Airbnb market data · 202612 months to September 2026
Santa Cruz, Jamaica Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Cruz brought in JMD 847,523 over the 12 months through September 2026, across just 28 active listings, so a single property can move that figure.
The short answer
Santa Cruz Airbnb Market at a Glance
Santa Cruz is priced below the Saint Elizabeth average. Listings averaged JMD 17,140 a night, about 61% less than that average of JMD 43,700, and were booked on 28% of available nights, close to its 26% occupancy.
Timing matters: in August, usually the best month, the average listing earns about 4.5 times as much as in October, usually the slowest. With only 28 active listings, a few bookings can reorder the months.
With 28 active listings, Santa Cruz is the second-largest of 3 Saint Elizabeth markets AirROI tracks.
Browse the live Santa Cruz Airbnb market See Every Santa Cruz ListingRevenue
How Much Do Airbnb Hosts Make in Santa Cruz?
Gross bookings per Santa Cruz listing averaged JMD 847,523 over the 12 months to September 2026 (Saint Elizabeth average: JMD 2,645,691), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa Cruz listing brings in JMD 202,000 in August, its best month, and JMD 44,800 in October, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Santa Cruz's 28 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn JMD 331,000+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn JMD 198,000 or more, roughly JMD 93,000 a month above the median.
- Typical properties (median) earn about JMD 105,000 a month.
- Entry-level properties (bottom 25%) earn JMD 60,000 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 4.5 times what October does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, JMD 135,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santa Cruz Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | JMD 71,209 | 10.9% | JMD 15,327 | JMD 2,374 | 9 days | 2.5 nights |
| Oct 2025 | JMD 44,772 | 12.9% | JMD 15,456 | JMD 1,444 | 26 days | 3.4 nights |
| Nov 2025 | JMD 96,328 | 22.5% | JMD 15,541 | JMD 3,211 | 30 days | 7.3 nights |
| Dec 2025 | JMD 169,800 | 35.2% | JMD 15,534 | JMD 5,477 | 27 days | 8.1 nights |
| Jan 2026 | JMD 124,612 | 25.1% | JMD 15,344 | JMD 4,020 | 16 days | 5.3 nights |
| Feb 2026 | JMD 133,696 | 28.1% | JMD 15,340 | JMD 4,775 | 22 days | 6.4 nights |
| Mar 2026 | JMD 120,970 | 19.3% | JMD 15,971 | JMD 3,902 | 15 days | 3.3 nights |
| Apr 2026 | JMD 164,724 | 29.0% | JMD 16,296 | JMD 5,491 | 26 days | 6.6 nights |
| May 2026 | JMD 156,350 | 28.9% | JMD 17,200 | JMD 5,044 | 18 days | 5.5 nights |
| Jun 2026 | JMD 189,734 | 32.8% | JMD 17,977 | JMD 6,324 | 42 days | 6.6 nights |
| Jul 2026 | JMD 217,955 | 37.4% | JMD 18,099 | JMD 7,031 | 19 days | 4.7 nights |
| Aug 2026 | JMD 239,717 | 40.0% | JMD 18,288 | JMD 7,733 | 20 days | 5.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Santa Cruz home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Santa Cruz Profitable?
