Bukit Mertajam, Penang Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Bukit Mertajam, Penang? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,679 per year — at a $64 nightly rate, 21.3% occupancy, and a $14 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Bukit Mertajam's 409 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 180.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Bukit Mertajam?
In Bukit Mertajam, the headline Airbnb metrics are $3,679 in average annual revenue,21.3% occupancy, $64 ADR, and $14 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Bukit Mertajam?
Understanding the monthly revenue variations for Airbnb listings in Bukit Mertajam is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bukit Mertajam is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bukit Mertajam across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,064+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $643 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $309 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $140, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bukit Mertajam
What Is the Monthly Airbnb Occupancy Rate in Bukit Mertajam?
Maximize your bookings by understanding the Bukit Mertajam STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bukit Mertajam:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bukit Mertajam
What Is the Average Airbnb Nightly Rate in Bukit Mertajam?
Effective short term rental pricing strategy in Bukit Mertajam involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bukit Mertajam typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $106+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $77 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Bukit Mertajam
What Is the RevPAR for Airbnb in Bukit Mertajam?
RevPAR in Bukit Mertajam is currently $14. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $6 RevPAR.
- Typical properties (Median) generate $11 RevPAR.
- Strong performers (Top 25%) earn $18 RevPAR.
- Best-in-class (Top 10%) achieve $29 RevPAR.
Average Monthly RevPAR Trend in Bukit Mertajam
RevPAR Insights for Bukit Mertajam
- The average RevPAR in Bukit Mertajam is $14. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($29) and bottom 25% ($6) is $23, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Bukit Mertajam benchmarks. If your RevPAR falls below the median of $11, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $18+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Bukit Mertajam?
Bukit Mertajam's peak Airbnb season falls in December, July, June, while the softest stretch is January, March, May. Overall, the market shows relatively stable year-round demand, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, June)
- Revenue averages $511 per month
- Occupancy rates average 24.5%
- Daily rates average $65
Shoulder Season
- Revenue averages $466 per month
- Occupancy maintains around 24.2%
- Daily rates hold near $63
Low Season (January, March, May)
- Revenue drops to average $436 per month
- Occupancy decreases to average 21.5%
- Daily rates adjust to average $64
Seasonality Insights for Bukit Mertajam
- Airbnb seasonality in Bukit Mertajam is subdued — revenue stays within a narrow band throughout the year. This is advantageous for hosts who value predictable cash flow and simpler pricing management.
- During the high season, the absolute peak month showcases Bukit Mertajam's highest earning potential, with monthly revenues climbing to $543, occupancy reaching 26.7%, and ADRs peaking at $66.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $429, occupancy could drop to 20.8%, and ADRs may adjust to $61.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bukit Mertajam.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- With stable year-round demand, Bukit Mertajam hosts can focus less on seasonal pricing swings and more on incremental improvements — better photos, faster response times, and amenity upgrades that compound over time.
Do You Need a License for Airbnb in Bukit Mertajam?
Low regulation and minimal registration activity in Bukit Mertajam, Penang, Malaysia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Bukit Mertajam to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Bukit Mertajam?
Location within Bukit Mertajam matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pearl City | A thriving residential and commercial area known for its accessibility and amenities. Ideal for families and business travelers, offering a balanced lifestyle with modern conveniences. | Pearl Point Shopping Mall, BM City Mall, Masjid Jamek Al-Huda, Kedah Street Mosque, Town Park |
| Auto City | An energetic automotive hub featuring various restaurants and entertainment options. Attracts both tourists and locals looking for a vibrant dining and shopping experience. | Auto City Complex, Juru Auto City, Food courts, Family Entertainment Centers |
| Pusat Bandar Bukit Mertajam | The main town center, bustling with activity. Great for travelers who want to experience local culture, shopping, and dining in a central location. | BM Town Square, Bukit Mertajam Chinese Temple, Local street food stalls, Cultural festivals |
| Bukit Mertajam Hill | A serene area with beautiful natural views and hiking opportunities. Perfect for nature lovers and those looking to unwind with scenic surroundings. | Bukit Mertajam Recreational Forest, Hiking trails, Jerejak Hill, Outdoor picnic spots |
| Seberang Jaya | A key administrative and residential area with easy access to Penang Island. Suitable for business travelers and those attending meetings. | Sunway Carnival Mall, Seberang Jaya Mosque, Parks and recreational areas |
| VivaCity | A developing urban area that combines residential, commercial, and leisure spaces. An up-and-coming location for investment due to its growth potential. | VivaCity Shopping Mall, Residential developments, Food courts, Future urban amenities |
| Taman Selamat | A well-established neighborhood known for its parks and community feel, appealing to families and those looking for a quiet stay close to amenities. | Selamat Park, Community centers, Local markets |
| Sungai Dua | Close to USM and other educational institutions, popular with students and academic visitors. Provides a unique cultural and student-centric experience. | Universiti Sains Malaysia, Local cafes, Student hotspots, Cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Bukit Mertajam offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Bukit Mertajam?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bukit Mertajam
- The Bukit Mertajam Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.7% of the 409 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bukit Mertajam, House properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 46.2% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 0.6%) offer potential for unique stay experiences.
