8BR Villa | Pool, Butler, Movie Nights & Free Meal Entire home · 8 bedrooms Rated 4.95 - Revenue
- JMD 67.3M
- Occupancy
- 80.2%
- Daily rate
- JMD 229,688
Airbnb market data · 202512 months to June 2025
The average Airbnb in Montego Bay brought in JMD 5,484,884 over the 12 months through June 2025.
AirROI's latest figures for Montego Bay run through June 2025.
The short answer
Listings averaged JMD 50,851 a night and were booked on 40% of available nights.
March, the best month, brought in about 89% more per listing than September, the slowest.
With 208 active listings, Montego Bay is the largest of 4 St. James Parish markets AirROI tracks. From a year earlier, average revenue fell 18% while the number of active listings grew 39%.
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Revenue
Gross bookings per Montego Bay listing averaged JMD 5,484,884 over the 12 months to June 2025 (St. James Parish average: JMD 3,754,079), before cleaning, platform and management costs and taxes.
The average Montego Bay listing brought in JMD 833,000 in March, its best month, and JMD 440,000 in September, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earned about 1.9 times what September did
Average revenue per active listing, by month
The dashed line is the average of the months shown, JMD 629,000.
Latest 12 months in the June 2025 data.
March led on revenue and bookings; nightly rates peaked in February.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | JMD 667,256 | 45.9% | JMD 49,099 | 33 days |
| Aug 2024 | JMD 627,090 | 43.7% | JMD 48,111 | 28 days |
| Sep 2024 | JMD 439,956 | 31.3% | JMD 47,401 | 28 days |
| Oct 2024 | JMD 568,591 | 37.3% | JMD 47,751 | 40 days |
| Nov 2024 | JMD 496,461 | 34.5% | JMD 47,686 | 35 days |
| Dec 2024 | JMD 688,085 | 43.9% | JMD 50,713 | 46 days |
| Jan 2025 | JMD 726,491 | 43.1% | JMD 50,245 | 36 days |
| Feb 2025 | JMD 788,893 | 49.1% | JMD 51,490 | 37 days |
| Mar 2025 | JMD 833,293 | 49.2% | JMD 46,203 | 38 days |
| Apr 2025 | JMD 615,990 | 45.4% | JMD 44,979 | 37 days |
| May 2025 | JMD 566,315 | 42.8% | JMD 45,163 | 41 days |
| Jun 2025 | JMD 534,384 | 39.6% | JMD 46,185 | 48 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Montego Bay address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average Montego Bay Airbnb took in JMD 5,484,884 in the 12 months to June 2025, and run by its owner at everyday costs, about JMD 334,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about JMD 714,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | JMD 5,484,884 | JMD 11,602,000 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −JMD 850,000 | −JMD 1,798,000 |
| Utilities and internetAbout 5% of bookings | −JMD 274,000 | −JMD 580,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −JMD 110,000 | −JMD 232,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −JMD 165,000 | −JMD 348,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −JMD 55,000 | −JMD 55,000 |
| Permit and registrationWhere one is required | −JMD 27,000 | −JMD 27,000 |
| ManagementJMD 0 when you run it; co-hosts charge from about 10% of nightly bookings | JMD 0 | JMD 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | JMD 0 | JMD 0 |
| Lodging taxesAdded to the guest's bill and passed on | JMD 0 | JMD 0 |
| Total running costsAbout 27% of bookings | −JMD 1,481,000 | −JMD 3,040,000 |
| Left for housing costs, then profit | JMD 4,003,884about JMD 334,000 a month | JMD 8,562,000about JMD 714,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Montego Bay's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Montego Bay home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about JMD 967,000 a month, against JMD 457,000 for the average one.