Yes, when it's run well. The average Santa Cruz Airbnb took in JMD 847,523 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about JMD 1,602,100, and run by its owner at everyday costs, about JMD 95,700 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa Cruz Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | JMD 807,523 | JMD 1,526,500 |
| Cleaning fees guests pay5% of Santa Cruz bookings | JMD 40,000 | JMD 75,600 |
| Gross bookings | JMD 847,523 | JMD 1,602,100 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 79% of Santa Cruz listings on Simplified Pricing, 3% for the rest | −JMD 108,700 | −JMD 205,400 |
| Cleaning and laundryPaid for by the cleaning fee; JMD 0 if you clean yourself | −JMD 40,000 | −JMD 75,600 |
| Utilities and internetAbout 5% of bookings | −JMD 42,400 | −JMD 80,100 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −JMD 17,000 | −JMD 32,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −JMD 25,400 | −JMD 48,100 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −JMD 8,500 | −JMD 8,500 |
| Permit and registrationWhere one is required | −JMD 4,200 | −JMD 4,200 |
| ManagementJMD 0 when you run it; co-hosts charge from about 10% of nightly bookings | JMD 0 | JMD 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | JMD 0 | JMD 0 |
| Lodging taxesAdded to the guest's bill and passed on | JMD 0 | JMD 0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −JMD 246,200 | −JMD 453,900 |
| Left for housing costs, then profit | JMD 601,323about JMD 50,100 a month | JMD 1,148,200about JMD 95,700 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa Cruz Airbnb Profit
The estimate starts from Santa Cruz's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Cruz home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa Cruz's Top Earners Get There
- More nights booked. The busiest quarter of Santa Cruz listings are booked on 38% or more of their nights, against 23% for the median listing. Ten more booked nights a year at the median rate of JMD 14,900 adds about JMD 149,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge JMD 18,100 a night or more, against a median of JMD 14,900. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about JMD 80,800 a year.
- Open for the busy months. In a typical year, August brings the average listing about JMD 202,000, against JMD 44,800 in October, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santa Cruz listings average 4.69 stars, and 14% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about JMD 133,500 a month, against JMD 70,600 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Cruz?
Santa Cruz listings were booked on 28% of the nights they were open over the past year, 2 percentage points above the Saint Elizabeth average (26%) and 6 points below the Jamaica average (34%). In a typical year, occupancy climbs to 35% in August and falls to 11% in September.
Across Santa Cruz's 28 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 55%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 23% of open nights.
- Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.
August is usually the busiest month in Santa Cruz, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Cruz?
The average nightly rate in Santa Cruz, known as ADR (average daily rate), was JMD 17,140 over the past year, about 61% below the Saint Elizabeth average of JMD 43,700 and about 40% below the Jamaica average of JMD 28,800. Averaged month by month over the past two years, rates peak in June and August at about JMD 16,900 and bottom out in January and November at about JMD 14,900.
Across Santa Cruz's 28 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge JMD 24,100+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge JMD 18,100 or more, about JMD 3,200 above the median.
- Typical properties (median) charge about JMD 14,900 a night.
- Entry-level properties (bottom 25%) charge JMD 11,600 or less, about three-quarters of the median.
August rates run 13% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, JMD 15,700. The 12-month ADR of JMD 17,140 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Santa Cruz?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Cruz it averaged JMD 4,750 over the past year, from about JMD 1,440 in a typical October to about JMD 6,510 in a typical August.
Across Santa Cruz's 28 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn JMD 9,880+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn JMD 6,410 or more, about JMD 2,200 a night above the median.
- Typical properties (median) earn about JMD 4,190 per open night.
- Entry-level properties (bottom 25%) earn JMD 2,520 or less, about 60% of the median.
August RevPAR is about 4.5 times October's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, JMD 4,440. The 12-month RevPAR of JMD 4,750 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Santa Cruz
With only 28 active listings, the monthly pattern in Santa Cruz is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in October.
Average revenue by month in Santa Cruz
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, JMD 132,000.
Revenue by month in Santa Cruz in numbers
| Month | Revenue per listing |
|---|---|
| January | JMD 138,000 |
| February | JMD 114,000 |
| March | JMD 115,000 |
| April | JMD 150,000 |
| May | JMD 121,000 |
| June | JMD 164,000 |
| July | JMD 172,000 |
| August | JMD 202,000 |
| September | JMD 71,200 |
| October | JMD 44,800 |
| November | JMD 108,000 |
| December | JMD 179,000 |
How Far in Advance Do Guests Book Airbnb in Santa Cruz?
