Airbnb market data · 202612 months to October 2026
Santa Matilde, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Matilde brought in MX$59,419 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Santa Matilde Airbnb Market at a Glance
Santa Matilde is priced below the Hidalgo average. Listings averaged MX$985 a night, about half that average of MX$1,920, and were booked on 26% of available nights, close to its 24% occupancy.
July, usually the best month, brings in about 68% more per listing than September, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Santa Matilde is the 16th-largest of 25 Hidalgo markets AirROI tracks.
Browse the live Santa Matilde Airbnb market See Every Santa Matilde ListingRevenue
How Much Do Airbnb Hosts Make in Santa Matilde?
Gross bookings per Santa Matilde listing averaged MX$59,419 over the 12 months to October 2026 (Hidalgo average: MX$124,263), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa Matilde listing brings in MX$9,050 in July, its best month, and MX$5,370 in September, its slowest. Both ends are close calls: July leads October by 5%, and September sits just 3% below November, so either pair can swap places in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Santa Matilde's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$18,400+ a month, about 3.4 times the typical property.
- Strong performers (top 25%) earn MX$11,400 or more, roughly MX$6,000 a month above the median.
- Typical properties (median) earn about MX$5,420 a month.
- Entry-level properties (bottom 25%) earn MX$2,640 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.7 times what September does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$7,220. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santa Matilde Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
September 2026 led on revenue and bookings; nightly rates peaked in March 2026. September 2026 was a one-off: listings earned about 2.5 times what they did in September 2025, so the seasonal averages on this page leave it out. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | MX$10,123 | 38.2% | MX$1,229 | MX$327 | 5 days | 3.6 nights |
| Nov 2025 | MX$6,695 | 21.4% | MX$1,227 | MX$223 | 13 days | 2.6 nights |
| Dec 2025 | MX$9,978 | 32.3% | MX$1,226 | MX$322 | 11 days | 4.5 nights |
| Jan 2026 | MX$7,198 | 21.6% | MX$1,235 | MX$232 | 3 days | 5 nights |
| Feb 2026 | MX$5,210 | 20.2% | MX$1,247 | MX$186 | 4 days | 2 nights |
| Mar 2026 | MX$7,778 | 21.0% | MX$1,295 | MX$251 | 9 days | 3.2 nights |
| Apr 2026 | MX$7,260 | 22.6% | MX$1,288 | MX$242 | 13 days | 2.3 nights |
| May 2026 | MX$6,314 | 20.2% | MX$1,276 | MX$204 | 6 days | 1.8 nights |
| Jun 2026 | MX$6,622 | 24.3% | MX$1,018 | MX$221 | 8 days | 5.3 nights |
| Jul 2026 | MX$11,562 | 19.4% | MX$1,037 | MX$373 | 30 days | 3.8 nights |
| Aug 2026 | MX$6,854 | 23.2% | MX$1,042 | MX$221 | 38 days | 2.9 nights |
| Sep 2026 | MX$13,292 | 45.3% | MX$1,037 | MX$443 | 4 days | 5.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Santa Matilde address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Santa Matilde Profitable?
Yes, when it's run well. The average Santa Matilde Airbnb took in MX$59,419 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$125,270, and run by its owner at everyday costs, about MX$7,240 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa Matilde Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$56,469 | MX$119,050 |
| Cleaning fees guests pay5% of Santa Matilde bookings | MX$2,950 | MX$6,220 |
| Gross bookings | MX$59,419 | MX$125,270 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Santa Matilde listings on Simplified Pricing, 3% for the rest | −MX$8,870 | −MX$18,710 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$2,950 | −MX$6,220 |
| Utilities and internetAbout 5% of bookings | −MX$2,970 | −MX$6,260 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,190 | −MX$2,510 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$1,780 | −MX$3,760 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$590 | −MX$590 |
| Permit and registrationWhere one is required | −MX$300 | −MX$300 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −MX$18,650 | −MX$38,350 |
| Left for housing costs, then profit | MX$40,769about MX$3,400 a month | MX$86,920about MX$7,240 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa Matilde Airbnb Profit
The estimate starts from Santa Matilde's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Matilde home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa Matilde's Top Earners Get There
- More nights booked. The busiest quarter of Santa Matilde listings are booked on 38% or more of their nights, against 21% for the median listing. Ten more booked nights a year at the median rate of MX$725 adds about MX$7,270 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$1,125 a night or more, against a median of MX$725. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$5,650 a year.
