El Tomate, Sonora Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in El Tomate, Sonora? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,881 per year — at a $202 nightly rate, 28.5% occupancy, and a $59 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 125 active listings, El Tomate is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 86.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in El Tomate?
In El Tomate, the headline Airbnb metrics are $15,881 in average annual revenue,28.5% occupancy, $202 ADR, and $59 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in El Tomate?
Understanding the monthly revenue variations for Airbnb listings in El Tomate is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in El Tomate is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in El Tomate across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,262+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,631 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,361 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $635, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in El Tomate
What Is the Monthly Airbnb Occupancy Rate in El Tomate?
Maximize your bookings by understanding the El Tomate STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in El Tomate:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in El Tomate
What Is the Average Airbnb Nightly Rate in El Tomate?
Effective short term rental pricing strategy in El Tomate involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in El Tomate typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $334+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in El Tomate
What Is the RevPAR for Airbnb in El Tomate?
RevPAR in El Tomate is currently $59. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $78 RevPAR.
- Best-in-class (Top 10%) achieve $124 RevPAR.
Average Monthly RevPAR Trend in El Tomate
RevPAR Insights for El Tomate
- The average RevPAR in El Tomate is $59. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($124) and bottom 25% ($26) is $98, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these El Tomate benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $78+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in El Tomate?
El Tomate's peak Airbnb season falls in July, April, August, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, April, August)
- Revenue averages $2,344 per month
- Occupancy rates average 34.7%
- Daily rates average $194
Shoulder Season
- Revenue averages $1,948 per month
- Occupancy maintains around 30.2%
- Daily rates hold near $200
Low Season (January, February, December)
- Revenue drops to average $1,410 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $208
Seasonality Insights for El Tomate
- Airbnb seasonality in El Tomate is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases El Tomate's highest earning potential, with monthly revenues climbing to $2,746, occupancy reaching 39.9%, and ADRs peaking at $216.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,217, occupancy could drop to 22.2%, and ADRs may adjust to $188.
- Lower occupancy paired with meaningful seasonality means hosts in El Tomate need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like El Tomate, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in El Tomate?
Low regulation and minimal registration activity in El Tomate, Sonora, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for El Tomate to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in El Tomate?
El Tomate is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa San Luis | A beautiful beach destination known for its picturesque sunsets and sandy beaches. Ideal for tourists looking for relaxation and water activities. | San Luis Beach, El Marito Beach Club, Water sports rentals, Beachfront restaurants, Local seafood markets |
| Puerto Peñasco | A popular tourist hotspot often referred to as 'Rocky Point', known for its vibrant nightlife, restaurants, and beautiful beaches. Attracts both Mexican nationals and international tourists. | Rocky Point Beaches, Malecón, La Maleconera, Italian Riviera, Cerro de la Virgen |
| San Carlos | A tranquil beach town famous for its stunning views of the Sea of Cortez and outdoor activities such as snorkeling and kayaking. It's perfect for family vacations and nature lovers. | San Carlos Beach, Diving sites, Marina San Carlos, Tetakawi Mountain, Hiking trails |
| Caborca | A historical town with rich culture and close proximity to beautiful natural parks. Ideal for tourists interested in cultural experiences and local traditions. | Sierra de Caborca, Caborca Church, Archaeological sites, Local markets, Cultural festivals |
| Sonoyta | A desert town with unique landscapes and a gateway to the Organ Pipe Cactus National Monument. Great for nature enthusiasts and those looking to explore less touristy areas. | Organ Pipe Cactus National Monument, Sonoyta Desert, Wildlife viewing, Historical sites, Local cuisine |
| Pitiquito | A small town known for its peaceful environment and local culture. Attracts visitors looking for a more authentic experience away from busy tourist spots. | Local plazas, Traditional markets, Nearby natural beauty, Cultural heritage sites, Craftsmanship |
| Sáric | A charming rural area offering a glimpse into traditional Sonoran life. Suitable for tourists seeking adventure and cultural immersion. | Natural parks, Hiking spots, Locally-grown produce, Cultural events, Historic sites |
| Santa Ana | A town famous for its festivals and cultural events. It appeals to visitors interested in local traditions, food, and music. | Santa Ana Church, Annual festivals, Local artisan shops, Cultural performances, Nearby vineyards |
With 8 distinct neighborhoods showing meaningful short-term rental activity, El Tomate offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in El Tomate?
Room Type Distribution
Property Type Distribution
Market Composition Insights for El Tomate
- The El Tomate Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 125 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in El Tomate, Apartment/Condo properties are the most common (50.4%), reflecting the local real estate landscape.
- Houses represent a significant 45.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
El Tomate Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for El Tomate
- The dominant room capacity in El Tomate is 1 bedroom listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.0% of the active Airbnb listings in El Tomate, indicating a high concentration in these sizes.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in El Tomate.