Occupancy
Montego Bay listings were booked on 40% of the nights they were open over the past year, 4 percentage points above the St. James Parish average (36%) and 6 points above the Jamaica average (34%). Occupancy climbs to 49% in March and falls to 31% in September.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
March was the busiest month in Montego Bay, September the quietest
Share of open nights booked, by month
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Montego Bay, known as ADR (average daily rate), was JMD 50,851 over the past year, about 22% above the St. James Parish average of JMD 41,700 and about 77% above the Jamaica average of JMD 28,800. Rates peak in February and December at about JMD 51,500 and bottom out in April and May at about JMD 45,000.
Prices span a wide range: the top 10% charge about 8.3 times the rate of the bottom quarter.
February rates ran 14% above April's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, JMD 47,900. The 12-month ADR of JMD 50,851 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Montego Bay has one high season, December through March, which makes it a moderately seasonal market. Business is slowest from September to November and slows again in May and June.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember–March | JMD 759,000 | 46% | JMD 49,663 |
| Shoulder seasonApril, July–August | JMD 637,000 | 45% | JMD 47,396 |
| Low seasonMay–June, September–November | JMD 521,000 | 37% | JMD 46,837 |
Guests book Montego Bay stays 37 days ahead on average (about five weeks). June stays are booked furthest out, about 48 days ahead, and September stays closest to arrival, about 28 days. A typical June booking is made in late April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
1% of the 208 active listings in Montego Bay display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Montego Bay.
Neighborhoods
AirROI's area guide picks eight Montego Bay neighborhoods that draw short-term rental guests, led by Doctor's Cave Beach, Hip Strip (Gloucester Avenue) and Rose Hall. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Doctor's Cave Beach | Famous for its crystal-clear waters and powdery white sand, Doctor's Cave Beach is a top destination for tourists looking to relax and enjoy water activities. The beach is also close to local restaurants and attractions. | Doctor's Cave Beach, Aquasol Theme Park, Coral Cliff Entertainment Resort, Margaritaville, Montego Bay Marine Park |
| Hip Strip (Gloucester Avenue) | The lively Hip Strip is known for its vibrant atmosphere, bars, shops, and restaurants. It is a popular area for tourists to enjoy nightlife and local cuisine. | Rockland Bird Sanctuary, Harbor Street Craft Market, Royal Decameron Beach, Reggae Beach, Local street food vendors |
| Rose Hall | Home to the famous Rose Hall Great House and a number of luxury resorts, Rose Hall is a premium area attracting visitors looking for a luxurious stay and historical tours. | Rose Hall Great House, White Witch Golf Course, Half Moon Golf Course, Irie Blue Hole, Jamaica's North Coast beaches |
| Sandwich Point | A quieter area with beautiful beaches and resorts, ideal for families and those seeking a peaceful vacation experience while still being close to popular attractions. | Jamaica Zipline Adventure Tours, Secrets Wild Orchid Montego Bay, The Shore Restaurant & Bar, Sunset Beach Resort, Aquasol Beach Park |
| Montego Bay Marine Park | A protected marine area that offers excellent snorkeling and diving opportunities. This attracts eco-tourists and adventure lovers looking to explore underwater life. | Snorkeling tours, Diving excursions, Boat rides, Flamingo Beach, Coral reefs |
| Ironshore | A residential district that offers close proximity to the airport and several beaches and resorts, catering to both travelers and those seeking longer stays. | Blue Diamond Resort, Sunset Beach Resort, SuperClubs Breezes, Beach at Ironshore, Shopping at Whitter Village |
| Trelawny | Just outside Montego Bay, Trelawny boasts beautiful beaches and rich culture, providing an opportunity for a more authentic Jamaican experience. | Falmouth Historic District, Coral Springs Waterpark, Luminous Lagoon, Glistening Waters, Williamsfield Beach |
| Lucea | An emerging area that offers access to off-the-beaten-path beaches and cultural experiences, Lucea attracts tourists looking for a unique adventure. | Dolphin Cove, Half Moon Beach, Rastasafari, Lucea Old Harbor, Local markets and eateries |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Montego Bay are entire homes (94%), with private rooms at 6%. Apartments and condos are the most common property type at 58%, about 1.5 times the share of houses (38%).
