Sri Gading, Johor Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Sri Gading, Johor? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $1,941 per year — at a $50 nightly rate, 15.7% occupancy, and a N/A RevPAR.
With just 17 active listings, Sri Gading is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 30.8% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sri Gading?
In Sri Gading, the headline Airbnb metrics are $1,941 in average annual revenue,15.7% occupancy, $50 ADR, and $0 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sri Gading?
Understanding the monthly revenue variations for Airbnb listings in Sri Gading is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sri Gading is typically December, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sri Gading across different performance tiers:
- Best-in-class properties (Top 10%) achieve $511+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $320 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $165 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $106, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sri Gading
What Is the Monthly Airbnb Occupancy Rate in Sri Gading?
Maximize your bookings by understanding the Sri Gading STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sri Gading:
- Best-in-class properties (Top 10%) achieve 33%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 20% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 12%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sri Gading
What Is the Average Airbnb Nightly Rate in Sri Gading?
Effective short term rental pricing strategy in Sri Gading involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sri Gading typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $80+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
- Typical properties (Median) charge around $46 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Sri Gading
What Is the RevPAR for Airbnb in Sri Gading?
RevPAR in Sri Gading is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Sri Gading
RevPAR Insights for Sri Gading
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sri Gading benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sri Gading?
Sri Gading's peak Airbnb season falls in December, January, September, while the softest stretch is February, July, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, September)
- Revenue averages $371 per month
- Occupancy rates average 23.9%
- Daily rates average $49
Shoulder Season
- Revenue averages $197 per month
- Occupancy maintains around 13.7%
- Daily rates hold near $48
Low Season (February, July, November)
- Revenue drops to average $145 per month
- Occupancy decreases to average 11.3%
- Daily rates adjust to average $49
Seasonality Insights for Sri Gading
- Airbnb seasonality in Sri Gading is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sri Gading's highest earning potential, with monthly revenues climbing to $449, occupancy reaching 27.3%, and ADRs peaking at $50.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $127, occupancy could drop to 9.2%, and ADRs may adjust to $48.
- Lower occupancy paired with meaningful seasonality means hosts in Sri Gading need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sri Gading, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sri Gading?
Low regulation and minimal registration activity in Sri Gading, Johor, Malaysia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sri Gading to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sri Gading?
With a compact short-term rental market, Sri Gading gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sri Gading Downtown | The central area of Sri Gading that offers convenient access to local shops, restaurants, and amenities. It's attractive to travelers seeking a local experience with everything within reach. | Sri Gading Wet Market, Local restaurants and cafes, Shopping centers, Community parks |
| Taman Gading | A residential area with family-friendly environments and parks. Great for guests looking for a quieter stay while still being close to local attractions. | Taman Gading Park, Community centers, Local eateries, Playgrounds |
| Ayer Hitam | Known for its cultural heritage and local craftsmanship. A great location for those interested in arts and crafts and experiencing local traditions. | Ayer Hitam Pottery, Local craft shops, Cultural festivals, Historical sites |
| Kota Tinggi | Close to nature and adventure spots, making it a good base for those who want to explore the outdoors, including waterfalls and parks. | Gunung Ledang National Park, Kota Tinggi Waterfall, Local eco-tours, Adventure parks |
| Johor Bahru | A short drive away, the city offers a plethora of entertainment options, shopping, and dining. Perfect for tourists wanting to explore beyond Sri Gading. | Johor Bahru City Square, Legoland Malaysia, Sultan Abu Bakar State Mosque, Shopping malls |
| Pulai | A suburb with a mix of residential and commercial areas. Attractive to guests looking for a blend of nature and urban convenience. | Pulai Springs Resort, Cultural attractions, Local night markets, Green spaces |
| Batu Pahat | Nearby town with rich local history and attractions, appealing for those interested in exploring more of Johor's cultural heritage. | Batu Pahat Mall, Historical sites, Local food stalls, Cultural attractions |
| Gunung Pulai | A scenic area known for its natural beauty and hiking opportunities, ideal for guests interested in outdoor activities. | Gunung Pulai Recreational Forest, Hiking trails, Picnic spots, Beautiful scenery |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sri Gading offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sri Gading?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sri Gading
- The Sri Gading Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sri Gading, House properties are the most common (88.2%), reflecting the local real estate landscape.
- Houses represent a significant 88.2% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Sri Gading Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sri Gading
- The dominant room capacity in Sri Gading is 3 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Sri Gading, indicating a high concentration in these sizes.
- A significant 64.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sri Gading.
Sri Gading Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sri Gading
- The most common guest capacity trend in Sri Gading vacation rentals is listings accommodating 8+ guests (58.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Sri Gading STR market, accounting for 82.3% of listings.
- 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sri Gading.
- On average, properties in Sri Gading are equipped to host 6.2 guests.
What Amenities Do Airbnb Guests Expect in Sri Gading?
Amenity Prevalence
Amenity Insights for Sri Gading
- Essential amenities in Sri Gading that guests expect include: Air conditioning, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sri Gading: Air conditioning, TV, Free parking on premises.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sri Gading to stay competitive.
