AirROI ranking · 202610 markets ranked
Best Places to Buy an Airbnb in Michoacán, Mexico (2026)
Morelia is the best place to buy an Airbnb in Michoacán in 2026, according to AirROI's ranking of 10 markets. Its listings averaged $4,720 in revenue over the 12 months to September 2026 and were booked on 29% of nights. It leads on the blend rather than on any one measure, placing 1st of 10 for market size, 1st of 10 for year-round demand and 2nd of 10 for revenue per listing. Lázaro Cárdenas and Zamora come next.
- Markets tracked
- 20
- Active Airbnb listings
- 2,870
- Avg. revenue per listing
- $4,470
- Occupancy rate
- 26%
- Avg. nightly rate
- $73
- Avg. revenue, top 10 markets
- $3,920
The short answer
Michoacán Airbnb Market at a Glance
Across Michoacán, the 2,870 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $4,470 over the same period. They were booked on 26% of nights at about $73 a night; the ranking covers the 10 markets with at least 30 active listings.
The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.
Where the top 10 Airbnb markets in Michoacán are
Each dot is one of the 20 markets AirROI tracks in Michoacán, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.
All money figures on this page are in US dollars.
Top 10
The Top 10 Airbnb Markets in Michoacán
Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.
| # | Market | Avg. revenue | Occupancy |
|---|---|---|---|
 Morelia Large market · Year-round demand | $4,720 | 29% | |
 Lázaro Cárdenas High earnings · Growing revenue | $6,220 | 31% | |
 Zamora High occupancy · High earnings | $4,490 | 33% | |
| 4 |  Uruapan Year-round demand · Growing revenue | $3,990 | 28% |
| 5 |  Pátzcuaro Large market · Year-round demand | $3,810 | 17% |
| 6 |  La Piedad de Cabadas Year-round demand | $2,940 | 25% |
| 7 |  Sahuayo de Morelos High earnings | $4,510 | 22% |
| 8 |  Tlalpujahua De Rayón | $3,130 | 17% |
| 9 |  Zacapu | $2,410 | 22% |
| 10 |  Zitácuaro | $2,930 | 19% |
1. Morelia
Known for: Large market · Year-round demand
Top-earning Airbnb listings in Morelia - Avg. revenue
- $4,720 0% vs. last year
- Occupancy
- 29%
- Nightly rate
- $63
- Active listings
- 1,590
Where it places among the 10 ranked markets in Michoacán
- Revenue 2nd of 10
- Occupancy 3rd of 10
- Market size 1st of 10
- Year-round 1st of 10
- Growth 4th of 7
- How it earns
- Morelia earns on volume. Rates run below the Michoacán average at about $63 a night, but listings book 29% of nights. That adds up to $4,720 per listing over the year, the second-highest of the 10 ranked markets. A typical listing takes in about $400 a month; the top quarter clear $792 or more.
- When it earns
- Demand in Morelia holds up through the year: February, the slowest month, still brings in about two-thirds of July's revenue.
- What sells
- The most common entire home has 2 bedrooms (36% of entire homes), and apartments and condos make up 46% of supply.
- Who it suits
- It suits buyers who want income that holds up all year.
Revenue per listing by month
$714 $475- Median listing
- $400/mo
- Top 25% of listings
- $792+/mo
- Booked ahead
- 26 days
- Average stay
- 4 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 65%
Areas in the full report: Centro Histórico · Zamora · La Huerta
Full Morelia Airbnb report2. Lázaro Cárdenas
Known for: High earnings · Growing revenue
Top-earning Airbnb listings in Lázaro Cárdenas - Avg. revenue
- $6,220 +19% vs. last year
- Occupancy
- 31%
- Nightly rate
- $100
- Active listings
- 52
Where it places among the 10 ranked markets in Michoacán
- Revenue 1st of 10
- Occupancy 2nd of 10
- Market size 7th of 10
- Year-round 6th of 10
- Growth 1st of 7
- How it earns
- Lázaro Cárdenas fills more nights than most of Michoacán: 31% of them, the second-highest occupancy of the 10 ranked markets, at about $100 a night. Listings averaged $6,220 in revenue over the year, the highest of the 10 ranked markets. In a typical month the median listing brings in about $507, and the best quarter clear $925. Revenue per listing rose 19% over the year, the biggest gain in Michoacán, helped by nightly rates 30% higher. With 52 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Lázaro Cárdenas has two seasons, March–April and June–July. December is the strongest month at about $1,080 per listing, and February the quietest at about $503. Trips run long, about 5 nights on average against 4 nights for the typical market in Michoacán, booked about 20 days ahead.
