Casa Azul Mérida A dream for your rest Entire home · 4 bedrooms Rated 4.97 - Revenue
- MX$1M
- Occupancy
- 51.0%
- Daily rate
- MX$5,573
Airbnb market data · 202612 months to October 2026
The average Airbnb in Cholul brought in MX$167,232 over the 12 months through October 2026, about 9% less than the Yucatán average of MX$184,687.
The short answer
Cholul is cheaper but busier than the Yucatán average. Listings averaged MX$1,525 a night and were booked on 39% of available nights, against MX$1,975 and 35% for the Yucatán average.
July, usually the best month, brings in about 61% more per listing than May, usually the slowest.
With 56 active listings, Cholul is the 16th-largest of 33 Yucatán markets AirROI tracks. From a year earlier, average revenue fell 11% while the number of active listings grew 51%.
Browse the live Cholul Airbnb market See Every Cholul ListingRevenue
Gross bookings per Cholul listing averaged MX$167,232 over the 12 months to October 2026 (Yucatán average: MX$184,687), before cleaning, platform and management costs and taxes.
In a typical year, the average Cholul listing brings in MX$28,700 in July, its best month, and MX$17,800 in May, its slowest. Both ends are close calls: July leads December by 3%, and May sits just 5% below September, so either pair can swap places in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.6 times what May does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$21,800. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in November 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | MX$22,529 | 44.3% | MX$1,487 | MX$727 | 27 days | 4.7 nights |
| Nov 2025 | MX$24,277 | 50.3% | MX$1,483 | MX$809 | 49 days | 6 nights |
| Dec 2025 | MX$29,521 | 46.6% | MX$1,553 | MX$952 | 49 days | 8.7 nights |
| Jan 2026 | MX$24,815 | 49.7% | MX$1,512 | MX$800 | 22 days | 8.3 nights |
| Feb 2026 | MX$21,661 | 45.3% | MX$1,491 | MX$774 | 37 days | 6.8 nights |
| Mar 2026 | MX$18,747 | 36.8% | MX$1,518 | MX$605 | 14 days | 5.1 nights |
| Apr 2026 | MX$18,491 | 36.9% | MX$1,542 | MX$616 | 24 days | 5.8 nights |
| May 2026 | MX$19,726 | 40.6% | MX$1,521 | MX$636 | 24 days | 5.6 nights |
| Jun 2026 | MX$21,510 | 42.8% | MX$1,564 | MX$717 | 25 days | 5.8 nights |
| Jul 2026 | MX$31,113 | 44.6% | MX$1,562 | MX$1,004 | 23 days | 6.7 nights |
| Aug 2026 | MX$20,993 | 41.1% | MX$1,572 | MX$677 | 23 days | 4.8 nights |
| Sep 2026 | MX$16,082 | 36.0% | MX$1,533 | MX$536 | 19 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Cholul market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Cholul Airbnb took in MX$167,232 in the 12 months to October 2026, and run by its owner at everyday costs, about MX$9,600 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$19,500 a month.
Cleaning it yourself keeps the MX$10,500 a year guests pay in cleaning fees, for about MX$10,500 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$8,300 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$156,732 | MX$315,200 |
| Cleaning fees guests pay6% of Cholul bookings | MX$10,500 | MX$21,100 |
| Gross bookings | MX$167,232 | MX$336,300 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Cholul listings on Simplified Pricing, 3% for the rest | −MX$22,200 | −MX$44,600 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$10,500 | −MX$21,100 |
| Utilities and internetAbout 5% of bookings | −MX$8,400 | −MX$16,800 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$3,300 | −MX$6,700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$5,000 | −MX$10,100 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,700 | −MX$1,700 |
| Permit and registrationWhere one is required | −MX$800 | −MX$800 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −MX$51,900 | −MX$101,800 |
| Left for housing costs, then profit | MX$115,332about MX$9,600 a month | MX$234,500about MX$19,500 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Cholul's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Cholul home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$28,000 a month, against MX$13,900 for the average one.
Occupancy
Cholul listings were booked on 39% of the nights they were open over the past year, 4 percentage points above the Yucatán average (35%) and 6 points above the Mexico average (33%). In a typical year, occupancy climbs to 50% in December and falls to 38% in May.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
December is usually the busiest month in Cholul, May the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Cholul, known as ADR (average daily rate), was MX$1,525 over the past year, about 23% below the Yucatán average of MX$1,975 and about 43% below the Mexico average of MX$2,675. In a typical year, rates barely change through the year, staying between about MX$1,445 and MX$1,570.
The top 10% charge about three times the rate of the bottom quarter.
Average nightly rate by month in Cholul
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$1,490.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Cholul it averaged MX$625 over the past year, from about MX$575 in a typical May to about MX$927 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 1.6 times May's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$716. The 12-month RevPAR of MX$625 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Cholul has two high seasons, July and December, which makes it a moderately seasonal market. Business is slowest from March to May and slows again in September.
