"Santa María" House 20 people near Media Luna, Entire home · 6 bedrooms Rated 4.83 - Revenue
- MX$431,672
- Occupancy
- 23.2%
- Daily rate
- MX$5,606
Airbnb market data · 202612 months to September 2026
The average Airbnb in Ciudad Fernández brought in MX$79,546 over the 12 months through September 2026, about 8% less than the San Luis Potosí average of MX$86,678.
The short answer
Ciudad Fernández earns on price rather than volume. Listings averaged MX$1,651 a night and were booked on 23% of available nights, against MX$1,260 and 29% for the San Luis Potosí average.
Timing matters: in June, usually the best month, the average listing earns about 3.8 times as much as in October, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, Ciudad Fernández is the 13th-largest of 16 San Luis Potosí markets AirROI tracks.
Browse the live Ciudad Fernández Airbnb market See Every Ciudad Fernández ListingRevenue
Gross bookings per Ciudad Fernández listing averaged MX$79,546 over the 12 months to September 2026 (San Luis Potosí average: MX$86,678), before cleaning, platform and management costs and taxes.
In a typical year, the average Ciudad Fernández listing brings in MX$15,600 in June, its best month, and MX$4,080 in October, its slowest. July runs within 3% of June, so either can come out on top in a given year. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least four times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about 3.8 times what October does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$9,700. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in December 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$6,909 | 21.3% | MX$1,502 | MX$230 | 8 days | 1.4 nights |
| Oct 2025 | MX$5,423 | 17.6% | MX$1,483 | MX$175 | 15 days | 1.6 nights |
| Nov 2025 | MX$7,881 | 27.1% | MX$1,501 | MX$263 | 22 days | 1.7 nights |
| Dec 2025 | MX$15,548 | 35.0% | MX$1,540 | MX$502 | 20 days | 5.3 nights |
| Jan 2026 | MX$6,706 | 17.4% | MX$1,608 | MX$216 | 10 days | 3.1 nights |
| Feb 2026 | MX$6,538 | 18.5% | MX$1,593 | MX$234 | 8 days | 2.9 nights |
| Mar 2026 | MX$13,216 | 27.7% | MX$1,623 | MX$426 | 14 days | 2.1 nights |
| Apr 2026 | MX$11,894 | 22.1% | MX$1,638 | MX$396 | 15 days | 1.9 nights |
| May 2026 | MX$11,613 | 22.2% | MX$1,942 | MX$375 | 13 days | 2.1 nights |
| Jun 2026 | MX$15,645 | 29.3% | MX$1,920 | MX$522 | 13 days | 3.5 nights |
| Jul 2026 | MX$16,973 | 33.4% | MX$1,935 | MX$548 | 35 days | 3.7 nights |
| Aug 2026 | MX$13,725 | 29.7% | MX$1,951 | MX$443 | 23 days | 3.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Ciudad Fernández home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Ciudad Fernández Airbnb took in MX$79,546 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$148,780, and run by its owner at everyday costs, about MX$9,070 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$77,166 | MX$144,330 |
| Cleaning fees guests pay3% of Ciudad Fernández bookings | MX$2,380 | MX$4,450 |
| Gross bookings | MX$79,546 | MX$148,780 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Ciudad Fernández listings on Simplified Pricing, 3% for the rest | −MX$10,410 | −MX$19,460 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$2,380 | −MX$4,450 |
| Utilities and internetAbout 5% of bookings | −MX$3,980 | −MX$7,440 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,590 | −MX$2,980 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$2,390 | −MX$4,460 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$800 | −MX$800 |
| Permit and registrationWhere one is required | −MX$400 | −MX$400 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −MX$21,950 | −MX$39,990 |
| Left for housing costs, then profit | MX$57,596about MX$4,800 a month | MX$108,790about MX$9,070 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Ciudad Fernández's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ciudad Fernández home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$12,400 a month, against MX$6,630 for the average one.
Occupancy
Ciudad Fernández listings were booked on 23% of the nights they were open over the past year, 6 percentage points below the San Luis Potosí average (29%) and 10 points below the Mexico average (33%). In a typical year, occupancy climbs to 31% in December and falls to 15% in October.
The busiest tenth of listings are booked about 7.1 times as often as the bottom quarter.
December is usually the busiest month in Ciudad Fernández, October the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Ciudad Fernández, known as ADR (average daily rate), was MX$1,651 over the past year, about 31% above the San Luis Potosí average of MX$1,260 and about 36% below the Mexico average of MX$2,565. In a typical year, rates peak in June at about MX$1,920 and bottom out in October and November at about MX$1,455.
Prices span a wide range: the top 10% charge about 3.7 times the rate of the bottom quarter.
June rates run 32% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$1,560. The 12-month ADR of MX$1,651 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ciudad Fernández it averaged MX$357 over the past year, from about MX$132 in a typical October to about MX$522 in a typical June.
Per open night, by tier:
June RevPAR is about four times October's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$318. The 12-month RevPAR of MX$357 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 31 active listings, the monthly pattern in Ciudad Fernández is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in June and bottom out in October.
