Airbnb market data · 202612 months to March 2026
La Floresta, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Floresta brought in MX$115,283 over the 12 months through March 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for La Floresta run through March 2026.
The short answer
La Floresta Airbnb Market at a Glance
Listings averaged MX$1,395 a night and were booked on 28% of available nights.
Timing matters: in December, the best month, the average listing earned about three times as much as in May, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, La Floresta is the eighth-largest of 8 Colima markets AirROI tracks.
Browse the live La Floresta Airbnb market See Every La Floresta ListingRevenue
How Much Do Airbnb Hosts Make in La Floresta?
Gross bookings per La Floresta listing averaged MX$115,283 over the 12 months to March 2026 (Colima average: MX$170,291), before cleaning, platform and management costs and taxes.
The average La Floresta listing brought in MX$25,900 in December, its best month, and MX$8,610 in May, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Floresta's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$29,700+ a month, about 3.6 times the typical property.
- Strong performers (top 25%) earn MX$16,700 or more, roughly MX$8,500 a month above the median.
- Typical properties (median) earn about MX$8,190 a month.
- Entry-level properties (bottom 25%) earn MX$4,610 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earned about three times what May did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$14,500.
La Floresta Airbnb Data by Month
Latest 12 months in the March 2026 data.
December led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Apr 2025 | MX$13,900 | 37.1% | MX$1,337 | MX$463 | 31 days | 3.6 nights |
| May 2025 | MX$8,614 | 23.3% | MX$1,284 | MX$278 | 20 days | 8.2 nights |
| Jun 2025 | MX$21,232 | 40.0% | MX$1,330 | MX$708 | 42 days | 2.6 nights |
| Jul 2025 | MX$18,457 | 32.5% | MX$1,356 | MX$595 | 11 days | 3.6 nights |
| Aug 2025 | MX$13,306 | 28.2% | MX$1,342 | MX$429 | 10 days | 2.3 nights |
| Sep 2025 | MX$9,972 | 21.7% | MX$1,356 | MX$332 | 31 days | 3.3 nights |
| Oct 2025 | MX$10,090 | 23.3% | MX$1,353 | MX$325 | 5 days | 2 nights |
| Nov 2025 | MX$9,650 | 19.4% | MX$1,533 | MX$322 | 52 days | 2.1 nights |
| Dec 2025 | MX$25,885 | 40.5% | MX$1,659 | MX$835 | 53 days | 5.9 nights |
| Jan 2026 | MX$15,963 | 29.0% | MX$1,632 | MX$515 | 39 days | 6.8 nights |
| Feb 2026 | MX$13,416 | 22.2% | MX$1,543 | MX$479 | 5 days | 4.8 nights |
| Mar 2026 | MX$13,892 | 23.8% | MX$1,624 | MX$448 | 18 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular La Floresta home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in La Floresta Profitable?
Yes, when it's run well. The average La Floresta Airbnb took in MX$115,283 in the 12 months to March 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$234,300, and run by its owner at everyday costs, about MX$14,500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
La Floresta Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$109,283 | MX$222,100 |
| Cleaning fees guests pay5% of La Floresta bookings | MX$6,000 | MX$12,200 |
| Gross bookings | MX$115,283 | MX$234,300 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 56% of La Floresta listings on Simplified Pricing, 3% for the rest | −MX$11,500 | −MX$23,300 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$6,000 | −MX$12,200 |
| Utilities and internetAbout 5% of bookings | −MX$5,800 | −MX$11,700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,300 | −MX$4,700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$3,500 | −MX$7,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,200 | −MX$1,200 |
| Permit and registrationWhere one is required | −MX$600 | −MX$600 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −MX$30,900 | −MX$60,700 |
| Left for housing costs, then profit | MX$84,383about MX$7,000 a month | MX$173,600about MX$14,500 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own La Floresta Airbnb Profit
The estimate starts from La Floresta's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Floresta home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How La Floresta's Top Earners Get There
- More nights booked. The busiest quarter of La Floresta listings are booked on 37% or more of their nights, against 19% for the median listing. Ten more booked nights a year at the median rate of MX$1,225 adds about MX$12,200 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$1,740 a night or more, against a median of MX$1,225. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$10,900 a year.
- Open for the busy months. December brought the average listing about MX$25,900, against MX$8,610 in May, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. La Floresta listings average 4.81 stars, and 22% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$19,500 a month, against MX$9,600 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Floresta?
La Floresta listings were booked on 28% of the nights they were open over the past year, in line with the Colima average and 5 percentage points below the Mexico average (33%). Occupancy climbs to 40% in December and falls to 19% in November.
Across La Floresta's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 48 points above the median.
- Strong performers (top 25%) fill 37% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 19% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
December was the busiest month in La Floresta, November the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in La Floresta?
The average nightly rate in La Floresta, known as ADR (average daily rate), was MX$1,395 over the past year, about 43% below the Colima average of MX$2,435 and about 48% below the Mexico average of MX$2,675. Rates peak in January and December at about MX$1,660 and bottom out in May at about MX$1,285.
Across La Floresta's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$2,795+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge MX$1,740 or more, about MX$520 above the median.
- Typical properties (median) charge about MX$1,225 a night.
- Entry-level properties (bottom 25%) charge MX$800 or less, about two-thirds of the median.
December rates ran 29% above May's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$1,450.
What Is the RevPAR for Airbnb in La Floresta?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Floresta it averaged MX$405 over the past year, from about MX$278 in May to about MX$835 in December.