Nearly all listings rent the whole place
Montego Bay Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.8% | 195 |
| Private room | 5.8% | 12 |
| Shared room | 0.5% | 1 |
Listings by property type
Montego Bay Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 58.2% | 121 |
| House | 38.5% | 80 |
| Others | 1.9% | 4 |
| Hotel/Boutique | 1.4% | 3 |
Among homes with two or more bedrooms, two-bedroom homes are the most common in Montego Bay (26% of listings), and 32% of listings have three or more bedrooms. The chart's studio and one-bedroom column also counts private rooms, since Airbnb lists a rented room as one bedroom. Shares are of the 197 listings that give a bedroom count (95% of the market); most of the rest are room rentals.
Montego Bay listings by number of bedrooms
Listings with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of listings with a bedroom count | Listings |
|---|---|---|
| Studio or 1 bedroom | 41.1% | 81 |
| 2 bedrooms | 26.4% | 52 |
| 3 bedrooms | 10.7% | 21 |
| 4 bedrooms | 6.6% | 13 |
| 5+ bedrooms | 15.2% | 30 |
The most common capacity in Montego Bay is two guests (28% of listings), and 40% of listings sleep six or more.
Montego Bay listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 28.3% | 56 |
| 3 guests | 8.6% | 17 |
| 4 guests | 21.2% | 42 |
| 5 guests | 1.5% | 3 |
| 6 guests | 16.2% | 32 |
| 7 guests | 2.0% | 4 |
| 8+ guests | 22.2% | 44 |
Guests
Montego Bay runs on foreign visitors: nine in ten guests who left reviews live outside Jamaica. The United States leads with 72% of reviewers, ahead of Canada at 8%.
91% of Montego Bay guests come from abroad
Where guests who left reviews live
Where Montego Bay guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| New York | 8.6% |
| Kingston | 5.6% |
| Atlanta | 3.8% |
| Toronto | 2.7% |
| London | 2.5% |
Where Montego Bay guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 72.2% |
| Jamaica | 9.0% |
| Canada | 7.9% |
| United Kingdom | 4.9% |
Languages spoken by Montego Bay guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 78.3% |
| Spanish | 9.0% |
| French | 4.3% |
| German | 1.9% |
| Hindi | 1.0% |
Booking patterns
More than eight in ten Montego Bay listings are open to guests more than 180 days a year, but only 18% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Montego Bay listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 45.2% | 94 |
| 181-270 days | 38.0% | 79 |
| 91-180 days | 13.5% | 28 |
| 31-90 days | 3.4% | 7 |
Days a year Montego Bay listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.4% | 7 |
| 181-270 days | 14.4% | 30 |
| 91-180 days | 41.8% | 87 |
| 31-90 days | 23.6% | 49 |
| 1-30 days | 16.8% | 35 |
Nearly six in ten listings in Montego Bay accept stays of one or two nights, but more than two in ten listings require 30 nights or more, which makes them monthly rentals rather than short stays.
Minimum stay set by Montego Bay listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Montego Bay, used by 35% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 42% on Firm or stricter ones.