Average revenue by month in Ciudad Fernández
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$10,000.
| Month | Revenue per listing |
|---|---|
| January | MX$7,060 |
| February | MX$7,460 |
| March | MX$10,200 |
| April | MX$10,500 |
| May | MX$10,000 |
| June | MX$15,600 |
| July | MX$15,300 |
| August | MX$12,800 |
| September | MX$7,070 |
| October | MX$4,080 |
| November | MX$7,620 |
| December | MX$12,500 |
Guests book Ciudad Fernández stays 16 days ahead on average (about two weeks), so many trips are booked close to arrival. July stays are booked furthest out, about 31 days ahead, and February stays closest to arrival, about 6 days. A typical July booking is made in mid-June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 16 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 31 active listings in Ciudad Fernández display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ciudad Fernández.
Neighborhoods
AirROI's area guide picks eight Ciudad Fernández neighborhoods that draw short-term rental guests, led by Centro Histórico, Zona de Comida and Parque Nacional. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The historic center of Ciudad Fernández is a vibrant area rich in culture and history. It's popular with tourists who want to explore traditional architecture and local events. | Plaza Principal, Teatro de la Ciudad, Templo de San José, Casa de la Cultura, Museo de Ciudad Fernández |
| Zona de Comida | Known for its diverse culinary scene, this area attracts food lovers and is perfect for those looking to enjoy local Mexican cuisine and street food. | Mercado Municipal, Restaurants and Street Food Stalls, Local Food Festivals |
| Parque Nacional | This area offers natural attractions and outdoor activities such as hiking and exploring the local flora and fauna, making it ideal for nature lovers. | Parque Nacional Sierra de Álvarez, Trails for hikers, Natural Wildlife Observations |
| Barrio Antiguo | With charming streets and a bohemian vibe, this historic neighborhood is full of artsy shops and cafes, appealing to culturally inclined visitors. | Artisan shops, Live music venues, Cafes and Bars |
| Avenida Principal | A main avenue with a mix of commercial spots and entertainment, ideal for travelers looking for convenience and accessibility to various local attractions. | Shopping Centers, Cinemas, Local Markets, Food Courts |
| Lago de Ciudad Fernández | A scenic lake area that offers recreational activities such as fishing, boating, and picnicking, attracting both locals and tourists. | Lakeside Parks, Picnic Areas, Water Sports |
| Zonas Residenciales | These quieter neighborhoods are popular among families and long-term visitors looking for comfort and local community vibes, offering a home-like experience. | Family Parks, Local Schools, Residential Markets |
| Pueblo Mágico | A nearby magical town known for its beauty and cultural significance, drawing visitors interested in exploring unique local traditions and crafts. | Historical Sites, Traditional Crafts, Local Festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 77% of listings in Ciudad Fernández, alongside 7 private-room listings (23%). Houses are the most common property type at 61%, about 2.7 times the share of apartments and condos (23%).
Mostly entire homes, with a private-room segment
Ciudad Fernández Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 77.4% | 24 |
| Private room | 22.6% | 7 |
Listings by property type
Ciudad Fernández Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 61.3% | 19 |
| Apartment/Condo | 22.6% | 7 |
| Hotel/Boutique | 6.5% | 2 |
| Cabin/Outdoor | 6.5% | 2 |
| Others | 3.2% | 1 |
The most common size among Ciudad Fernández's 24 entire homes with a bedroom count is two bedrooms (8 homes).
Ciudad Fernández entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 16.7% | 4 |
| 2 bedrooms | 33.3% | 8 |
| 3 bedrooms | 25.0% | 6 |
| 4 bedrooms | 12.5% | 3 |
| 5+ bedrooms | 12.5% | 3 |
The most common capacity in Ciudad Fernández is four guests (32% of listings), and 61% of listings sleep six or more. Shares are of the 28 listings with a guest capacity on file (90% of the market).
Ciudad Fernández listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 3.6% | 1 |
| 4 guests | 32.1% | 9 |
| 5 guests | 3.6% | 1 |
| 6 guests | 17.9% | 5 |
| 7 guests | 14.3% | 4 |
| 8+ guests | 28.6% | 8 |
Ciudad Fernández hosts set up an average of 3.6 beds per listing. 52% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Ciudad Fernández: 77% of listings offer it, and 45% have a backyard.
Share of Ciudad Fernández listings with each common amenity
Guests
Most Ciudad Fernández guests are domestic, but a sizeable minority come from abroad: 16% of those who left reviews live outside Mexico, led by visitors from the United States and Canada. Guests speak a mix of languages: Spanish leads at 59%, followed by English and Portuguese.
84% of Ciudad Fernández guests are domestic
Where guests who left reviews live
Where Ciudad Fernández guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| San Luis Potosi | 31.8% |
| Mexico City | 5.2% |
| Rioverde | 4.6% |
| Houston | 4.0% |
Where Ciudad Fernández guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 84.1% |
| United States | 13.6% |
| Canada | 1.1% |
| United Kingdom | 0.6% |
| Germany | 0.6% |
Languages spoken by Ciudad Fernández guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 59.0% |
| English | 39.3% |
| Portuguese | 0.8% |
| French | 0.8% |
Ciudad Fernández Airbnbs average 4.80 stars, and 39% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.76.
