppolo, known as ADR (average daily rate), was €214 over the past year, about 53% above the Vibo Valentia average of €140 and about 16% above the Italy average of €185. In a typical year, rates peak in August at about €215 and bottom out in October and November at about €145.

Across Joppolo's 25 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €330+ a night, about 2.9 times the median.
• Strong performers (top 25%) charge €210 or more, about €95 above the median.
• Typical properties (median) charge about €115 a night.
• Entry-level properties (bottom 25%) charge €92 or less, about 79% of the median.

What Is the RevPAR for Airbnb in Joppolo?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Joppolo it averaged €96 over the past year, from about €25 in a typical January to about €172 in a typical August.

Across Joppolo's 25 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €195+ per open night, about 3.4 times the median.
• Strong performers (top 25%) earn €96 or more, about €40 a night above the median.
• Typical properties (median) earn about €58 per open night.
• Entry-level properties (bottom 25%) earn €42 or less, about three-quarters of the median.

With only 25 active listings, the monthly pattern in Joppolo is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.

How Far in Advance Do Guests Book Airbnb in Joppolo?

Guests book Joppolo stays 78 days ahead on average (about two and a half months), so guests here plan well ahead. November stays are booked furthest out, about 127 days ahead, and January stays closest to arrival, about 39 days. A typical November booking is made in mid-July.

88% of the 25 active listings in Joppolo display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Joppolo.