- Open for the busy months. In a typical year, July brings the average listing about MX$9,050, against MX$5,370 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santa Matilde listings average 4.78 stars, and 45% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$10,440 a month, against MX$4,950 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Matilde?
Santa Matilde listings were booked on 26% of the nights they were open over the past year, 2 percentage points above the Hidalgo average (24%) and 7 points below the Mexico average (33%). In a typical year, occupancy climbs to 38% in October and falls to 19% in May.
Across Santa Matilde's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 50%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 21% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
October is usually the busiest month in Santa Matilde, May the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Matilde?
The average nightly rate in Santa Matilde, known as ADR (average daily rate), was MX$985 over the past year, about 49% below the Hidalgo average of MX$1,920 and about 63% below the Mexico average of MX$2,675. Averaged month by month over the past two years, rates peak in May and September at about MX$1,215 and bottom out in June and July at about MX$1,095.
Across Santa Matilde's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$2,200+ a night, about three times the median.
- Strong performers (top 25%) charge MX$1,125 or more, about MX$400 above the median.
- Typical properties (median) charge about MX$725 a night.
- Entry-level properties (bottom 25%) charge MX$600 or less, about 17% below the median.
September rates run 11% above June's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$1,140. The 12-month ADR of MX$985 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Santa Matilde?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Matilde it averaged MX$269 over the past year, from about MX$179 in a typical September to about MX$292 in a typical July.
Across Santa Matilde's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn MX$545+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn MX$353 or more, about MX$160 a night above the median.
- Typical properties (median) earn about MX$196 per open night.
- Entry-level properties (bottom 25%) earn MX$117 or less, about 60% of the median.
July RevPAR is about 1.6 times September's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$237. The 12-month RevPAR of MX$269 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Santa Matilde
With only 22 active listings, the monthly pattern in Santa Matilde is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in September.
September 2026 is left out of these averages as a one-off: listings earned about 2.5 times what they did in September 2025. It still counts in the 12-month figures at the top of the page.
Average revenue by month in Santa Matilde
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$6,890.
Revenue by month in Santa Matilde in numbers
| Month | Revenue per listing |
|---|---|
| January | MX$7,230 |
| February | MX$6,810 |
| March | MX$7,770 |
| April | MX$5,980 |
| May | MX$6,060 |
| June | MX$6,270 |
| July | MX$9,050 |
| August | MX$5,750 |
| September | MX$5,370 |
| October | MX$8,620 |
| November | MX$5,510 |
| December | MX$8,250 |
How Far in Advance Do Guests Book Airbnb in Santa Matilde?
Guests book Santa Matilde stays 15 days ahead on average (about two weeks), so many trips are booked close to arrival. July stays are booked furthest out, about 25 days ahead, and January stays closest to arrival, about 4 days. A typical July booking is made in mid-June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 15 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santa Matilde
None of the 22 active listings in Santa Matilde display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Matilde.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Matilde
AirROI's area guide picks five Santa Matilde neighborhoods that draw short-term rental guests, led by Tulancingo, Real del Monte and Metztitlán. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Tulancingo | A city with historical significance and beautiful landscapes, making it an attractive destination for tourists interested in both urban and natural attractions. | Tulancingo Cathedral, El Tejocote, Historic Plaza, Cultural Center, Museum of Tulancingo |
| Real del Monte | Another magical town with a rich mining history, known for its English influence and charming streets, which attract both history buffs and cultural enthusiasts. | English Cemeteries, Mexican cuisine, Visitas a las minas, Historic houses, Nature walks |
| Metztitlán | A picturesque town with lush landscapes that offer a tranquil escape into nature and an authentic Mexican experience. | Metztitlán Valley, Convent of San Juan Bautista, Natural parks, Local festivals, Outdoor activities |