Average revenue by month in Cholul
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$21,800.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Shoulder season | MX$23,000 |
| February | Shoulder season | MX$21,200 |
| March | Low season | MX$19,100 |
| April | Low season | MX$19,900 |
| May | Low season | MX$17,800 |
| June | Shoulder season | MX$21,100 |
| July | High season | MX$28,700 |
| August | Shoulder season | MX$21,800 |
| September | Low season | MX$18,700 |
| October | Shoulder season | MX$20,200 |
| November | Shoulder season | MX$22,000 |
| December | High season | MX$27,800 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly, December | MX$28,300 | 49% | MX$1,532 |
| Shoulder seasonJanuary–February, June, August, October–November | MX$21,500 | 46% | MX$1,494 |
| Low seasonMarch–May, September | MX$18,900 | 41% | MX$1,471 |
Guests book Cholul stays 30 days ahead on average (about four weeks). December stays are booked furthest out, about 53 days ahead, and September stays closest to arrival, about 17 days. A typical December booking is made in late October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 30 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 56 active listings in Cholul display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Cholul.
Neighborhoods
AirROI's area guide picks seven Cholul neighborhoods that draw short-term rental guests, led by Central Cholul, Cholul Square and Cholul Countryside. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Central Cholul | A growing neighborhood close to Mérida, offering tranquil living while still being close to the city amenities. Perfect for guests seeking a relaxing stay with short drives to major attractions. | Parque de Cholul, Cenote X'batun, Local markets, Cholul Church |
| Cholul Square | A vibrant area known for its local dining and shopping options. It's a great spot for visitors wanting to experience local culture and cuisine. | Plaza Cholul, Local eateries, Shops and markets |
| Cholul Countryside | Known for its beautiful landscapes and serene environment. Ideal for guests looking for a rural retreat or nature-focused stay. | Cenote Ik Kil, Rural landscapes, Local farms |
| Dzitya | Popular for its artisan markets and traditional craftsmanship, offering a unique cultural experience to tourists. | Dzitya Market, Traditional crafts, Cenote Xcajum |
| Cholul Beach Club | A prime location with beach access, attracting guests looking for leisure and relaxation by the water. | Beach activities, Local restaurants, Water sports |
| Montebello | A residential area that offers a more upscale stay, appealing to families and long-term renters looking for comfort and proximity to services. | Residential parks, Nearby schools, Shopping centers |
| Cacalchen | A quaint village nearby known for its traditional architecture and charm, suitable for visitors wanting a genuine local experience. | Cacalchen Church, Local festivities, Cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Cholul is an entire home: all 56 listings rent the whole place. Houses are the most common property type at 59%, about 1.6 times the share of apartments and condos (38%).
Every listing rents the whole place
Cholul Airbnb listings by room type
Listings by property type
Cholul Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 58.9% | 33 |
| Apartment/Condo | 37.5% | 21 |
| Others | 3.6% | 2 |
Two-bedroom homes are the most common size in Cholul (38% of entire homes), and 34% have three or more bedrooms.
Cholul entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 28.6% | 16 |
| 2 bedrooms | 37.5% | 21 |
| 3 bedrooms | 25.0% | 14 |
| 4 bedrooms | 7.1% | 4 |
| 5+ bedrooms | 1.8% | 1 |
A typical one-bedroom home in Cholul earned MX$58,900 over the past year, against MX$154,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 16 | MX$58,900 | MX$60,300 | MX$784 | 38% |
| 2 bedrooms | 21 | MX$124,000 | MX$148,000 | MX$1,268 | 40% |
| 3 bedrooms | 14 | MX$154,000 | MX$214,000 | MX$2,087 | 36% |
The most common capacity in Cholul is eight or more guests (25% of listings), and 41% of listings sleep six or more.
Cholul listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 1.8% | 1 |
| 2 guests | 17.9% | 10 |
| 4 guests | 23.2% | 13 |
| 5 guests | 16.1% | 9 |
| 6 guests | 16.1% | 9 |
| 8+ guests | 25.0% | 14 |
Cholul hosts set up an average of 3.3 beds per listing. About four in ten listings (39%) show their exact location on the listing map; the rest show an approximate area.
Dedicated workspaces are close to standard in Cholul: 88% of listings have one, and 75% offer self check-in.
Share of Cholul listings with each common amenity
Guests
Cholul draws mostly domestic guests: 87% of those who left reviews live in Mexico. Mexico City alone accounts for 14% of reviews. Of the 13% from abroad, most come from the United States and Canada. Guests speak a mix of languages: Spanish leads at 57%, followed by English and French.
87% of Cholul guests are domestic
Where guests who left reviews live
Where Cholul guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Mexico City | 13.6% |
| Mérida | 12.9% |
| Cancún | 7.4% |
| Villahermosa | 5.5% |
Where Cholul guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 87.0% |
| United States | 5.4% |
| Canada | 3.3% |
| Guatemala | 0.7% |
| France | 0.7% |
Languages spoken by Cholul guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 57.2% |
| English | 35.3% |
| French | 3.7% |
| Portuguese | 0.9% |
| German | 0.9% |
Cholul Airbnbs average 4.71 stars, and 27% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on cleanliness: it scores 4.65, against 4.85 for host communication.
