Airbnb market data · 202612 months to September 2026
Toyooka, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Toyooka brought in ¥3,043,085 over the 12 months through September 2026, across just 26 active listings, so a single property can move that figure.
The short answer
Toyooka Airbnb Market at a Glance
Listings averaged ¥32,665 a night and were booked on 37% of available nights, close to the Hyogo Prefecture average on both counts.
July, usually the best month, brings in about 52% more per listing than September, usually the slowest. With only 26 active listings, a few bookings can reorder the months.
With 26 active listings, Toyooka is the sixth-largest of 6 Hyogo Prefecture markets AirROI tracks.
Browse the live Toyooka Airbnb market See Every Toyooka ListingRevenue
How Much Do Airbnb Hosts Make in Toyooka?
Gross bookings per Toyooka listing averaged ¥3,043,085 over the 12 months to September 2026 (Hyogo Prefecture average: ¥4,035,177), before cleaning, platform and management costs and taxes.
In a typical year, the average Toyooka listing brings in ¥359,000 in July, its best month, and ¥236,000 in September, its slowest. November runs within 3% of July, so either can come out on top in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across Toyooka's 26 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥804,000+ a month, about 3.6 times the typical property.
- Strong performers (top 25%) earn ¥410,000 or more, roughly ¥190,000 a month above the median.
- Typical properties (median) earn about ¥220,000 a month.
- Entry-level properties (bottom 25%) earn ¥91,000 or less, about 41% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.5 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥302,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Toyooka Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and nightly rate; bookings peaked in March 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥233,765 | 39.4% | ¥27,428 | ¥7,792 | 41 days | 1.7 nights |
| Oct 2025 | ¥207,902 | 37.5% | ¥27,522 | ¥6,707 | 41 days | 1.9 nights |
| Nov 2025 | ¥329,222 | 43.1% | ¥27,918 | ¥10,974 | 52 days | 1.4 nights |
| Dec 2025 | ¥330,282 | 39.3% | ¥28,018 | ¥10,654 | 40 days | 1.7 nights |
| Jan 2026 | ¥300,327 | 38.1% | ¥27,912 | ¥9,688 | 49 days | 2.4 nights |
| Feb 2026 | ¥324,304 | 46.4% | ¥27,420 | ¥11,582 | 25 days | 2 nights |
| Mar 2026 | ¥381,241 | 46.9% | ¥26,664 | ¥12,298 | 41 days | 1.5 nights |
| Apr 2026 | ¥289,942 | 36.2% | ¥26,660 | ¥9,665 | 39 days | 1.9 nights |
| May 2026 | ¥325,702 | 39.9% | ¥30,698 | ¥10,507 | 34 days | 1.8 nights |
| Jun 2026 | ¥272,419 | 29.4% | ¥32,154 | ¥9,081 | 37 days | 1.7 nights |
| Jul 2026 | ¥423,305 | 35.6% | ¥33,997 | ¥13,655 | 52 days | 2.5 nights |
| Aug 2026 | ¥425,563 | 38.1% | ¥36,088 | ¥13,728 | 44 days | 1.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Toyooka home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Toyooka Profitable?
Yes, when it's run well. The average Toyooka Airbnb took in ¥3,043,085 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥166,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥312,000 a month.
Cleaning it yourself keeps the ¥234,000 a year guests pay in cleaning fees, for about ¥185,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥142,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Toyooka Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,809,085 | ¥5,231,000 |
| Cleaning fees guests pay8% of Toyooka bookings | ¥234,000 | ¥436,000 |
| Gross bookings | ¥3,043,085 | ¥5,667,000 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Toyooka listings on Simplified Pricing, 3% for the rest | −¥472,000 | −¥878,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥234,000 | −¥436,000 |
| Utilities and internetAbout 5% of bookings | −¥152,000 | −¥283,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥61,000 | −¥113,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥91,000 | −¥170,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥30,000 | −¥30,000 |
| Permit and registrationWhere one is required | −¥15,000 | −¥15,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥1,055,000 | −¥1,925,000 |
| Left for housing costs, then profit | ¥1,988,085about ¥166,000 a month | ¥3,742,000about ¥312,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Toyooka Airbnb Profit
The estimate starts from Toyooka's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Toyooka home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Toyooka's Top Earners Get There
- More nights booked. The busiest quarter of Toyooka listings are booked on 63% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of ¥18,000 adds about ¥180,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥41,600 a night or more, against a median of ¥18,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥281,000 a year.
