Guanacaste Tree Entire home · 3 bedrooms Rated 4.86 - Revenue
- MX$404,683
- Occupancy
- 45.0%
- Daily rate
- MX$2,720
Airbnb market data · 202612 months to September 2026
The average Airbnb in Zitácuaro brought in MX$51,359 over the 12 months through September 2026, about 34% less than the Michoacán average of MX$78,288.
The short answer
Rates and bookings both trail the Michoacán average. Listings averaged MX$999 a night and were booked on 19% of available nights, against MX$1,275 and 26% for the Michoacán average.
Timing matters: in July, usually the best month, the average listing earns about 2.3 times as much as in September, usually the slowest. With only 44 active listings, a few bookings can reorder the months.
With 44 active listings, Zitácuaro is the eighth-largest of 20 Michoacán markets AirROI tracks. From a year earlier, average revenue fell 22% while the number of active listings grew 13%.
Browse the live Zitácuaro Airbnb market See Every Zitácuaro ListingRevenue
Gross bookings per Zitácuaro listing averaged MX$51,359 over the 12 months to September 2026 (Michoacán average: MX$78,288), before cleaning, platform and management costs and taxes.
In a typical year, the average Zitácuaro listing brings in MX$11,600 in July, its best month, and MX$5,100 in September, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.3 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$7,670. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$5,035 | 18.7% | MX$1,027 | MX$168 | 8 days | 3.9 nights |
| Oct 2025 | MX$5,375 | 16.5% | MX$1,046 | MX$173 | 20 days | 2.1 nights |
| Nov 2025 | MX$5,347 | 17.2% | MX$1,072 | MX$178 | 25 days | 3.5 nights |
| Dec 2025 | MX$8,636 | 25.2% | MX$1,102 | MX$279 | 35 days | 3.4 nights |
| Jan 2026 | MX$7,315 | 23.6% | MX$1,108 | MX$236 | 20 days | 3.1 nights |
| Feb 2026 | MX$7,211 | 26.3% | MX$1,109 | MX$258 | 25 days | 3.1 nights |
| Mar 2026 | MX$6,086 | 17.4% | MX$1,115 | MX$196 | 11 days | 2 nights |
| Apr 2026 | MX$5,765 | 20.2% | MX$1,115 | MX$192 | 19 days | 3.8 nights |
| May 2026 | MX$5,651 | 19.1% | MX$1,146 | MX$182 | 39 days | 3.8 nights |
| Jun 2026 | MX$8,896 | 27.8% | MX$1,148 | MX$297 | 13 days | 4.2 nights |
| Jul 2026 | MX$14,029 | 32.9% | MX$1,152 | MX$453 | 17 days | 4.4 nights |
| Aug 2026 | MX$12,301 | 35.9% | MX$1,153 | MX$397 | 11 days | 4.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Zitácuaro address, run it through the free Airbnb calculator.
Profit
Yes, as extra income from a home or room you already have. The average Zitácuaro Airbnb took in MX$51,359 in the 12 months to September 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about MX$6,370 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$49,319 | MX$99,100 |
| Cleaning fees guests pay4% of Zitácuaro bookings | MX$2,040 | MX$4,090 |
| Gross bookings | MX$51,359 | MX$103,190 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 66% of Zitácuaro listings on Simplified Pricing, 3% for the rest | −MX$5,770 | −MX$11,600 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$2,040 | −MX$4,090 |
| Utilities and internetAbout 5% of bookings | −MX$2,570 | −MX$5,160 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,030 | −MX$2,060 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$1,540 | −MX$3,100 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$510 | −MX$510 |
| Permit and registrationWhere one is required | −MX$260 | −MX$260 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −MX$13,720 | −MX$26,780 |
| Left for housing costs, then profit | MX$37,639about MX$3,140 a month | MX$76,410about MX$6,370 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Zitácuaro's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Zitácuaro home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$8,600 a month, against MX$4,280 for the average one.
Occupancy
Zitácuaro listings were booked on 19% of the nights they were open over the past year, 7 percentage points below the Michoacán average (26%) and 14 points below the Mexico average (33%). Counting only the listings booked in each month and averaging each month over two years, occupancy climbs to 32% in February and falls to 19% in September.
The busiest tenth of listings are booked about 7.1 times as often as the bottom quarter.
February is usually the busiest month in Zitácuaro, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 19% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Zitácuaro, known as ADR (average daily rate), was MX$999 over the past year, about 22% below the Michoacán average of MX$1,275 and about 61% below the Mexico average of MX$2,565. Averaged month by month over the past two years, rates barely change through the year, staying between about MX$1,025 and MX$1,090.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
Average nightly rate by month in Zitácuaro
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$1,050. The 12-month ADR of MX$999 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Zitácuaro it averaged MX$209 over the past year, from about MX$170 in a typical September to about MX$374 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 2.2 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$252. The 12-month RevPAR of MX$209 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 44 active listings, the monthly pattern in Zitácuaro is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in September.
