Casa Fuego Cliff-Side Villa Over Private Beach Entire home · 3 bedrooms Rated 4.91 - Revenue
- MX$1.6M
- Occupancy
- 72.9%
- Daily rate
- MX$5,787
Prices in
Airbnb market data · 202612 months to September 2026
El Tomate, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in El Tomate brought in MX$282,100 over the 12 months through September 2026, about 22% more than the Sonora average of MX$230,680.
The short answer
El Tomate Airbnb Market at a Glance
Rates in El Tomate run ahead of the Sonora average, with bookings close to it. Listings averaged MX$3,696 a night and were booked on 28% of available nights, against MX$3,310 and 28% for the Sonora average.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in January, usually the slowest.
With 115 active listings, El Tomate is the 13th-largest of 24 Sonora markets AirROI tracks. From a year earlier, the number of active listings shrank 11%.
Browse the live El Tomate Airbnb market
See Every El Tomate Listing
Revenue
How Much Do Airbnb Hosts Make in El Tomate?
Gross bookings per El Tomate listing averaged MX$282,100 over the 12 months to September 2026 (Sonora average: MX$230,680), before cleaning, platform and management costs and taxes.
In a typical year, the average El Tomate listing brings in MX$51,600 in July, its best month, and MX$19,900 in January, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn MX$83,500+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn MX$49,800 or more, roughly MX$23,000 a month above the median.
- Typical properties (median) earn about MX$26,500 a month.
- Entry-level properties (bottom 25%) earn MX$12,100 or less, about 46% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average MX$55,700 MX$19,200
The dashed line is the average of the months shown, MX$34,400. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
El Tomate Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$30,175 | 27.1% | MX$3,364 | MX$1,006 | 30 days | 2.7 nights |
| Oct 2025 | MX$35,550 | 30.8% | MX$3,407 | MX$1,147 | 36 days | 3.5 nights |
| Nov 2025 | MX$34,612 | 32.1% | MX$3,370 | MX$1,154 | 51 days | 3.3 nights |
| Dec 2025 | MX$26,643 | 24.5% | MX$3,347 | MX$859 | 40 days | 4.6 nights |
| Jan 2026 | MX$20,524 | 22.2% | MX$3,364 | MX$662 | 26 days | 4.2 nights |
| Feb 2026 | MX$24,032 | 30.7% | MX$3,416 | MX$858 | 32 days | 5.7 nights |
| Mar 2026 | MX$38,442 | 33.6% | MX$3,515 | MX$1,240 | 45 days | 5.4 nights |
| Apr 2026 | MX$38,128 | 31.5% | MX$3,626 | MX$1,271 | 37 days | 3.4 nights |
| May 2026 | MX$40,661 | 33.6% | MX$3,811 | MX$1,312 | 32 days | 4 nights |
| Jun 2026 | MX$50,761 | 38.6% | MX$3,856 | MX$1,692 | 28 days | 4.2 nights |
| Jul 2026 | MX$55,706 | 37.0% | MX$3,916 | MX$1,797 | 26 days | 3.7 nights |
| Aug 2026 | MX$39,792 | 31.7% | MX$3,885 | MX$1,284 | 27 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole El Tomate market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in El Tomate Profitable?
Yes, when it's run well. The average El Tomate Airbnb took in MX$282,100 in the 12 months to September 2026, and run by its owner at everyday costs, about MX$15,800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$30,100 a month.