- What sells
- Big homes set the market: 57% of entire homes have three or more bedrooms, against about 34% in the typical market in Michoacán, and houses make up 73% of supply.
- Who books
- Guests are overwhelmingly domestic (93%); the most common home cities are Morelia, Mexico City and Uruapan.
- Who it suits
- Best for buyers who want a large home for groups and families.
Revenue per listing by month
$1,080 $503- Median listing
- $507/mo
- Top 25% of listings
- $925+/mo
- Booked ahead
- 20 days
- Average stay
- 5 nights
- Most common home size
- 3 bedrooms
- Superhosts
- 75%
3. Zamora
Known for: High occupancy · High earnings
Top-earning Airbnb listings in Zamora - Avg. revenue
- $4,490 +3% vs. last year
- Occupancy
- 33%
- Nightly rate
- $46
- Active listings
- 110
Where it places among the 10 ranked markets in Michoacán
- Revenue 4th of 10
- Occupancy 1st of 10
- Market size 4th of 10
- Year-round 5th of 10
- Growth 3rd of 7
- How it earns
- Rates in Zamora sit below the Michoacán average, at about $46 a night, but listings are booked on 33% of nights. Average revenue per listing came to $4,490, the fourth-highest of the 10 ranked markets. Month to month, the median listing earns about $375 and a top-quarter listing $696 or more.
- When it earns
- Revenue in Zamora peaks twice, over June–August and again over November–December; December leads at about $652 per listing, while April brings in about $367. Guests stay about 5 nights, longer than in most of Michoacán, and book about 18 days ahead.
- What sells
- One-bedroom homes lead the market (41% of entire homes), and apartments and condos make up 55% of supply.
- Who it suits
- A good fit for buyers who would rather price for occupancy than for rate and are comfortable adjusting prices close to the date.
Revenue per listing by month
$652 $367- Median listing
- $375/mo
- Top 25% of listings
- $696+/mo
- Booked ahead
- 18 days
- Average stay
- 5 nights
- Most common home size
- 1 bedroom
- Superhosts
- 55%
4. Uruapan
Known for: Year-round demand · Growing revenue
Top-earning Airbnb listings in Uruapan - Avg. revenue
- $3,990 +6% vs. last year
- Occupancy
- 28%
- Nightly rate
- $57
- Active listings
- 233
Where it places among the 10 ranked markets in Michoacán
- Revenue 5th of 10
- Occupancy 4th of 10
- Market size 3rd of 10
- Year-round 2nd of 10
- Growth 2nd of 7
- How it earns
- Uruapan is Michoacán's third-largest Airbnb market, with 233 active listings to price against. Average revenue per listing came to $3,990, the fifth-highest of the 10 ranked markets. Its place at #4 rests on year-round demand (2nd of 10) and revenue growth (2nd of 7) rather than on revenue per listing. A typical listing takes in about $368 a month; the top quarter clear $712 or more. Revenue per listing rose 6% over the year, the second-biggest gain in Michoacán, helped by nightly rates 16% higher, even as the number of listings grew 59%.
- When it earns
- Uruapan has two seasons, March–July and December. December is the strongest month at about $640 per listing, and February the quietest at about $382.
- What sells
- The most common entire home has 2 bedrooms (40% of entire homes), and houses make up 50% of supply.
- Who it suits
- It suits buyers who want income that holds up all year.
Revenue per listing by month
$640 $382- Median listing
- $368/mo
- Top 25% of listings
- $712+/mo
- Booked ahead
- 28 days
- Average stay
- 5 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 47%
5. Pátzcuaro
Known for: Large market · Year-round demand
Top-earning Airbnb listings in Pátzcuaro - Avg. revenue
- $3,810 −3% vs. last year
- Occupancy
- 17%
- Nightly rate
- $100
- Active listings
- 392
Where it places among the 10 ranked markets in Michoacán
- Revenue 6th of 10
- Occupancy 9th of 10
- Market size 2nd of 10
- Year-round 4th of 10
- Growth 5th of 7
- How it earns
- Pátzcuaro is Michoacán's second-largest Airbnb market, with 392 active listings to price against. Listings averaged $3,810 in revenue over the year, the sixth-highest of the 10 ranked markets. Its place at #5 rests on market size (2nd of 10) rather than on revenue per listing. In a typical month the median listing brings in about $309, and the best quarter clear $633.