Average revenue by month in Zitácuaro
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$7,670.
| Month | Revenue per listing |
|---|---|
| January | MX$8,880 |
| February | MX$8,600 |
| March | MX$7,190 |
| April | MX$6,280 |
| May | MX$5,770 |
| June | MX$7,900 |
| July | MX$11,600 |
| August | MX$8,890 |
| September | MX$5,100 |
| October | MX$5,480 |
| November | MX$6,200 |
| December | MX$10,200 |
Guests book Zitácuaro stays 22 days ahead on average (about three weeks). December stays are booked furthest out, about 32 days ahead, and June stays closest to arrival, about 11 days. A typical December booking is made in mid-November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 22 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 44 active listings in Zitácuaro display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Zitácuaro.
Neighborhoods
AirROI's area guide picks seven Zitácuaro neighborhoods that draw short-term rental guests, led by Centro Histórico, Laguna de San Juan and Michoacán Highland. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The heart of Zitácuaro, known for its rich history and cultural heritage. Ideal for tourists seeking to explore local attractions and experience authentic Mexican culture. | Zitácuaro Cathedral, Plaza Morelos, Casa de la Cultura, the local craft market, Museo de Arte, historical colonial architecture |
| Laguna de San Juan | A beautiful natural area with a lake and outdoor activities. Great for tourists who love nature and water sports. | Laguna de San Juan, fishing, boating, nature trails |
| Michoacán Highland | Known for its stunning landscapes and cultural influences. Ideal for tourists interested in hiking and exploring traditional villages. | Parque Nacional Michoacán, San José del Rincón, hiking trails, local festivals |
| Los Azufres | Popular for its hot springs and wellness tourism. Attracts visitors looking for relaxation and health treatments. | Los Azufres Thermal Spas, hiking trails, nature reserves |
| Cumbres de Monterrey | A mountainous region offering breathtaking views and outdoor adventures. Perfect for eco-tourism and adventure seekers. | hiking, mountain biking, wildlife watching |
| Tierra Caliente | Famous for its warm climate and vibrant agricultural scene. Attractive for those wanting to experience rural life and traditional cooking. | local markets, agricultural tours, culinary experiences |
| Angangueo | A quaint town known for migration of Monarch butterflies. Attracts nature lovers and those interested in unique wildlife experiences. | Monarch Butterfly Biosphere Reserve, local museums, cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Zitácuaro is a room-rental market as much as a whole-home one: private rooms account for 41% of listings, against 59% for entire homes. Houses are the most common property type at 43%, about twice the share of cabins and other outdoor stays (23%).
Private rooms are a large share of supply
Zitácuaro Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 59.1% | 26 |
| Private room | 40.9% | 18 |
Listings by property type
Zitácuaro Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 43.2% | 19 |
| Cabin/Outdoor | 22.7% | 10 |
| Apartment/Condo | 15.9% | 7 |
| Hotel/Boutique | 15.9% | 7 |
| Unique stay | 2.3% | 1 |
The most common size among Zitácuaro's 26 entire homes with a bedroom count is two bedrooms (9 homes).
Zitácuaro entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.8% | 1 |
| 1 bedroom | 26.9% | 7 |
| 2 bedrooms | 34.6% | 9 |
| 3 bedrooms | 23.1% | 6 |
| 4 bedrooms | 7.7% | 2 |
| 5+ bedrooms | 3.8% | 1 |
Most Zitácuaro listings are sized for couples and small families: 61% sleep four guests or fewer, and just 11% take eight or more. Shares are of the 38 listings with a guest capacity on file (86% of the market).
Zitácuaro listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 15.8% | 6 |
| 3 guests | 13.2% | 5 |
| 4 guests | 31.6% | 12 |
| 5 guests | 10.5% | 4 |
| 6 guests | 18.4% | 7 |
| 8+ guests | 10.5% | 4 |
Zitácuaro hosts set up an average of 2.6 beds per listing. Only 32% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is common in Zitácuaro: 64% of listings offer it, and 50% have a dedicated workspace. Only 59% of listings offer a kitchen.
Share of Zitácuaro listings with each common amenity
Guests
Most Zitácuaro guests are domestic, but a sizeable minority come from abroad: 16% of those who left reviews live outside Mexico, led by visitors from the United States and Canada. Guests speak a mix of languages: Spanish leads at 52%, followed by English and French.
84% of Zitácuaro guests are domestic
Where guests who left reviews live
Where Zitácuaro guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Mexico City | 20.3% |
| Morelia | 7.9% |
| Toluca | 5.6% |
| Zitácuaro | 5.1% |
| Santiago de Querétaro | 5.1% |
Where Zitácuaro guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 83.8% |
| United States | 9.5% |
| Canada | 3.4% |
| Germany | 1.1% |
| United Kingdom | 0.6% |
Languages spoken by Zitácuaro guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 52.4% |
| English | 35.4% |
| French | 3.7% |
| Portuguese | 3.0% |
| German | 1.8% |
Zitácuaro Airbnbs average 4.82 stars, and 57% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.75, against 4.92 for host communication.
