Airbnb market data · 202612 months to October 2026
Iida, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Iida brought in ¥2,232,000 over the 12 months through October 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Iida Airbnb Market at a Glance
Rates and bookings both trail the Nagano Prefecture average. Listings averaged ¥17,284 a night and were booked on 33% of available nights, against ¥57,200 and 40% for the Nagano Prefecture average.
August, usually the best month, brings in about 84% more per listing than June, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Iida is the 18th-largest of 18 Nagano Prefecture markets AirROI tracks.
Browse the live Iida Airbnb market See Every Iida ListingRevenue
How Much Do Airbnb Hosts Make in Iida?
Gross bookings per Iida listing averaged ¥2,232,000 over the 12 months to October 2026 (Nagano Prefecture average: ¥5,930,520), before cleaning, platform and management costs and taxes.
In a typical year, the average Iida listing brings in ¥325,000 in August, its best month, and ¥177,000 in June, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across Iida's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥518,000+ a month, about 3.4 times the typical property.
- Strong performers (top 25%) earn ¥294,000 or more, roughly ¥140,000 a month above the median.
- Typical properties (median) earn about ¥154,000 a month.
- Entry-level properties (bottom 25%) earn ¥53,500 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 1.8 times what June does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥248,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Iida Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
October 2025 led on revenue and bookings; nightly rates peaked in May 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥299,598 | 45.4% | ¥18,710 | ¥9,664 | 40 days | 2.2 nights |
| Nov 2025 | ¥277,748 | 42.7% | ¥18,418 | ¥9,258 | 41 days | 1.6 nights |
| Dec 2025 | ¥210,993 | 28.1% | ¥18,247 | ¥6,806 | 32 days | 2.6 nights |
| Jan 2026 | ¥196,561 | 31.1% | ¥17,919 | ¥6,341 | 33 days | 4.9 nights |
| Feb 2026 | ¥164,902 | 22.3% | ¥17,810 | ¥5,889 | 18 days | 1.4 nights |
| Mar 2026 | ¥192,141 | 24.4% | ¥17,926 | ¥6,198 | 18 days | 1.1 nights |
| Apr 2026 | ¥201,740 | 31.0% | ¥18,520 | ¥6,725 | 34 days | 1.9 nights |
| May 2026 | ¥192,070 | 32.6% | ¥18,859 | ¥6,196 | 41 days | 2.4 nights |
| Jun 2026 | ¥179,307 | 24.7% | ¥16,944 | ¥5,977 | 24 days | 2.4 nights |
| Jul 2026 | ¥264,866 | 32.6% | ¥17,327 | ¥8,544 | 40 days | 2.4 nights |
| Aug 2026 | ¥290,787 | 43.1% | ¥17,393 | ¥9,380 | 38 days | 1.8 nights |
| Sep 2026 | ¥234,597 | 38.4% | ¥17,097 | ¥7,820 | 29 days | 1.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Iida market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Iida Profitable?
Yes, when it's run well. The average Iida Airbnb took in ¥2,232,000 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥131,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥253,000 a month.
Cleaning it yourself keeps the ¥58,000 a year guests pay in cleaning fees, for about ¥136,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥113,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Iida Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,174,000 | ¥4,149,000 |
| Cleaning fees guests pay3% of Iida bookings | ¥58,000 | ¥111,000 |
| Gross bookings | ¥2,232,000 | ¥4,260,000 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Iida listings on Simplified Pricing, 3% for the rest | −¥346,000 | −¥660,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥58,000 | −¥111,000 |
| Utilities and internetAbout 5% of bookings | −¥112,000 | −¥213,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥45,000 | −¥85,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥67,000 | −¥128,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥22,000 | −¥22,000 |
| Permit and registrationWhere one is required | −¥11,000 | −¥11,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥661,000 | −¥1,230,000 |
| Left for housing costs, then profit | ¥1,571,000about ¥131,000 a month | ¥3,030,000about ¥253,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Iida Airbnb Profit
The estimate starts from Iida's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Iida home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Iida's Top Earners Get There
- More nights booked. The busiest quarter of Iida listings are booked on 50% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of ¥11,700 adds about ¥117,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥23,600 a night or more, against a median of ¥11,700. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥217,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥325,000, against ¥177,000 in June, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Iida listings average 4.86 stars, and 52% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥355,000 a month, against ¥186,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Iida?