Cleaning it yourself keeps the MX$22,200 a year guests pay in cleaning fees, for about MX$17,700 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$13,600 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
El Tomate Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$259,900 | MX$489,200 |
| Cleaning fees guests pay8% of El Tomate bookings | MX$22,200 | MX$41,700 |
| Gross bookings | MX$282,100 | MX$530,900 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of El Tomate listings on Simplified Pricing, 3% for the rest | −MX$37,900 | −MX$71,300 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$22,200 | −MX$41,700 |
| Utilities and internetAbout 5% of bookings | −MX$14,100 | −MX$26,500 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$5,600 | −MX$10,600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$8,500 | −MX$15,900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$2,800 | −MX$2,800 |
| Permit and registrationWhere one is required | −MX$1,400 | −MX$1,400 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −MX$92,500 | −MX$170,200 |
| Left for housing costs, then profit | MX$189,600about MX$15,800 a month | MX$360,700about MX$30,100 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own El Tomate Airbnb Profit
The estimate starts from El Tomate's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one El Tomate home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How El Tomate's Top Earners Get There
- More nights booked. The busiest quarter of El Tomate listings are booked on 44% or more of their nights, against 26% for the median listing. Ten more booked nights a year at the median rate of MX$3,205 adds about MX$32,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$4,335 a night or more, against a median of MX$3,205. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$26,000 a year.
- Open for the busy months. In a typical year, July brings the average listing about MX$51,600, against MX$19,900 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. El Tomate listings average 4.76 stars, and 39% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$44,200 a month, against MX$23,500 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in El Tomate?
El Tomate listings were booked on 28% of the nights they were open over the past year, in line with the Sonora average and 5 percentage points below the Mexico average (33%). In a typical year, occupancy climbs to 38% in July and falls to 21% in January.
The busiest tenth of listings are booked about 5.3 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 44% or more, roughly three nights a week.
- Typical properties (median) fill about 26% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
July is usually the busiest month in El Tomate, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 31% 40% 20%
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in El Tomate?
The average nightly rate in El Tomate, known as ADR (average daily rate), was MX$3,696 over the past year, about 12% above the Sonora average of MX$3,310 and about 44% above the Mexico average of MX$2,565. Averaged month by month over the past two years, rates peak in July and August at about MX$3,675 and bottom out in January and February at about MX$3,235.
The top 10% charge about 2.7 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge MX$5,950+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge MX$4,335 or more, about MX$1,100 above the median.
- Typical properties (median) charge about MX$3,205 a night.
- Entry-level properties (bottom 25%) charge MX$2,245 or less, about two-thirds of the median.
July rates run 14% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average MX$3,920 MX$3,040
The dashed line is the average of the months shown, MX$3,430. The 12-month ADR of MX$3,696 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in El Tomate?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In El Tomate it averaged MX$1,120 over the past year, from about MX$641 in a typical January to about MX$1,670 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn MX$2,290+ per open night, about 2.7 times the median.
- Strong performers (top 25%) earn MX$1,370 or more, about MX$520 a night above the median.
- Typical properties (median) earn about MX$850 per open night.
- Entry-level properties (bottom 25%) earn MX$467 or less, about 55% of the median.
July RevPAR is about 2.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average MX$1,800 MX$619
The dashed line is the average of the months shown, MX$1,130.
Seasonality
Best and Worst Months for Airbnb in El Tomate
El Tomate has one high season, April through August, which makes it a moderately seasonal market. Business is slowest from December to February and slows again in September. A listing earns about 86% more a month in June through August than in December through February.
Average revenue by month in El Tomate
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average MX$51,600 MX$19,900
The dashed line is the average of the 12 calendar months, MX$34,400.
Revenue by month in El Tomate in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | MX$19,900 |
| February | Low season | MX$24,600 |
| March | Shoulder season | MX$35,500 |
| April | High season | MX$37,800 |
| May | High season | MX$36,900 |
| June | High season | MX$43,100 |
| July | High season | MX$51,600 |
| August | High season | MX$37,800 |
| September | Low season | MX$29,800 |
| October | Shoulder season | MX$35,400 |
| November | Shoulder season | MX$33,300 |
| December | Low season | MX$27,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril–August | MX$41,400 | 34% | MX$3,567 |
| Shoulder seasonMarch, October–November | MX$34,700 | 32% | MX$3,387 |
| Low seasonSeptember, December–February | MX$25,300 | 26% | MX$3,291 |
How Far in Advance Do Guests Book Airbnb in El Tomate?