- When it earns
- Revenue in Pátzcuaro peaks twice, over October–December and again over June–July; December leads at about $735 per listing, while February brings in about $429. Guests book early, about 50 days ahead against roughly 24 for the typical market in Michoacán, and stay about 3 nights.
- What sells
- Two-bedroom homes lead the market (35% of entire homes), and houses make up 38% of supply.
- Who books
- Most guests are domestic (80%), and the United States and Colombia send the most visitors from abroad.
Revenue per listing by month
$735 $429- Median listing
- $309/mo
- Top 25% of listings
- $633+/mo
- Booked ahead
- 50 days
- Average stay
- 3 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 49%
Areas in the full report: Centro Histórico · La Zapata · San Antonio
Full Pátzcuaro Airbnb report6. La Piedad de Cabadas
Known for: Year-round demand
Top-earning Airbnb listings in La Piedad de Cabadas - Avg. revenue
- $2,940
- Occupancy
- 25%
- Nightly rate
- $51
- Active listings
- 62
Where it places among the 10 ranked markets in Michoacán
- Revenue 8th of 10
- Occupancy 5th of 10
- Market size 6th of 10
- Year-round 3rd of 10
- Growth No prior year
- How it earns
- La Piedad de Cabadas has a milder off-season than most of Michoacán: August, its slowest month, brings in about 59% of December's revenue. Average revenue per listing came to $2,940, the eighth-highest of the 10 ranked markets. Its place at #6 rests on year-round demand (3rd of 10) rather than on revenue per listing. Month to month, the median listing earns about $305 and a top-quarter listing $616 or more. Its 62 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
- When it earns
- La Piedad de Cabadas has two seasons, May–July and November–December. December is the strongest month at about $584 per listing, and August the quietest at about $346. Guests book later than in most of Michoacán, about 12 days ahead against roughly 24 for the typical market in Michoacán, so pricing close to the date matters; stays average 4 nights.
- What sells
- The most common entire home has 2 bedrooms (43% of entire homes), and apartments and condos make up 44% of supply.
- Who it suits
- Best for buyers who are comfortable adjusting prices close to the date.
Revenue per listing by month
$584 $346- Median listing
- $305/mo
- Top 25% of listings
- $616+/mo
- Booked ahead
- 12 days
- Average stay
- 4 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 61%
7. Sahuayo de Morelos
Known for: High earnings
Top-earning Airbnb listings in Sahuayo de Morelos - Avg. revenue
- $4,510
- Occupancy
- 22%
- Nightly rate
- $98
- Active listings
- 35
Where it places among the 10 ranked markets in Michoacán
- Revenue 3rd of 10
- Occupancy 7th of 10
- Market size 10th of 10
- Year-round 9th of 10
- Growth No prior year
- How it earns
- Sahuayo de Morelos listings charge about $98 a night, 35% above the Michoacán average, and are booked on 22% of nights. That adds up to $4,510 per listing over the year, the third-highest of the 10 ranked markets. A typical listing takes in about $430 a month; the top quarter clear $831 or more. With 35 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Revenue in Sahuayo de Morelos peaks twice, over November–December and again over July; July leads at about $979 per listing, while October brings in about $338. Bookings arrive well in advance, about 47 days before check-in, so much of a season's calendar fills early; stays average 4 nights.
- What sells
- Two-bedroom homes lead the market (53% of entire homes), and apartments and condos make up 57% of supply.
- Guest expectations
- Average ratings (4.72 stars) trail the typical market in Michoacán (4.78), which leaves room for a well-run listing to stand out.
- Who it suits
- A good fit for buyers who can carry costs through a quiet October.