Communication scores highest in Zitácuaro; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.82 |
| Communication | 4.92 |
| Location | 4.75 |
| Check-in | 4.78 |
| Value | 4.81 |
Booking patterns
All Zitácuaro listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 59% of listings; blocked nights include any the host closes off.
Days a year Zitácuaro listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 81.8% | 36 |
| 181-270 days | 18.2% | 8 |
Days a year Zitácuaro listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.3% | 1 |
| 91-180 days | 18.2% | 8 |
| 31-90 days | 20.5% | 9 |
| 1-30 days | 59.1% | 26 |
The average Zitácuaro booking lasts 3.2 nights, longest in June and shortest in March. Listings took about 9 bookings each over the year. About six in ten listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 11 a.m. and noon.
Average length of stay by month in Zitácuaro
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Zitácuaro accept stays of one or two nights.
Minimum stay set by Zitácuaro listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible and Moderate are the most common cancellation policies in Zitácuaro, each used by 45% of listings. Hosts here lean flexible: about nine in ten listings offer Flexible or Moderate terms, against 9% on Firm or stricter ones.
Cancellation policies of Zitácuaro listings, from most to least flexible
Share of listings by the policy they use
About half of Zitácuaro listings charge a cleaning fee. The typical fee is about MX$175. Spread over the average stay of 3.2 nights, that adds roughly MX$55 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Zitácuaro, a three-bedroom home, took in MX$405,000 over the past year, about 7.9 times the city's average of MX$51,400.
Guanacaste Tree Entire home · 3 bedrooms Rated 4.86
Rancho El Fresno Entire home · 3 bedrooms Rated 4.99
Rancho El Pirúl Zitácuaro, Mich. Centrally located Entire home · 4 bedrooms Rated 4.97
Comfortable apartment in Zitácuaro Entire home · 2 bedrooms Rated 4.96
Beautiful Department Entire home · 2 bedrooms Rated 4.89
Comfort, Nature, and Fun Entire home · 5 bedrooms Rated 4.82 Fewer than 1% of Zitácuaro listings are classed as professionally managed, though 36% of listings have a co-host. Superhosts run 55% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 66% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 43 km, El Santuario (31 km away, 42 listings) earned the most per listing, about 11.8 times as much as Zitácuaro. El Arco and Casas Viejas were the busiest, each booked on 25% of nights against 19% in Zitácuaro.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| El Santuario 31 km | 42 | MX$603,609 | MX$8,148 | 23% |
| El Arco 33 km | 44 | MX$308,810 | MX$4,583 | 25% |
| Ejido San Gaspar 33 km | 38 | MX$326,587 | MX$5,138 | 20% |
| Valle de Bravo 36 km | 828 | MX$244,813 | MX$4,511 | 23% |
| Avandaro 38 km | 188 | MX$391,215 | MX$7,939 | 22% |
| Cerro Gordo 40 km | 32 | MX$423,318 | MX$8,349 | 20% |
| Casas Viejas 40 km | 38 | MX$238,473 | MX$4,094 | 25% |
| Cuadrilla de Dolores 43 km | 38 | MX$247,896 | MX$4,999 | 24% |
See all 20 Michoacán Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Zitácuaro:
FAQ
An active Zitácuaro Airbnb grossed MX$51,359 on average in the 12 months to September 2026, according to AirROI's tracking of 44 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$8,920 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Zitácuaro listings earn between MX$1,880 and MX$8,920 in a typical month, and the top tenth MX$19,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Zitácuaro were booked on 19% of available nights over the past year. That compares with 26% for the Michoacán average. February is usually the busiest month.
The average booked night in Zitácuaro cost MX$999 before fees. Half of listings charge between MX$620 and MX$1,305, so bedroom count and location move the price more than the average suggests.
None of the active Zitácuaro listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
It can be, as extra income from a home or room you already have. The average Zitácuaro Airbnb grossed MX$51,359 in the 12 months to September 2026, 34% below the Michoacán average of MX$78,288, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about MX$6,370 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging MX$11,600 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Zitácuaro listing was open to book earned MX$209 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$452 or more.
Zitácuaro stays were booked 22 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Zitácuaro Airbnb stay lasted 3.2 nights over the past year. A listing took 9 reservations over the year on average.
Guests rate Zitácuaro Airbnbs 4.82 out of 5 on average. Guests score communication highest and location lowest.
Centro Histórico, Laguna de San Juan and Michoacán Highland draw the most short-term rental interest in Zitácuaro. The neighborhood guide explains what brings guests to each.
AirROI counted 44 active Airbnb listings in Zitácuaro as of September 2026. The closest tracked market is El Santuario, 31 km away.
In Zitácuaro, about half of listings add a cleaning fee, and the typical fee is about MX$175.
Method
Figures on this page cover 44 active Airbnb listings in Zitácuaro from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.