Homún, Yucatán Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Homún, Yucatán? Based on AirROI's 2025 dataset (August 2024 – July 2025), the short answer is $1,655 per year — at a $105 nightly rate, 12.6% occupancy, and a N/A RevPAR.
With just 18 active listings, Homún is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 38.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Homún?
In Homún, the headline Airbnb metrics are $1,655 in average annual revenue,12.6% occupancy, $105 ADR, and $0 in RevPAR, and guests book about 21 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Homún?
Understanding the monthly revenue variations for Airbnb listings in Homún is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Homún is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Homún across different performance tiers:
- Best-in-class properties (Top 10%) achieve $567+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $409 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $240 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $131, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Homún
What Is the Monthly Airbnb Occupancy Rate in Homún?
Maximize your bookings by understanding the Homún STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Homún:
- Best-in-class properties (Top 10%) achieve 26%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 17% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 9%.
- Entry-level properties (Bottom 25%) average 6% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Homún
What Is the Average Airbnb Nightly Rate in Homún?
Effective short term rental pricing strategy in Homún involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Homún typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $213+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $122 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Homún
What Is the RevPAR for Airbnb in Homún?
RevPAR in Homún is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Homún
RevPAR Insights for Homún
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Homún benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Homún?
Homún's peak Airbnb season falls in April, May, July, while the softest stretch is January, June, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, May, July)
- Revenue averages $409 per month
- Occupancy rates average 14.5%
- Daily rates average $104
Shoulder Season
- Revenue averages $282 per month
- Occupancy maintains around 12.5%
- Daily rates hold near $100
Low Season (January, June, October)
- Revenue drops to average $159 per month
- Occupancy decreases to average 7.9%
- Daily rates adjust to average $100
Seasonality Insights for Homún
- Airbnb seasonality in Homún is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Homún's highest earning potential, with monthly revenues climbing to $432, occupancy reaching 16.9%, and ADRs peaking at $109.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $151, occupancy could drop to 7.0%, and ADRs may adjust to $98.
- Lower occupancy paired with meaningful seasonality means hosts in Homún need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Homún, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Homún?
Low regulation and minimal registration activity in Homún, Yucatán, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Homún to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Homún?
With a compact short-term rental market, Homún gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Homún Town Center | Charming center of Homún with traditional Yucatecan architecture, vibrant local culture, and easy access to the cenotes. A hub for tourists exploring the surrounding natural beauty and history. | Cenote Ik Kil, Cenote X'Batun, Church of San Juan Bautista, Local artisan shops, Traditional Yucatán cuisine restaurants |
| Cenote Ik Kil | Famous cenote known for its stunning beauty and clear waters. Popular spot for both tourists and locals seeking a unique swimming and relaxation experience. | Swimming in the cenote, Lush vegetation and scenery, Photography opportunities, Relaxation spots around the cenote |
| Cenote X'Batun | Hidden gem cenote that offers an off-the-beaten-path experience. Loved by those looking for tranquility and nature. | Natural beauty, Swimming and relaxation, Picnic spots, Low crowd density |
| Cenote Yokdzonot | Cenote located nearby, often less crowded than others. Great for families looking for a fun and safe swimming experience. | Family-friendly swimming, Shaded areas, Affordable entry, Local food stands |
| Nearby Mayan Ruins | The history and culture of the ancient Mayans attract history buffs and those interested in archaeology. Offering guided tours and educational experiences. | Maya ruins, Guided tours, Cultural experiences, Educational workshops |
| Río Lagartos Biosphere Reserve | A bit further but well worth it for its unique biodiversity. Perfect day trip for tourists looking to explore ecosystems and wildlife. | Birdwatching, Boat tours, Mangroves, Wildlife photography |
| Local Markets and Festivals | Experience the vibrant local culture through markets and annual celebrations. A great way to engage with locals and enjoy authentic Yucatecan culture. | Local crafts, Traditional foods, Cultural performances, Festivals throughout the year |
| Cultural Workshops | Opportunities to learn about local crafts, cooking, and history through hands-on workshops. Attracts tourists looking for immersive cultural experiences. | Cooking classes, Traditional craft workshops, Language classes, Cultural exchange events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Homún offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Homún?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Homún
- The Homún Airbnb market composition is heavily skewed towards Private Room listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Homún, Outdoor/Unique properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- The presence of 27.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Homún Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Homún
- The dominant room capacity in Homún is 1 bedroom listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.8% of the active Airbnb listings in Homún, indicating a high concentration in these sizes.
- With over half the market (66.7%) consisting of studios or 1-bedroom units, Homún is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Homún.
Homún Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Homún
- The most common guest capacity trend in Homún vacation rentals is listings accommodating 2 guests (38.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Homún STR market, accounting for 61.1% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Homún.
