Airbnb market data · 202612 months to October 2026
Saku, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Saku brought in ¥1,943,584 over the 12 months through October 2026, across just 29 active listings, so a single property can move that figure.
The short answer
Saku Airbnb Market at a Glance
Rates and bookings both trail the Nagano average. Listings averaged ¥20,960 a night and were booked on 28% of available nights, against ¥26,500 and 42% for the Nagano average.
Timing matters: in August, usually the best month, the average listing earns about twice as much as in February, usually the slowest. With only 29 active listings, a few bookings can reorder the months.
With 29 active listings, Saku is the sixth-largest of 6 Nagano markets AirROI tracks.
Browse the live Saku Airbnb market See Every Saku ListingRevenue
How Much Do Airbnb Hosts Make in Saku?
Gross bookings per Saku listing averaged ¥1,943,584 over the 12 months to October 2026 (Nagano average: ¥3,316,644), before cleaning, platform and management costs and taxes.
In a typical year, the average Saku listing brings in ¥345,000 in August, its best month, and ¥164,000 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Saku's 29 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥677,000+ a month, about 4.7 times the typical property.
- Strong performers (top 25%) earn ¥292,000 or more, roughly ¥150,000 a month above the median.
- Typical properties (median) earn about ¥145,000 a month.
- Entry-level properties (bottom 25%) earn ¥61,900 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about twice what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥209,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Saku Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥182,486 | 22.6% | ¥20,731 | ¥5,887 | 68 days | 1.5 nights |
| Nov 2025 | ¥229,731 | 34.5% | ¥20,785 | ¥7,658 | 42 days | 1.6 nights |
| Dec 2025 | ¥304,378 | 36.2% | ¥20,663 | ¥9,819 | 31 days | 4 nights |
| Jan 2026 | ¥215,206 | 25.8% | ¥19,836 | ¥6,942 | 34 days | 1.7 nights |
| Feb 2026 | ¥182,862 | 27.3% | ¥19,261 | ¥6,531 | 36 days | 1.9 nights |
| Mar 2026 | ¥305,794 | 33.4% | ¥19,795 | ¥9,864 | 26 days | 1.8 nights |
| Apr 2026 | ¥210,030 | 30.0% | ¥20,813 | ¥7,001 | 32 days | 2.9 nights |
| May 2026 | ¥241,040 | 27.5% | ¥21,011 | ¥7,775 | 42 days | 1.9 nights |
| Jun 2026 | ¥205,801 | 27.5% | ¥19,913 | ¥6,860 | 22 days | 2.3 nights |
| Jul 2026 | ¥228,284 | 28.9% | ¥19,379 | ¥7,364 | 44 days | 2.1 nights |
| Aug 2026 | ¥322,098 | 42.9% | ¥20,287 | ¥10,390 | 61 days | 2.8 nights |
| Sep 2026 | ¥227,468 | 28.3% | ¥18,717 | ¥7,582 | 55 days | 1.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Saku listing earns about ¥145,000 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Saku Profitable?
Yes, when it's run well. The average Saku Airbnb took in ¥1,943,584 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥114,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥232,000 a month.
Cleaning it yourself keeps the ¥92,000 a year guests pay in cleaning fees, for about ¥122,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥99,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Saku Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥1,851,584 | ¥3,719,000 |
| Cleaning fees guests pay5% of Saku bookings | ¥92,000 | ¥184,000 |
| Gross bookings | ¥1,943,584 | ¥3,903,000 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Saku listings on Simplified Pricing, 3% for the rest | −¥259,000 | −¥521,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥92,000 | −¥184,000 |
| Utilities and internetAbout 5% of bookings | −¥97,000 | −¥195,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥39,000 | −¥78,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥58,000 | −¥117,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥19,000 | −¥19,000 |
| Permit and registrationWhere one is required | −¥10,000 | −¥10,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −¥574,000 | −¥1,124,000 |
| Left for housing costs, then profit | ¥1,369,584about ¥114,000 a month | ¥2,779,000about ¥232,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Saku Airbnb Profit
The estimate starts from Saku's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Saku home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Saku's Top Earners Get There
- More nights booked. The busiest quarter of Saku listings are booked on 44% or more of their nights, against 23% for the median listing. Ten more booked nights a year at the median rate of ¥19,500 adds about ¥195,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥24,700 a night or more, against a median of ¥19,500. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥185,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥345,000, against ¥164,000 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Saku listings average 4.74 stars, and 17% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥325,000 a month, against ¥162,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Saku?