| Tula de Allende | A significant archaeological site and ancient Toltec capital, Tula attracts visitors interested in pre-Hispanic history and archaeological explorations. | Pyramids of Tula, Atlantean statues, Museum of Tula, Historic routes, Local crafts |
| Zimapán | Known for its dam and natural beauty, Zimapán offers adventurous activities and a pleasant environment for those looking to enjoy nature and relaxation. | Zimapán Dam, Natural spas, Scenic viewpoints, Ecotourism activities, Outdoor sports |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Santa Matilde vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 38 km, Mineral del Chico (20 km away) earned the most per listing, about 3.8 times as much as Santa Matilde. Pachuca de Soto was the busiest, booked on 30% of nights against 26% in Santa Matilde.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pachuca de Soto 6 km | 164 | MX$81,371 | MX$1,141 | 30% |
| Pachuca 8 km | 215 | MX$71,896 | MX$987 | 29% |
| Hidalgo 12 km | 56 | MX$133,914 | MX$2,524 | 20% |
| Mineral del Monte 17 km | 161 | MX$142,058 | MX$2,148 | 22% |
| Mineral del Chico 20 km | 129 | MX$224,007 | MX$2,665 | 28% |
| San José Ocotillos 27 km | 55 | MX$199,171 | MX$2,497 | 23% |
| Huasca de Ocampo 29 km | 320 | MX$173,040 | MX$2,772 | 22% |
| San Martín de las Pirámides 38 km | 43 | MX$94,086 | MX$1,386 | 21% |
Other Airbnb Markets in Hidalgo
- Ixmiquilpan Airbnb data 119 listings
- Tecozautla Airbnb data 35 listings
- Huichapan Airbnb data 34 listings
- Tulancingo de Bravo Airbnb data 31 listings
See all 25 Hidalgo Airbnb markets
Markets Similar to Santa Matilde
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Santa Matilde:
- Culiacán Rosales Airbnb data Mexico · MX$1,007/night · 26.2%
- Matamoros Airbnb data Mexico · MX$1,103/night · 25.9%
- San Andrés Cholula Airbnb data Mexico · MX$1,056/night · 28.2%
- Ciudad Obregón Airbnb data Mexico · MX$975/night · 29.8%
- Villahermosa Airbnb data Mexico · MX$937/night · 29.0%
- Hidalgo del Parral Airbnb data Mexico · MX$1,129/night · 25.5%
FAQ
Santa Matilde Airbnb FAQ
How much do Airbnb hosts make in Santa Matilde?
An active Santa Matilde Airbnb grossed MX$59,419 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$11,400 or more in a typical month.
How much can I make on Airbnb in Santa Matilde?
It depends most on the home's size, location and how it's run. The middle half of Santa Matilde listings earn between MX$2,640 and MX$11,400 in a typical month, and the top tenth MX$18,400 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Matilde?
Listings in Santa Matilde were booked on 26% of available nights over the past year. That compares with 24% for the Hidalgo average. October is usually the busiest month.
How much does an Airbnb cost per night in Santa Matilde?
The average booked night in Santa Matilde cost MX$985 before fees. Half of listings charge between MX$600 and MX$1,125, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa Matilde?
None of the active Santa Matilde listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa Matilde?
Yes, when it's run well. The average Santa Matilde Airbnb grossed MX$59,419 in the 12 months to October 2026, 52% below the Hidalgo average of MX$124,263, though with only 22 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$7,240 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Santa Matilde?
July usually pays best, averaging MX$9,050 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santa Matilde?
Each night a Santa Matilde listing was open to book earned MX$269 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$545 or more.
How far in advance do guests book Airbnbs in Santa Matilde?
Santa Matilde stays were booked 15 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
How long do guests stay at Airbnbs in Santa Matilde?
The average Santa Matilde Airbnb stay lasted 3.6 nights over the past year. A listing took 12 reservations over the year on average.
How are Airbnbs in Santa Matilde rated?
Guests rate Santa Matilde Airbnbs 4.78 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Santa Matilde?
Tulancingo, Real del Monte and Metztitlán draw the most short-term rental interest in Santa Matilde. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Matilde?
AirROI counted 22 active Airbnb listings in Santa Matilde as of October 2026. The closest tracked market is Pachuca de Soto, 6 km away.
How much are Airbnb cleaning fees in Santa Matilde?
In Santa Matilde, more than eight in ten listings add a cleaning fee. The median fee is MX$123, but a minority of much higher fees lifts the average to MX$245, so the median is the better guide.
How many tourists visit Santa Matilde, Mexico?
All of Mexico had 45 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 242 Airbnb stays in Santa Matilde, Mexico in the 12 months to October 2026, which counts bookings and not tourists. See Mexico tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Santa Matilde from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.