Iida listings were booked on 33% of the nights they were open over the past year, 7 percentage points below the Nagano Prefecture average (40%) and 16 points below the Japan average (49%). In a typical year, occupancy climbs to 46% in August and falls to 22% in June.
Across Iida's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 47 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
August is usually the busiest month in Iida, June the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Iida?
The average nightly rate in Iida, known as ADR (average daily rate), was ¥17,284 over the past year, about 70% below the Nagano Prefecture average of ¥57,200 and about 43% below the Japan average of ¥30,500. Averaged month by month over the past two years, rates barely change through the year, staying between about ¥17,800 and ¥18,800.
Across Iida's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥34,300+ a night, about three times the median.
- Strong performers (top 25%) charge ¥23,600 or more, about ¥12,000 above the median.
- Typical properties (median) charge about ¥11,700 a night.
- Entry-level properties (bottom 25%) charge ¥8,580 or less, about three-quarters of the median.
Average nightly rate by month in Iida
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥18,200. The 12-month ADR of ¥17,284 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Iida?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Iida it averaged ¥6,620 over the past year, from about ¥5,890 in a typical June to about ¥10,500 in a typical August.
Across Iida's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ¥16,900+ per open night, about 3.7 times the median.
- Strong performers (top 25%) earn ¥8,240 or more, about ¥3,700 a night above the median.
- Typical properties (median) earn about ¥4,520 per open night.
- Entry-level properties (bottom 25%) earn ¥1,100 or less, about a quarter of the median.
August RevPAR is about 1.8 times June's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥8,140. The 12-month RevPAR of ¥6,620 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Iida
With only 25 active listings, the monthly pattern in Iida is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in June.
Average revenue by month in Iida
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥248,000.
Revenue by month in Iida in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥273,000 |
| February | ¥246,000 |
| March | ¥222,000 |
| April | ¥228,000 |
| May | ¥223,000 |
| June | ¥177,000 |
| July | ¥260,000 |
| August | ¥325,000 |
| September | ¥240,000 |
| October | ¥278,000 |
| November | ¥260,000 |
| December | ¥239,000 |
How Far in Advance Do Guests Book Airbnb in Iida?
Guests book Iida stays 31 days ahead on average (about four weeks). October stays are booked furthest out, about 40 days ahead, and June stays closest to arrival, about 23 days. A typical October booking is made in early September.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
Airbnb Permits and Registration in Iida
All 25 active listings in Iida display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Iida.
Neighborhoods
Best Neighborhoods for Airbnb in Iida
AirROI's area guide picks eight Iida neighborhoods that draw short-term rental guests, led by Iida City Center, Kiso Valley and Tenryukyo Gorge. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Iida City Center | The heart of Iida, offering a mix of shopping, dining, and cultural experiences. Proximity to local attractions makes it a prime spot for tourists. | Iida Onsen, Iida City Museum of Art, Yamabiko no Sato, Iida City Park, local eateries and shops |
| Kiso Valley | A beautiful scenic area near Iida known for its breathtaking landscapes and traditional wooden houses. An attractive option for nature lovers and history enthusiasts. | Nakasendo Trail, Kiso-Fukushima, Yamabiko Pass, historical towns of Magome and Tsumago, local outdoor activities |
| Tenryukyo Gorge | A stunning natural area that attracts visitors for its scenic beauty and seasonal foliage. Great for those seeking outdoor experiences and relaxation. | Tenryukyo Gorge, hiking trails, nature observation points, hot springs nearby |
| Shirahone Onsen | A famous hot spring area nearby, renowned for its beautiful mountain setting and natural bathing experiences. Attracts visitors seeking wellness and tranquility. | Onsen baths, local ryokans, scenic mountain views, nature walks |
| Kamoshika Park | A lovely park area that's great for family activities and leisure. Close enough to the city for convenience while providing a natural retreat. | Playgrounds, picnic areas, open green spaces, walking trails, local wildlife |