Saku listings were booked on 28% of the nights they were open over the past year, 14 percentage points below the Nagano average (42%) and 21 points below the Japan average (49%). In a typical year, occupancy swings from 23% in October to 50% in August.
Across Saku's 29 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 44% or more, roughly three nights a week.
- Typical properties (median) fill about 23% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
August is usually the busiest month in Saku, October the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Saku?
The average nightly rate in Saku, known as ADR (average daily rate), was ¥20,960 over the past year, about 21% below the Nagano average of ¥26,500 and about 31% below the Japan average of ¥30,500. Averaged month by month over the past two years, rates barely change through the year, staying between about ¥19,400 and ¥20,800.
Across Saku's 29 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥36,600+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge ¥24,700 or more, about ¥5,200 above the median.
- Typical properties (median) charge about ¥19,500 a night.
- Entry-level properties (bottom 25%) charge ¥9,335 or less, about half of the median.
Average nightly rate by month in Saku
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥18,800. The 12-month ADR of ¥20,960 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Saku?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Saku it averaged ¥6,610 over the past year, from about ¥5,810 in a typical June to about ¥11,100 in a typical August.
Across Saku's 29 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ¥19,900+ per open night, about 4.7 times the median.
- Strong performers (top 25%) earn ¥8,170 or more, about ¥3,900 a night above the median.
- Typical properties (median) earn about ¥4,260 per open night.
- Entry-level properties (bottom 25%) earn ¥1,860 or less, about 44% of the median.
August RevPAR is about twice June's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥6,860.
Seasonality
Best and Worst Months for Airbnb in Saku
With only 29 active listings, the monthly pattern in Saku is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Saku
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥226,000.
Revenue by month in Saku in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥215,000 |
| February | ¥164,000 |
| March | ¥263,000 |
| April | ¥192,000 |
| May | ¥206,000 |
| June | ¥174,000 |
| July | ¥239,000 |
| August | ¥345,000 |
| September | ¥197,000 |
| October | ¥182,000 |
| November | ¥230,000 |
| December | ¥304,000 |
How Far in Advance Do Guests Book Airbnb in Saku?
Guests book Saku stays 42 days ahead on average (about six weeks). October stays are booked furthest out, about 68 days ahead, and June stays closest to arrival, about 19 days. A typical October booking is made in early August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 42 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Saku
All 29 active listings in Saku display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Saku.
Neighborhoods
Best Neighborhoods for Airbnb in Saku
AirROI's area guide picks six Saku neighborhoods that draw short-term rental guests, led by Sakudaira, Iwamurada and Nakagomi. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sakudaira | This modern transport hub surrounds the bullet train stop, giving Tokyo commuters and corporate visitors direct rail access in roughly 75 minutes. Guests are primarily solo business travellers, remote workers, and transit tourists using the rental car agencies and retail outlets clustered near the exits. | Sakudaira Station, Aeon Mall Saku Daira, Hirao Highland, Saku Ski Garden Parada |
| Iwamurada | Serving as a historic Nakasendo post town adjacent to the highway interchange, this district accommodates self-drive families and weekenders heading towards regional outdoor recreation. Visitors stay within walking distance of central cultural facilities and suburban shopping plazas. | Iwamurada Station, Komaba Park, Saku Municipal Museum of Modern Art, Saku General Gymnasium |
| Nakagomi | Centred on the administrative municipal offices and the Koumi Line train depot, this district draws official visitors, contractors, and regional culture seekers. Guests value pedestrian access to local diners, traditional izakayas, and riverside walking paths along the Chikuma River. | Nakagomi Station, Former Nakagomi School, Saku City Hall, Chikuma River |
