Airbnb market data · 202612 months to October 2026
Joetsu, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Joetsu brought in ¥3,212,173 over the 12 months through October 2026, across just 26 active listings, so a single property can move that figure.
The short answer
Joetsu Airbnb Market at a Glance
Joetsu is priced below the Niigata Prefecture average. Listings averaged ¥33,324 a night, about 16% less than that average of ¥39,900, and were booked on 34% of available nights, close to its 34% occupancy.
Timing matters: in February, usually the best month, the average listing earns about 3.1 times as much as in September, usually the slowest. With only 26 active listings, a few bookings can reorder the months.
With 26 active listings, Joetsu is the sixth-largest of 7 Niigata Prefecture markets AirROI tracks.
Browse the live Joetsu Airbnb market See Every Joetsu ListingRevenue
How Much Do Airbnb Hosts Make in Joetsu?
Gross bookings per Joetsu listing averaged ¥3,212,173 over the 12 months to October 2026 (Niigata Prefecture average: ¥3,337,087), before cleaning, platform and management costs and taxes.
In a typical year, the average Joetsu listing brings in ¥636,000 in February, its best month, and ¥204,000 in September, its slowest. January runs within 5% of February, so either can come out on top in a given year. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Joetsu's 26 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥851,000+ a month, about four times the typical property.
- Strong performers (top 25%) earn ¥470,000 or more, roughly ¥250,000 a month above the median.
- Typical properties (median) earn about ¥218,000 a month.
- Entry-level properties (bottom 25%) earn ¥76,300 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earns about 3.1 times what September does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥327,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Joetsu Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
February 2026 led on revenue and bookings; nightly rates peaked in January 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥196,273 | 37.0% | ¥33,266 | ¥6,331 | 36 days | 1.3 nights |
| Nov 2025 | ¥237,841 | 41.1% | ¥32,989 | ¥7,928 | 26 days | 1.5 nights |
| Dec 2025 | ¥371,651 | 32.9% | ¥35,066 | ¥11,989 | 41 days | 2.9 nights |
| Jan 2026 | ¥732,034 | 48.4% | ¥39,717 | ¥23,614 | 62 days | 4 nights |
| Feb 2026 | ¥743,497 | 53.3% | ¥39,158 | ¥26,553 | 73 days | 5.8 nights |
| Mar 2026 | ¥298,728 | 32.9% | ¥36,851 | ¥9,636 | 44 days | 3.8 nights |
| Apr 2026 | ¥210,363 | 28.3% | ¥32,321 | ¥7,012 | 38 days | 1.5 nights |
| May 2026 | ¥228,811 | 29.0% | ¥32,864 | ¥7,381 | 45 days | 1.7 nights |
| Jun 2026 | ¥211,492 | 28.5% | ¥29,572 | ¥7,050 | 40 days | 3 nights |
| Jul 2026 | ¥306,468 | 26.5% | ¥31,232 | ¥9,886 | 47 days | 3 nights |
| Aug 2026 | ¥315,240 | 37.9% | ¥31,365 | ¥10,169 | 76 days | 1.7 nights |
| Sep 2026 | ¥255,112 | 34.0% | ¥29,933 | ¥8,504 | 46 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Joetsu home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Joetsu Profitable?
Yes, when it's run well. The average Joetsu Airbnb took in ¥3,212,173 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥181,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥397,000 a month.
Cleaning it yourself keeps the ¥168,000 a year guests pay in cleaning fees, for about ¥195,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥156,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Joetsu Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥3,044,173 | ¥6,580,000 |
| Cleaning fees guests pay5% of Joetsu bookings | ¥168,000 | ¥362,000 |
| Gross bookings | ¥3,212,173 | ¥6,942,000 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Joetsu listings on Simplified Pricing, 3% for the rest | −¥498,000 | −¥1,076,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥168,000 | −¥362,000 |
| Utilities and internetAbout 5% of bookings | −¥161,000 | −¥347,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥64,000 | −¥139,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥96,000 | −¥208,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥32,000 | −¥32,000 |
| Permit and registrationWhere one is required | −¥16,000 | −¥16,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥1,035,000 | −¥2,180,000 |
| Left for housing costs, then profit | ¥2,177,173about ¥181,000 a month | ¥4,762,000about ¥397,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Joetsu Airbnb Profit
The estimate starts from Joetsu's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Joetsu home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Joetsu's Top Earners Get There
- More nights booked. The busiest quarter of Joetsu listings are booked on 52% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of ¥34,300 adds about ¥343,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥45,500 a night or more, against a median of ¥34,300. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥304,000 a year.