El Tomate Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for El Tomate
- The most common guest capacity trend in El Tomate vacation rentals is listings accommodating 8+ guests (32%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the El Tomate STR market, accounting for 58.4% of listings.
- 54.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in El Tomate.
- On average, properties in El Tomate are equipped to host 5.5 guests.
How Do Listings in El Tomate Compare on Quality?
Listing quality in El Tomate can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for El Tomate
- At 29.2 photos per listing on average, El Tomate hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the El Tomate averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in El Tomate?
Amenity Prevalence
Amenity Insights for El Tomate
- Essential amenities in El Tomate that guests expect include: TV, Air conditioning, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Refrigerator, Pets allowed are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for El Tomate: TV, Air conditioning, Kitchen, Wifi.
- Prioritize adding missing essentials: TV, Air conditioning, Kitchen, Wifi.
- Consider adding popular differentiators like Free parking on premises or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in El Tomate to stay competitive.
Which Airbnb Amenities Boost Revenue in El Tomate?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in El Tomate, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Sound system | 12.0% | $35,255 | $13,240 | 166.3% |
Free parking on premises | 88.8% | $17,074 | $6,428 | 165.6% |
Children’s books and toysHigh opportunity | 8.0% | $34,483 | $14,264 | 141.7% |
Waterfront | 24.0% | $28,177 | $11,999 | 134.8% |
Crib | 11.2% | $31,921 | $13,858 | 130.3% |
Pack ’n play/Travel crib | 10.4% | $31,893 | $14,023 | 127.4% |
Refrigerator | 79.2% | $17,973 | $7,918 | 127.0% |
Trash compactorHigh opportunity | 4.8% | $32,457 | $15,046 | 115.7% |
Hot water | 77.6% | $18,049 | $8,373 | 115.6% |
Baby safety gatesHigh opportunity | 5.6% | $32,143 | $14,917 | 115.5% |
Revenue Impact Insights for El Tomate
- Sound system tops the revenue impact list with a 166.3% uplift — listings with this amenity earn $35,255 vs. $13,240 without it.
- High-opportunity amenities — Children’s books and toys, Trash compactor, Baby safety gates — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Free parking on premises — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children’s books and toys — it has the best combination of high revenue impact and low market saturation in El Tomate.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced El Tomate STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for El Tomate. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEl Tomate Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for El Tomate
- The typical guest profile for Airbnb in El Tomate consists of a mix of domestic (52%) and international guests, often arriving from nearby Hermosillo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 51.9% of guests.
- Key international markets include Mexico (51.9%) and United States (45.1%).
- Top languages spoken are Spanish (46.6%) followed by English (44.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in El Tomate?
Listings in El Tomate average 4.76 out of 5 overall, with about 45.8 reviews per active listing and 31.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for El Tomate
- An average rating of 4.76 places El Tomate in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.86), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
El Tomate Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for El Tomate
- The most common availability pattern in El Tomate falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in El Tomate (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in El Tomate?
Average Booking Lead Time by Month
Booking Lead Time Insights for El Tomate
- The overall average booking lead time for vacation rentals in El Tomate is 36 days.
- Guests book furthest in advance for stays during April (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in El Tomate.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these El Tomate averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in El Tomate?
Guests in El Tomate stay about 3.8 nights on average, generating roughly 2,224 reservations and 17.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in El Tomate
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for El Tomate
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (4.8 nights) and shorten in Sep (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
El Tomate Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
16.8% of total
2 Nights
69 listings
55.2% of total
3 Nights
3 listings
2.4% of total
7-29 Nights
3 listings
2.4% of total
30+ Nights
29 listings
23.2% of total
Key Insights
- The most prevalent minimum stay requirement in El Tomate is 2 Nights, adopted by 55.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.0%) of the El Tomate Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.2%) caters to monthly stays (30+ nights) in El Tomate, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.2% of El Tomate hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.8% currently do.
- A 2-night minimum appears standard (55.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in El Tomate.
El Tomate Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
2.4% of total
Super Strict 60 Days
5 listings
4% of total
Limited
1 listings
0.8% of total
Flexible
24 listings
19.2% of total
Moderate
33 listings
26.4% of total
Firm
44 listings
35.2% of total
Strict
15 listings
12% of total
Cancellation Policy Insights for El Tomate
- The prevailing Airbnb cancellation policy trend in El Tomate is Firm, used by 35.2% of listings.
- There's a relatively balanced mix between guest-friendly (45.6%) and stricter (47.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.2% market standard in El Tomate.
- Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in El Tomate.
How Much Are Airbnb Cleaning Fees in El Tomate?
