Jerez, Zacatecas Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Jerez, Zacatecas? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $1,887 per year — at a $60 nightly rate, 21.1% occupancy, and a N/A RevPAR.
With just 20 active listings, Jerez is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 25.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Jerez?
In Jerez, the headline Airbnb metrics are $1,887 in average annual revenue,21.1% occupancy, $60 ADR, and $0 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Jerez?
Understanding the monthly revenue variations for Airbnb listings in Jerez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jerez is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jerez across different performance tiers:
- Best-in-class properties (Top 10%) achieve $938+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $509 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $316 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $151, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jerez
What Is the Monthly Airbnb Occupancy Rate in Jerez?
Maximize your bookings by understanding the Jerez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jerez:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jerez
What Is the Average Airbnb Nightly Rate in Jerez?
Effective short term rental pricing strategy in Jerez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jerez typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $81 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Jerez
What Is the RevPAR for Airbnb in Jerez?
RevPAR in Jerez is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Jerez
RevPAR Insights for Jerez
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Jerez benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Jerez Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Jerez?
Jerez's peak Airbnb season falls in April, August, December, while the softest stretch is May, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, August, December)
- Revenue averages $699 per month
- Occupancy rates average 33.2%
- Daily rates average $69
Shoulder Season
- Revenue averages $374 per month
- Occupancy maintains around 27.3%
- Daily rates hold near $65
Low Season (May, September, October)
- Revenue drops to average $188 per month
- Occupancy decreases to average 15.6%
- Daily rates adjust to average $66
Seasonality Insights for Jerez
- Airbnb seasonality in Jerez is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Jerez's highest earning potential, with monthly revenues climbing to $820, occupancy reaching 39.8%, and ADRs peaking at $72.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $140, occupancy could drop to 10.1%, and ADRs may adjust to $62.
- Lower occupancy paired with meaningful seasonality means hosts in Jerez need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Jerez, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Jerez?
With 10% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Jerez. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Jerez to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 10% licensed listings)
What Are the Best Neighborhoods for Airbnb in Jerez?
With a compact short-term rental market, Jerez gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Historico | The historic downtown area of Jerez, known for its colonial architecture and vibrant culture. A prime spot for tourists who want to experience the local history and charm. | Plaza Principal, Templo de San Francisco, Museo de las Culturas, Catedral de Jerez, Casa de la Cultura |
| La Cieneguita | A quiet residential area that provides a relaxing atmosphere with easy access to local shops and restaurants, ideal for long-term stays or families. | Parque Ecológico, Plaza de Toros, Cafés and local eateries |
| Jardin de la Esperanza | This area features beautiful gardens and parks, making it attractive for visitors seeking leisure and relaxation in a natural setting. | Jardin de la Esperanza, Cerca de la Plaza de la Revolución |
| Cerro de la Campana | Known for its panoramic views of the city, this area offers a unique stay with options for adventure and exploration. | Cerro de la Campana hiking trails, Local lookout points |
| Las Adjuntas | A growing area that combines urban life with a hint of nature, popular among young travelers and locals alike. | Local markets, Parks and outdoor activities |
| San Juan de los Lagos | Located slightly outside of Jerez, it's an attractive pilgrimage destination which draws many visitors throughout the year. | Basilica de San Juan de los Lagos, Shopping and local cuisine |
| El Bañito | A charming neighborhood known for its local art scene and friendly community vibe, suitable for artistic travelers. | Art studios, Local cafés, Community events |
| Calle de Armas | A lively street in Jerez known for its local food vendors and shops, perfect for immersing oneself in the local lifestyle. | Local restaurants, Culinary tours, Shops and artisan markets |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Jerez offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Jerez?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jerez
- The Jerez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 45% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Jerez, House properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 45% portion, catering likely to families or larger groups.
- The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.
Jerez Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jerez
- The dominant room capacity in Jerez is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Jerez, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jerez.
Jerez Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jerez
- The most common guest capacity trend in Jerez vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Jerez STR market, accounting for 50.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jerez.
- On average, properties in Jerez are equipped to host 4.0 guests.
What Amenities Do Airbnb Guests Expect in Jerez?
Amenity Prevalence
Amenity Insights for Jerez
- Essential amenities in Jerez that guests expect include: Wifi, TV, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jerez: Wifi, TV, Essentials.
- Prioritize adding missing essentials: Wifi, TV, Essentials.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jerez to stay competitive.
Dive Deeper: Advanced Jerez STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jerez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJerez Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Jerez
- The typical guest profile for Airbnb in Jerez consists of primarily domestic travelers (66%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 65.6% of guests.
- Key international markets include Mexico (65.6%) and United States (34.4%).