Revenue per listing by month
$979 $338- Median listing
- $430/mo
- Top 25% of listings
- $831+/mo
- Booked ahead
- 47 days
- Average stay
- 4 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 69%
Top-earning Airbnb listings in Tlalpujahua De Rayón - Avg. revenue
- $3,130 −19% vs. last year
- Occupancy
- 17%
- Nightly rate
- $105
- Active listings
- 76
Where it places among the 10 ranked markets in Michoacán
- Revenue 7th of 10
- Occupancy 10th of 10
- Market size 5th of 10
- Year-round 10th of 10
- Growth 6th of 7
- How it earns
- Tlalpujahua De Rayón earns on price: guests pay about $105 a night, 41% above the Michoacán average. Listings averaged $3,130 in revenue over the year, the seventh-highest of the 10 ranked markets. In a typical month the median listing brings in about $280, and the best quarter clear $591. Revenue per listing fell 19% over the year even with rates 21% higher, as bookings softened. Its 76 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
- When it earns
- Tlalpujahua De Rayón's season runs from October to December, peaking in December at about $1,150 per listing; May, the quietest month, brings in about $210. Guests book early, about 35 days ahead against roughly 24 for the typical market in Michoacán, and stay about 1.8 nights.
- What sells
- Big homes set the market: 50% of entire homes have three or more bedrooms, against about 34% in the typical market in Michoacán, and boutique and hotel-style units make up 42% of supply.
- Guest expectations
- Average ratings (4.69 stars) trail the typical market in Michoacán (4.78), which leaves room for a well-run listing to stand out.
- Who it suits
- It suits buyers who can ride out a slow May and can furnish and price for a premium stay.
Revenue per listing by month
$1,150 $210- Median listing
- $280/mo
- Top 25% of listings
- $591+/mo
- Booked ahead
- 35 days
- Average stay
- 1.8 nights
- Most common home size
- 3 bedrooms
- Superhosts
- 47%
9. Zacapu
Top-earning Airbnb listings in Zacapu - Avg. revenue
- $2,410
- Occupancy
- 22%
- Nightly rate
- $45
- Active listings
- 43
Where it places among the 10 ranked markets in Michoacán
- Revenue 10th of 10
- Occupancy 6th of 10
- Market size 9th of 10
- Year-round 8th of 10
- Growth No prior year
- How it earns
- Zacapu listings charge about $45 a night, 38% below the Michoacán average, and are booked on 22% of nights. Average revenue per listing came to $2,410, the tenth-highest of the 10 ranked markets. Month to month, the median listing earns about $240 and a top-quarter listing $438 or more. With 43 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Revenue in Zacapu concentrates from September to December: December earns about $558 per listing, about 2.5 times as much as February. Bookings arrive closer to the date than in most of Michoacán, about 15 days before check-in, so pricing close to the date matters, and guests stay about 4 nights.
- What sells
- The most common entire home has 3 bedrooms (46% of entire homes), and apartments and condos make up 51% of supply.
- Who it suits
- Best for buyers who are prepared for thin bookings around February and are comfortable adjusting prices close to the date.
Revenue per listing by month
$558 $222- Median listing
- $240/mo
- Top 25% of listings
- $438+/mo
- Booked ahead
- 15 days
- Average stay
- 4 nights
- Most common home size
- 3 bedrooms
- Superhosts
- 81%
10. Zitácuaro
Top-earning Airbnb listings in Zitácuaro - Avg. revenue
- $2,930 −22% vs. last year
- Occupancy
- 19%
- Nightly rate
- $57
- Active listings
- 44
Where it places among the 10 ranked markets in Michoacán
- Revenue 9th of 10
- Occupancy 8th of 10
- Market size 8th of 10
- Year-round 7th of 10
- Growth 7th of 7
- How it earns
- Zitácuaro listings charge about $57 a night, 22% below the Michoacán average, and are booked on 19% of nights. That adds up to $2,930 per listing over the year, the ninth-highest of the 10 ranked markets. A typical listing takes in about $254 a month; the top quarter clear $509 or more. Nightly rates rose 5%, but fewer booked nights left revenue per listing 22% lower on the year. Its 44 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
- When it earns
- Zitácuaro has two seasons, June–August and December–February. July is the strongest month at about $662 per listing, and September the quietest at about $291. Stays are shorter than in most of Michoacán, about 3 nights, so listings turn over often; guests book about 22 days ahead.
- What sells
- Private rooms are a large part of supply (41% of listings), which pulls the average nightly rate down.