Guests book Santa Cruz stays 22 days ahead on average (about three weeks). June stays are booked furthest out, about 59 days ahead, and September stays closest to arrival, about 9 days. A typical June booking is made in mid-April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 22 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santa Cruz
None of the 28 active listings in Santa Cruz display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Cruz.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Cruz
AirROI's area guide picks Port Antonio as the parts of Santa Cruz that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Port Antonio | A less commercialized area known for its natural beauty, Port Antonio offers a taste of authentic Jamaican culture and lush scenery, ideal for eco-tourism. | Blue Lagoon, Frenchman's Cove, Winnifred Beach, Port Antonio Marina, Errol Flynn Marina, Cannon Cliff |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Santa Cruz vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 52 km, Duncans (51 km away, 30 listings) earned the most per listing, about 6.6 times as much as Santa Cruz. Reading was the busiest, booked on 40% of nights against 28% in Santa Cruz.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Mandeville 19 km | 139 | JMD 1,197,330 | JMD 17,514 | 32% |
| Treasure Beach 20 km | 136 | JMD 3,246,173 | JMD 51,313 | 26% |
| Florence Hall 47 km | 103 | JMD 1,582,960 | JMD 19,975 | 31% |
| Falmouth 48 km | 41 | JMD 1,173,475 | JMD 16,667 | 32% |
| Duncans 51 km | 30 | JMD 5,573,850 | JMD 88,377 | 28% |
| Reading 51 km | 57 | JMD 3,980,938 | JMD 31,722 | 40% |
| St.Bran's Burg 52 km | 39 | JMD 1,285,641 | JMD 16,239 | 35% |
| Montego Bay 52 km | 988 | JMD 3,038,745 | JMD 35,479 | 35% |
FAQ
Santa Cruz Airbnb FAQ
How much do Airbnb hosts make in Santa Cruz?
An active Santa Cruz Airbnb grossed JMD 847,523 on average in the 12 months to September 2026, according to AirROI's tracking of 28 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in JMD 198,000 or more in a typical month.
How much can I make on Airbnb in Santa Cruz?
It depends most on the home's size, location and how it's run. The middle half of Santa Cruz listings earn between JMD 60,000 and JMD 198,000 in a typical month, and the top tenth JMD 331,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Cruz?
Listings in Santa Cruz were booked on 28% of available nights over the past year. That compares with 26% for the Saint Elizabeth average. August is usually the busiest month.
How much does an Airbnb cost per night in Santa Cruz?
The average booked night in Santa Cruz cost JMD 17,140 before fees. Half of listings charge between JMD 11,600 and JMD 18,100, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa Cruz?
None of the active Santa Cruz listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa Cruz?
Yes, when it's run well. The average Santa Cruz Airbnb grossed JMD 847,523 in the 12 months to September 2026, 68% below the Saint Elizabeth average of JMD 2,645,691, though with only 28 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about JMD 95,700 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Santa Cruz?
August usually pays best, averaging JMD 202,000 per active listing over the past two years, and October usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santa Cruz?
Each night a Santa Cruz listing was open to book earned JMD 4,750 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made JMD 9,880 or more.
How far in advance do guests book Airbnbs in Santa Cruz?
Santa Cruz stays were booked 22 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Santa Cruz?
The average Santa Cruz Airbnb stay lasted 5.7 nights over the past year. A listing took 8 reservations over the year on average.
How are Airbnbs in Santa Cruz rated?
Guests rate Santa Cruz Airbnbs 4.69 out of 5 on average. Guests score communication highest and check-in lowest.
What are the best neighborhoods for Airbnb in Santa Cruz?
Port Antonio draw the most short-term rental interest in Santa Cruz. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Cruz?
AirROI counted 28 active Airbnb listings in Santa Cruz as of September 2026. The closest tracked market is Mandeville, 19 km away.
How much are Airbnb cleaning fees in Santa Cruz?
In Santa Cruz, more than four in ten listings add a cleaning fee. The median fee is JMD 2,212, but a minority of much higher fees lifts the average to JMD 4,463, so the median is the better guide.
Method
About This Data
Figures on this page cover 28 active Airbnb listings in Santa Cruz from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Jamaican dollars at JMD 158 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.