Across La Floresta's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn MX$743+ per open night, about 2.9 times the median.
- Strong performers (top 25%) earn MX$387 or more, about MX$130 a night above the median.
- Typical properties (median) earn about MX$260 per open night.
- Entry-level properties (bottom 25%) earn MX$205 or less, about three-quarters of the median.
December RevPAR was about three times May's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, MX$478. The 12-month RevPAR of MX$405 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in La Floresta
With only 18 active listings, the monthly pattern in La Floresta is noisy, since a few long or pricey stays can lift a month; revenue peaked in December and bottomed out in May.
How Far in Advance Do Guests Book Airbnb in La Floresta?
Guests book La Floresta stays 30 days ahead on average (about four weeks). December stays are booked furthest out, about 53 days ahead, and February stays closest to arrival, about 5 days. A typical December booking is made in late October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 30 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in La Floresta
6% of the 18 active listings in La Floresta display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Floresta.
Neighborhoods
Best Neighborhoods for Airbnb in La Floresta
AirROI's area guide picks Playa de Oro, Cuyutlán and Laguna de Suchitlán as the parts of La Floresta that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Playa de Oro | A beautiful beach area known for its stunning coastline and relaxation opportunities. Perfect for attracting tourists who want to enjoy sun, sand, and sea. | Playa de Oro Beach, Cerro de Ortega, Colima Botanical Garden, Cuyutlan Beach, Laguna de Cuyutlan |
| Cuyutlán | Famous for its black sand beach and surf spots. Great for surf enthusiasts and tourists looking for a unique beach experience. | Cuyutlán Beach, Laguna de Cuyutlan, Surfing Spots, Sea Turtle Sanctuary, Local Seafood Restaurants |
| Laguna de Suchitlán | A serene lake area perfect for relaxation and eco-tourism. Attracts nature lovers and those looking for tranquility. | Suchitlán Lagoon, Fishing Activities, Boat Tours, Bird Watching, Nature Trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Floresta vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 66 km, La Huerta (66 km away) earned the most per listing, about 2.7 times as much as La Floresta. Villa de Álvarez was the busiest, booked on 34% of nights against 28% in La Floresta.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Manzanillo 4 km | 1,161 | MX$203,410 | MX$2,931 | 27% |
| Barra de Navidad 36 km | 124 | MX$171,849 | MX$2,448 | 27% |
| San Patricio 39 km | 107 | MX$128,869 | MX$2,189 | 30% |
| Melaque 41 km | 61 | MX$157,137 | MX$2,613 | 24% |
| La Manzanilla 50 km | 60 | MX$298,495 | MX$4,128 | 27% |
| Tecoman 55 km | 53 | MX$71,423 | MX$1,332 | 26% |
| Villa de Álvarez 65 km | 137 | MX$94,892 | MX$1,178 | 34% |
| La Huerta 66 km | 235 | MX$308,915 | MX$5,080 | 28% |
Other Airbnb Markets in Colima
- Colima City Airbnb data 220 listings
- Comala Airbnb data 31 listings
See all 8 Colima Airbnb markets
Markets Similar to La Floresta
Markets elsewhere in Mexico with a similar nightly rate and occupancy to La Floresta:
- Coatepec Airbnb data Mexico · MX$1,414/night · 27.0%
- San Cristóbal de las Casas Airbnb data Mexico · MX$1,384/night · 26.6%
- Campeche Airbnb data Mexico · MX$1,426/night · 29.1%
- Valladolid Airbnb data Mexico · MX$1,298/night · 27.9%
- Heroica Veracruz Airbnb data Mexico · MX$1,412/night · 29.8%
- Ciudad Valles Airbnb data Mexico · MX$1,491/night · 26.5%
FAQ
La Floresta Airbnb FAQ
How much do Airbnb hosts make in La Floresta?
An active La Floresta Airbnb grossed MX$115,283 on average in the 12 months to March 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$16,700 or more in a typical month.
How much can I make on Airbnb in La Floresta?
It depends most on the home's size, location and how it's run. The middle half of La Floresta listings earn between MX$4,610 and MX$16,700 in a typical month, and the top tenth MX$29,700 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Floresta?
Listings in La Floresta were booked on 28% of available nights over the past year. That compares with 29% for the Colima average. December was the busiest month.
How much does an Airbnb cost per night in La Floresta?
The average booked night in La Floresta cost MX$1,395 before fees. Half of listings charge between MX$800 and MX$1,740, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Floresta?
In La Floresta, 6% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in La Floresta?
Yes, when it's run well. The average La Floresta Airbnb grossed MX$115,283 in the 12 months to March 2026, 32% below the Colima average of MX$170,291, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$14,500 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in La Floresta?
December paid best over the past year, at MX$25,900 per active listing, and May paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in La Floresta?
Each night a La Floresta listing was open to book earned MX$405 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$743 or more.
How far in advance do guests book Airbnbs in La Floresta?
La Floresta stays were booked 30 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in La Floresta?
The average La Floresta Airbnb stay lasted 4.4 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in La Floresta rated?
Guests rate La Floresta Airbnbs 4.81 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in La Floresta?
Playa de Oro, Cuyutlán and Laguna de Suchitlán draw the most short-term rental interest in La Floresta. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Floresta?
AirROI counted 18 active Airbnb listings in La Floresta as of March 2026. The closest tracked market is Manzanillo, 4 km away.
How much are Airbnb cleaning fees in La Floresta?
In La Floresta, 44% of listings add a cleaning fee. The median fee is MX$175; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in La Floresta from April 2025 to March 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.