Revenue per listing by month
$662 $291- Median listing
- $254/mo
- Top 25% of listings
- $509+/mo
- Booked ahead
- 22 days
- Average stay
- 3 nights
- Most common home size
- 2 bedrooms
- Superhosts
- 55%
Full ranking
How All 10 Ranked Markets in Michoacán Compare
The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.
| Morelia Large market, year-round demand | $4,723 | 29% | $63 | 67% | 0% | 1,591 | |
| Lázaro Cárdenas High earnings, growing revenue | $6,221 | 31% | $101 | 47% | +19% | 52 | |
| Zamora High occupancy, high earnings | $4,494 | 33% | $46 | 56% | +3% | 110 | |
| 4 | Uruapan Year-round demand, growing revenue | $3,987 | 28% | $57 | 60% | +6% | 233 |
| 5 | Pátzcuaro Large market, year-round demand | $3,812 | 17% | $101 | 58% | −3% | 392 |
| 6 | La Piedad de Cabadas Year-round demand | $2,943 | 25% | $51 | 59% | – | 62 |
| 7 | Sahuayo de Morelos High earnings | $4,506 | 22% | $98 | 35% | – | 35 |
| 8 | Tlalpujahua De Rayón | $3,128 | 17% | $103 | 18% | −19% | 76 |
| 9 | Zacapu | $2,408 | 22% | $45 | 40% | – | 43 |
| 10 | Zitácuaro | $2,932 | 19% | $57 | 44% | −22% | 44 |
By measure
Michoacán Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy
The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.
Highest-earning Airbnb markets in Michoacán
Average annual revenue per active listing over the past 12 months. Markets with at least 60 listings.
| # | Market | Revenue |
|---|---|---|
| Morelia #1 overall | $4,720 | |
| Zamora #3 overall | $4,490 | |
| Uruapan #4 overall | $3,990 | |
| 4 | Pátzcuaro #5 overall | $3,810 |
| 5 | Tlalpujahua De Rayón #8 overall | $3,130 |
| 6 | La Piedad de Cabadas #6 overall | $2,940 |
Most expensive Airbnb markets in Michoacán by nightly rate
Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 60 listings.
| # | Market | Nightly |
|---|---|---|
| Tlalpujahua De Rayón #8 overall | $105 | |
| Pátzcuaro #5 overall | $100 | |
| Morelia #1 overall | $63 | |
| 4 | Uruapan #4 overall | $57 |
| 5 | La Piedad de Cabadas #6 overall | $51 |
| 6 | Zamora #3 overall | $46 |
Highest-occupancy Airbnb markets in Michoacán
Share of available nights booked over the past 12 months. Markets with at least 60 listings.
| # | Market | Occupancy |
|---|---|---|
| Zamora #3 overall | 33% | |
| Morelia #1 overall | 29% | |
| Uruapan #4 overall | 28% | |
| 4 | La Piedad de Cabadas #6 overall | 25% |
| 5 | Pátzcuaro #5 overall | 17% |
| 6 | Tlalpujahua De Rayón #8 overall | 17% |
Most year-round Airbnb markets in Michoacán
Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 60 listings.
| # | Market | Slow month |
|---|---|---|
| Morelia #1 overall | 67% | |
| Uruapan #4 overall | 60% | |
| La Piedad de Cabadas #6 overall | 59% | |
| 4 | Pátzcuaro #5 overall | 58% |
| 5 | Zamora #3 overall | 56% |
| 6 | Tlalpujahua De Rayón #8 overall | 18% |
Largest Airbnb markets in Michoacán
Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.
| # | Market | Listings |
|---|---|---|
| Morelia #1 overall | 1,590 | |
| Pátzcuaro #5 overall | 392 | |
| Uruapan #4 overall | 233 | |
| 4 | Zamora #3 overall | 110 |
| 5 | Tlalpujahua De Rayón #8 overall | 76 |
| 6 | La Piedad de Cabadas #6 overall | 62 |
| 7 | Lázaro Cárdenas #2 overall | 52 |
| 8 | Zitácuaro #10 overall | 44 |
| 9 | Zacapu #9 overall | 43 |
| 10 | Sahuayo de Morelos #7 overall | 35 |
Seasonality
When Airbnbs in Michoacán Earn the Most
December is the best month for about seven in ten ranked markets in Michoacán. February is the most common slowest month, in 5 markets.