Communication scores highest in Cholul; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.65 |
| Communication | 4.85 |
| Location | 4.71 |
| Check-in | 4.78 |
| Value | 4.68 |
Booking patterns
84% of Cholul listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Cholul listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 53.6% | 30 |
| 181-270 days | 30.4% | 17 |
| 91-180 days | 12.5% | 7 |
| 31-90 days | 3.6% | 2 |
Days a year Cholul listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.6% | 2 |
| 181-270 days | 12.5% | 7 |
| 91-180 days | 37.5% | 21 |
| 31-90 days | 25.0% | 14 |
| 1-30 days | 21.4% | 12 |
The average Cholul booking lasts 7 nights, longest in December and shortest in October. Listings took about 15 bookings each over the year. About six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Cholul
Average nights per booking, by month of stay
Two-year average by calendar month.
More than seven in ten listings in Cholul accept stays of one or two nights.
Minimum stay set by Cholul listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Cholul, used by 48% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than seven in ten listings offer Flexible or Moderate terms, against 27% on Firm or stricter ones.
Cancellation policies of Cholul listings, from most to least flexible
Share of listings by the policy they use
More than three-quarters of Cholul listings charge a cleaning fee. The typical fee is about MX$631. Spread over the average stay of 7 nights, that adds roughly MX$90 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Cholul, a four-bedroom home, took in MX$1,030,000 over the past year, about 6.1 times the city's average of MX$167,000.
Casa Azul Mérida A dream for your rest Entire home · 4 bedrooms Rated 4.97
Large House, Pool and Garden. North Altabrisa Area Entire home · 4 bedrooms Rated 4.92
Unique Design Home • Pool Entire home · 3 bedrooms Rated 4.68
House with private pool in Mérida Entire home · 3 bedrooms Rated 4.80
Casa Marenta - Merida, Cholul. Entire home · 2 bedrooms Rated 4.84
Nice house to rest with a large pool, Merida Entire home · 3 bedrooms Rated 4.85 Fewer than 1% of Cholul listings are classed as professionally managed, though 50% of listings have a co-host. Superhosts run four in ten listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 29 km, Chicxulub (29 km away, 71 listings) earned the most per listing, about 79% more than Cholul.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Conkal 4 km | 58 | MX$125,104 | MX$1,707 | 32% |
| Temozón Norte 4 km | 81 | MX$183,128 | MX$1,732 | 40% |
| Mérida 8 km | 5,121 | MX$181,867 | MX$1,644 | 39% |
| Kanasín 10 km | 32 | MX$43,558 | MX$1,231 | 23% |
| Centro 13 km | 54 | MX$199,907 | MX$1,717 | 37% |
| Chicxulub 29 km | 71 | MX$299,791 | MX$3,858 | 29% |
| Chicxulub Puerto 29 km | 304 | MX$224,970 | MX$3,903 | 28% |
| Progreso 29 km | 455 | MX$198,086 | MX$2,648 | 33% |
See all 33 Yucatán Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Cholul:
FAQ
An active Cholul Airbnb grossed MX$167,232 on average in the 12 months to October 2026, according to AirROI's tracking of 56 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$32,300 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Cholul listings earn between MX$7,230 and MX$32,300 in a typical month, and the top tenth MX$47,900 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Cholul were booked on 39% of available nights over the past year. That compares with 35% for the Yucatán average. December is usually the busiest month.
The average booked night in Cholul cost MX$1,525 before fees. Half of listings charge between MX$900 and MX$1,830, so bedroom count and location move the price more than the average suggests.
None of the active Cholul listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Cholul Airbnb grossed MX$167,232 in the 12 months to October 2026, 9% below the Yucatán average of MX$184,687. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$115,332 a year (about MX$9,600 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$19,500 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging MX$28,700 per active listing over the past two years, and May usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Cholul listing was open to book earned MX$625 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$1,260 or more.
Cholul stays were booked 30 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Cholul Airbnb stay lasted 7 nights over the past year. A listing took 15 reservations over the year on average.
Guests rate Cholul Airbnbs 4.71 out of 5 on average. Guests score communication highest and cleanliness lowest.
Central Cholul, Cholul Square and Cholul Countryside draw the most short-term rental interest in Cholul. The neighborhood guide explains what brings guests to each.
AirROI counted 56 active Airbnb listings in Cholul as of October 2026. The closest tracked market is Conkal, 4 km away.
In Cholul, more than three-quarters of listings add a cleaning fee, and the typical fee is about MX$631.
All of Mexico had 45 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 845 Airbnb stays in Cholul, Mexico in the 12 months to October 2026, which counts bookings and not tourists. See Mexico tourism statistics.
Method
Figures on this page cover 56 active Airbnb listings in Cholul from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.