Guests book El Tomate stays 33 days ahead on average (about five weeks). March stays are booked furthest out, about 48 days ahead, and August stays closest to arrival, about 24 days. A typical March booking is made in late January.
March stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 36 days 59 days 22 days
The 12-month figure of 33 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in El Tomate
None of the 115 active listings in El Tomate display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in El Tomate.
Neighborhoods
Best Neighborhoods for Airbnb in El Tomate
AirROI's area guide picks six El Tomate neighborhoods that draw short-term rental guests, led by Playa San Luis, Caborca and Sonoyta. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Playa San Luis | A beautiful beach destination known for its picturesque sunsets and sandy beaches. Ideal for tourists looking for relaxation and water activities. | San Luis Beach, El Marito Beach Club, Water sports rentals, Beachfront restaurants, Local seafood markets |
| Caborca | A historical town with rich culture and close proximity to beautiful natural parks. Ideal for tourists interested in cultural experiences and local traditions. | Sierra de Caborca, Caborca Church, Archaeological sites, Local markets, Cultural festivals |
| Sonoyta | A desert town with unique landscapes and a gateway to the Organ Pipe Cactus National Monument. Great for nature enthusiasts and those looking to explore less touristy areas. | Organ Pipe Cactus National Monument, Sonoyta Desert, Wildlife viewing, Historical sites, Local cuisine |
| Pitiquito | A small town known for its peaceful environment and local culture. Attracts visitors looking for a more authentic experience away from busy tourist spots. | Local plazas, Traditional markets, Nearby natural beauty, Cultural heritage sites, Craftsmanship |
| Sáric | A charming rural area offering a glimpse into traditional Sonoran life. Suitable for tourists seeking adventure and cultural immersion. | Natural parks, Hiking spots, Locally-grown produce, Cultural events, Historic sites |
| Santa Ana | A town famous for its festivals and cultural events. It appeals to visitors interested in local traditions, food, and music. | Santa Ana Church, Annual festivals, Local artisan shops, Cultural performances, Nearby vineyards |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
El Tomate Airbnb Listings by Type and Size
Every Airbnb in El Tomate is an entire home: all 115 listings rent the whole place. Apartments and condos are the most common property type at 53%, ahead of houses (44%).
Every listing rents the whole place
El Tomate Airbnb listings by room type
- Entire home 100%
Room types in numbers
Listings by property type
El Tomate Airbnb listings by property type
- Apartment/Condo 53%
- House 44%
- Others 2%
- Hotel/Boutique <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 53.0% | 61 |
| House | 44.3% | 51 |
| Others | 1.7% | 2 |
| Hotel/Boutique | 0.9% | 1 |
How Many Bedrooms Do Airbnb Listings in El Tomate Have?
Two-bedroom homes are the most common size in El Tomate (32% of entire homes), and 32% have three or more bedrooms.
El Tomate entire homes by number of bedrooms
Entire homes with each number of bedrooms
11%
24%
32%
17%
15%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 11.4% | 13 |
| 1 bedroom | 23.7% | 27 |
| 2 bedrooms | 32.5% | 37 |
| 3 bedrooms | 16.7% | 19 |
| 4 bedrooms | 14.9% | 17 |
| 5+ bedrooms | 0.9% | 1 |
What Each Home Size Earns in El Tomate
A typical studio in El Tomate earned MX$173,000 over the past year, against MX$275,000 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 13 | MX$173,000 | MX$200,000 | MX$2,219 | 29% |
| 1 bedroom | 27 | MX$184,000 | MX$193,000 | MX$2,305 | 31% |
| 2 bedrooms | 37 | MX$105,000 | MX$177,000 | MX$3,333 | 25% |
| 3 bedrooms | 19 | MX$439,000 | MX$463,000 | MX$4,776 | 32% |
| 4 bedrooms | 17 | MX$275,000 | MX$499,000 | MX$6,512 | 26% |
How Many Guests Do Airbnbs in El Tomate Sleep?
The most common capacity in El Tomate is eight or more guests (30% of listings), and 54% of listings sleep six or more.