- On average, properties in Homún are equipped to host 3.3 guests.
What Amenities Do Airbnb Guests Expect in Homún?
Amenity Prevalence
Amenity Insights for Homún
- Essential amenities in Homún that guests expect include: Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Pool, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Homún.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Homún: Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Wifi or Pool to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Homún to stay competitive.
Dive Deeper: Advanced Homún STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Homún. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHomún Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Homún
- The typical guest profile for Airbnb in Homún consists of a mix of domestic (48%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 48.4% of guests.
- Key international markets include Mexico (48.4%) and United States (22.6%).
- Top languages spoken are Spanish (46.4%) followed by English (42.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Homún Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Homún
- The most common availability pattern in Homún falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Homún (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Homún?
Average Booking Lead Time by Month
Booking Lead Time Insights for Homún
- The overall average booking lead time for vacation rentals in Homún is 21 days.
- Guests book furthest in advance for stays during November (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Homún.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Homún averages to identify opportunities for dynamic pricing adjustments.
Homún Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
94.4% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Homún is 1 Night, adopted by 94.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.4%) of the Homún Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.4% of Homún hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Homún.
Homún Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
8 listings
47.1% of total
Moderate
9 listings
52.9% of total
Cancellation Policy Insights for Homún
- The prevailing Airbnb cancellation policy trend in Homún is Moderate, used by 52.9% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Homún may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.9% market standard in Homún.
- Regularly review your cancellation policy against competitors and market demand shifts in Homún.
What Do the Top Airbnb Listings in Homún Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Homúnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern cottage with terrace, WC, A/C & breakfast
Private Room • N/A
Room 1B. Quinta Yaaxbe
Private Room • N/A
Cabaña Ozi
Private Room • 1 bedroom
Cabaña LOLHA Cenote Santa Cruz
Private Room • N/A
Glamping Hameki Yucatan Cenote Experience
Private Room • 1 bedroom
Family Room. Quinta Yaaxbe
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Homún?
Learn from the best! This table showcases top-performing Airbnb hosts in Homún based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ingrid | 4 | $7,950 | 18 | 4.67/5.0 |
| Abril | 4 | $7,250 | 39 | 4.94/5.0 |
| María | 4 | $4,397 | 31 | 4.05/5.0 |
| Lana | 1 | $2,715 | 13 | 4.69/5.0 |
| Host #149175949 | 1 | $2,587 | 2 | Not Rated |
| Aurelio | 1 | $2,206 | 1 | Not Rated |
| Alicia | 1 | $1,239 | 70 | 4.97/5.0 |
| Maria Guadalupe | 1 | $759 | 9 | 5.00/5.0 |
| Hector Armando | 1 | $682 | 80 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Homún.
How Does Homún's Airbnb Market Compare to Nearby Cities?
How does the Homún Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dzemul, Homún has 28 percentage points lower occupancy and about $104 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Bruno | 20 | $2,123 | $274.04 | 33% |
| Dzemul | 13 | $2,093 | $208.34 | 41% |
| Playa Uaymitun | 14 | $1,517 | $326.37 | 30% |
| San Benito | 33 | $1,475 | $216.07 | 35% |
| Chuburná | 48 | $1,428 | $164.47 | 38% |
| Hunucmá | 118 | $1,323 | $165.08 | 32% |
| Chicxulub | 65 | $1,315 | $179.71 | 35% |
| Chicxulub Puerto | 322 | $1,128 | $184.59 | 32% |
| San Crisanto | 38 | $1,106 | $146.17 | 30% |
| Chuburná Puerto | 63 | $1,086 | $121.32 | 35% |
Frequently Asked Questions About Airbnb in Homún
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Homún.
How much do Airbnb hosts make in Homún?
Homún hosts earn about $1,655 per year on average, with an average nightly rate of $105 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Homún, Yucatán, not the ceiling for the best operators. Source: AirROI 2025 data, Homún market, August 2024 to July 2025.
What is the average Airbnb occupancy rate in Homún?
The average Airbnb occupancy rate in Homún is 12.6%. April is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Homún?
Listings in Homún average $105 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Homún?
Homún currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Homún?
AirROI currently classifies the short-term rental regulation level in Homún as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Homún?
RevPAR in Homún is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Homún?
Occupancy of 12.6% means Homún is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $1,655, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Homún?
The average booking lead time in Homún is about 21 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Homún?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Homún include Homún Town Center, Cenote Ik Kil, Cenote X'Batun. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Homún?
private_room listings make up 77.8% of the active supply in Homún. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Homún compare to nearby Airbnb markets?
Among neighboring markets, San Bruno posts $25,472 in average annual revenue with 32.7% occupancy, compared to Homún's $1,655 and 12.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Homún?
April is the highest-revenue month in Homún, while June is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.