December earns about 1.6 times what February does
Average revenue per listing across the 10 ranked markets in Michoacán, by month
| Month | Avg. revenue per listing | Best month for | Highest-ranked examples |
|---|---|---|---|
| January | $469 | – | – |
| February | $447 | – | – |
| March | $522 | – | – |
| April | $473 | – | – |
| May | $504 | – | – |
| June | $598 | – | – |
| July | $684 | 3 markets | Morelia, Sahuayo de Morelos, Zitácuaro |
| August | $552 | – | – |
| September | $502 | – | – |
| October | $584 | – | – |
| November | $562 | – | – |
| December | $709 | 7 markets | Lázaro Cárdenas, Zamora, Uruapan |
Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.
Method
How the Ranking Works
The ranking covers the 10 markets in Michoacán with at least 30 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:
- Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
- Occupancy (20%): share of available nights that were booked.
- Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
- Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
- Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.
Left out: 4 markets whose data predate the latest refresh. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.
To check one property before buying, run its address and size through the free Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.
FAQ
Frequently Asked Questions About Airbnb Investing in Michoacán
What is the best place to buy an Airbnb in Michoacán?
Morelia ranks first of the 10 markets in Michoacán in AirROI's ranking, with US$4,720 in average revenue per listing and 29% occupancy. Lázaro Cárdenas and Zamora follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.
What are the most profitable Airbnb locations in Michoacán?
By revenue per listing, among markets with at least 60 listings, Morelia leads at US$4,720 a year, ahead of Zamora at US$4,490. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.
How much does an Airbnb make in Michoacán?
The average active listing in Michoacán earned US$4,470 over the 12 months to September 2026, at 26% occupancy. Across the ranked markets, the middle half averaged between US$2,940 and US$4,490 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.
What is a good Airbnb occupancy rate in Michoacán?
The average listing in Michoacán was booked on 26% of available nights over the past 12 months. Half of the ranked markets fall between 19% and 28%, so a market above about 28% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.
Where is Airbnb demand highest in Michoacán?
Among ranked markets with at least 60 listings, Zamora has the highest occupancy, with 33% of available nights booked, followed by Morelia at 29%. Its listings average about US$46 a night and US$4,490 a year.
Where are Airbnb nightly rates highest in Michoacán?
Among ranked markets with at least 60 listings, Tlalpujahua De Rayón has the highest average nightly rate, about US$105, followed by Pátzcuaro at US$100. Zamora is the least expensive, at about US$46. The average booked night in Michoacán costs about US$73.
What is the best month for Airbnb in Michoacán?
December is the highest-earning month for 7 of the 10 ranked markets, followed by July (3). February is the most common slowest month, in 5 of the 10 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.
Which Airbnb markets in Michoacán earn the most evenly through the year?
Among ranked markets with at least 60 listings, Morelia has the steadiest income: its slowest month, February, still earns about two-thirds of its best. Uruapan follows, at 60%. Steadier markets are easier to budget for, though they do not always earn the most per listing.
Which Airbnb markets are growing fastest in Michoacán?
Among ranked markets with at least 60 listings, revenue per listing grew most in Uruapan, up 6% on the year before. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.
Is Airbnb still profitable in Michoacán in 2026?
Revenue per listing grew in 3 of the 7 ranked markets with a comparable year of data; in the typical market it was about flat. Whether a given property profits depends on its purchase price, financing and running costs.
How many Airbnb listings are there in Michoacán?
AirROI tracked 2,870 active Airbnb listings in Michoacán over the 12 months to September 2026, across 20 markets. The largest ranked market is Morelia, with 1,590 listings, followed by Pátzcuaro with 392.
Directory
All 20 Airbnb Markets in Michoacán
Every Michoacán city with an AirROI Airbnb market report, A–Z, with its active listing count.
C
- Ciudad Hidalgo 23 listings
- Ciudad Lázaro Cárdenas 27 listings
H
- Huecorio 22 listings
J
- Jesús del Monte 20 listings
- Jiquilpan 23 listings
L
- La Piedad de Cabadas 62 listings
- Lázaro Cárdenas 52 listings
P
- Pátzcuaro 392 listings
- Playa Azul 23 listings
S
- Sahuayo de Morelos 35 listings
T
- Tenencia Morelos 24 listings
- Tlalpujahua De Rayón 76 listings
- Tzintzuntzan 27 listings
U
- Uruapan 233 listings