El Tomate listings by guest capacity
Share of listings by the number of guests they sleep
10%
4%
27%
4%
23%
2%
30%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 10.4% | 12 |
| 3 guests | 4.3% | 5 |
| 4 guests | 27.0% | 31 |
| 5 guests | 4.3% | 5 |
| 6 guests | 22.6% | 26 |
| 7 guests | 1.7% | 2 |
| 8+ guests | 29.6% | 34 |
How El Tomate Airbnb Listings Are Set Up
El Tomate hosts set up an average of 3.5 beds per listing. About four in ten listings (39%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 12
- Beds per listing
- 3.5
- Show exact location
- 39%
What Amenities Do Airbnb Listings in El Tomate Offer?
Free on-site parking is close to standard in El Tomate: 90% of listings offer it, and 82% have a pet-friendly policy.
Share of El Tomate listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in El Tomate
Listings in El Tomate with a sound system earned about 3.0 times as much a year, on average, as those without: MX$687,000 against MX$226,000. The gap is smaller for a keypad entry (about 2.7 times as much) and a pool view (about 2.4 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for El Tomate listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sound system | 12% | MX$687,000 | MX$226,000 | +204% |
| Keypad | 14% | MX$611,000 | MX$229,000 | +167% |
| Pool view | 17% | MX$537,000 | MX$228,000 | +135% |
| Waterfront | 24% | MX$496,000 | MX$213,000 | +132% |
| Hammock | 11% | MX$559,000 | MX$247,000 | +127% |
| Self check-in | 43% | MX$408,000 | MX$189,000 | +116% |
| Backyard | 46% | MX$393,000 | MX$187,000 | +110% |
| Gym | 18% | MX$489,000 | MX$236,000 | +107% |
| Ocean view | 30% | MX$425,000 | MX$220,000 | +94% |
| Beach essentials | 11% | MX$492,000 | MX$255,000 | +93% |
Guests
Who Books Airbnbs in El Tomate?
El Tomate splits its demand between home and abroad: 47% of guests who left reviews live outside Mexico, led by visitors from the United States and Canada. Guests speak a mix of languages: Spanish leads at 49%, followed by English and French.
53% of El Tomate guests are domestic
Where guests who left reviews live
- Domestic 53%
- International 47%
Where El Tomate guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Hermosillo | 18.0% |
| Tucson | 10.6% |
| Mexico City | 6.0% |
| Nogales | 4.6% |
| Phoenix | 3.7% |
Where El Tomate guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Mexico | 52.6% |
| United States | 43.5% |
| Canada | 1.1% |
| Colombia | 0.5% |
| United Kingdom | 0.5% |
Languages spoken by El Tomate guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| Spanish | 48.6% |
| English | 46.7% |
| French | 1.7% |
| German | 1.4% |
| Portuguese | 0.8% |
What Are Airbnb Guest Ratings in El Tomate?
El Tomate Airbnbs average 4.76 stars, and 39% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.68, against 4.87 for location.
Location scores highest in El Tomate; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.73 |
| Communication | 4.81 |
| Location | 4.87 |
| Check-in | 4.80 |
| Value | 4.68 |
Booking patterns
How Guests Book in El Tomate: Stays, Rules and Fees
95% of El Tomate listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year El Tomate listings are open to guests
Share of listings by days a year
- 271-366 days 66%
- 181-270 days 29%
- 91-180 days 4%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 66.1% | 76 |
| 181-270 days | 28.7% | 33 |
| 91-180 days | 4.3% | 5 |
| 31-90 days | 0.9% | 1 |
Days a year El Tomate listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 4%
- 91-180 days 29%
- 31-90 days 33%
- 1-30 days 32%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.7% | 2 |
| 181-270 days | 4.3% | 5 |
| 91-180 days | 28.7% | 33 |
| 31-90 days | 33.0% | 38 |
| 1-30 days | 32.2% | 37 |
What Is the Average Length of Stay for Airbnb in El Tomate?