| Nozawa | Travellers stay here to access sacred temples, historic sake distilleries, and market streets without relying on private vehicles. The clientele mostly comprises cultural tourists, domestic retirees, and spiritual pilgrims exploring the older trade corridors on foot. | Narita-san Yakushiji Temple, Pinkoro Jizo, Kitsukura Shuzo Sake Brewery, Nozawa Shopping Street |
| Usuda | Positioned in the southern basin, this district caters to amateur astronomers, space enthusiasts, and castle history buffs seeking rural surroundings. Most arrivals travel by car or the Koumi Line to tour science research stations and Edo-era fortifications. | Usuda Station, Tatsuoka Castle Goryokaku, Usuda Star Dome, Inariyama Park |
| Mochizuki | Located on the western boundary along National Route 142, this quiet valley attracts trail walkers, hot-spring enthusiasts, and guests booking extended wellness retreats. Accommodations serve tourists who want rural heritage preservation and easy car access to local thermal mineral baths. | Mochizuki-shuku Post Town, Kasuga Onsen, Mochizuki History and Folklore Museum, Tenryuji Temple |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Saku vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 28 km, Karuizawa (18 km away) earned the most per listing, about 3.7 times as much as Saku. Ueda was the busiest, booked on 45% of nights against 28% in Saku.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Komoro 11 km | 36 | ¥2,734,175 | ¥23,769 | 36% |
| Miyota 13 km | 53 | ¥6,506,542 | ¥47,778 | 40% |
| Hokuto 15 km | 97 | ¥4,660,694 | ¥40,858 | 41% |
| Karuizawa 18 km | 136 | ¥7,242,176 | ¥67,273 | 38% |
| Kusatsu 26 km | 71 | ¥4,900,506 | ¥43,684 | 34% |
| Ueda 26 km | 36 | ¥2,838,906 | ¥22,917 | 45% |
| Chino 28 km | 31 | ¥2,466,372 | ¥27,100 | 30% |
| Tsumagoi 28 km | 164 | ¥5,147,867 | ¥46,522 | 35% |
Other Airbnb Markets in Nagano
- Matsumoto Airbnb data 173 listings
- Nagiso Airbnb data 40 listings
- Omachi Airbnb data 34 listings
FAQ
Saku Airbnb FAQ
How much do Airbnb hosts make in Saku?
An active Saku Airbnb grossed ¥1,943,584 on average in the 12 months to October 2026, according to AirROI's tracking of 29 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥292,000 or more in a typical month.
How much can I make on Airbnb in Saku?
It depends most on the home's size, location and how it's run. The middle half of Saku listings earn between ¥61,900 and ¥292,000 in a typical month, and the top tenth ¥677,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Saku?
Listings in Saku were booked on 28% of available nights over the past year. That compares with 42% for the Nagano average. August is usually the busiest month.
How much does an Airbnb cost per night in Saku?
The average booked night in Saku cost ¥20,960 before fees. Half of listings charge between ¥9,335 and ¥24,700, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Saku?
All active Saku listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Saku?
Yes, when it's run well. The average Saku Airbnb grossed ¥1,943,584 in the 12 months to October 2026, 41% below the Nagano average of ¥3,316,644, though with only 29 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,369,584 a year (about ¥114,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥232,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Saku?
August usually pays best, averaging ¥345,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Saku?
Each night a Saku listing was open to book earned ¥6,610 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥19,900 or more.
How far in advance do guests book Airbnbs in Saku?
Saku stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Saku?
The average Saku Airbnb stay lasted 2.3 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Saku rated?
Guests rate Saku Airbnbs 4.74 out of 5 on average. Guests score check-in highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Saku?
Sakudaira, Iwamurada and Nakagomi draw the most short-term rental interest in Saku. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Saku?
AirROI counted 29 active Airbnb listings in Saku as of October 2026. The closest tracked market is Komoro, 11 km away.
How much are Airbnb cleaning fees in Saku?
In Saku, about seven in ten listings add a cleaning fee. The median fee is ¥2,831, and some higher fees lift the average to ¥3,868.
Method
About This Data
Figures on this page cover 29 active Airbnb listings in Saku from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.