- Open for the busy months. In a typical year, February brings the average listing about ¥636,000, against ¥204,000 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Joetsu listings average 4.85 stars, and 38% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥579,000 a month, against ¥268,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Joetsu?
Joetsu listings were booked on 34% of the nights they were open over the past year, in line with the Niigata Prefecture average and 15 percentage points below the Japan average (49%). In a typical year, occupancy swings from 29% in May to 57% in February.
Across Joetsu's 26 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 64%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
February is usually the busiest month in Joetsu, May the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Joetsu?
The average nightly rate in Joetsu, known as ADR (average daily rate), was ¥33,324 over the past year, about 16% below the Niigata Prefecture average of ¥39,900 and about 9% above the Japan average of ¥30,500. In a typical year, rates peak in February at about ¥36,700 and bottom out in October and November at about ¥28,600.
Across Joetsu's 26 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥67,500+ a night, about twice the median.
- Strong performers (top 25%) charge ¥45,500 or more, about ¥11,000 above the median.
- Typical properties (median) charge about ¥34,300 a night.
- Entry-level properties (bottom 25%) charge ¥13,800 or less, about 40% of the median.
February rates run 28% above October's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥32,400.
What Is the RevPAR for Airbnb in Joetsu?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Joetsu it averaged ¥10,800 over the past year, from about ¥6,810 in a typical September to about ¥22,700 in a typical February.
Across Joetsu's 26 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn ¥26,300+ per open night, about 3.5 times the median.
- Strong performers (top 25%) earn ¥15,500 or more, about ¥8,000 a night above the median.
- Typical properties (median) earn about ¥7,470 per open night.
- Entry-level properties (bottom 25%) earn ¥3,010 or less, about 40% of the median.
February RevPAR is about 3.3 times September's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥10,800.
Seasonality
Best and Worst Months for Airbnb in Joetsu
With only 26 active listings, the monthly pattern in Joetsu is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in February and bottom out in September.
Average revenue by month in Joetsu
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥327,000.
Revenue by month in Joetsu in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥609,000 |
| February | ¥636,000 |
| March | ¥354,000 |
| April | ¥266,000 |
| May | ¥224,000 |
| June | ¥223,000 |
| July | ¥284,000 |
| August | ¥317,000 |
| September | ¥204,000 |
| October | ¥216,000 |
| November | ¥245,000 |
| December | ¥349,000 |
How Far in Advance Do Guests Book Airbnb in Joetsu?
Guests book Joetsu stays 50 days ahead on average (about seven weeks). August stays are booked furthest out, about 70 days ahead, and November stays closest to arrival, about 34 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 50 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Joetsu
All 26 active listings in Joetsu display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Joetsu.
Neighborhoods
Best Neighborhoods for Airbnb in Joetsu
AirROI's area guide picks six Joetsu neighborhoods that draw short-term rental guests, led by Joetsu City Center, Myoko Kogen and Takada Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Joetsu City Center | The bustling heart of Joetsu, filled with shops, restaurants, and local attractions. Ideal for tourists wanting to experience daily Japanese life close to accommodation. | Joetsu Station, Joetsu City Museum of Art, Hokkakudo, Commode 401, Yunotaki Park |
| Myoko Kogen | A popular ski resort area within Joetsu, attracting winter sports enthusiasts and nature lovers year-round. Offers a range of outdoor activities and scenic beauty. | Myoko Kogen Ski Resort, Akakura Onsen, Myoko-Togakushi Renzan National Park, Myoko Highland, Kurohime Kogen Plateau |
| Takada Park | A serene urban park renowned for its cherry blossoms and historical significance. Ideal for families and nature lovers looking for peaceful retreat. | Takada Castle Ruins, Takada Park Cherry Blossom Festival, Shinano River, Takada Shrine, Local tea houses |