- Top languages spoken are Spanish (48.7%) followed by English (41%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Zacatecas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Jerez Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jerez
- The most common availability pattern in Jerez falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Jerez (80%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Jerez?
Average Booking Lead Time by Month
Booking Lead Time Insights for Jerez
- The overall average booking lead time for vacation rentals in Jerez is 36 days.
- Guests book furthest in advance for stays during April (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (28 days avg.) sees the longest lead times, while Fall (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Jerez.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Jerez averages to identify opportunities for dynamic pricing adjustments.
Jerez Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
80% of total
2 Nights
1 listings
5% of total
3 Nights
1 listings
5% of total
4-6 Nights
1 listings
5% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Jerez is 1 Night, adopted by 80% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.0%) of the Jerez Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80% of Jerez hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jerez.
Jerez Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
84.6% of total
Firm
1 listings
7.7% of total
Strict
1 listings
7.7% of total
Cancellation Policy Insights for Jerez
- The prevailing Airbnb cancellation policy trend in Jerez is Flexible, used by 84.6% of listings.
- The market strongly favors guest-friendly terms, with 84.6% of listings offering Flexible or Moderate policies. This suggests guests in Jerez may expect booking flexibility.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 84.6% market standard in Jerez.
- Given the high prevalence of Flexible policies (84.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jerez.
What Do the Top Airbnb Listings in Jerez Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jerezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
home for tourists
Entire Place • 3 bedrooms
Apartment with terrace
Entire Place • 3 bedrooms
Downtown Private Department Jerez Zacatecas
Entire Place • 2 bedrooms
Experience the magic and tradition in the heart of Jerez!
Entire Place • 1 bedroom
Two bedrooms with private bathroom
Private Room • 2 bedrooms
Posada Jesusita , central house of 3 bedrooms
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Jerez?
Learn from the best! This table showcases top-performing Airbnb hosts in Jerez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ma. Francisca | 1 | $8,701 | 45 | 4.91/5.0 |
| Hannia | 1 | $8,606 | 24 | 4.92/5.0 |
| José | 1 | $6,627 | 104 | 4.86/5.0 |
| Lety | 1 | $4,207 | 74 | 4.99/5.0 |
| Casa Borrego | 4 | $2,092 | 0 | Not Rated |
| Jesse | 2 | $1,429 | 20 | 4.65/5.0 |
| Hector | 1 | $1,301 | 13 | 4.92/5.0 |
| Host #478457281 | 1 | $1,108 | 0 | Not Rated |
| Jorge | 3 | $1,003 | 26 | 4.15/5.0 |
| Silvia | 1 | $978 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jerez.
How Does Jerez's Airbnb Market Compare to Nearby Cities?
How does the Jerez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ibarrilla, Jerez has 18 percentage points lower occupancy and about $5 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 21 | $1,073 | $169.49 | 26% |
| Aguascalientes | 19 | $976 | $199.93 | 27% |
| Héroes de León | 13 | $706 | $195.29 | 32% |
| Ibarrilla | 14 | $573 | $54.81 | 39% |
| San José de Gracia | 22 | $540 | $153.62 | 17% |
| Guanajuato City | 1,290 | $525 | $72.51 | 31% |
| Jesús María | 12 | $509 | $57.55 | 35% |
| San Juan de los Lagos | 104 | $504 | $87.15 | 26% |
| Calvillo | 33 | $503 | $95.33 | 26% |
| León de los Aldama | 33 | $446 | $80.96 | 36% |
Frequently Asked Questions About Airbnb in Jerez
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Jerez.
How much do Airbnb hosts make in Jerez?
Jerez hosts earn about $1,887 per year on average, with an average nightly rate of $60 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Jerez, Zacatecas, not the ceiling for the best operators. Source: AirROI 2025 data, Jerez market, June 2024 to May 2025.
What is the average Airbnb occupancy rate in Jerez?
The average Airbnb occupancy rate in Jerez is 21.1%. April is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Jerez?
Listings in Jerez average $60 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Jerez?
Jerez currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Jerez?
AirROI currently classifies the short-term rental regulation level in Jerez as Moderate. The dataset also shows about 10.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Jerez?
RevPAR in Jerez is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Jerez?
Occupancy of 21.1% means Jerez is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $1,887, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Jerez?
The average booking lead time in Jerez is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Jerez?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Jerez include Centro Historico, La Cieneguita, Jardin de la Esperanza. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Jerez?
entire_home listings make up 55.0% of the active supply in Jerez. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Jerez compare to nearby Airbnb markets?
Among neighboring markets, Lomas de Comanjilla posts $12,879 in average annual revenue with 25.6% occupancy, compared to Jerez's $1,887 and 21.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Jerez?
April is the highest-revenue month in Jerez, while September is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.