- Open for the busy months. In a typical year, July brings the average listing about ¥359,000, against ¥236,000 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Toyooka listings average 4.84 stars, and 42% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥472,000 a month, against ¥254,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Toyooka?
Toyooka listings were booked on 37% of the nights they were open over the past year, 2 percentage points below the Hyogo Prefecture average (39%) and 12 points below the Japan average (49%). In a typical year, occupancy climbs to 49% in November and falls to 31% in June.
Across Toyooka's 26 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 63% or more, roughly four nights a week.
- Typical properties (median) fill about 33% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
November is usually the busiest month in Toyooka, June the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Toyooka?
The average nightly rate in Toyooka, known as ADR (average daily rate), was ¥32,665 over the past year, about the same as the Hyogo Prefecture average (¥32,200) and about 13% above the Japan average of ¥28,800. Averaged month by month over the past two years, rates peak in August at about ¥32,500 and bottom out in September and October at about ¥23,500.
Across Toyooka's 26 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥63,200+ a night, about 3.5 times the median.
- Strong performers (top 25%) charge ¥41,600 or more, about ¥24,000 above the median.
- Typical properties (median) charge about ¥18,000 a night.
- Entry-level properties (bottom 25%) charge ¥10,500 or less, about 59% of the median.
August rates run 39% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥27,700. The 12-month ADR of ¥32,665 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Toyooka?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Toyooka it averaged ¥10,900 over the past year, from about ¥7,870 in a typical September to about ¥11,700 in a typical November.
Across Toyooka's 26 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ¥25,000+ per open night, about three times the median.
- Strong performers (top 25%) earn ¥16,000 or more, about ¥7,500 a night above the median.
- Typical properties (median) earn about ¥8,530 per open night.
- Entry-level properties (bottom 25%) earn ¥3,810 or less, about 45% of the median.
November RevPAR is about 1.5 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥9,920. The 12-month RevPAR of ¥10,900 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Toyooka
With only 26 active listings, the monthly pattern in Toyooka is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in September.
Average revenue by month in Toyooka
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥302,000.
Revenue by month in Toyooka in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥289,000 |
| February | ¥307,000 |
| March | ¥340,000 |
| April | ¥281,000 |
| May | ¥313,000 |
| June | ¥253,000 |
| July | ¥359,000 |
| August | ¥332,000 |
| September | ¥236,000 |
| October | ¥248,000 |
| November | ¥350,000 |
| December | ¥312,000 |
How Far in Advance Do Guests Book Airbnb in Toyooka?
Guests book Toyooka stays 40 days ahead on average (about six weeks). August stays are booked furthest out, about 47 days ahead, and February stays closest to arrival, about 27 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in Toyooka
All 26 active listings in Toyooka display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Toyooka.