The average El Tomate booking lasts 4.4 nights, longest in February and shortest in September. Listings took about 17 bookings each over the year, some 1,930 in all. Nearly two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in El Tomate
Average nights per booking, by month of stay
Average 3.9 nights 5.3 nights 2.9 nights
Two-year average by calendar month.
El Tomate Airbnb Minimum Stay Requirements
Nearly nine in ten listings in El Tomate accept stays of one or two nights.
Minimum stay set by El Tomate listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in El Tomate?
Firm is the most common cancellation policy in El Tomate, used by 36% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly half of listings offer Flexible or Moderate terms and 49% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of El Tomate listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in El Tomate?
More than nine in ten El Tomate listings charge a cleaning fee. The typical fee is MX$981, and some higher fees lift the average to MX$1,363. Spread over the average stay of 4.4 nights, that adds roughly MX$225 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- MX$981
- Average cleaning fee
- MX$1,363
- Listings charging a fee
- 92.2%
- Share of gross revenue
- 7.9%
Top earners
Top-Earning Airbnbs and Hosts in El Tomate
The top-grossing Airbnb in El Tomate, a three-bedroom home, took in MX$1,630,000 over the past year, about 5.8 times the city's average of MX$282,000.
Casa Fuego Cliff-Side Villa Over Private Beach Entire home · 3 bedrooms Rated 4.91 
Few steps from sea / private Pool,San Carlos downt Entire home · 4 bedrooms Rated 4.87 - Revenue
- MX$1.5M
- Occupancy
- 39.5%
- Daily rate
- MX$10,766
Spacious Oceanfront Property, 4 bedrooms / 4 Baños Entire home · 4 bedrooms Rated 4.93 - Revenue
- MX$1.4M
- Occupancy
- 42.6%
- Daily rate
- MX$8,882
Playa Blanca Condo Ready to enjoy! Entire home · 3 bedrooms Rated 4.98 - Revenue
- MX$973,387
- Occupancy
- 32.0%
- Daily rate
- MX$7,939
Casa Amalia • Private Pool • Top Location Entire home · 3 bedrooms Rated 4.91 - Revenue
- MX$970,252
- Occupancy
- 58.7%
- Daily rate
- MX$4,287
Blue Bay Beach House -Tropical Paradise! Entire home · 4 bedrooms Rated 4.86 - Revenue
- MX$921,282
- Occupancy
- 47.1%
- Daily rate
- MX$5,232
Who Are the Top Airbnb Hosts in El Tomate?
Timothy Paul is the top-grossing host in El Tomate, with MX$2.42 million in bookings across 2 listings over the past year. Together, the ten top-grossing hosts run 25% of the market's 115 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Timothy Paul | 2 | MX$2,418,221 | MX$1,209,110 | 4.90/5 | |
| Elizabeth Or Jose Quintana | 2 | MX$1,704,482 | MX$852,241 | 4.87/5 | |
| Omar | 1 | MX$1,485,309 | MX$1,485,309 | 4.87/5 | |
| 4 | Bradley | 6 | MX$1,418,160 | MX$236,360 | 4.92/5 |
| 5 | Casa Margarita | 1 | MX$1,372,115 | MX$1,372,115 | 4.93/5 |
| 6 | José Armando | 9 | MX$1,255,698 | MX$139,522 | 4.84/5 |
| 7 | Tannya Alexandra | 3 | MX$1,186,657 | MX$395,552 | 4.79/5 |
| 8 | Lidia | 3 | MX$1,146,077 | MX$382,026 | 4.97/5 |
| 9 | Pao | 1 | MX$973,387 | MX$973,387 | 4.98/5 |
| 10 | Ramiro | 1 | MX$970,252 | MX$970,252 | 4.91/5 |
Who Are the Airbnb Hosts in El Tomate?