Cleaning fees in El Tomate are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for El Tomate
- 85.6% of listings charge a cleaning fee, making it standard practice in El Tomate. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $73 is close to the median ($55), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the El Tomate median of $55. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in El Tomate Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in El Tomatebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Few steps from sea / private Pool,San Carlos downt
Entire Place • 4 bedrooms
Casa Fuego Cliff-Side Villa Over Private Beach
Entire Place • 3 bedrooms
Casa Agua Cliff-Side Villa Over Private Beach
Entire Place • 3 bedrooms
Blue Bay Beach House -Tropical Paradise!
Entire Place • 4 bedrooms
Playa Blanca Condo Ready to enjoy!
Entire Place • 3 bedrooms
Spacious Oceanfront Property, 4 bedrooms / 4 Baños
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in El Tomate?
Learn from the best! This table showcases top-performing Airbnb hosts in El Tomate based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Timothy Paul | 2 | $138,317 | 175 | 4.90/5.0 |
| Dez Or Jose | 2 | $101,710 | 229 | 4.86/5.0 |
| José Armando | 11 | $101,602 | 124 | 4.76/5.0 |
| Omar | 1 | $88,112 | 84 | 4.86/5.0 |
| Bradley | 6 | $78,571 | 67 | 4.93/5.0 |
| First Choice San Carlos | 6 | $75,309 | 107 | 4.74/5.0 |
| Tannya Alexandra | 3 | $72,764 | 39 | 4.78/5.0 |
| CasaGo | 8 | $71,711 | 154 | 4.62/5.0 |
| Pao | 1 | $52,055 | 53 | 4.98/5.0 |
| Casa Margarita | 1 | $50,141 | 89 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in El Tomate.
Who Are the Airbnb Hosts in El Tomate?
El Tomate is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for El Tomate
- With 52.8% Superhosts, El Tomate has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these El Tomate averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in El Tomate
These are the highest-grossing professional property management operations in El Tomate, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| CasaGo | 8 | $71,711 | $132 | 32.6% | 4.62/5 |
Management Company Insights for El Tomate
- The leading management company, CasaGo, operates 8 listings with $71,711 in gross revenue — a useful benchmark for what scale looks like in El Tomate.
- Top managers average 8 properties each, suggesting professional management in El Tomate still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.62/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 5.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does El Tomate's Airbnb Market Compare to Nearby Cities?
How does the El Tomate Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Heroica Mulegé, El Tomate has 15 percentage points lower occupancy and about $90 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Marina Real | 14 | $2,652 | $519.18 | 23% |
| San Carlos | 130 | $1,832 | $306.65 | 24% |
| Condominios Pilar | 49 | $1,584 | $262.40 | 32% |
| Bahía de Kino | 20 | $1,416 | $317.29 | 22% |
| Bahía Kino | 214 | $1,381 | $254.01 | 23% |
| San Carlos Nuevo Guaymas | 612 | $1,245 | $207.88 | 27% |
| Heroica Mulegé | 49 | $1,233 | $112.62 | 44% |
| El Renacimiento | 14 | $1,152 | $195.48 | 32% |
| Loreto | 317 | $1,060 | $143.97 | 33% |
| Guaymas | 124 | $815 | $121.05 | 27% |
Frequently Asked Questions About Airbnb in El Tomate
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for El Tomate.
How much do Airbnb hosts make in El Tomate?
El Tomate hosts earn about $15,881 per year on average, with an average nightly rate of $202 and RevPAR of $59. Those figures describe the typical revenue environment for active listings in El Tomate, Sonora, not the ceiling for the best operators. Source: AirROI 2026 data, El Tomate market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in El Tomate?
The average Airbnb occupancy rate in El Tomate is 28.5%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in El Tomate?
Listings in El Tomate average $202 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in El Tomate?
El Tomate currently has about 125 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in El Tomate?
AirROI currently classifies the short-term rental regulation level in El Tomate as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in El Tomate?
RevPAR in El Tomate is about $59. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in El Tomate?
Occupancy of 28.5% means El Tomate is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,881, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in El Tomate?
The average booking lead time in El Tomate is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in El Tomate?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in El Tomate include Playa San Luis, Puerto Peñasco, San Carlos. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in El Tomate?
entire_home listings make up 99.2% of the active supply in El Tomate. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does El Tomate compare to nearby Airbnb markets?
Among neighboring markets, Marina Real posts $31,825 in average annual revenue with 23.1% occupancy, compared to El Tomate's $15,881 and 28.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in El Tomate?
The average Airbnb stay length in El Tomate is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in El Tomate?
Airbnb listings in El Tomate average 4.76 out of 5 overall. About 31.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in El Tomate?
Sound system and Free parking on premises are among the strongest revenue-linked amenities in El Tomate. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in El Tomate?
Yes. About 85.6% of active Airbnb listings in El Tomate charge a cleaning fee, and the average fee is $73. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in El Tomate?
A 52.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.