| Joetsu Aquarium | A local attraction perfect for families and children, making it a good spot for hosting families visiting the area. | Joetsu Aquarium, Aquarium creatures, Interactive exhibits, Local marine life, Nearby shopping areas |
| Naoetsu | A coastal district of Joetsu, known for its fishing and fresh seafood, attracting culinary tourists and offering a local lifestyle experience. | Naoto Port, Local seafood markets, Fishing tours, Coastal walks, Nishikigoi Fish Farms |
| Uonuma | Famous for its high-quality rice and sake production, appealing to food lovers and those interested in agricultural tourism. | Koshihikari Rice Fields, Sake breweries, Uonuma Farmers Market, Culinary tours, Local festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Joetsu vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 53 km, Shinano (32 km away, 49 listings) earned the most per listing, about 71% more than Joetsu. Nagano was the busiest, booked on 45% of nights against 34% in Joetsu.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Myoko 25 km | 111 | ¥4,523,883 | ¥62,891 | 35% |
| Iiyama 25 km | 54 | ¥4,310,489 | ¥48,738 | 42% |
| Nozawaonsen 27 km | 143 | ¥4,134,837 | ¥53,295 | 38% |
| Shinano 32 km | 49 | ¥5,477,471 | ¥56,498 | 38% |
| Yamanouchi 44 km | 33 | ¥4,174,150 | ¥38,126 | 42% |
| Nagano 50 km | 155 | ¥3,837,784 | ¥26,384 | 45% |
| Otari 50 km | 72 | ¥3,087,682 | ¥44,309 | 39% |
| Minamiuonuma 53 km | 54 | ¥3,505,978 | ¥39,103 | 30% |
Other Airbnb Markets in Niigata Prefecture
- Yuzawa Airbnb data 166 listings
- Sado Airbnb data 63 listings
- Niigata Airbnb data 43 listings
See all 7 Niigata Prefecture Airbnb markets
Markets Similar to Joetsu
Markets elsewhere in Japan with a similar nightly rate and occupancy to Joetsu:
- Shimoda Airbnb data Japan · ¥33,004/night · 36.1%
- Takashima Airbnb data Japan · ¥34,865/night · 31.5%
- Hatsukaichi Airbnb data Japan · ¥30,550/night · 36.7%
- Yokosuka Airbnb data Japan · ¥35,516/night · 37.8%
- Itō Airbnb data Japan · ¥39,705/night · 37.0%
- Otaru Airbnb data Japan · ¥27,856/night · 37.7%
FAQ
Joetsu Airbnb FAQ
How much do Airbnb hosts make in Joetsu?
An active Joetsu Airbnb grossed ¥3,212,173 on average in the 12 months to October 2026, according to AirROI's tracking of 26 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥470,000 or more in a typical month.
How much can I make on Airbnb in Joetsu?
It depends most on the home's size, location and how it's run. The middle half of Joetsu listings earn between ¥76,300 and ¥470,000 in a typical month, and the top tenth ¥851,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Joetsu?
Listings in Joetsu were booked on 34% of available nights over the past year. That compares with 34% for the Niigata Prefecture average. February is usually the busiest month.
How much does an Airbnb cost per night in Joetsu?
The average booked night in Joetsu cost ¥33,324 before fees. Half of listings charge between ¥13,800 and ¥45,500, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Joetsu?
All active Joetsu listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Joetsu?
Yes, when it's run well. The average Joetsu Airbnb grossed ¥3,212,173 in the 12 months to October 2026, in line with the Niigata Prefecture average, though with only 26 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥2,177,173 a year (about ¥181,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥397,000 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Joetsu?
February usually pays best, averaging ¥636,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Joetsu?
Each night a Joetsu listing was open to book earned ¥10,800 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥26,300 or more.
How far in advance do guests book Airbnbs in Joetsu?
Joetsu stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Joetsu?
The average Joetsu Airbnb stay lasted 2.7 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Joetsu rated?
Guests rate Joetsu Airbnbs 4.85 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Joetsu?
Joetsu City Center, Myoko Kogen and Takada Park draw the most short-term rental interest in Joetsu. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Joetsu?
AirROI counted 26 active Airbnb listings in Joetsu as of October 2026. The closest tracked market is Myoko, 25 km away.
How much are Airbnb cleaning fees in Joetsu?
In Joetsu, about three in ten listings add a cleaning fee, and the typical fee is about ¥5,504.
Method
About This Data
Figures on this page cover 26 active Airbnb listings in Joetsu from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.