Only 5% of El Tomate listings are classed as professionally managed, though 26% of listings have a co-host. Superhosts run 47% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
- Superhosts
- 47.0%
- Professional management
- 5.2%
- Cohosted listings
- 26.1%
- Instant Book enabled
- 36.5%
- Simplified Pricing
- 83.5%
Nearby markets
El Tomate vs. Nearby Airbnb Markets
Of the four nearby markets in the table, all within 12 km, San Carlos (2 km away) earned the most per listing, about 45% more than El Tomate. Condominios Pilar was the busiest, booked on 32% of nights against 28% in El Tomate.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| San Carlos 2 km | 128 | MX$409,850 | MX$5,577 | 22% |
| San Carlos Nuevo Guaymas 3 km | 692 | MX$272,433 | MX$3,870 | 27% |
| Condominios Pilar 7 km | 48 | MX$342,245 | MX$4,768 | 32% |
| Guaymas 12 km | 153 | MX$172,918 | MX$2,272 | 27% |
Other Airbnb Markets in Sonora
- Rocky Point Airbnb data 1,651 listings
- Hermosillo Airbnb data 1,366 listings
- Puerto Penasco Airbnb data 702 listings
- Ciudad Obregón Airbnb data 296 listings
- Bahía Kino Airbnb data 216 listings
- Las Conchas Airbnb data 151 listings
- Playa Encanto Airbnb data 143 listings
- San Luis Río Colorado Airbnb data 127 listings
See all 24 Sonora Airbnb markets
Markets Similar to El Tomate
Markets elsewhere in Mexico with a similar nightly rate and occupancy to El Tomate:
- Chicxulub Puerto Airbnb data Mexico · MX$3,703/night · 28.1%
- Puerto Marqués Airbnb data Mexico · MX$3,757/night · 27.4%
- Compostela Airbnb data Mexico · MX$3,447/night · 28.4%
- San Miguel de Allende Airbnb data Mexico · MX$3,709/night · 30.7%
- Acapulco Airbnb data Mexico · MX$3,313/night · 27.3%
- Jiutepec Airbnb data Mexico · MX$3,226/night · 27.9%
FAQ
El Tomate Airbnb FAQ
How much do Airbnb hosts make in El Tomate?
An active El Tomate Airbnb grossed MX$282,100 on average in the 12 months to September 2026, according to AirROI's tracking of 115 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$49,800 or more in a typical month.
How much can I make on Airbnb in El Tomate?
It depends most on the home's size, location and how it's run. The middle half of El Tomate listings earn between MX$12,100 and MX$49,800 in a typical month, and the top tenth MX$83,500 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in El Tomate?
Listings in El Tomate were booked on 28% of available nights over the past year. That compares with 28% for the Sonora average. July is usually the busiest month.
How much does an Airbnb cost per night in El Tomate?
The average booked night in El Tomate cost MX$3,696 before fees. Half of listings charge between MX$2,245 and MX$4,335, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in El Tomate?
None of the active El Tomate listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in El Tomate?
Yes, when it's run well. The average El Tomate Airbnb grossed MX$282,100 in the 12 months to September 2026, 22% above the Sonora average of MX$230,680. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$189,600 a year (about MX$15,800 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$30,100 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in El Tomate?
July usually pays best, averaging MX$51,600 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in El Tomate?
Each night a El Tomate listing was open to book earned MX$1,120 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$2,290 or more.
How far in advance do guests book Airbnbs in El Tomate?
El Tomate stays were booked 33 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in El Tomate?
The average El Tomate Airbnb stay lasted 4.4 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in El Tomate rated?
Guests rate El Tomate Airbnbs 4.76 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in El Tomate?
Playa San Luis, Caborca and Sonoyta draw the most short-term rental interest in El Tomate. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in El Tomate?
AirROI counted 115 active Airbnb listings in El Tomate as of September 2026. The closest tracked market is San Carlos, 2 km away.
How much are Airbnb cleaning fees in El Tomate?
In El Tomate, more than nine in ten listings add a cleaning fee. The median fee is MX$981, and some higher fees lift the average to MX$1,363.
Method
About This Data
Figures on this page cover 115 active Airbnb listings in El Tomate from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.