Neighborhoods
Best Neighborhoods for Airbnb in Toyooka
AirROI's area guide picks eight Toyooka neighborhoods that draw short-term rental guests, led by Kinosaki Onsen, Toyooka City Center and Maruyama Coast. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Kinosaki Onsen | Famous for its beautiful hot springs and traditional ryokan inns. A popular destination for relaxation and cultural experiences, attracting tourists year-round. | Kinosaki Onsen Town, Zangremo, Kinosaki Marine World, Genbudo Park, Okuno Onsen |
| Toyooka City Center | The bustling heart of Toyooka, with shopping, dining, and access to local attractions. A great base for visitors exploring the wider Hyogo area. | Toyooka Castle Ruins, Tajima Sheep Farm, Toyooka City Museum, Asago City |
| Maruyama Coast | A scenic coastal area known for its beautiful beach and outdoor activities. Ideal for families and beach lovers looking for a seaside getaway. | Maruyama Sunset Beach, Kinosaki Seaside Park, Fishing and boating activities, Tajima Farmers' Market |
| Banshu-Toyooka Area | A cultural area with a rich history and beautiful natural landscapes. Attracts visitors interested in rural tourism and local cuisine. | Banshu-Jiragawa River, Kurodani Temple, Local farm tours, Tajima region culinary experiences |
| Takeno Beach | A popular beach destination known for its clear waters and sandy shores. Great for summer travelers looking for relaxation and water sports. | Takeno Beach, Marine activities, Takeno Shellmound, Local seafood restaurants |
| Hachikubo | A serene mountain area attracting nature lovers and outdoor enthusiasts. Offers hiking and beautiful views of the surrounding nature. | Hachikubo Highland, Hiking trails, Local flora and fauna, Scenic viewpoints |
| Kinosaki Country Club | An ideal spot for golf enthusiasts looking to enjoy a round amidst scenic views. Close to the hot spring areas but offers a different recreational option. | Kinosaki Country Club golf course, Dining at the club, Golf events and tournaments |
| Maruyama Park | A local park that offers leisure and recreational activities. Great for families and those wanting to enjoy nature without venturing too far. | Walking trails, Picnic areas, Local sports facilities, Seasonal events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Toyooka vs. Nearby Airbnb Markets
Of the three nearby markets in the table, all within 86 km, Nantan (76 km away, 33 listings) earned the most per listing, about 21% more than Toyooka. Miyazu was the busiest, booked on 41% of nights against 37% in Toyooka.
Other Airbnb Markets in Hyogo Prefecture
- Kobe Airbnb data 204 listings
- Awaji Airbnb data 105 listings
- Sumoto Airbnb data 93 listings
- Minamiawaji Airbnb data 50 listings
See all 6 Hyogo Prefecture Airbnb markets
Markets Similar to Toyooka
Markets elsewhere in Japan with a similar nightly rate and occupancy to Toyooka:
- Shimoda Airbnb data Japan · ¥31,683/night · 35.4%
- Yokosuka Airbnb data Japan · ¥33,509/night · 38.8%
- Itō Airbnb data Japan · ¥36,420/night · 35.6%
- Takashima Airbnb data Japan · ¥33,316/night · 30.8%
- Nakijin Airbnb data Japan · ¥33,961/night · 42.2%
- Biei Airbnb data Japan · ¥28,191/night · 39.9%
FAQ
Toyooka Airbnb FAQ
How much do Airbnb hosts make in Toyooka?
An active Toyooka Airbnb grossed ¥3,043,085 on average in the 12 months to September 2026, according to AirROI's tracking of 26 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥410,000 or more in a typical month.
How much can I make on Airbnb in Toyooka?
It depends most on the home's size, location and how it's run. The middle half of Toyooka listings earn between ¥91,000 and ¥410,000 in a typical month, and the top tenth ¥804,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Toyooka?
Listings in Toyooka were booked on 37% of available nights over the past year. That compares with 39% for the Hyogo Prefecture average. November is usually the busiest month.
How much does an Airbnb cost per night in Toyooka?
The average booked night in Toyooka cost ¥32,665 before fees. Half of listings charge between ¥10,500 and ¥41,600, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Toyooka?
All active Toyooka listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Toyooka?
Yes, when it's run well. The average Toyooka Airbnb grossed ¥3,043,085 in the 12 months to September 2026, 25% below the Hyogo Prefecture average of ¥4,035,177, though with only 26 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,988,085 a year (about ¥166,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥312,000 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Toyooka?
July usually pays best, averaging ¥359,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Toyooka?
Each night a Toyooka listing was open to book earned ¥10,900 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥25,000 or more.
How far in advance do guests book Airbnbs in Toyooka?
Toyooka stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Toyooka?
The average Toyooka Airbnb stay lasted 1.9 nights over the past year. A listing took 25 reservations over the year on average.
How are Airbnbs in Toyooka rated?
Guests rate Toyooka Airbnbs 4.84 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Toyooka?
Kinosaki Onsen, Toyooka City Center and Maruyama Coast draw the most short-term rental interest in Toyooka. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Toyooka?
AirROI counted 26 active Airbnb listings in Toyooka as of September 2026. The closest tracked market is Miyazu, 36 km away.
How much are Airbnb cleaning fees in Toyooka?
In Toyooka, 54% of listings add a cleaning fee. The median fee is ¥2,981; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 26 active Airbnb listings in Toyooka from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.