Bukit Mertajam Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bukit Mertajam
- The dominant room capacity in Bukit Mertajam is 3 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 54.8% of the active Airbnb listings in Bukit Mertajam, indicating a high concentration in these sizes.
- A significant 57.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bukit Mertajam.
Bukit Mertajam Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bukit Mertajam
- The most common guest capacity trend in Bukit Mertajam vacation rentals is listings accommodating 8+ guests (39.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Bukit Mertajam STR market, accounting for 58.4% of listings.
- 62.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bukit Mertajam.
- On average, properties in Bukit Mertajam are equipped to host 5.5 guests.
How Do Listings in Bukit Mertajam Compare on Quality?
Listing quality in Bukit Mertajam can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Bukit Mertajam
- At 32 photos per listing on average, Bukit Mertajam hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Bukit Mertajam averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Bukit Mertajam?
Amenity Prevalence
Amenity Insights for Bukit Mertajam
- Essential amenities in Bukit Mertajam that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bukit Mertajam: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bukit Mertajam to stay competitive.
Which Airbnb Amenities Boost Revenue in Bukit Mertajam?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Bukit Mertajam, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 88.5% | $4,039 | $905 | 346.3% |
Movie theaterHigh opportunity | 1.7% | $10,679 | $3,557 | 200.2% |
Hot tubHigh opportunity | 1.7% | $8,711 | $3,591 | 142.6% |
Kitchen | 81.2% | $4,134 | $1,715 | 141.1% |
Children’s dinnerwareHigh opportunity | 4.4% | $8,338 | $3,464 | 140.7% |
Baby bathHigh opportunity | 3.4% | $8,304 | $3,515 | 136.3% |
Table corner guardsHigh opportunity | 2.4% | $8,389 | $3,561 | 135.6% |
Children’s books and toysHigh opportunity | 4.6% | $8,076 | $3,465 | 133.1% |
Cooking basics | 52.3% | $5,008 | $2,220 | 125.6% |
Game consoleHigh opportunity | 5.9% | $7,323 | $3,452 | 112.1% |
Revenue Impact Insights for Bukit Mertajam
- TV tops the revenue impact list with a 346.3% uplift — listings with this amenity earn $4,039 vs. $905 without it.
- High-opportunity amenities — Movie theater, Hot tub, Children’s dinnerware — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Movie theater — it has the best combination of high revenue impact and low market saturation in Bukit Mertajam.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Bukit Mertajam STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bukit Mertajam. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBukit Mertajam Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Bukit Mertajam
- The typical guest profile for Airbnb in Bukit Mertajam consists of primarily domestic travelers (89%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 88.7% of guests.
- Key international markets include Malaysia (88.7%) and Singapore (5.8%).
- Top languages spoken are English (42.7%) followed by Malay (34%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Selangor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Bukit Mertajam?
Listings in Bukit Mertajam average 4.68 out of 5 overall, with about 31.8 reviews per active listing and 17.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Bukit Mertajam
- An average rating of 4.68 places Bukit Mertajam in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.8), while Cleanliness (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 17.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 17.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Bukit Mertajam Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bukit Mertajam
- The most common availability pattern in Bukit Mertajam falls within the 271-366 days range, representing 82.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bukit Mertajam (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Bukit Mertajam?
Average Booking Lead Time by Month
Booking Lead Time Insights for Bukit Mertajam
- The overall average booking lead time for vacation rentals in Bukit Mertajam is 28 days.
- Guests book furthest in advance for stays during July (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Bukit Mertajam.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Bukit Mertajam averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Bukit Mertajam?
Guests in Bukit Mertajam stay about 3 nights on average, generating roughly 5,529 reservations and 13.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Bukit Mertajam
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Bukit Mertajam
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 13.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (3.4 nights) and shorten in Dec (2.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Bukit Mertajam Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
387 listings
94.6% of total
2 Nights
10 listings
2.4% of total
4-6 Nights
2 listings
0.5% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
9 listings
2.2% of total
Key Insights
- The most prevalent minimum stay requirement in Bukit Mertajam is 1 Night, adopted by 94.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.0%) of the Bukit Mertajam Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.6% of Bukit Mertajam hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bukit Mertajam.
Bukit Mertajam Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
0.7% of total
Flexible
116 listings
28.4% of total
Moderate
174 listings
42.5% of total
Firm
40 listings
9.8% of total
Strict
76 listings
18.6% of total
Cancellation Policy Insights for Bukit Mertajam
- The prevailing Airbnb cancellation policy trend in Bukit Mertajam is Moderate, used by 42.5% of listings.
- The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Bukit Mertajam may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.5% market standard in Bukit Mertajam.
- Regularly review your cancellation policy against competitors and market demand shifts in Bukit Mertajam.
How Much Are Airbnb Cleaning Fees in Bukit Mertajam?