Cancellation policies of Montego Bay listings, from most to least flexible
Share of listings by the policy they use
Top earners
The top-grossing Airbnb in Montego Bay, an eight-bedroom home, took in JMD 67,300,000 over the past year, about 12 times the city's average of JMD 5,480,000. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
8BR Villa | Pool, Butler, Movie Nights & Free Meal Entire home · 8 bedrooms Rated 4.95
Lux 5bdr Resort Villa Beach Golf Chef Views Entire home · 5 bedrooms Rated 5.00
Dreamtime 7-Beach, Butler, Chef, Driver, Modern Entire home · 7 bedrooms Rated 5.00
5 Brm Elegant Oceanview Villa, Private pool, Chef Entire home · 5 bedrooms Rated 5.00
Exclusive 3 King & Queen Mansion Entire home · 7 bedrooms Rated 5.00
Hospitality Expert EDEN: View, Pool, Beach & Chef Entire home · 5 bedrooms Rated 4.69 Hospitality Expert is the top-grossing host in Montego Bay, with JMD 107.6 million in bookings across 10 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 14% of the market's 208 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Hospitality Expert | 10 | JMD 107,553,416 | JMD 10,755,342 | 4.70/5 | |
| Julie | 2 | JMD 91,293,324 | JMD 45,646,662 | 5.00/5 | |
| Lisa | 2 | JMD 78,508,635 | JMD 39,254,317 | 5.00/5 | |
| 4 | Aurora Suites | 1 | JMD 67,265,040 | JMD 67,265,040 | 4.95/5 |
| 5 | Deya-So Vacation Services By D… | 8 | JMD 39,595,633 | JMD 4,949,454 | 4.88/5 |
| 6 | Kemar | 1 | JMD 31,573,093 | JMD 31,573,093 | 5.00/5 |
| 7 | Nicola | 2 | JMD 29,680,177 | JMD 14,840,088 | 4.78/5 |
| 8 | Ms Dee | 1 | JMD 27,081,564 | JMD 27,081,564 | 4.77/5 |
| 9 | Sherie & I Heart Travel Jamaic… | 1 | JMD 24,347,246 | JMD 24,347,246 | 4.84/5 |
| 10 | Charmaine | 1 | JMD 23,595,893 | JMD 23,595,893 | 5.00/5 |
Nearby markets
Montego Bay out-earns every one of the eight nearby markets in the table, all within 14 km; the best of them, Rio Nuevo, averaged about 43% less per listing. None of them fills more nights than Montego Bay (40%); the busiest, Saint Ann and Ocho Rios, each reached 34%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Drax Hall 10 km | 316 | JMD 2,987,086 | JMD 49,797 | 28% |
| Saint Ann 10 km | 58 | JMD 2,818,521 | JMD 40,143 | 34% |
| Ocho Rios 11 km | 802 | JMD 2,302,243 | JMD 27,411 | 34% |
| White River 11 km | 31 | JMD 1,127,029 | JMD 20,062 | 28% |
| St Ann's Bay 11 km | 30 | JMD 1,715,505 | JMD 32,852 | 28% |
| Tower Isle 13 km | 79 | JMD 2,614,095 | JMD 34,386 | 32% |
| Rio Nuevo 13 km | 118 | JMD 3,134,639 | JMD 56,987 | 25% |
| Priory 14 km | 137 | JMD 2,096,079 | JMD 30,549 | 31% |
FAQ
An active Montego Bay Airbnb grossed JMD 5,484,884 on average in the 12 months to June 2025, according to AirROI's tracking of 208 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in JMD 671,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Montego Bay listings earn between JMD 146,000 and JMD 671,000 in a typical month, and the top tenth JMD 1,390,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Montego Bay were booked on 40% of available nights over the past year. That compares with 36% for the St. James Parish average. March was the busiest month.
The average booked night in Montego Bay cost JMD 50,851 before fees. Half of listings charge between JMD 13,900 and JMD 42,900; a few high-priced homes pull the average above that range.
In Montego Bay, 1% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Montego Bay Airbnb grossed JMD 5,484,884 in the 12 months to June 2025, 46% above the St. James Parish average of JMD 3,754,079. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, JMD 4,003,884 a year (about JMD 334,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about JMD 714,000 a month. Check a specific home in the Airbnb estimator.
March paid best over the past year, at JMD 833,000 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
Montego Bay stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
Doctor's Cave Beach, Hip Strip (Gloucester Avenue) and Rose Hall draw the most short-term rental interest in Montego Bay. The neighborhood guide explains what brings guests to each.
AirROI counted 208 active Airbnb listings in Montego Bay as of June 2025. The closest tracked market is Drax Hall, 10 km away.
Method
Figures on this page cover 208 active Airbnb listings in Montego Bay from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Jamaican dollars at JMD 158 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.