| Iida Caves | An intriguing natural site that draws adventure seekers and explorers. Unique attractions for tourists looking to experience Iida's geological features. | Iida Caves, guided tours, geological formations, adventure activities |
| Mikuriya Shrine | A cultural and historical site that offers insights into the local heritage. Attracts those interested in traditional Japanese culture and architecture. | Cultural events at the shrine, beautiful shrine architecture, lush gardens |
| Yamabiko Takayama | A picturesque mountain area that serves as a gateway for outdoor activities and seasonal tourism. Perfect for attracting nature enthusiasts and adventure seekers. | Hiking routes, scenic views, seasonal flora and fauna festivals, mountain activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Iida vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 78 km, Fujinomiya (75 km away, 59 listings) earned the most per listing, about twice as much as Iida. Nakatsugawa was the busiest, booked on 52% of nights against 33% in Iida.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Nagiso 24 km | 40 | ¥3,642,317 | ¥30,952 | 42% |
| Nakatsugawa 29 km | 48 | ¥3,462,104 | ¥23,187 | 52% |
| Ena 38 km | 32 | ¥1,571,125 | ¥15,162 | 36% |
| Tatsuno 66 km | 33 | ¥1,340,433 | ¥15,301 | 32% |
| Fujinomiya 75 km | 59 | ¥4,467,429 | ¥31,100 | 45% |
| Chino 75 km | 31 | ¥2,466,372 | ¥27,100 | 30% |
| Shizuoka 76 km | 57 | ¥3,255,472 | ¥24,524 | 39% |
| Fuefuki 78 km | 34 | ¥3,020,849 | ¥33,611 | 28% |
Other Airbnb Markets in Nagano Prefecture
- Hakuba Airbnb data 755 listings
- Nagano Airbnb data 155 listings
- Nozawaonsen Airbnb data 143 listings
- Karuizawa Airbnb data 136 listings
- Otari Airbnb data 72 listings
- Iiyama Airbnb data 54 listings
- Miyota Airbnb data 53 listings
- Shinano Airbnb data 49 listings
See all 18 Nagano Prefecture Airbnb markets
Markets Similar to Iida
Markets elsewhere in Japan with a similar nightly rate and occupancy to Iida:
- Izumisano Airbnb data Japan · ¥16,916/night · 29.9%
- Nagasaki Airbnb data Japan · ¥15,438/night · 33.7%
FAQ
Iida Airbnb FAQ
How much do Airbnb hosts make in Iida?
An active Iida Airbnb grossed ¥2,232,000 on average in the 12 months to October 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥294,000 or more in a typical month.
How much can I make on Airbnb in Iida?
It depends most on the home's size, location and how it's run. The middle half of Iida listings earn between ¥53,500 and ¥294,000 in a typical month, and the top tenth ¥518,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Iida?
Listings in Iida were booked on 33% of available nights over the past year. That compares with 40% for the Nagano Prefecture average. August is usually the busiest month.
How much does an Airbnb cost per night in Iida?
The average booked night in Iida cost ¥17,284 before fees. Half of listings charge between ¥8,580 and ¥23,600, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Iida?
All active Iida listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Iida?
Yes, when it's run well. The average Iida Airbnb grossed ¥2,232,000 in the 12 months to October 2026, 62% below the Nagano Prefecture average of ¥5,930,520, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,571,000 a year (about ¥131,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥253,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Iida?
August usually pays best, averaging ¥325,000 per active listing over the past two years, and June usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Iida?
Each night a Iida listing was open to book earned ¥6,620 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥16,900 or more.
How far in advance do guests book Airbnbs in Iida?
Iida stays were booked 31 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Iida?
The average Iida Airbnb stay lasted 2.2 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Iida rated?
Guests rate Iida Airbnbs 4.86 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Iida?
Iida City Center, Kiso Valley and Tenryukyo Gorge draw the most short-term rental interest in Iida. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Iida?
AirROI counted 25 active Airbnb listings in Iida as of October 2026. The closest tracked market is Nagiso, 24 km away.
How much are Airbnb cleaning fees in Iida?
In Iida, nearly one in ten listings add a cleaning fee. The median fee is ¥2,044, and some higher fees lift the average to ¥2,752.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Iida from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.