Cleaning fees in Bukit Mertajam are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Bukit Mertajam
- About 64.5% of Bukit Mertajam listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $15 is close to the median ($14), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Bukit Mertajam median of $14. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Bukit Mertajam Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bukit Mertajambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish Villa Alma | 18–23 Guests | Pool, KTV, BBQ
Entire Place • 5 bedrooms
Leisure Homestay BM
Entire Place • 5 bedrooms
Side by Side 2Single Strorey bungolow 20pax@Alma
Entire Place • 8 bedrooms
The Garden Homestay
Entire Place • 5 bedrooms
De Luma(The Rumah) @ Alma 9 bedroom/8 bathroom
Entire Place • 9 bedrooms
Paddy Villea Inn Penang - 5 Rooms - Permatang Pauh
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Bukit Mertajam?
Learn from the best! This table showcases top-performing Airbnb hosts in Bukit Mertajam based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jovial Property Management | 34 | $132,950 | 429 | 4.61/5.0 |
| Jovial Homestay | 31 | $102,521 | 759 | 4.56/5.0 |
| De Luma | 17 | $96,175 | 269 | 4.69/5.0 |
| Swiftstays | 8 | $74,519 | 323 | 4.93/5.0 |
| Su | 20 | $52,089 | 591 | 4.75/5.0 |
| Chia家 | 11 | $50,672 | 681 | 4.62/5.0 |
| Amelia S | 11 | $36,455 | 72 | 4.24/5.0 |
| Vincent | 14 | $36,196 | 1534 | 4.82/5.0 |
| Steven | 3 | $35,760 | 260 | 4.88/5.0 |
| Den | 3 | $35,342 | 637 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bukit Mertajam.
Who Are the Airbnb Hosts in Bukit Mertajam?
Bukit Mertajam has a relatively balanced host base.
Host Profile Insights for Bukit Mertajam
- A 30.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Bukit Mertajam averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Bukit Mertajam
These are the highest-grossing professional property management operations in Bukit Mertajam, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Kholid Danish Rizqhan | 4 | $13,036 | $141 | 19.8% | 3.97/5 |
Management Company Insights for Bukit Mertajam
- The leading management company, Kholid Danish Rizqhan, operates 4 listings with $13,036 in gross revenue — a useful benchmark for what scale looks like in Bukit Mertajam.
- Top managers average 4 properties each, suggesting professional management in Bukit Mertajam still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 3.97/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 0.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Bukit Mertajam's Airbnb Market Compare to Nearby Cities?
How does the Bukit Mertajam Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Tanjung Tokong, Bukit Mertajam has 26 percentage points lower occupancy and about $18 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kuala Teriang | 12 | $1,851 | $234.76 | 32% |
| Tengah Island | 79 | $1,721 | $186.01 | 32% |
| Langkawi | 203 | $1,077 | $129.53 | 32% |
| Kampung Padang Gaong | 46 | $931 | $89.08 | 39% |
| Tanjung Tokong | 26 | $820 | $82.53 | 47% |
| Kuah | 313 | $776 | $91.32 | 32% |
| George Town | 3,678 | $706 | $86.65 | 33% |
| Kuala Muda Village | 52 | $664 | $102.60 | 29% |
| Paya Mempelam Village | 64 | $660 | $82.95 | 29% |
| Batu Ferringhi | 25 | $656 | $112.15 | 25% |
Frequently Asked Questions About Airbnb in Bukit Mertajam
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Bukit Mertajam.
How much do Airbnb hosts make in Bukit Mertajam?
Bukit Mertajam hosts earn about $3,679 per year on average, with an average nightly rate of $64 and RevPAR of $14. Those figures describe the typical revenue environment for active listings in Bukit Mertajam, Penang, not the ceiling for the best operators. Source: AirROI 2026 data, Bukit Mertajam market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Bukit Mertajam?
The average Airbnb occupancy rate in Bukit Mertajam is 21.3%. December is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Bukit Mertajam?
Listings in Bukit Mertajam average $64 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Bukit Mertajam?
Bukit Mertajam currently has about 409 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Bukit Mertajam?
AirROI currently classifies the short-term rental regulation level in Bukit Mertajam as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Bukit Mertajam?
RevPAR in Bukit Mertajam is about $14. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Bukit Mertajam?
Occupancy of 21.3% means Bukit Mertajam is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,679, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Bukit Mertajam?
The average booking lead time in Bukit Mertajam is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Bukit Mertajam?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Bukit Mertajam include Pearl City, Auto City, Pusat Bandar Bukit Mertajam. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Bukit Mertajam?
entire_home listings make up 80.7% of the active supply in Bukit Mertajam. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Bukit Mertajam compare to nearby Airbnb markets?
Among neighboring markets, Kuala Teriang posts $22,210 in average annual revenue with 31.7% occupancy, compared to Bukit Mertajam's $3,679 and 21.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Bukit Mertajam?
The average Airbnb stay length in Bukit Mertajam is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Bukit Mertajam?
Airbnb listings in Bukit Mertajam average 4.68 out of 5 overall. About 17.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Bukit Mertajam?
TV and Movie theater are among the strongest revenue-linked amenities in Bukit Mertajam. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Bukit Mertajam?
Yes. About 64.5% of active Airbnb listings in Bukit Mertajam charge a cleaning fee, and the average fee is $15. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Bukit Mertajam?
At 30.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.