Dive Deeper: Advanced Sri Gading STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sri Gading. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSri Gading Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sri Gading
- The typical guest profile for Airbnb in Sri Gading consists of primarily domestic travelers (79%), often arriving from nearby Johor, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 78.6% of guests.
- Key international markets include Malaysia (78.6%) and Singapore (10.7%).
- Top languages spoken are English (50%) followed by Malay (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Johor and Selangor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Sri Gading Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sri Gading
- The most common availability pattern in Sri Gading falls within the 271-366 days range, representing 94.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sri Gading (64.7%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Sri Gading?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sri Gading
- The overall average booking lead time for vacation rentals in Sri Gading is 32 days.
- Guests book furthest in advance for stays during May (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Sri Gading.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Sri Gading averages to identify opportunities for dynamic pricing adjustments.
Sri Gading Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
82.4% of total
2 Nights
1 listings
5.9% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sri Gading is 1 Night, adopted by 82.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.3%) of the Sri Gading Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Sri Gading, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.4% of Sri Gading hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sri Gading.
Sri Gading Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
41.7% of total
Moderate
3 listings
25% of total
Firm
1 listings
8.3% of total
Strict
3 listings
25% of total
Cancellation Policy Insights for Sri Gading
- The prevailing Airbnb cancellation policy trend in Sri Gading is Flexible, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Sri Gading.
- Regularly review your cancellation policy against competitors and market demand shifts in Sri Gading.
What Do the Top Airbnb Listings in Sri Gading Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sri Gadingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Disinfection💨💨 Kg House with pool, wifi & Netflix
Entire Place • 3 bedrooms
福氣安康 Ray’s Homestay
Entire Place • 3 bedrooms
Cozy Homestay Wifi Clubhouse Central of Batu Pahat
Entire Place • 3 bedrooms
【峇株巴辖】Batu Pahat ❤️ Leisure Stay
Entire Place • 3 bedrooms
VillaParadise Homestay Pura Kencana Sri Gading, BP
Entire Place • 3 bedrooms
Homestay Duranta Home's - 402
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sri Gading?
Learn from the best! This table showcases top-performing Airbnb hosts in Sri Gading based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zulkifli | 1 | $4,283 | 97 | 4.97/5.0 |
| Qym | 2 | $3,703 | 38 | 4.63/5.0 |
| Raymond | 1 | $3,487 | 13 | 5.00/5.0 |
| Khairul Azham | 2 | $3,192 | 27 | 2.46/5.0 |
| Rahisham | 1 | $2,788 | 16 | 4.31/5.0 |
| Junior | 1 | $2,709 | 69 | 4.81/5.0 |
| Vie | 1 | $2,702 | 28 | 4.89/5.0 |
| Mohd Khalil Ridha | 1 | $2,127 | 5 | 4.80/5.0 |
| Kelvin | 1 | $1,995 | 15 | 4.93/5.0 |
| Mohd Miza Shahril Shah | 1 | $1,969 | 13 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sri Gading.
How Does Sri Gading's Airbnb Market Compare to Nearby Cities?
How does the Sri Gading Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kulai, Sri Gading has 19 percentage points lower occupancy and about $37 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Singapore | 934 | $1,073 | $172.60 | 31% |
| Pulau Sebang | 77 | $982 | $189.14 | 20% |
| Melaka | 19 | $679 | $128.74 | 22% |
| Jasin | 30 | $628 | $110.80 | 23% |
| Masjid Tanah | 25 | $622 | $152.91 | 15% |
| Alor Gajah | 71 | $611 | $154.54 | 20% |
| Kulai | 97 | $549 | $86.47 | 35% |
| Johor Bahru | 3,143 | $512 | $71.71 | 31% |
| Bandar Penawar | 213 | $506 | $108.67 | 20% |
| Kampung Orang Asli Ngoi Ngoi | 21 | $497 | $197.85 | 15% |
Frequently Asked Questions About Airbnb in Sri Gading
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sri Gading.
How much do Airbnb hosts make in Sri Gading?
Sri Gading hosts earn about $1,941 per year on average, with an average nightly rate of $50 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Sri Gading, Johor, not the ceiling for the best operators. Source: AirROI 2025 data, Sri Gading market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Sri Gading?
The average Airbnb occupancy rate in Sri Gading is 15.7%. December is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sri Gading?
Listings in Sri Gading average $50 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sri Gading?
Sri Gading currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sri Gading?
AirROI currently classifies the short-term rental regulation level in Sri Gading as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sri Gading?
RevPAR in Sri Gading is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sri Gading?
Occupancy of 15.7% means Sri Gading is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $1,941, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sri Gading?
The average booking lead time in Sri Gading is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sri Gading?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sri Gading include Sri Gading Downtown, Taman Gading, Ayer Hitam. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sri Gading?
entire_home listings make up 88.2% of the active supply in Sri Gading. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sri Gading compare to nearby Airbnb markets?
Among neighboring markets, Singapore posts $12,879 in average annual revenue with 30.7% occupancy, compared to Sri Gading's $1,941 and 15.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Sri Gading?
December is the highest-revenue month in Sri Gading, while November is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.