Communication scores highest in Ciudad Fernández; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.76 |
| Communication | 4.89 |
| Location | 4.79 |
| Check-in | 4.83 |
| Value | 4.77 |
Booking patterns
94% of Ciudad Fernández listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 48% of listings; blocked nights include any the host closes off.
Days a year Ciudad Fernández listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 90.3% | 28 |
| 181-270 days | 3.2% | 1 |
| 91-180 days | 6.5% | 2 |
Days a year Ciudad Fernández listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 6.5% | 2 |
| 91-180 days | 3.2% | 1 |
| 31-90 days | 48.4% | 15 |
| 1-30 days | 41.9% | 13 |
The average Ciudad Fernández booking lasts 3.8 nights, longest in December and shortest in September. Listings took about 12 bookings each over the year. More than seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Ciudad Fernández
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Ciudad Fernández accept stays of one or two nights.
Minimum stay set by Ciudad Fernández listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Ciudad Fernández, used by 45% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 23% on Firm or stricter ones.
Cancellation policies of Ciudad Fernández listings, from most to least flexible
Share of listings by the policy they use
Nearly half of Ciudad Fernández listings charge a cleaning fee. The typical fee is about MX$245. Spread over the average stay of 3.8 nights, that adds roughly MX$65 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
Top earners
The top-grossing Airbnb in Ciudad Fernández, a six-bedroom home, took in MX$432,000 over the past year, about 5.4 times the city's average of MX$79,500. Three of the six listings below have five or more bedrooms; the other three have two and three bedrooms.
"Santa María" House 20 people near Media Luna, Entire home · 6 bedrooms Rated 4.83
House 1222 Entire home · 3 bedrooms Rated 4.77
Huerta Moncada Entire home · 5 bedrooms Rated 4.72
Spacious · Luxurious · Pet Friendly · Half Moon Entire home · 5 bedrooms Rated 4.93
Casa OKA, to rest and unwind Entire home · 2 bedrooms Rated 5.00
Casa OKA Entire home · 2 bedrooms Rated 5.00 Fewer than 1% of Ciudad Fernández listings are classed as professionally managed, though 42% of listings have a co-host. Superhosts run 48% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 98 km, Pinal de Amoles (98 km away, 58 listings) earned the most per listing, about 2.6 times as much as Ciudad Fernández. Villa de Pozos and Soledad de Graciano Sánchez were the busiest, each booked on 33% of nights against 23% in Ciudad Fernández.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Rioverde 4 km | 63 | MX$67,149 | MX$1,263 | 23% |
| Tamasopo 66 km | 114 | MX$96,959 | MX$2,012 | 18% |
| San Luis de la Paz 88 km | 33 | MX$63,419 | MX$1,069 | 28% |
| Villa de Pozos 90 km | 108 | MX$79,900 | MX$1,889 | 33% |
| El Naranjo 96 km | 35 | MX$83,210 | MX$1,717 | 20% |
| Soledad de Graciano Sánchez 97 km | 99 | MX$57,692 | MX$721 | 33% |
| Pinal de Amoles 98 km | 58 | MX$206,668 | MX$2,377 | 29% |
| Jalpan de Serra 98 km | 83 | MX$64,014 | MX$1,407 | 19% |
See all 16 San Luis Potosí Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Ciudad Fernández:
FAQ
An active Ciudad Fernández Airbnb grossed MX$79,546 on average in the 12 months to September 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$13,700 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Ciudad Fernández listings earn between MX$3,380 and MX$13,700 in a typical month, and the top tenth MX$23,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Ciudad Fernández were booked on 23% of available nights over the past year. That compares with 29% for the San Luis Potosí average. December is usually the busiest month.
The average booked night in Ciudad Fernández cost MX$1,651 before fees. Half of listings charge between MX$800 and MX$1,865, so bedroom count and location move the price more than the average suggests.
None of the active Ciudad Fernández listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Ciudad Fernández Airbnb grossed MX$79,546 in the 12 months to September 2026, 8% below the San Luis Potosí average of MX$86,678, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$9,070 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
June usually pays best, averaging MX$15,600 per active listing, and October usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Ciudad Fernández listing was open to book earned MX$357 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$689 or more.
Ciudad Fernández stays were booked 16 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
The average Ciudad Fernández Airbnb stay lasted 3.8 nights over the past year. A listing took 12 reservations over the year on average.
Guests rate Ciudad Fernández Airbnbs 4.80 out of 5 on average. Guests score communication highest and cleanliness lowest.
Centro Histórico, Zona de Comida and Parque Nacional draw the most short-term rental interest in Ciudad Fernández. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in Ciudad Fernández as of September 2026. The closest tracked market is Rioverde, 4 km away.
In Ciudad Fernández, nearly half of listings add a cleaning fee, and the typical fee is about MX$245.
Method
Figures on this page cover 31 active Airbnb listings in Ciudad Fernández from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.